KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. That way you are collecting leads and email subscribers with their permission, and they are in turn getting a high-quality piece of content. Ebooks & White Papers. White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

NuSpark Consulting

DECEMBER 9, 2012

Well, your firm has written and produced a white paper. A quality white paper can one of the most important content marketing vehicles to generate leads within your internet marketing plan. Your ultimate goals with white papers are typically the following: . . Have audiences link to it as a PDF.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Ready to hear how we did it?

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021. Making such an involved process work starts with strategy. Give your top performers the floor, and let them share their experience — everything from follow-up and social media selling strategies to the contents of their sales anecdote playbook.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Webbiquity

MARCH 31, 2022

For B2B marketers, staying on top of the latest digital marketing strategies is not just a job requirement, but a matter of corporate survival. Fortunately, there are some strategies that are so effective they’ve become, or remained, relevant and useful across industries. People won’t buy what they don’t understand.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

KoMarketing Associates

NOVEMBER 16, 2021

The Content Marketing Institute recently published its “12th Annual B2B Content Marketing Benchmarks” report, and statistics indicated that most B2B marketers (55%) have been at least “moderately successful” with their content marketing strategy over the last 12 months. This is followed by blogs (94%) and email (77%).

Marketing Report 231

Marketing Report B2B Marketing B2B Content 231

Webbiquity

AUGUST 1, 2023

But how can you make the most of it, quickly driving traffic and building an audience? Here are nine helpful strategies. To that end, here are nine recommendations for strategies and tactics to get the attention of both search engines and your prospective customers or website visitors. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. With these foundational pillars solidified, the next challenge is understanding how to make your content attractive to your audience. Cost-Effective: Are you getting the most value out of your current strategy? What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Don’t overlook video in your strategy. Whether you create videos for social media or upload natively to YouTube, video should be a top strategy to incorporate into your content marketing plan.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Sword and the Script | B2B

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” In the process of downloading content, the company also polled 38,000 respondents to ask about the buying process throughout 2022.

Intent 95

Intent Buy Webinar Metrics Top of Funnel 95

BOP Design

JANUARY 4, 2022

As an experienced B2B marketing agency , we thrive on innovative ideas and are always on the lookout for new trends, strategies, and approaches to help our clients better connect with their target audience. Sales Pitches Disguised as Blogs. Sponsored White Papers Without Substance. Has this ever happened to you?

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

FunnelEnvy

MARCH 18, 2024

In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. For example, a “Tech-Savvy Marketing Manager” might prefer informative white papers or video-driven in-depth webinars. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

Only B2B

MARCH 6, 2024

But generating qualified leads isn’t – because the number of qualified leads is the most immediate result of your effective B2B lead generation strategy or tactics. You create an informative blog post on “ The 5 Social Media Trends You Need to Know in 2024. Generic mass leads are non-real for driving results.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Ambal's Amusings

SEPTEMBER 9, 2010

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Blog WhitePaperPundit Twitter Jonathan_Kantor. He is also the author of the White Paper Pundit blog.

Paper 100

Paper Lead Generation Enterprise Management Generation 100

Zoominfo

AUGUST 5, 2021

The Elements of a Winning Sales Enablement Strategy for 2021 Sales enablement is a process that stretches across the sales cycle, from prospecting to customer success. Making such an involved process work starts with strategy. Blog posts, checklist articles, and white papers are great for building traffic.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

ClearVoice

OCTOBER 26, 2022

Creating high-quality content is only the first step in creating a powerful demand generation strategy. Regardless of how good your content is, it’s only effective if it reaches your target audience. Business-to-business (B2B) demand generation is a critical part of any successful content marketing strategy.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

Marketing Insider Group

JANUARY 27, 2020

A content strategy? That’s the power of a robust content strategy. Build your new content marketing strategy one month at a time so you’re not overwhelmed. Review your content strategy regularly to make sure you’re reaching the right audience with the right message. Give me a break, you say.

Startups 336

Startups Marketing & Strategy Marketing Strategy Content Marketing 336

SmartBug Media

SEPTEMBER 24, 2021

The same goes for your content strategy. Don’t fall into a routine with your content, especially your blog! The Blogging Game as We Know It. The Blogging Game as We Know It. Your blog should be the center of your content marketing strategy. Alas, that is a topic for another blog post.).

