Webbiquity

JUNE 28, 2022

One obvious way to showcase that is through case studies of your clients and their successes. Case studies can be anything from a before and after study to detailed statistics on how you helped another brand with a major problem. What Makes a Great B2B Case Study? Image credit: Lukas on Pexels. Highlight Your Specialty.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

KoMarketing Associates

SEPTEMBER 29, 2020

B2B digital advertising spend may end up being the one thing that hasn’t changed much for marketers this year. Despite all the challenges of 2020, B2B digital advertising is doing great. This substantial increase in ad spend is good news for publishers and ad platforms. Last year B2B digital ad spend was up 21.6%.

Paid Content 296

Paid Content Spending Advertisements Advertising 296

Marketing Insider Group

OCTOBER 27, 2020

Content marketing directly improves sales in many ways, and typically costs much less and has higher returns than ads. We Live in a Digital Marketplace. Even before the pandemic forced most businesses to operate virtually, we were already living in a digital landscape. They are digital natives and don’t want to be sold anything.

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Trade Press Services Newsletter

JUNE 1, 2023

The first step in monitoring your competitors is to subscribe to all types of communications from each of your rivals. Sign up for email newsletters, mailing lists, blogs and news alerts. Sign up for email newsletters, mailing lists, blogs and news alerts. Go Digital. Get on the VIP List. Social Listening Is Key.

Analysis 130

Analysis Comparison Keywords Case Study 130

Webbiquity

APRIL 18, 2024

These tasks take time away from the value we could potentially be adding in our business. Business process automation is, hands down, one of the best technological innovations to come along in decades. Humans have spent way too much time doing repetitive tasks that do not require our expertise. Embracing automation is clearly the way forward.

Marketing Automation Services 159

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 159

Marketing Insider Group

NOVEMBER 29, 2022

In today’s digital-first world, your website is a critical tool for driving online engagement. If not, you may be able to make a handful of basic accessibility improvements, such as adding alt text to images or captions to videos, that make a major difference in enhancing accessibility. Your website isn’t user-friendly. Navigation.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Scoop.it

JULY 5, 2022

As the world of content marketing becomes ever more competitive, the types of posts you publish can significantly impact both your rankings and your conversion rates. . Here’s how to create reader-focused blog posts that will help you achieve your content marketing goals. Know Your Audience. Supplement Written Content with Video.

Rules 102

Rules Top of Funnel Content Marketing Tips 102

Webbiquity

NOVEMBER 4, 2021

What types of strategies should I use to elevate the customer experience? Every brand strives to meet the ever-changing needs of their customers. Some companies do better than others, but the task comes with its fair share of challenges regardless. Image credit: Jon Tyson on Unsplash. How does this customer perceive my brand? Convenience.

Acquisitions 262

Acquisitions WOMM Marketing & Strategy Word of Mouth 262

SocialPilot

JANUARY 15, 2024

For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. For marketers who have second thoughts about investing in video marketing, we have covered the latest trends reported by several studies in this article. Here we go!

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Launch Marketing

MARCH 20, 2024

Increases Brand Trust: 66% of marketers increased their company’s credibility and trust through the implementation of digital marketing strategies. Generates More Leads: Businesses that blog see 126% more leads than companies that do not blog or execute content marketing. Does it work? What Are the Benefits of Marketing?

Lead Ranking 62

Lead Ranking Planning Paid Search Agency Marketing Qualified Leads 62

DealSignal

APRIL 10, 2024

Signs of buyer intent What types of intent data are there? The type of intent signals a user is leaving and the strength of those signals can indicate a user’s interest in your product, which is invaluable for creating targeted marketing campaigns or delivering strong sales cadences. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

The Lead Agency

APRIL 14, 2024

Top 9 B2B Digital Marketing Trends of 2024 The key to B2B marketing in 2024 is to optimise our efforts, measure performance, and do it again to tighten that loop even further. Tired of trend lists that don’t apply to the unique challenges of B2B marketing? We’ve got something different. Finding the right information is tricky.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? Blogs are powerful business tools. In this guide, we’ll review the different types of blogs there are and examples of each. In this guide, we’ll review the different types of blogs there are and examples of each. Before we dive in, what is a blog ?

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Brandpoint

APRIL 13, 2023

In fact, how-to videos account for almost a third of popular video types. Make the Most of Written Blog Content Have your blog authors record short, insightful summaries of their special articles. These metrics eventually yield results with lead generation and sales. 80% of all videos created in 2021 were used-generated.

Social Media 118

Social Media Traffic Top of Funnel Media 118

ClearVoice

APRIL 9, 2024

This could look like: Adding new information Replacing outdated info with the latest updates Enriching it with new media content Optimizing it with more relevant keywords Updating links For example, you might have expanded your service offering to include several value-added services.

Content 52

Content Ad Frequency Paid Search Agency Case Studies 52

Hubspot

MAY 27, 2020

If you're looking for the best way to divide a room full of marketers, bring up the topic of guest blogging. Aside from the brand awareness aspect of it, guest blogging can also be an ethical and sustainable way to build high-quality backlinks and improve your SEO performance. Find reputable guest blogging sites. Write the post.

