FunnelEnvy

APRIL 4, 2022

Search engine optimization is a widely-promoted marketing discipline in part because of how impressive it looks to generate traffic increases. Besides the amount of traffic you generate, you’ll want to consider your conversion rate. Understanding Visitor Intent. Consider Your Conversion Rate. Click To Tweet. Forms and buttons.

Traffic 73

Traffic SEO Generation Conversion Rate 73

Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. This attention-getting strategy will drive qualified traffic to your paid content.

Ad Exchange 239

Ad Exchange High Quality Lead Landing Pages Content 239

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Circle Studio

AUGUST 23, 2018

One of the key metrics to measuring the impact of your firm’s website is traffic. Building a powerful growth-focused website is a top-priority for B2B marketing and business development, and driving website traffic is a vital component of the process. Here are four fundamental ways to start driving more traffic to your firm’s website.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

Marketing Insider Group

FEBRUARY 3, 2021

In content marketing, we measure effectiveness by the amount of organic search traffic and rankings we deliver for our clients. We measure our success in quantifiable ways: search traffic, rankings, subscribers, leads, and new customers. Research shows that the more content you publish, the more your web traffic and conversions rise.

Marketing Agencies 2 271

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 271

Optinmonster

DECEMBER 26, 2022

Do you want to get more sales and traffic without spending any money? Organic lead generation can boost both your website traffic and business revenue, all without costing you anything. Since organic traffic is free, organic lead generation has a much lower cost and better return on investment (ROI). Search Engine Optimization.

Organic Leads 86

Organic Leads Traffic Organization Sales Qualified Leads 86

Webbiquity

MARCH 13, 2019

If we’re on a demo and I’ve done my research, I can usually just show these people how many people are searching for their product and services at Google and which keyword phrases to focus on first in order to start generating some of that traffic. ” Leave a comment (or subscribe) to a blog about IT recruiting.

Social Media 204

Social Media Search Marketing Social Marketing Optimization 204

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

KoMarketing Associates

SEPTEMBER 13, 2018

You are regularly creating content to get traffic and conversions, but is it really turning into the lead and email list numbers that you or your executives are expecting? Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. We’ll give you an example. But here’s the question.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

APRIL 19, 2021

reading one of your blog posts, liking one of your social media posts, etc.) to making a purchase – and all the steps in between, such as requesting an ebook or white paper or signing up for a free trial. Then send them a brief introduction and a link to blog posts that address their specific needs.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

NuSpark Consulting

JANUARY 3, 2017

If you’re doing content marketing right, you’re creating lots of relevant, quality content in the form of blog posts. And hopefully, a healthy percentage of them are evergreen, compounding posts that are building SEO traffic over time. Every blog should have a subscribe form.[/caption]This Add a Subscribe Form.

Design 0

Design Top of Funnel Tips Leads 0

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Martech

APRIL 18, 2024

This is not only true for SEO specialists who currently use website traffic from organic search to measure their results, but is also the case for other marketing professionals, who could use website traffic from referral, organic social or other default channels to measure their contribution to the success of their company or clients.

Merchandising 115

Merchandising Marketing Analytics Tools Conversion Lead Ranking 115

Marketing Insider Group

JULY 21, 2020

If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. They must: Optimize everything from static web content to blog posts for mobile consumption, including natural-language searches. Content marketing needs to lead this transformation.

Marketing AI 557

Marketing AI Stats Planning Case Studies 557

Only B2B

MARCH 6, 2024

Methods: Lead generation utilizes various marketing strategies, including content marketing (blogs, ebooks, white papers), social media marketing, advertising campaigns, events (webinars, conferences), and partnerships with complementary businesses. downloading white papers, visiting product pages, attending webinars).

Lead Qualification 71

Lead Qualification Lead Ranking Lead Generation Lead Scoring 71

Marketing Insider Group

FEBRUARY 4, 2020

It’s not your meticulously researched blog posts that get all the online love. According to Gartner’s Marc Brown , leads that come from employee-shared content are seven times more likely to close than from your textbook-perfect blog posts and white papers. Keep writing those blog posts and white papers.

Generation 296

Generation Content Paid Search Agency Trust Marketing 296

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Only B2B

MARCH 13, 2024

Statista Think about it: A great blog post on your site might get a few hundred views. But syndication on a high-traffic industry publication could put it in front of thousands of potential customers who need what you offer. These will tell you which specific syndication placements are driving the most traffic.

