Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). But if you’re like me, then chances are you’re pretty selective with your blog subscriptions and visits. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Martech

NOVEMBER 16, 2022

It can drive direct traffic as well. In an ideal world, other websites within your vertical would link to you – it’s a natural fit. Stretching the relevancy gap when looking for link opportunities is often needed in competitive verticals in order to achieve high-quality links on a consistent basis.

Link Building 122

Link Building Internet Marketing Ad Building Planning 122

Liveintent

SEPTEMBER 8, 2022

Native Curated Packages (NCP) are exclusive, vertically-aligned sponsored content packages. And, because NCP runs on vertically-aligned newsletters, you get an added layer of relevance. With NCP, you can do just that and help drive traffic to your website. Check it out. What are Native Curated Packages? What are the benefits?

Curation 118

Curation Relevance Advertisements Advertising 118

ClearVoice

SEPTEMBER 8, 2021

For a quality Pin, creators should have the following: A compelling vertical image. Pinterest bonus tip : Content writers are beautiful with words, and they can really pull a reader in on some platforms like blogs, Instagram and Facebook. Don’t overlook the importance of your image. Do not consider Pinterest on this list.

Traffic 105

Traffic Ad Building Brand Identity Branding 105

Marketing Insider Group

MARCH 29, 2021

If you’re expanding into new verticals, you might need to add some writers who have expertise in those industries. From scholarly journals to blog posts, these resources can help your content teams learn the technical terms that industry insiders use to communicate. Expanding into new industries.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Moz

MARCH 18, 2019

Today, I’m sharing five GBP tweaks worthy of implementation to help turn digital traffic into foot traffic. Nearly all verticals could have overlooked leads sitting in their GBPs — from questions about dietary options at a restaurant, to whether a retailer stocks a product, to queries about ADA compliance or available parking.

Ideal Customer Profiles 71

Ideal Customer Profiles Profiling Traffic Google 71

Kevin Indig

SEPTEMBER 26, 2023

We all want organic traffic growth, but what is a healthy rate? What I found is that growth rates depend on the vertical and business model. Company 1: Tinybird, SaaS, start-up stage Tinybird, a small startup in a very technical space, grows SEO traffic at +100% Y/Y. At what point are you growing fast enough?

SEO 52

SEO Verticals Terms and Conditions Keywords 52

Content Marketing Institute

DECEMBER 11, 2017

We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy. When I first encountered this strategy, it seemed like it was all about eyeballs and traffic. Direct traffic from syndicated content is only the tip of the iceberg, says @schreibot. Click To Tweet.

Traffic 93

Traffic Top of Funnel Lead Ranking Paid Search Agency 93

Marketing Insider Group

NOVEMBER 9, 2020

On average, this investment delivers measurable returns in the form of 138% more inbound traffic to your website vs last year. But we can’t take traffic to the CFO. Without a content marketing strategy , it’s impossible to follow the tenets of the discipline and expect to drive traffic and convert leads. Content Ideas.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Webbiquity

DECEMBER 18, 2018

verticals, the factors that define success, and the customer acquisition channels available, are fairly well understood. We’ll use blogging as an example. Most bloggers think about search as the primary customer acquisition channel for blogging. In many (most?) Some of these are more important than others.

Training 214

Training Planning Work Management Marketing Management 214

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. 10 B2B Sales and Marketing Blogs to Enhance Your 2019 Campaigns. How can you drive more value from your website traffic, and uncover opportunities to generate additional early-stage sales conversations?

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Convince & Convert

JULY 17, 2015

That high percentage of traffic is also a problem. By now, I’ve (hopefully) convinced you to consider different verticals for your affiliate program. Rather than focus on sites that provide general traffic, go after niche publishers and targeted verticals. No more getting 90 percent of traffic from one site.

Verticals 157

Verticals Blogger Conference Custom Publishing 157

SmartBug Media

MAY 24, 2021

Whether it’s through blog content , premium content pieces like white papers or e-books, or even social media content, you should always be crafting copy to answer your buyer personas’ pain points. Start by pulling a list of all of the content that currently lives on your site, from blog posts to premium content pieces.

