Marketing Insider Group

OCTOBER 16, 2023

And what sets great content apart from the rest? In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Let’s break down what it offers: Content discovery. Understand what your competitors are doing.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Act-On

APRIL 26, 2024

If you’re releasing new products or features, it’s important to know what those are because you want to pull in the people who will find them most valuable. Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Trends.

Tips 84

Tips CMS Development Blogger AIO 84

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Ensure you include CTAs so site visitors know what you’d like them to do next, and detailed contact information (how to reach sales, service, finance, etc.) Build an Opt-in Email List.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Marketing Insider Group

APRIL 10, 2024

What is Dynamic Marketing and Why is it Beneficial? Lastly, dynamic marketing is data-driven, which means you can make decisions based on what has and hasn’t worked in the past. First-party data can be collected through customer surveys, lead generation forms, email marketing , chatbots, and more. The result?

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. There’s no better way to optimize your website than to work with digital marketing experts.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” Among the most challenging tasks for social media managers are managing influencer marketing partnerships; sourcing user-generated content (UGC); producing videos; and tracking/reporting on analytics.

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Marketing Insider Group

MARCH 25, 2024

Targeted Marketing: Knowing who your customers are and what they like lets you hit the bullseye with your marketing messages. It helps you track responses and tweak your game plan for next time. Let’s face it: In the grand chess game of marketing , your marketing database is the queen. Remember, a marketing database is dynamic.

Peer-to-peer 257

Peer-to-peer Planning Paid Search Agency Marketing & Strategy 257

Writing on the Web

APRIL 27, 2016

How do you use your blog analytics ? There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. This is the fifth element in the CAST system for effective blog content : C ontent (compelling). What do you think?

Business Blogging 100

Business Blogging Analytics Lead Scoring Lead Ranking 100

Zoominfo

FEBRUARY 5, 2019

Welcome back to our B2B Blog Post Round-Up series. What is a buyer persona? What are your biggest pain points or challenges? Performance tracking: It’s important to track and analyze a number of recruiting metrics to improve your hiring strategy over time. We took two months off to plan for the upcoming year.

Buyer Personas 150

Buyer Personas Zoominfo B2B Work Management 150

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

Conversica

SEPTEMBER 30, 2021

When companies like Apple and Google change their policies on pixel tracking , Marketers need to take notice and make appropriate changes to their tactics. Open Rates Are Dying: What’s Happening Now? Google and Apple provide users with the ability to block email senders from using invisible pixels to track email open rates.

Open Rate 52

Open Rate Click Rate CAN-SPAM Trigger Marketing 52

seo.co

APRIL 6, 2021

While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. Trying to fit a blog into an Instagram post won’t have much success. Social timing is one of the most important aspects of digital marketing. Content is King.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Here’s a table of contents in case you want to skip to a specific section of this guide: What Is Content Marketing ROI? How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Martech

FEBRUARY 19, 2024

What are marketing work management solutions? Dig deeper: What is marketing work management? They give teams a shared workspace to collaborate, organize tasks, manage resources, track time and streamline communication. This guarantees consistency and efficiency across similar projects like webinars, newsletters, blog posts, etc.

Work Management 118

Work Management Marketing Management Resource Management Allocation 118

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

The Lead Agency

NOVEMBER 11, 2020

Guest blogging is a digital marketing tactic that can position a business as a thought leader by increasing brand credibility and awareness. Guest blogging attracts traffic to a website and boosts domain authority as it generates external links from high-authority domains. Follow our 3 steps to guest blogging to find out how.

Effectiveness 62

Effectiveness Marketing & Strategy Guidelines Lead Scoring 62

Convince & Convert

SEPTEMBER 21, 2015

I’m not saying you completely suck at blogging, but there’s always room for improvement. Here are a few obscure foreign idioms that will help you remember everything you need to improve in your blog posts —and help you start up conversation with that cute foreigner you’ve had your eye on but never really knew how to approach.

Tips 164

Tips Case Studies Eye-Tracking Blogger 164

Valasys

JANUARY 9, 2023

Have you heard the term “MarTech” being thrown around lately and wondered what it means? Standing for marketing technology, this area of software solutions is used by marketers to streamline processes, and track and measure the success of their online marketing efforts. What Are the Benefits of Using MarTech?

Marketing Automation Services 40

Marketing Automation Services Marketing Management Blogger Customer Satisfaction 40

The Marketing Blender

MARCH 22, 2024

But you have to know what’s important and what isn’t. These are our best tips for helping you focus on what matters. 2 Setting Measurable Goals What do you aim to achieve with your B2B digital marketing strategies? These could include LinkedIn, email marketing, content marketing, or SEO.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 97

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 97

Conversica

APRIL 9, 2021

Let’s explore what Conversational AI is, how it is used by businesses to interact with customers, and its benefits. What Is Conversational AI? These AI-driven conversations can be delivered across multiple channels including website chat, email, SMS, voice, and social messaging. What Are Some Examples of Conversational AI?

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

Contently

AUGUST 13, 2018

It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. When to write a blog post. Blog posts can be op-eds, news analysis, listicles, reportage, case studies, Q&As, profiles, or trend pieces.

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

xiQ

MARCH 27, 2024

Preparation: The Starting Grid In Formula 1, the intensity of preparation is unmatched, with drivers and their teams dedicating countless hours to simulating race conditions, meticulously studying every nuance of the track, and perfecting their pit stop strategies. The need to understand both their personalities and preferences is crucial.

Marketing Management 126

Marketing Management Analysis Forecasting B2B Sales 126

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Adobe Experience Cloud Blog

JANUARY 3, 2017

With so much information out there, it can be hard to keep tabs on what to keep tabs on throughout the year. We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. You’ve Got Mail: 5 Things Your Subject Lines Are Missing.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Launch Marketing

DECEMBER 6, 2023

We sat down with marketing executives who have been through countless product launches to learn what they loved, liked and would leave out of future product launches. 2023 was a year of adapting to new technologies, implementing new approaches, evolving practices and much more. We hope this content will help you make 2024 your best year yet.

Resources 136

Resources B2B Marketing Planning B2B 136

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

Sword and the Script | B2B

NOVEMBER 23, 2019

Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. The metrics content marketers track. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. Then, we will review key content metrics you should track through your website, email, and social media. What is Content Curation? Let’s begin!

Curation 81

Curation Click Rate Content Open Rate 81

Golden Spiral

DECEMBER 30, 2021

There is a hard truth in digital marketing: if your blog article doesn’t make it on the first page of search results for your prospects, they won’t see it. How are your blog articles ranking? What is Your Audience’s Search Intent? What Keywords are You Targeting with this Article? The issue grows even more acute.

Lead Scoring 62

Lead Scoring Lead Ranking Keywords Paid Search Agency 62

Hubspot

MARCH 31, 2020

And, while it might sound a little out of the ordinary that blogs are popping up on social media channels, like Instagram, it's not an out of the ordinary practice. Blog owners can see great success on social media. And … does every blog need social media? How to Know if Your Company Blog Needs Social Media.

Social Media 89

Social Media Advertising Channels Media Work Management 89

Adobe Experience Cloud Blog

JUNE 20, 2016

Author: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing, bright-eyed teenager. This blogging phase didn’t last long and ended after I realized that whatever you do on the internet can not only be found on Google, but also by your parents.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83