KoMarketing Associates

DECEMBER 22, 2016

As a content marketer, I look forward to this time of year. This past year, I’ve had the opportunity to work on a number of content advisory programs, where our team is making recommendations for our clients’ content marketing teams – and then they execute. Let’s have a look: What Is Content Marketing Development?

Content Marketing 205

Content Marketing Planning Marketing Analytics Tools Content 205

Visitor Queue

SEPTEMBER 17, 2023

Marketers are always seeking ways to improve their marketing efforts, engage with prospects, and nurture leads effectively. Marketing automation is a powerful solution to address these common challenges, providing us with the tools to automate repetitive tasks, improve lead generation, and ultimately drive revenue.

Marketing Automation Services 94

Marketing Automation Services Marketing Automation Automation Lead Generation 94

Martech

SEPTEMBER 16, 2022

And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility. How important is personalization in content marketing? Additional reading.

Digital Asset Management 132

Digital Asset Management Paid Content Work Management Marketing Management 132

Visitor Queue

APRIL 15, 2022

The concept of ICP marketing is not new. But, marketers are putting more and more emphasis on using it to enhance their marketing tactics. With marketing growing to be more competitive than ever before, it’s essential to understand your customers.

Ideal Customer Profiles 100

Ideal Customer Profiles Examples Tactics Traffic 100

Marketing Insider Group

MAY 11, 2020

While companies have relied on traditional marketing strategies for decades, some are still wondering, what is content marketing really? Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. What Is Content Marketing Really?

Paid Content 166

Paid Content Paid Search Agency Content Marketing B2B Thought Leadership 166

Rev

FEBRUARY 8, 2023

That’s where marketing qualified leads, or MQLs, come into play. You might be asking, “What exactly is an MQL?” “How This blog post covers all you need to know about MQLs—from definitions to strategies for converting leads into paying customers. What is a marketing qualified lead (MQL)? How do you identify an MQL?”

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

Heinz Marketing

DECEMBER 11, 2020

By Stephanie Carrillo , Senior Marketing Consultant at Heinz Marketing. The inbound methodology is creating and distributing content utilizing marketing channels like organic search, social media, blogging, lead nurturing, and live chat, to name a few. Why is Inbound Marketing important to B2B marketing?

Inbound Marketing 139

Inbound Marketing Planning Top of Funnel Webinar Metrics 139

Webbiquity

MARCH 29, 2018

One of the areas in which blockchain holds great potential is in marketing—but a good share of marketers are as yet unaware of this fact. However, if blockchain impacts marketing with anywhere near the speed it has impacted finance and technology, it could change the entire industry overnight.

Marketing & Strategy 255

Marketing & Strategy Opt-in Paid Search Agency Social Media 255

Sprout Social

JANUARY 26, 2023

Referral marketing is a powerful tool that can help you leverage your existing customers and fan base to build relationships with new ones. In this guide, we’ll cover everything you need to know about referral marketing, its benefits and how to create a successful referral marketing program.

Paid Content 127

Paid Content Advertising Agencies Planning Word of Mouth 127

Visitor Queue

NOVEMBER 23, 2023

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements.

Cost per Lead 82

Cost per Lead Cost Advertising Channels Leads 82

DotDigital

AUGUST 29, 2021

Email marketing is the branch of your digital marketing strategy that uses email to promote your brand, products, and services. Using email marketing you’re engaging with leads that have expressed a direct interest in your brand by subscribing to your mailing list. How can email marketing help your business grow?

Email Marketing 85

Email Marketing Planning Marketing Automation Services Advertising Agencies 85

Sharpspring

FEBRUARY 11, 2021

Keeping up with marketing jargon can feel like a full-time job as tools and techniques get re-nicknamed seemingly all the time. As a case in point, in this blog we’re going to be talking about growth marketing — but you might be more familiar with this concept being referred to as “growth hacking” or something similar.

Growth Marketing 101

Growth Marketing Planning Top of Funnel Marketing Automation Services 101

The Lead Agency

APRIL 2, 2024

How to improve SEO for B2B blog writing In the digital marketing landscape, nothing stays the same for too long. Search engine optimisation (SEO) may still be paramount to business-to-business (B2B) blog writing, but my oh my, how the rules are constantly changing. Then Google did what Google does best.

Lead Scoring 118

Lead Scoring Lead Ranking SEO B2B 118

Visitor Queue

MARCH 23, 2021

By tracking your ROI in your marketing campaigns, you are able to understand the effectiveness of your business’s marketing campaigns; but what is a good ROI for you? The post What is Marketing ROI and What is Considered Good? The post What is Marketing ROI and What is Considered Good?

ROI 83

ROI Traffic Marketing Campaigns 83

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Ranking Lead Scoring 147

Sprout Social

JULY 8, 2021

Does affiliate marketing make sense for you and your business? Let’s be clear, though: affiliate marketing isn’t some sort of get-rich-quick scheme. And that’s exactly what we’ll cover in this guide. What is affiliate marketing, anyway? What is affiliate marketing, anyway?

Ad Building 134

Ad Building Advertising Agencies Paid Search Agency Lead Ranking 134

illumin

FEBRUARY 6, 2024

SMS marketing has become a critical, although contentious form of marketing over the past decade. As text messaging became an essential part of most people’s daily communication, marketers began utilizing SMS marketing strategies to reach customers on their personal devices. Does SMS marketing work?

SMS 95

SMS Top of Funnel Paid Search Agency Mobile Advertising 95

Navigate the Channel

OCTOBER 10, 2023

Businesses that don’t have a blog are not taking advantage of all the opportunities that this powerful marketing tool can offer. Even manufacturers of building materials can use their blog to reach out to new target audiences and grow their profits. Now, envision what the next generation of customers is currently doing.