ROI 71

ROI Marketing Budget Creation B2B Thought Leadership B2B 71

Marketing Insider Group

JANUARY 5, 2023

Here’s just a few examples of the mistakes marketers make when defining inquiries as leads : Every person who signs up for your newsletter, downloads a white paper, or registers for your webcast is not a lead. Someone who reads 10 blogs on your website is not a lead. Downloaded our white paper?

Lead Ranking 275

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 275

Marketing Insider Group

MARCH 9, 2020

For instance, if you spend a certain amount on your corporate blog, break down the monthly expenses you incur in publishing, as Entrepreneur ’s Thomas Smale advises. White paper or e-book downloads. For instance, let’s say your original blog post was a tutorial on how to use your new software. Newsletter subscriptions.

Marketing Budget Creation 267

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 267

Marketing Insider Group

MARCH 29, 2021

From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate. Case studies , white papers, and other content that answers common questions your prospects have are also well worth pursuing.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Of course, if these pages are generating traffic, you don’t want to delete them. Dead-end pages hinder customer engagement.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.). Below are a few of their blogs. Some Examples to Inspire.

B2B Marketing 289

B2B Marketing Content Marketing B2B Thought Leadership Planning 289

ClearVoice

JANUARY 26, 2024

We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years). One of our top blog posts on ClearVoice had the following performance over its first four years.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Marketing Insider Group

MARCH 24, 2021

Not only will this strategy build confidence in your brand, but more importantly, your conversations can be a rich source of content ideas for blog posts, podcasts, videos, FAQ pages, white papers, and ebooks. Get started today–and generate more traffic and leads for your business.

Brand Identity 356

Brand Identity Branding Advertising Agencies Content 356

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions. The post How to Boost Your ROI During a Content Drought appeared first on B2B Marketing Blog | Webbiquity.

Top of Funnel 258

Top of Funnel ROI Marketing Automation Services Work Management 258

Vision Edge Marketing

APRIL 5, 2022

Thought leadership content comes in all types of medium, such as blogs, white papers, bylined articles, videos, podcasts, and social media content. It’s less about the medium and more about the content. Transparent content builds vital trust between a business and its prospects, customers, employees, and stakeholders. .

Thought Leadership 215

Thought Leadership B2B Thought Leadership Peer-to-peer Lead Scoring 215

Zoominfo

AUGUST 5, 2021

Balancing the various content types (blog posts, white papers, webinars) will allow you to reach your customer and map the buying process in a scalable way. Building search traffic is key to high-performing content, and there are various tools available to help identify opportunities for relevant content that works.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

Marketing Insider Group

AUGUST 12, 2020

Look at your existing social media audience, your blog subscribers, and your actual paid customers. Eventually, you’ll want to encourage them to come on over to your company blog for “the rest of the story.”. Get started today – and generate more traffic and leads for your business. Start by creating customer personas.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Valasys

JULY 26, 2021

In this blog post, we’ll break down the most important B2B strategies and look at some of the most effective approaches to generate leads. You should drive more B2B traffic to your content, which can increase your subscriber’s list. Spending money to entice someone who isn’t interested will help you get more B2B traffic.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

Lake One

JULY 27, 2023

Identify critical touchpoints in the customer journey, such as website visits, blog posts, and email campaigns. And just like that – you know far more about your traffic and sources based on the specific funnel that you created (and not just the standard MQL > SQL > opportunity > customer). Want to go deeper?

Hubspot 80

Hubspot Paid Content Analytics Top of Funnel 80

Hubspot

MARCH 19, 2020

Of course, every marketer should consider more than organic traffic when analyzing success metrics. But SEO efforts don't just help you reach organic traffic goals — they can also help you achieve your brand awareness and lead generation goals, as well. Optimizing Blog Posts.

Lead Ranking 100

Lead Ranking Traffic SEO Lead Scoring 100

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Remember blogging—an oldie but a goodie! It’s easy to overlook the importance of blogging, especially with videos and podcasts taking center stage over the last few years.

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

EMagine B2B Blog

DECEMBER 10, 2014

If you are that novice user that is currently struggling with deciphering your data, we’ve developed a new White Paper that can help. Webinar, eMagine has worked in tandem with Percussion Software to create an asset that synthesis our Webinar down to three of the three metrics it covered: Traffic, Engagement and Conversions.

Marketing Analytics Tools 40

Marketing Analytics Tools Paper Analytics Google 40