Marketing Insider Group

MAY 15, 2023

B2B digital marketing refers to the promotion of products or services between businesses using digital channels. B2B digital marketing refers to the promotion of products or services between businesses using digital channels. This includes blog posts , eBooks, whitepapers, webinars, and more. What Is B2B Digital Marketing?

B2B Marketing 311

B2B Marketing B2B Buyer Personas Mobile Advertising 311

Vidyard

JANUARY 24, 2022

Are you looking for a good sales blog to scroll through while you’re drinking your morning coffee? In this article, we’ll take a look at some of the top sales podcasts, newsletters, YouTube channels, and blogs to educate, inspire, and hopefully entertain you along your journey. Customer Engagement Lab 1.9 Contents 1.

Sales Management 124

Sales Management Top of Funnel B2B Thought Leadership Youtube 124

ClearVoice

NOVEMBER 4, 2022

We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. When we know where to find quality content, it gives us a strategic advantage. Best marketing blogs when you want to do a deep-dive. There are also podcast episodes, video tutorials, and reports.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Audience engagement. How do you do that? Web traffic.

Planning 321

Planning Conversion Top of Funnel Custom Publishing 321

Marketing Insider Group

JULY 11, 2023

Ask yourself: Do your customers really value your content marketing enough to give up their contact info, email address, or even sign in with their social accounts? Combine each of these factors and many of your audience members won’t mind adding their name to your email list in exchange for some high quality content.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

Webbiquity

MARCH 28, 2023

Interactive Content Interactive content is an amazing way to boost all relevant engagement metrics: time on page, click-through rates, and conversion rates. It can become a valuable part of your social media and email campaigns. It also happens to be interactive, which gives it yet another edge (more on that in a minute).

Top of Funnel 306

Top of Funnel Marketing & Strategy Marketing Strategy Planning 306

Webbiquity

JULY 18, 2023

SEO: Surprisingly Enticing Opportunity Given that organic search is one of the top two sources of traffic for business websites (at least on the B2B side), and has high conversion rates, it’s surprising that this research reports, “Twenty-nine percent of marketers use a search-optimized website and blog to attract and convert leads.”

Marketing AI 246

Marketing AI Trends Planning Advertising Agencies 246

Webbiquity

APRIL 11, 2023

AI is being used to automate mundane tasks, drive data analysis, create personalized customer experiences, and much more. The latest ChatGPT stats show what took the world by storm with the use of this technology. Or you use some fragments from all the outputs to create your own piece of content. What Exactly Is AI for Content?

Marketing AI 310

Marketing AI Curation Content SERP 310

Marketing Insider Group

MARCH 30, 2020

The good ‘ole weekly Blog with consistently published articles is the proof your prospects are looking for. Weekly blogging is the express lane to boost your B2B sales by a factor of ten. Regular, frequent blog posts at intervals of one week or less keep your company on potential customers’ radar.

B2B Sales 286

B2B Sales B2B Marketing Agencies 2 Sales Qualified Leads 286

Marketing Insider Group

MAY 30, 2023

Have you thought about using AI for small business marketing to make your life a little easier? In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. Can You Use AI for Small Business Marketing? You’re not alone. Want to know how it’s done?

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

Webbiquity

JUNE 1, 2021

In this time of content shock , when all of your competitors use content to reach their audiences, standing out is difficult. If they’re on Instagram, create visual content, while if Youtube, produce videos (obviously). Pro tip: You could use a subtitle generator to ensure that your audience can watch your video without sound.

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

FEBRUARY 28, 2023

Use of Artificial Intelligence Artificial intelligence (AI) and machine learning (ML) have transformed B2B eCommerce marketing, enabling companies to deliver a more tailored experience to their clients. B2B companies can use AI and ML to gain a deeper understanding of client behaviors, needs, and priorities.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Webbiquity

APRIL 18, 2023

There are established, effective eCommerce marketing tactics you can use to increase base revenue and upsell opportunities in a very short period of time. Some you may not be using, while others are part of your current strategy, but the execution has grown stale and could use refreshing.

eCommerce 292

eCommerce Social Media Tactics B2B Marketing 292

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” ” Videos (13.2%) are the third-most common type of content created. The most-commonly used are Hootsuite (10.8%), Sprout Social (20.2%), and Buffer (13.9%).