Ad Building 123

Ad Building FAQ Demographics Custom Publishing 123

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Too many ecommerce brands start a blog for no reason by copying competitors. Ecommerce blogs often exist as islands.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Inbox Insight

NOVEMBER 17, 2023

In the ever-evolving landscape of B2B marketing, one concept has revolutionized the way businesses approach their sales and marketing strategies: intent-based marketing. So why is intent-based marketing so popular? In order to do this, it relies solely on the concept of intent data.

Demand Generation 59

Demand Generation Ideal Customer Profiles Intent B2B Marketing 59

Goodish Agency

AUGUST 5, 2021

Growth Marketing is without a doubt a buzzword in 2021. But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? What is Growth Marketing? Growth Marketing vs. Growth Hacking. Goodish Agency.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

Launch Marketing

NOVEMBER 22, 2023

Making sense of marketing and engagement data is not easy. Before marketing automation, companies tracked data in various places. These challenges make it impossible to analyze their data to gauge marketing performance. These challenges make it impossible to analyze their data to gauge marketing performance.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? What Is Email Automation? What Are the Benefits of Email Automation? What Are Some Examples of Automated Email Marketing? What Is Email Automation?

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

DotDigital

JULY 1, 2021

Responsible marketing is increasingly vital for modern brands looking to retain customers, increase lifetime value, and create unforgettable brand recognition. What does responsible marketing mean? Customer-centric marketing has been a theme amongst marketing strategies for several years. Ethical marketing.

Planning 65

Planning Paid Search Agency Ethics Marketing & Strategy 65

NetLine

OCTOBER 2, 2023

When 90% of customers find personalization efforts appealing and it drives revenue growth of up to 30%, it’s not a question of whether or not content personalization marketing is relevant, but how to achieve it at scale. Content personalization marketing caters to all touch points throughout the customer experience journey.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

ClearVoice

MARCH 25, 2021

What is outbound marketing? Outbound marketing occurs when an organization pushes out communication to a large audience who may or may not be seeking that information. There once was a time not so long ago that outbound marketing ruled the day. There once was a time not so long ago that outbound marketing ruled the day.

Allocation 69

Allocation Paid Search Agency Inbound Marketing Cold Calling 69

Hubspot

FEBRUARY 17, 2021

Now, as the invite-only Clubhouse continues to gain media coverage and a growing pool of non-celebrity users, you might be wondering, “What the heck is it? Below, we’ll explain where Clubhouse came from, what it actually is, and the pros and cons of using it in your marketing strategy. 24 blog post. You aren’t alone.

Planning 101

Planning Work Management Social Media Marketing & Strategy 101

Visitor Queue

NOVEMBER 29, 2022

To get the most bang for your buck, you’ll need to know what your average cost per lead is. Knowing what your average cost per lead is can help you know exactly how much you should spend on certain marketing channels, and what might need some improvements. In this article, we go through the top […].

Cost per Lead 89

Cost per Lead Cost Advertising Channels Leads 89

Only B2B

JULY 11, 2019

A crucial tool for B2B marketing B2B marketing communication refers to the process of Businesses communicating with other businesses for a mutually beneficial relationship. The post What is B2B marketing communication? It is the tool used in. appeared first on ONLY B2B.

B2B Marketing 123

B2B Marketing B2B Marketing Tools 123

Sharpspring

NOVEMBER 10, 2022

Lots of businesses set up blogs without any planning behind the effort. But starting a blog for your business isn’t a task to be taken on without forethought. And this is why many business blogs never deliver any noticeable results: They rank for random keywords that never bring any sales or leads. Here’s the checklist: 1.

CMS Development 124

CMS Development Business Blogger Lead Scoring 124

Visitor Queue

OCTOBER 13, 2020

The post What is Social Proof Marketing appeared first on Blog Visitor Queue. You are walking around and come across ten different dance clubs. Eight of those clubs have people in it, and the other two are completely empty; it is almost second nature to choose the ones people are already enjoying. […].

Social Marketing 74

Social Marketing Marketing & Strategy Marketing Marketing Strategy 74

Optinmonster

MARCH 22, 2024

Are you thinking about disabling comments on your blog? Moderating blog comments can be time-consuming, and you may wonder whether it’s really worth your effort. In this post, we’ll share what the data shows about allowing blog comments or not. Here’s a quick breakdown of what each had to say.

Correlation 73

Correlation Lead Ranking Lead Scoring Traffic 73

ClearVoice

MAY 18, 2021

What is closed-loop marketing? Closed-loop marketing is the steps you take from first connecting with your potential customer to securing them as a sale. . Closed-loop marketing is one the most effective ways to make that happen. Closed-loop marketing is one the most effective ways to make that happen.

Work Management 69

Work Management Marketing Management Marketing Analytics Tools Touchpoints 69

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. So, what’s the alternative? John’s response?

Lead Ranking 81

Lead Ranking Lead Scoring Thought Leadership Allocation 81

Drew Neisser

JULY 1, 2022

The confusing thing about the term “Growth Marketing” is that every business wants to grow. But desire alone does not the growth marketer make. The post What the Heck is Growth Marketing!? appeared first on The Drew Blog. It’s about so much more than that.

Growth Marketing 52

Growth Marketing CMO Acquisitions Marketing 52

Only B2B

JULY 15, 2019

Shout the word ‘branded content marketing’ in a room full of content marketers if you want to make the things around you interesting. Branded content marketing has lived a life. The post What is Branded Content Marketing? appeared first on ONLY B2B.

Content Marketing 116

Content Marketing Brand Identity Branding Content 116

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93