Vidyard

SEPTEMBER 12, 2017

Yet, when salespeople are new to video, they can come across like late-night infomercial hosts pitching some sort of slap-chopping kitchen appliance. To hook your prospects and actually close deals using sales videos, you’ll have to learn the nuances of video storytelling. Start with an abrupt lede.

Storytelling 83

Storytelling Video Marketing Gartner Forrester 83

Marketing Insider Group

MARCH 11, 2024

Video content is like the air we breathe – it’s everywhere, and there’s no escaping it. Each video is more than just a play button. It’s time to embrace the chaos and create video content that leaves a lasting impression. It’s time to embrace the chaos and create video content that leaves a lasting impression.

Fulfillment 235

Fulfillment Video Marketing Content CTR 235

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. Your Call to (Video) Adventure. People respond to stories.

Storytelling 75

Storytelling Video Marketing Lead Ranking Stats 75

Vidyard

AUGUST 16, 2019

Storytelling has become synonymous with selling. They’re more engaging than a string of facts, and our brains are wired to respond to storytelling formats. Imagine, then, the power of making your prospects the hero in your outbound sales videos. This story fits the structure of Freytag’s Storytelling Pyramid.

Storytelling 65

Storytelling Video Marketing Lead Ranking Stats 65

Marketing Insider Group

MARCH 21, 2023

The Tribes We Lead By Seth Godin Video Source: TED In this content marketing TED talk, Seth Godin, American entrepreneur and computer scientist, suggests that the internet has reintroduced the concept of “tribes” into today’s society. As a content marketer, you can use the same recipe for success to create content that makes an impact.

Marketing Agencies 2 293

Marketing Agencies 2 Advertising Agencies Content Marketing Paid Search Agency 293

Vidyard

JULY 5, 2017

The answer, at least in part, is their use of disruptive storytelling. With disruptive storytelling, Benioff took a huge bite out of Oracle’s market share and Salesforce has grown to a $65 billion company. This is the term used when video views ‘blow up’ and reach phenomenal numbers. Meet the Video Disruptors.

Storytelling 81

Storytelling Video Marketing Conversion Viral Marketing 81

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Marketing Insider Group

APRIL 15, 2024

They could be seasoned marketers, tech gurus, finance wizards, or manufacturing mavens who share their knowledge through: Blogs Videos Podcasts Social media So, when we talk about B2B creators, we’re talking about influential figures who are shaping the future of how businesses learn, connect, and make decisions.

Enterprise Management 234

Enterprise Management B2B B2B Thought Leadership SMB 234

Marketing Insider Group

MAY 1, 2023

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4%

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. However, it’s best to add in your own storytelling into the post as well.

Marketing AI 310

Marketing AI Curation Content SERP 310

Zoominfo

JUNE 28, 2018

As a busy recruiter, you don’t have much time in your day to spend reading articles and recruiting blogs. Here are our ten recruiting blogs to bookmark today. The SHRM blog is arguably the most well-respected, comprehensive, useful resources on this list. Visit their blog and see for yourself! We get that. Go take a look!

Resource Management 170

Resource Management Zoominfo Enterprise Management Data Hygiene 170

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. By following top marketing blogs, you can ensure you are not contributing to that noise but rather creating engaging, quality content that adds value. Best marketing blogs when you want to do a deep-dive.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Navigate the Channel

JANUARY 8, 2024

If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. For deeper insights on micro-moments, visit this Oracle blog. Storytelling in marketing involves crafting narratives that resonate with the audience.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Trade Press Services Newsletter

APRIL 4, 2024

Be sure to ask whether the podcast will be recorded on video so you can plan your appearance accordingly. To captivate and engage the audience, focus on storytelling. Use the content for social media posts, blogs, email newsletters, webinars, slide decks, and how-to guides. There’s no such thing as overpreparing. Tell a story.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

MARCH 29, 2023

Did you know that brand storytelling can have the same effect? And what better place to get brand storytelling inspiration than from the binge-worthy shows we just can’t stop talking about? Brand authenticity matters, and brand storytelling can help you communicate new and innovative ideas to your audience.

Storytelling 229

Storytelling Branding Brand Identity Paid Search Agency 229

Marketing Insider Group

DECEMBER 29, 2020

Provide educational content through video marketing, pillar pages, podcasts, and blogging to gain traction and build authority online. It doesn’t require as much equipment or production as video, and it’s a way to have meaningful conversations and share your knowledge with your target audience. Video Marketing and Sales.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Webbiquity

MARCH 10, 2020

Explainer Videos. Video marketing is valuable throughout the sales funnel. Among the different types of marketing videos , well-made explainer videos can be effective at multiple stages. Ideally, each video takes your prospects on a brief, fun, and entertaining journey. Storytelling is a big one.

Sales Qualified Leads 305

Sales Qualified Leads Video Marketing Lead Ranking Lead Scoring 305

Webbiquity

DECEMBER 6, 2022

million photos and videos shared daily on Instagram; 694,000 hours of YouTube videos streamed by users; and. According to the the study, only 55% of B2B marketers are creating blog content. The post Eight Fascinating Facts About B2B Social Media Marketing for 2023 appeared first on B2B Marketing Blog | Webbiquity.

