Anything Goes Marketing

AUGUST 26, 2006

There are many methods - trade shows , contact us forms, webinars , you name it. I found a great blog on of these lead generation methods that focuses on white papers. If you're looking at creating a white paper or trying to spice up an existing one, check out Michael Stezlner's Writing White Papers blog.

Paper 100

Paper Lead Generation Generation Leads 100

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! 6 Ways to Stand Out in a Trade Show Exhibit Hall.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Navigate the Channel

NOVEMBER 6, 2023

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Enhance website engagement by offering valuable content and interactive elements. Dead-end pages hinder customer engagement.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

markempa

AUGUST 11, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. MarketingSherpa.com : How to Get Thousands More White Paper Readers & Webinar Attendees: Red Hats Initial Test Results. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

The Marketing Blender

DECEMBER 16, 2019

Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. Our Services. See Our Work. Who We Are. Contact Us. Top 4 B2B Marketing Trends for 2020. The marketing trends every B2B company should follow in 2020. Content is king. Advertising.

Marketing Budget 128

Marketing Budget Trends B2B Marketing Marketing Automation Services 128

Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Trade Show…check. Blog…check. Both Do-It-Yourself marketers and professional marketers alike rationalize their activity on a tactical basis (number of white paper downloads, website traffic, “Likes” and “Re-Tweets,” etc.), LinkedIn and Twitter Accounts…check / check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Brandpoint

MARCH 25, 2023

Build an organized editorial calendar that you can share with your sales team so they’ll know which blogs, eBooks and videos are at their disposal to share with prospects. If you have eBooks or white papers that you are using as lead generation tools, those pieces are perfect to email to current prospects.

Planning 62

Planning Marketing Management Paid Search Agency Advertising Agencies 62

BOP Design

NOVEMBER 14, 2023

During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. In some cases, even white papers can be replaced with long-form website content that educates and delivers value. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

The Marketing Blender

DECEMBER 16, 2019

Blog posts, articles, and white papers should remain the bedrock of your B2B content marketing strategy. Trade Shows. Our Services. See Our Work. Who We Are. Contact Us. Top 4 B2B Marketing Trends. The marketing trends every B2B company should follow. Content is king. Advertising. Digital Marketing.

Trends 104

Trends Marketing Budget B2B Marketing Paid Search Agency 104

Webbiquity

MAY 10, 2011

The core of social media marketing efforts should be the corporate blog. Through a blog, marketers become publishers, providing their audience with relevant and valuable content. Corporate blogs can operate in a similar fashion, except that the sole sponsor or advertiser is the company itself. What should they promote?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

ANNUITAS

AUGUST 16, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Trade Show Marketing Automation Services Marketo 100

Webbiquity

OCTOBER 29, 2019

That is, all of the recipients on list “A” (for example, all of the email addresses you collected at a recent trade show) receive message “A.” The post Key Things You Need to Know About Email Marketing Software appeared first on B2B Marketing Blog | Webbiquity. Segmenting your list.

Marketing Automation Services 192

Marketing Automation Services Marketing Management Budget Programs Marketing AI 192

ANNUITAS

JANUARY 7, 2016

Preparing for the test always takes me back to the start of my career in marketing, and most importantly, to my transition from the trade show and events space into the world of marketing automation. Within a year, I became a certified expert of the Marketo platform and a valuable marketing asset within the organization.

Ad Building 100

Ad Building Marketo Trade Show Marketing Automation Services 100

Vision Edge Marketing

NOVEMBER 15, 2018

You have data that represents the following: prospect name, request for proposal date, deal size, deal status (won or lost), marketing channel (website, trade shows, digital, etc.), and marketing content (white papers, customer testimonials, thought leadership articles). Looking for more on this topic?

Marketing Attribution 153

Marketing Attribution Multi-Touch Attribution Multi-Channel Allocation 153

Industrial Marketing Today

MARCH 3, 2012

Blogging is proving to be just as as paradoxical for industrial companies as the wave–particle duality in quantum physics. However, they are struggling with the challenge of creating engaging content for their industrial blogs. The problem of creating content and blogging is not limited to industrial companies.