Webinar Metrics 108

Webinar Metrics Tips Marketing & Strategy Ad Building 108

Launch Marketing

JULY 6, 2022

That is why organizations need an effective go-to-market strategy. From defining the target market to outlining marketing and sales tactics to reach the audience and more, a go-to-market strategy has it all. Here are four tactics for developing an effective SaaS go-to-market strategy. Identify The Target Audience.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

Webbiquity

MARCH 13, 2019

These are usually the same people who say something like, “We don’t sell anything online” when I ask them about their internet marketing strategy. ” Leave a comment (or subscribe) to a blog about IT recruiting. Register for a webinar , a seminar, or a newsletter. Unfortunately, “Leads.

Social Media 202

Social Media Search Marketing Social Marketing Optimization 202

Marketing Insider Group

JULY 14, 2021

Checklists, product demos, webinars, e-books, and whitepapers are some of the most popular types of B2B lead magnets. But it’s not as easy as offering extra blog content or more details on your product. Good lead magnet teaser : Download our proven 10-step checklist for creating high-converting B2B webinars! Accessible.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Trade Press Services Newsletter

JANUARY 4, 2024

From new artificial intelligence tools to shifting digital marketing strategies, the year will be filled with opportunity. Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Staying ahead of the curve is crucial to success.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Martech

MARCH 7, 2023

Such attention benefits your go-to-market strategy across sales, marketing, brand, digital, product and more. It’s also a great time to demonstrate how our audience’s content consumption evolves. Ride the AI wave to level up your content marketing strategy. Business email address Subscribe Processing.

Marketing Analytics Tools 105

Marketing Analytics Tools Ideal Customer Profiles Webinar Metrics Marketing & Strategy 105

Sana Commerce

JUNE 8, 2022

On-demand webinar. B2B e-commerce analytics – Turning data into strategies. Catch up on this 30-minute session with Sana Commerce’s Jan van Werkhoven who shares their knowledge and expertise on business analytics and turning them into strategies. White paper. On-demand webinar. View all resources.

Analytics 52

Analytics Webinar Metrics B2B Paper 52

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Launch Marketing

APRIL 13, 2022

Here, we take a look some shifts in content marketing over the past year and how that impacts strategy, planning, and execution moving forward. Be sure to also check previous installations in this series that focus on B2B lead generation trends in 2022 and B2B email marketing trends in 2022. B2B Content Marketing Strategy.

Trends 126

Trends B2B Marketing Webinar Metrics Planning 126

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Coach your speakers to connect with and inspire your audience.

Webinar Metrics 101

Webinar Metrics Tips Marketing Automation Services Thought Leadership 101

SnapApp

SEPTEMBER 15, 2015

Just as bread is a staple of your kitchen, blog content is a staple of the content marketing world. What can you add to your blog posts to give them a bigger bite? Here’s how introducing a poll or quiz into your blog post can create the most delicious experience for leads: 1. Strengthen Two-Way Communication.

Webinar Metrics 48

Webinar Metrics Click Rate Content Communities 48

ClearVoice

DECEMBER 18, 2023

Overview of ABM and Common Challenges Account-based marketing, or ABM, is a marketing strategy that B2B companies use to attract a select group of high-value customers. Content Strategies for Sales Alignment Customer-oriented content can help prepare prospects for more aggressive sales techniques and offers.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. This content includes articles, blogs, videos and podcasts, as well as in-depth whitepapers and research. What is B2B content marketing?

Marketing AI 128

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 128

Lead Liaison

FEBRUARY 7, 2017

This is the ninth and final installment in the series How to Run a Webinar. In our most recent post in this series, we talked about pre-webinar bonding & follow-up. Syndicate Webinar Content. For example, take your webinar recording and: Have the video transcribed. Format the transcription into a white paper.

Webinar Metrics 48

Webinar Metrics Lead Liaison Marketing Automation Services Paper 48

Hinge Marketing

JUNE 14, 2021

High quality premium content is arguably one of the most important elements of a successful content marketing strategy. For example, buyers today are much more likely to research potential solutions to a business problem online than rely on a sales person to guide them. . Figure 1: Example of Research Report Cover.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

NOVEMBER 9, 2022

That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Also, HubSpot also reported that 18% of U.S. Get MarTech! In your inbox.

Advertising Channels 128

Advertising Channels B2B Marketing Planning B2B 128

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Measuring content within an Account-Based Marketing (ABM) strategy is like navigating a ship through uncharted waters — but with a finely tuned compass. Just as a ship relies on its compass to assess direction and progress, a marketer relies on metrics and indicators to understand how well their content is steering their ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52