Paid Search Agency 98

Paid Search Agency Marketing Strategy Marketing & Strategy Buyer Personas 98

Webbiquity

NOVEMBER 17, 2022

These are the pages you actually pay to drive traffic to, such as when a prospective clicks on one of your search ads and is taken to a page with a call-to-action (CTA). The post How to Optimize Landing Pages to Enhance Customer Experience appeared first on B2B Marketing Blog | Webbiquity. Guest post by Dan Annetts.

Landing Pages 204

Landing Pages Optimization Conversion Rate Lead Scoring 204

Vision Edge Marketing

FEBRUARY 25, 2020

Measures such as open and clickthrough rates, website traffic, Marketing generated qualified leads, and qualified lead-to-deal ratio are examples of downstream measures. In this example, you would identify mid-markets in these specific verticals along with your existing vertical. Let’s delve deeper into the measures and metrics.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Moz

NOVEMBER 13, 2018

As Barry Adams pointed out on Twitter recently, this move by Google is not exactly new, but it does feel like Google has suddenly placed their foot on the accelerator: I find it hilarious that SEOs are suddenly annoyed that Google is aggressively taking over some verticals with in-SERP features. Who is this blog post for?

SERP 53

SERP Paid Content Traffic Features 53

NuSpark Consulting

OCTOBER 28, 2011

The strategy of blogging, especially from a b2b perspective, can be somewhat misunderstood. So I thought I’d raise the question on the benefits of blogging to the NuSpark Marketing content alliance team, and get their reaction to the following question. That being said, blogging once a month won’t help you all that much.

Business Blogging 100

Business Blogging Business Work Management B2B Thought Leadership 100

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Consider your target demographic, organization, industry vertical, goals, challenges, and buying criteria.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Hubspot

DECEMBER 1, 2020

In fact, nearly 60,000 software companies are listed on the G2 Crowd across over 700 verticals as of 2020. At the top of the diagram, we placed the goal of increasing Brand X's website traffic. The wheel would spin like this: Increase traffic to the website ? Traffic generates demos and trials ? Subscribers.

Top of Funnel 98

Top of Funnel Thought Leadership Tips Lead Scoring 98

MKT1

SEPTEMBER 7, 2021

We wrote a whole newsletter on perceptions Understand what audiences and verticals you are targeting Make sure you’ve done thorough audience analysis and identified ICPs. Make sure to include top of funnel metrics like web traffic by source. As an example, “Write 10 blog posts” is measurable, but isn’t a KPI.

Course 52

Course Lead Ranking Planning Top of Funnel 52

Webbiquity

JUNE 5, 2019

Both Serpstat and SEMrush include features that allow you to perform bulk audits of your own sites and those of competitors so that you have a full understanding of your vertical market. Taking a look at traffic. It’s essential to understand your website traffic sources and trends. Backlink analysis.

SEO 159

SEO Tools Paid Search Agency API 159

Zoominfo

OCTOBER 28, 2018

The company is in a completely separate vertical, so it wouldn’t make sense to personalize messages about this platform, however it did help them deduce a few things. If you’ve read any of our previous blog posts—you know we’re big on buyer personas. 5 Ways Technographics Improve Sales Prospecting. 2. More targeted prospecting.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Brightedge

JUNE 15, 2020

The legal vertical is one of the most competitive in search, and for good reason. Regular optimization, site audits, and technical SEO efforts will result in increased traffic to your site and boost your visibility within the SERPs. As organic traffic increases so should potential leads.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

KoMarketing Associates

SEPTEMBER 4, 2019

In this blog post, we will be discussing five tactics for developing negative keyword lists that need to be considered for B2B technology companies before launching a new PPC campaign. It is essential to understand how to align keyword targets to applicable industry verticals. Specific Industries.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

PureB2B

FEBRUARY 17, 2021

Did you know there’s a way to reach more potential buyers with vertical video and written content outside of your basic social media strategy? There are a host of other differences that can help you gain more bang for your buck for every vertical video you create. Subscribe to our blog! There’s actually some truth to that.

Google 125

Google Content Marketing Content Verticals 125

Martech

FEBRUARY 1, 2022

If you’ve stuck with natural link acquisition and SEO traffic is on the rise, a link disavow is unlikely to help. This is especially true if your site already has a relatively small number of backlinks or is in a less competitive vertical. We’ve seen webmasters rely on this all too often, leading to further traffic loss.

