The Point

JUNE 27, 2012

And they can be a refreshing change in what otherwise might be a steady stream of white paper offers and Webinar invites. Do you offer email subscriptions to your blog ? Drive subscriptions. Do you broadcast a monthly newsletter to your database?

Campaigns 100

Campaigns Peer-to-peer Lead Nurturing Paper 100

The Point

APRIL 21, 2010

How do you reinvent a company blog in a way that does more than simply provide a platform for thought leadership? Like many companies, Navicure’s corporate blog had evolved organically over time, and the marketing team was looking to leverage social media for more than just PR value. The results have been startling.

Demand Generation Agencies 100

Demand Generation Agencies Sales Leads Paid Search Agency Work Management 100

The Point

NOVEMBER 14, 2014

You can access the complete report on the Software Advice blog – no registration required.). The conclusion that most caught my eye is the one that titles this blog post. Now, it’s true that white papers generate a wider spectrum of leads – some highly qualified, some merely “tire kickers.”

Trade Show 100

Trade Show Demand Generation Agencies BtoB Lead Ranking 100

The Point

JANUARY 21, 2014

We’re getting ready for a second broadcast and after reading one of your recent blog posts, I can already think of at least one thing that we could do better. I would a) break it up into 2 paragraphs at minimum, and 2) tie the copy back to the offer in action-oriented terms, as in: “In a new white paper from Forrester, learn how …”.

Demand Generation Agencies 100

Demand Generation Agencies Advertising Agencies Campaigns Marketo 100

The Point

MARCH 29, 2012

Want a simple way to have your corporate blog show measurable results? If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. A simple text link will do the trick: White Paper: 5 Keys to. Share this blog! share this blog with. Take a hard look at your sidebar.

RSS 100

RSS Paper Case Study Case Studies 100

The Point

MARCH 3, 2010

white papers) tends to perform better than does promotional content (e.g. So does all this mean you should dump your white papers, research reports and educational webinars, in favor of product brochures and buying guides? It’s the working assumption of B2B marketers that prospects don’t want to be sold to. In a word: no.

Lead Ranking 100

Lead Ranking Lead Scoring Lead Nurturing Webcast 100

The Point

NOVEMBER 16, 2011

For example, take this blog our agency designed more than a year ago for Navicure , a leading online medical claims clearinghouse. The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd.

Social Media 100

Social Media Demand Generation Agencies Media Leads 100

The Point

DECEMBER 12, 2014

It’s still true that if your landing page has the aura of a product pitch, it may dissuade the prospect who is only looking for information, say: a white paper. Provide a full and complete description of whatever it is you’re promoting – a demo, a white paper, a Webinar, a free download.

Landing Pages 100

Landing Pages Lead Ranking Lead Scoring PPC 100

The Point

MARCH 25, 2016

Start by publishing a blog post a couple of weeks before the event – perhaps a short, Q&A-style interview with the Webinar speaker, or an excerpt of the planned presentation – and include a call to action that links to the registration page. Leverage social media to extend the reach of your campaign.

Webinar Metrics 100

Webinar Metrics SEM Marketo Marketing Automation Services 100

The Point

OCTOBER 14, 2010

Consider allowing the reader to preview a content asset (for example, a white paper) before downloading the entire item. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc. Use multiple excerpts from your new white paper as blog posts (or tweets). Phone contact has to play a role.

Marketo 100

Marketo Impressions Demand Generation Agencies Lead Nurturing 100

The Point

JULY 13, 2012

Here’s an excerpt from the comment I posted to his blog: “I love the idea of the 411 Principle as applied to Twitter and Facebook and I’d suggest it could easily extend to blog posts also. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

Lead Nurturing 100

Lead Nurturing Lead Ranking Lead Scoring Campaigns 100

The Point

MARCH 13, 2013

Trade show badge scans and white paper downloads are prime examples of leads usually relegated to the back of the follow up queue. This article originally appeared as a guest post on Optify’s Lead Generation Software Blog.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

The Point

NOVEMBER 28, 2011

At minimum, a well-crafted newsletter serves to break up what would otherwise be an unending sequence of more offer-oriented emails peddling white papers, Webinars and the like. Host the newsletter as a blog. There are countless reasons to host your newsletter on a blog platform like WordPress.

Newsletter 100

Newsletter Tips Paid Search Agency Ad Frequency 100

The Point

APRIL 4, 2024

This is a healthy reminder that no one format works for every buyer or persona or audience, and a mix of formats, even if it’s leveraging the same source content, is the best approach – for example, a Webinar that exists in live and recorded format, short-form video, infographic, and blog post. hours to 31.2.

