Webbiquity

DECEMBER 19, 2023

This post explains how to integrate ChatGPT with your CRM software, expanding your use of AI tools for marketing and sales. #9: 9: A 10 Step Guide To Creating A Social Media Marketing Plan When efficiently optimized, social media is a great way to grow traffic, generate leads, and drive sales to a new business.

Paid Search Agency 180

Paid Search Agency B2B Marketing Screencast Planning 180

Webbiquity

FEBRUARY 28, 2023

While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. Image credit: John Schnobrich on Unsplash According to Shopify , “Revenue from online B2C transactions in the US reached $875 billion in 2022. Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

JULY 11, 2023

What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. Sure, it’s all important for your sales pipeline, but the truth is, your customers might not care. It’s kind of like a toll road. But, it comes at a cost. What’s the Deal with Paid Content?

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. If you worked in sales or marketing in the past year—you’ve already heard the news: Account-Based Marketing (ABM) is an incredibly effective way to target qualified prospects and close more deals.

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Scoop.it

JULY 5, 2022

It may come as no surprise that most readers will want to read posts that interest them , as opposed to long-winded articles that are nothing more than sales pitches. Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Webbiquity

JUNE 1, 2021

In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). But some become wildly successful while others struggle, switching from one approach to another.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

APRIL 18, 2024

Business process automation is, hands down, one of the best technological innovations to come along in decades. But how do make the best use of it (or get started, if you’re still stuck in manual processes)? But how do make the best use of it (or get started, if you’re still stuck in manual processes)?

Marketing Automation Services 154

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 154

Marketing Insider Group

MAY 15, 2023

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. If you’re a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Marketing Insider Group

JANUARY 30, 2024

We’re talking about key stuff like: Pulling in new customers Growing your business organically Making your sales and marketing more productive (and cost-effective) Getting the kind of data that powers smart, data-driven decisions And let’s not forget about giving your customers a consistently awesome experience. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But why such a rise in popularity?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

Webbiquity

FEBRUARY 16, 2023

Marketing and sales have been impacted by the economic downturn, with many companies looking to downsize to reduce costs — Goldman Sachs is one major firm that just laid off 3,200 employees for this reason. Guest post by Brit Tucker. over a five-year period. This would make the industry worth $18.7 billion by 2027.

Trends 306

Trends B2B Marketing B2B Thought Leadership B2B 306

Hubspot

MARCH 25, 2021

In our 2021 Executive Marketing Leadership Survey , 20% of marketing leaders described company blogs as one of their "most important channels" for hitting goals. The enduring importance placed on blogging isn't shocking. But, starting and running an effective, traffic-generating blog requires a lot of time and energy.

Purchase 101

Purchase Sales Qualified Leads Lead Scoring Lead Ranking 101

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

SMS 119

SMS Bundling Terms and Conditions Opt-out 119

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. People-pleasing is a big part of blogging and the blog topics your team decides upon are a critical part of pleasing your audience. Blog topic discovery should never happen in silos, but it happens all the time.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Optinmonster

APRIL 12, 2024

At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Finally, it wraps up by showing how the customer’s situation improved after using your company’s product or service. This wisdom also applies to sales conversations and marketing.

Case Studies 111

Case Studies Case Study Studies Marketing Management 111

ClearVoice

DECEMBER 18, 2023

A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. When you attempt to reach everyone with your marketing, you only succeed in reaching no one. Ask for feedback from your sales, marketing, and other customer-facing teams.

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials. When your email messages are opened, your readers don’t see pop-ups or banner ads, among other marketing materials.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Martech

JULY 21, 2023

Content Assistant streamlines content creation for marketing and sales teams. It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. So how might you use HubSpot’s Content Assistant? Generate blog ideas. Writing emails.

Marketing AI 98

Marketing AI Tools Paid Search Agency Work Management 98

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore! Brand awareness is valuable in itself.

Social Media 119

Social Media Examples Media Urgency Marketing 119

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. With some minor changes in the prompts, you can use them to get your desired output. Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? Let’s get started!

Examples 78

Examples ROI Planning Work Management 78

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

The Lead Agency

APRIL 14, 2024

Multiple stakeholders and longer decision-making processes bring unique challenges, and the how-to tips everywhere online are mostly irrelevant in B2B industries. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. Tired of trend lists that don’t apply to the unique challenges of B2B marketing?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

DECEMBER 26, 2023

Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks. Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access.

Work Management 110

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 110

Martech

JUNE 23, 2023

This release adds to last month’s release to book meetings on behalf of other users, such as sales or business development representatives (SDRs/BDRs) who book meetings for account executives (AEs). Previously, many teams had to leave HubSpot and use a point solution to manage the high volumes of daily prospecting activities efficiently.

Hubspot 104

Hubspot Landing Pages Budget Programs Work Management 104

Optinmonster

FEBRUARY 15, 2024

Here’s how they work… You create a lead magnet, usually a piece of digital, downloadable content, such as a free PDF checklist, report, eBook, whitepaper, video, etc. But creating and delivering lead magnets can be a complex process. But creating and delivering lead magnets can be a complex process. You deliver the lead magnet.

Small Business Marketing 97

Small Business Marketing Leads Lead Marketing Qualified Leads 97

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Animalz blog

FEBRUARY 25, 2024

SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. Sometimes they do. Often, they don’t. SEO arms race.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Martech

SEPTEMBER 18, 2023

Efficiently create and edit social media captions using the AI assistant for highlight commands (beta), now available in social media tools. To more easily create social media posts from blog content, the AI assistant (beta) can quickly summarize and suggest social post content for all channels.

Top of Funnel 128

Top of Funnel Forecasting SMS Work Management 128

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. Welcome to 2024! I expect this will be a transformative year in martech.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

Vidyard

MARCH 5, 2021

Chances are your organization is creating and sharing more video content than ever before. Companies reported creating more than 51 videos each year increased by 254% in 2020. You understand the importance of video, but it can be tough to decide what solution is right for you and ALL your company’s needs. Video Marketing 1.2

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Only B2B

MARCH 6, 2024

But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. But there are a lot of factors littering the path of lead conversion [time, sales, team, and more]. Understanding the lead generation vs lead qualification is crucial to smoothen your sales process and maximize conversions.

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

SmartBug Media

JULY 28, 2023

If you're looking to maximize your sales potential and close deals faster, this blog post is for you. We've compiled a list of five key tactics that are proven to boost conversion rates and accelerate the sales process. Get ready to take your sales game to the next level!

Conversion Rate 98

Conversion Rate Lead Ranking Tactics Ideal Customer Profiles 98

Sprout Social

NOVEMBER 1, 2023

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. For example, inside looks at how a product is made from start to end are popular because these videos are both entertaining and educational. What is behind-the-scenes (BTS) content?

Campaigns 91

Campaigns Work Management Content Transparency 91

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. Probably the most common complaint that I hear from Sales is that “Marketing just doesn’t understand engineering problems, and they generate ‘crappy’ leads that are not ready to buy.”

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SalesIntel

DECEMBER 6, 2023

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97