Lead Scoring 68

Lead Scoring Lead Ranking Blogger Ideal Customer Profiles 68

SmartBug Media

APRIL 15, 2024

An oldie-but-a-goodie, search engine optimization (SEO) is a digital marketing staple. Blog posts. The Evolution of SEO SEO has been a driving force in digital marketing for years, bringing websites and search engines together as the latter crawled and ranked content based on algorithms. The next frontier?

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Hubspot

MARCH 27, 2018

Let’s start with a common marketing challenge: You want to get more people to read your blog posts. For an individual blog writer, it's a critical tool to stay at the top of your game. For teams, it can transform the quality and effectiveness of your entire blog. Blog About What People Want to Read. OK, you get it.

Marketing AI 95

Marketing AI Tools Cross-Selling Paid Search Agency 95

FunnelEnvy

DECEMBER 26, 2023

The overall goal is to understand your audience, tailor your digital marketing experiences to their needs, and continually adjust your strategies based on data-driven insights. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Contently

NOVEMBER 3, 2021

This type of work is not journalism, strictly speaking. Whether I’m penning a reported piece, ghostwriting, or composing a blog post for a brand, there are a few fact-checking measures I always take. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people.

Content Marketing 191

Content Marketing Content Case Studies Viral Marketing 191

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. Rather, understand where each customer stands in the buying cycle and reach out to them with the right type of content. Content as a Tool for Personalization Personalized content pieces are the bread and butter of digital ABM.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Lake One

APRIL 18, 2023

A 2021 study by Deloitte found that the number of devices and apps we use daily ballooned during the pandemic. The same report suggests that while the number of apps and devices to help “connect” us grew, it also reduced the time spent consuming information, stressing us out and leading to digital fatigue.

Marketing & Strategy 82

Marketing & Strategy Paid Search Agency Work Management Hubspot 82

Martech

MAY 26, 2022

of Hootsuite’s customers have planted a flag on TikTok, with the rest (around 63%) planning to launch TikTock content sometime this year, according to an internal Hootsuite study. Get the daily newsletter digital marketers rely on. About 38.5% What it does. Additionally, Hootsuite is rolling out TikTok-related resources for marketers.

Advertising Agencies 99

Advertising Agencies Planning Social Media Newsletter 99

Scoop.it

NOVEMBER 2, 2023

Wouldn’t it be great to create digital marketing strategies that generate insane leads and sales? Here, we’ll show how consumer behavior shapes digital marketing and how you can leverage it to create the most impactful campaign and strategies from day one. What motivates them? What are their pressing challenges?

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Contently

JULY 26, 2022

We’ve got a few ideas for how you can turn blog posts and product material into engaging fintech content. Studies show that 95 percent of millennials now use fintech, and 9 in 10 Americans use some type of fintech app. Take a look at Digit, an app designed to help users save money. Understand your audience.

Word of Mouth 137

Word of Mouth Marketing & Strategy Paid Search Agency Content 137

Martech

SEPTEMBER 11, 2023

Generative AI is a specific type of AI tool that creates or generates stuff. GenAI, as it’s affectionately called by those in the know, allows users to use simple text prompts to produce content like blog posts, book outlines, images, videos, music, and even complex software code. These AI “Aha!”’ What is genAI exactly?

Marketing AI 126

Marketing AI Generation Work Management Marketing Management 126

Launch Marketing

OCTOBER 20, 2021

Regardless of the type of thought leadership created, it is more challenging than ever to get it to stand out. With the rise in the use of digital channels to promote content, more and more organizations and individuals are utilizing every channel possible, flooding these channels with consistent content. Being a B2B Thought Leader.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Marketing & Strategy B2B 83

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

Optinmonster

DECEMBER 20, 2023

If your site is just starting, skip adding your domain. If you’re working on a VPN blog, start with something broad like “unblocking” or “anonymity.” You can use these for SEO, content development, and digital marketing. Choosing the right keywords can feel like trying to find a needle in a haystack.

Keywords 93

Keywords Paid Content SEO Lead Scoring 93

Hinge Marketing

JUNE 14, 2021

Premium Content is any type of content that is highly valued by the target audience. In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. High quality premium content is arguably one of the most important elements of a successful content marketing strategy.

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? Using inappropriate metrics to measure content performance can lead to misleading conclusions.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

ClearVoice

NOVEMBER 25, 2022

Big businesses run digital marketing campaigns that never sleep. As such, omnichannel marketing includes strategies outside of traditional touch points—from social media ads to emails. Content marketing is ever-evolving. Let’s get started. Emerging content marketing trends. Analyzing customer purchase history.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Atomic Reach

JULY 27, 2023

Do you have to guess what type of results your investment will yield? We'll show how we to optimize your campaign for a measurable return on investment and improved ad spend. Key Opinion Leaders, better know as KOLs, often provide brands the competitive edge needed to win. But how do you attract KOLs to your brand?

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52

Top Rank Marketing

AUGUST 4, 2023

Ars Technica “We are releasing three more foundation models, for music and audio. Ars Technica “We are releasing three more foundation models, for music and audio. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04 billion — a figure that would top pre-pandemic marks — with expectations to reach $91.19

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Liveintent

DECEMBER 1, 2021

Of course, Google isn’t the only tech giant contributing to significant shifts in digital advertising in recent years. Regardless of the reasons and intentions for these changes, however, one thing is sure: the industry must adapt — and quick — to the changing digital landscape. Here are those findings. Audience data. Email data.

Advertising Agencies 125

Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125