Trends 299

Trends B2B Thought Leadership B2B Content 299

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. You can also easily embed Animoto into a Website or blog, or add the video to your company’s YouTube channel. Videos are easily accessible at any time, from any place, and adapt readily to mobile devices.

Cost 100

Cost Video Marketing Effectiveness Microsite 100

The Point

SEPTEMBER 20, 2010

Improve your blog. Does your corporate blog contribute to overall marketing ROI in a measurable way? A blog should be the centerpiece of your social media strategy. Here are some ideas to consider: 1. Or is it simply a dumping ground for company propaganda posing as thought leadership? Make SEM work harder.

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 100

The Point

FEBRUARY 22, 2010

Here’s where you can (I believe) overtly directly people to your Website, blog, or other resources and not run afoul of LinkedIn’s unspoken protocols.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

The Point

SEPTEMBER 30, 2022

Examples include ebooks, videos, case studies, recorded Webinars, and blog posts. A white paper can be a short blog post. Guest blog in an industry publication. Finally, Owned Media is any online property or content owned and controlled by a brand. Webinars become a series of video clips.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Demand Webinar Metrics 130

The Point

APRIL 23, 2020

Fix your blog. Corporate blogs are some of the most neglected marketing assets in a company’s arsenal. With the right design, frequency, and content, however, a blog can be a key driver for SEO and lead generation. Here’s a recorded Webinar that provides tips on how to get leads and more from your blog. Create a podcast.

Budget Management 263

Budget Management Spending Work Management Marketing Management 263

The Point

MAY 30, 2023

Webinars and white papers can be reinvented as infographics, checklists, blog posts, even video. Make your blog work harder. A blog is the most neglected asset in a company’s marketing toolbox. Are blog titles optimized for search? Can a reader subscribe to the blog via email or social media?

Marketing Budget Creation 147

Marketing Budget Creation Budget Programs Marketing Budget Paid Search Agency 147

The Point

JANUARY 30, 2018

A simple, well-crafted white paper – one that speaks to a pressing issue in the marketplace – can put you on the map, generate buzz, and be the foundation to a highly effective demand generation strategy. Plus, you can repurpose that same white paper into blog posts, slide shares, infographics, and more.

Demand Generation Agencies 168

Demand Generation Agencies Demand Generation Demand Generation 168

The Point

JANUARY 17, 2013

A client of ours was able to show how their new blog generated a 700 percent ROI last year based on opportunities that originated with, or were influenced by, that program. For a new white paper, create an infographic that summarizes the key data points. Imagine the budgets you could secure with those kinds of results!

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Generation 100

The Point

AUGUST 25, 2022

Two reasons, I suggest: One, Webinars require less work and fewer creative cycles, on balance, compared to, say: an ebook or a white paper. Why then do live Webinars continue to be such a staple of the B2B demand generation mix? In their most basic form, Webinars are a 20-slide PowerPoint deck and a demo.

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

The Point

JANUARY 6, 2014

Make your blog count. Blogs have long been the exclusive province of the PR team, but demand generation marketers are starting to realize the potential for blogs to generate leads in a big way. Sure, they’re fun and don’t have the gravitas of a 19-page white paper or industry report. Use more infographics.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand Autoresponders 100

The Point

AUGUST 6, 2012

Social media used to mean launching a blog, or designing a corporate Facebook page. Add a pop-up window on thank you pages, blogs, Webinar confirmation pages, or content like white papers that asks the viewer to share content. • The latter is a big no no.). •

Marketo 100

Marketo Social Marketing Peer-to-peer Demand Generation Agencies 100

The Point

NOVEMBER 16, 2012

The leads that you generate from a white paper about best practices, or a Webinar about ROI, or an infographic about industry trends, or (ahem) a blog post about a “hot topic” all serve to make your brand irrelevant. But successful demand generation today has little to do with your company, and much more to do with your content.

Demand Generation Agencies 100

Demand Generation Agencies Branding Brand Identity Content Marketing 100

The Point

APRIL 20, 2018

Your blog is no longer a PR vehicle; it should be a demand generation engine. . Blogs tied with white papers as one of the most frequently referenced forms of content during early research. Tip: include links to gated content at the end of each blog post , and feature social share buttons prominently.

Customer Surveys 222

Customer Surveys Peer-to-peer Demand Generation Agencies B2B 222