Social Media 306

Social Media Stats Marketing Report Paid Search Agency 306

Webbiquity

APRIL 18, 2024

But how do make the best use of it (or get started, if you’re still stuck in manual processes)? B2B marketing automation refers to the use of software and technology to automate and streamline marketing processes in a business-to-business (B2B) context. Embracing automation is clearly the way forward. What is B2B Marketing Automation?

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Content Marketing Institute

FEBRUARY 5, 2018

Remember when you could write an amazing blog post, paste the link with a featured image, and hit share on social to see your web traffic grow? With organic reach rapidly declining on social media, you need new ways to effectively promote blog content without paying for it. Use Facebook Live. Create static Facebook videos.

Social Media 167

Social Media Promotion Media Content 167

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Search using hashtags.

Tips 84

Tips CMS Development Blogger AIO 84

SocialPilot

FEBRUARY 9, 2024

Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Email Marketing + Dela Quist Jeanne Jennings Jordie Van Rijn Elliot Ross Skip Fidura Chad S. Stelzner He is the founder of the Social Media Examiner blog. Michael posts great videos on skill-building. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. With some minor changes in the prompts, you can use them to get your desired output.

Examples 78

Examples ROI Planning Work Management 78

seo.co

APRIL 6, 2021

We’re not saying that you should abandon ads, but your strategy needs to employ timely, engaging, and thoughtful content that attracts traffic and attention. By using these content tools, you can accomplish the same goals of advertising while bringing your audience in instead of scaring them off. Content is King.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

ConvertKit

JULY 7, 2021

While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. “I Every day she woke up at 4am to work on her blog, “writing” during her commute by recording posts on her phone. How was it, I ask? He’s first-generation Jamaican.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Hubspot

FEBRUARY 23, 2021

Now, with the rise of video and podcasts, it's blogging's turn to feel the heat. I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? In all fairness, this question surrounding blogs is not without reason. Blogs vs. Other Marketing Channels.

Paid Content 101

Paid Content Planning Work Management Paid Search Agency 101

The Lead Agency

APRIL 14, 2024

Fingers crossed that will make you buy from us.” Bring in guests and use your listener data. Bring on B2B podcast guests If you have the relationships, use your podcast platform to bring in other knowledgeable guests. So, what’s different about 2024? “Look over here. We’re so knowledgeable. How exactly?

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

SMS 113

SMS Bundling Terms and Conditions Opt-out 113

Mailmunch

APRIL 26, 2021

Blogging is a way to reach billions of people in a short time, allowing you to add value for prospective clients. Anybody can start a blog; from a novice to an industry expert—-all you need is the right set of tools. If you’re just starting as a blogger, check out our quick guide to setting up a blog real quick.

Generation 77

Generation Lead Scoring Lead Ranking Blogger 77

Hubspot

JUNE 3, 2020

While this became a habit, it's something I've had to unlearn as a marketing writer because you need to write a conclusion in your blog posts. As a blog writer, this second lesson is the standard I hold myself to. Conclusions are a necessary element of your blog posts because they guide your reader on what to do next.

Youtube 101

Youtube Buyer Personas Tactics Class 101

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In fact, 91% of people say they’d like to see more videos from companies they support. Run contests that encourage customers to create short videos.

Top of Funnel 148

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 148

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff. A noticeable uplift in team morale and engagement.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Animalz blog

FEBRUARY 25, 2024

The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). Think email newsletters, LinkedIn posts, or data reports. Maybe your ICP does read blogs and emails. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Hubspot

MARCH 21, 2018

Whether you're running a personal blog as a hobby, or managing the official blog on your company's website, monetizing your work is entirely possible -- it just takes a good amount of time and effort. Below, we'll dive into each of these monetization ideas: How to Monetize a Blog: 5 Strategies.

Paid Content 98

Paid Content Top of Funnel Marketing & Strategy Paid Search Agency 98

FMG Suite

APRIL 25, 2024

Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. If you have a blog that long, you can reuse it: You can take sections and repackage them in new ways. Ideally, it would be some 2,000 words.

Contact Marketing 52

Contact Marketing 52

FMG Suite

APRIL 25, 2024

Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. If you have a blog that long, you can reuse it: You can take sections and repackage them in new ways. Ideally, it would be some 2,000 words.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. The benefits of inbound marketing can be a game changer for your business.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

The Lead Agency

FEBRUARY 12, 2023

For LinkedIn and Facebook, the leading social media platforms used by B2B marketers , it’s recommended to post between two and five times a week. Blog posts and thought leadership for B2B social media marketing If you have a backlog of blogs on your website, you can easily incorporate them into your social media calendar.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126