Social Media 236

Social Media Allocation Social Marketing B2B Marketing 236

Webbiquity

FEBRUARY 25, 2020

Engaging, mobile-friendly, and easy to consume, online video has become a mainstay for B2B marketers. According to recent research , 81% of businesses now use video as a marketing tool, and almost 77% say they are getting results with it. Google loves it, too: video can increase organic search traffic by as much as 157%.

Top of Funnel 232

Top of Funnel Video Marketing B2B Thought Leadership Digital Marketing Funnels 232

Marketing Insider Group

JANUARY 24, 2022

From creative video content to authentic storytelling to strategic content organization, these examples all provide actionable tips you can leverage right away to jumpstart your own content ROI. Videos are a great way to make highly technical topics engaging while building a human connection with your audience. Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

NOVEMBER 23, 2023

What’s going on here is that marketers have become storytellers and concept creators. From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere.

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

OCTOBER 21, 2021

We’ve tested a few of these services and haven’t found any that can produce quality blog content or long form articles to anywhere near the level of quality required to rank for search or answer technical or professional thought leadership requirements. Video Overtaking All Other Digital Channels.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

Marketing Insider Group

DECEMBER 8, 2021

Don’t expect to see any viral TikTok videos about data centers or enterprise software anytime soon. And understanding influence has a much longer shelf life of value than a viral TikTok video. Enabling employees to be brand storytellers. You can connect with him on social media or read at his social media blog.

Enterprise Management 313

Enterprise Management Marketing Strategy Marketing & Strategy Work Management 313

Vidyard

SEPTEMBER 30, 2013

Video is a great way to engage with people because it’s visual, easy to digest, and available and shareable across all channels. Here are 4 storytelling rules for the video marketer, with a few examples of videos that take the cake for great storytelling! It’s customer first!

Storytelling 51

Storytelling Rules Video Marketing Paid Search Agency 51

ClearVoice

SEPTEMBER 22, 2023

Millennials and Gen Z favor engaging, storytelling-driven content over traditional legal pieces that simply overload information. Storytelling content based on data Storytelling and data are a great mix. You can also repurpose your podcasts into blog posts and articles, like these 100 blog content ideas for your 2024 calendar.

Rules 91

Rules Storytelling Content Distribution 91

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.), We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. Repurpose for Video Marketing. Did you know that 79% of people have watched video testimonials to learn more about a business? Add to Your Blog. Your competitors likely already have.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Vidyard

OCTOBER 28, 2015

For most of us, video exploded across our personal lives 5 or more years ago. But now it’s our company’s turn with videos being created for our customers, partners, resellers, analysts, investors, our sales teams, other employees and of course every one of our executives. Is this video about us or about our audience?

Storytelling 50

Storytelling Video Marketing Work Management Television marketing 50

Marketing Insider Group

MAY 12, 2020

In the past, you might have been able to get real ROI from lazily publishing 500-word articles on your blog week after week, but it’s not enough anymore. Sharing blog posts with followers on LinkedIn, Facebook and Twitter. Trying to get people to sign up for a blog updates email list. YETI is Going Beyond the Blog Post.

eCommerce 246

eCommerce Advertising Agencies Paid Search Agency Content Marketing 246

Marketing Insider Group

MARCH 27, 2023

On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns. Your company’s client success stories can be shared on your website, blog, social media, and through more traditional marketing methods.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

MARCH 6, 2023

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. If you haven’t already, this is your sign to hop on the video content bandwagon. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

SmartBug Media

FEBRUARY 25, 2020

You’ve heard this before and will continue to hear it: When it comes to blogging, quality content is key. In order for a company’s blog to be successful, marketers must consistently generate new, compelling, and informative posts. One source for blog content creation that you might not have thought of is public relations.

Public Relations 93

Public Relations PR Blogger Thought Leadership 93

Vidyard

JUNE 30, 2016

It’s been said time and time again that video is the most effective medium for building stories and conveying emotions. But we invite you to try after watching this collection of 5 recent video examples that’ll fill you with excitement, hope, pride, fear, and yes, sadness. Vote for the videos 1-5 in the comments below !

Storytelling 57

Storytelling Video Marketing Examples Advertising Mediums 57

Vidyard

MAY 21, 2014

Marketers in today’s crowded content landscape are producing engaging videos to tell better brand stories, and – as the rate of video production increases – this often means hiring creatives like videographers, writers, editors, and directors of video strategy to maintain a sustainable model for success.

Storytelling 50

Storytelling Video Marketing Enterprise Management Advertising Mediums 50

Vidyard

APRIL 22, 2014

Sometimes a new video comes along and really knocks it out of the park. It’s got a fun story, has you smiling like a goon, and ultimately reminds you that video is very powerful. Not only do you forget your watching a brand video, but you’ll happily sit through ten minutes of one because it’s totally adorable.

Storytelling 51

Storytelling Video Marketing Landing Pages Domain 51

illumin

APRIL 9, 2024

OTT, also known as streaming TV , refers to any content watched on a streaming video service via the internet. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? This isn’t a new phenomenon, but it is a growing one.

Advertising Agencies 105

Advertising Agencies Cable Advertisements Advertising 105