Lead Scoring 98

Lead Scoring Lead Ranking CAN-SPAM Profiling 98

Webbiquity

JANUARY 28, 2016

What role should content aggregation play in your B2B blogging strategy? The Fairy Blog Mother) and Mykl Roventine , who’ve helped improve the look and functionality of Webbiquity. What value does content syndication provide to B2B bloggers? And what exactly is web presence optimization ?

Aggregage 100

Aggregage Curation Aggregators B2B 100

SocialPilot

FEBRUARY 6, 2024

A complete list of Influencer marketing statistics, from engagement rates to industry benchmarks to growth trends; this blog has almost everything that you would need to make an informed decision. Statistics indicate that 70% of consumers prefer reading blogs to watching ads. billion USD in 2023 to roughly $6.17

Statistics 99

Statistics Advertising Agencies Paid Search Agency Allocation 99

BOP Design

JUNE 24, 2020

In this blog, Bop Design is presenting some of our favorite B2B website designs and providing reasons why we contend they hit client marketing objectives. The dark motif resonates well with law enforcement and military decision-makers—the top two target verticals. in the B2B market.

Marketing Agencies 2 109

Marketing Agencies 2 Design Enterprise Management Work Management 109

Outbrain

SEPTEMBER 8, 2020

Traffic Acquisition — what was once a pure SEO play, has now become an increasingly powerful focus for publishers. In fact, Social Media platforms ultimately became the drug that fueled a short era of practically free traffic euphoria. Insights Into 4 Major Traffic Sources. Since then, publishers smartened up.

Traffic 26

Traffic Optimization Allocation Acquisitions 26

ClearVoice

APRIL 6, 2020

Next, you’ll want to move through the entire list below and read all about the previous content levels we covered — core content (#1), vertical content (#2), content hub (#3), content franchise (#4), and content campaigns (#5). A content hub is an organized collection of content, like a resource center or a company blog. Skyscraper.

Ad Building 121

Ad Building Content Marketing Buyer Personas Content 121

Hubspot

MAY 18, 2016

During the second half of 2015, we put together a plan to dramatically increase the amount of inbound traffic to our software as a service (SaaS) company's website. We knew that if we could increase our traffic numbers, our daily customer signups would follow the same trajectory. Rethinking Our Approach To Blogging.

Traffic 50

Traffic Case Study Case Studies Paid Search Agency 50

SmartBug Media

APRIL 23, 2021

Having your site on HTTPS is a must for ranking well across most verticals. HubSpot provides the ability to enable AMP on your blog which allows your users to find AMP versions of your blogs on mobile devices. Secure Sockets Layer (SSL) Certificate. Accelerated Mobile Pages (AMP). On-Page SEO Tools. Topic Planning.

CMS Development 98

CMS Development Hubspot SEO Marketing Analytics Tools 98

Parse.ly

MARCH 18, 2021

This blog post will provide a brief summary of her findings and what they mean for your 2021 content strategy. Arendt also looked at the trends in traffic referral sources across our network and found that nearly every referral platform saw a hike in traffic March 2020. Table of Contents. Politics” and “Health” Blew Up.

Content 105

Content Aggregators Webinar Metrics Verticals 105

ClearVoice

APRIL 28, 2020

Blogs are just one foundational content type, but there are many others, such as product descriptions, reviews, and user-generated content. Furthermore, product descriptions directly support vertical content (#2), the content level just underneath core content. Skyscraper. Foundational. In fact, it is absolutely necessary.

Top of Funnel 69

Top of Funnel Content Marketing Content Work Management 69

SmartBug Media

MARCH 8, 2019

Sitting down to write this blog, it occurs to me that: I’m listening to my personal “Top Songs of 2018” Spotify playlist. On your next blog post, you could have one bottom-of-page default CTA linking to a related resource and also create a smart version for opportunity-stage prospects. Don’t freak out your visitors.

Website Personalization 72

Website Personalization Personalization Marketing Websites Top of Funnel 72

Sprout Social

JANUARY 31, 2024

Off-platform activity such as traffic from search engines or social networks can help you here, too. Here is a strong list for starters: Account activity. This includes how often you publish videos, respond to comments and engage with other YouTube accounts. Video duration. This includes how long your videos are.

Youtube 100

Youtube Work Management Social Networks Eye-Tracking 100