Trade Show 60

Trade Show B2B Thought Leadership FAQ Thought Leadership 60

Navigate the Channel

AUGUST 15, 2017

Having a solid trade show presence as your biggest marketing tool is no longer enough. Just like traditional marketing (think: trade shows, flyers, and mailers), digital marketing means following leads, generating conversions—and ultimately, getting the sale. Digital Marketing Provides Data-Driven Results.

Trade Show 66

Trade Show Planning Sales Qualified Leads Lead Scoring 66

ViewPoint

JULY 16, 2013

According to recent research, B2B companies are using multiple lead generation tactics including, email marketing, search engine optimization, teleprospecting, inbound marketing, direct mail and trade shows. The same inbound marketing experts will tell you that it might take 50 blogs to impact your website visits.

Lead Generation 120

Lead Generation Sales Qualified Leads High Quality Lead Budget Programs 120

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

BOP Design

MARCH 17, 2020

This means starting with a big piece of content – maybe a white paper or guide. Each of these sections can then be written as a blog or as a case study or as a use case. Conference or trade show themes. From there, break down the guide into chapters or sections. Subject matter expertise. Type of content.

SME 64

SME Content Trade Show Case Studies 64

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Hinge Marketing

OCTOBER 22, 2020

First is the study itself, which becomes a lead magnet, produced as a report or white paper. Then pull out study insights for blog and social media posts. If you are generating weekly blogs, try to post them on the same days every week. How effective are your blogs? Let your imagination run wild.

Top of Funnel 128

Top of Funnel Product B2B Thought Leadership B2B 128

markempa

AUGUST 17, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. What can you send via email?

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

KoMarketing Associates

APRIL 27, 2017

Early-bird registrations or discounts to events, webinars, or other industry specific trade shows. Priority access to new content, white papers, or industry reports. Twitter Tailored Audiences you directly interact with key accounts and decision makers by offering: Promotions only available through Twitter.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

SmartBug Media

APRIL 10, 2019

These might amount to sending mass email campaigns, buying PPC or other display ads without any tailored content, participating in trade shows, or using product listing services—all which are behind the times. Unlike trade shows or in-person seminars, content created on your blog or in white papers and e-books has staying power.

Paid Search Agency 65

Paid Search Agency Top of Funnel Cost Marketing Budget 65

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I’ll be speaking on “Blogging, Podcasting, Speaking Gigs, & Book Authorship: How to Generate Leads and Measure ROI as an Authority.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Contently

SEPTEMBER 10, 2020

In the early days, it was just blog posts and whitepapers. It’s great to hear how you guys are developing real shows and series around it, and taking that to the next level. We can’t do trade shows, can’t do in person events. Do you see that accelerating? Last question—the hot seat question.

Work Management 177

Work Management Marketing Management Branding Brand Identity 177

Ambal's Amusings

APRIL 8, 2010

Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content. Even photos from a trade show event could end up in a magazine or newsletter. Add a survey to your email newsletter, or write a blog about the topic and ask for comments and opinions.

Trade Show 100

Trade Show Content Budget Programs Barriers 100

The Point

MARCH 13, 2013

One reason is that sales bandwidth ebbs and flows, so, for example, if you return from a trade show and dump 3,000 leads into your CRM system, you can bet that some of those leads aren’t going to hear from anyone in sales for days or weeks, if at all.

Autoresponders 100

Autoresponders Effectiveness Trade Show Bandwidth 100

Biznology

JUNE 26, 2015

I’m bothered by much of what I read and hear today when marketing people and agencies pontificate about B2B in presentations, webinars, white papers, and even blogs like Biznology. In response, for this blog, I’m taking the mantel of “curmudgeon,” and am going to spout off on five currently held beliefs and trends.

Work Management 80

Work Management Marketing Management B2B Marketing Trends 80

KoMarketing Associates

OCTOBER 5, 2017

With hundreds of trade shows, conferences, and meet-ups happening every year, events tend to “die” once they are over. Consider offering an exclusive white paper with industry findings, a free extensive e-book, or useful templates they can use over and over again. Consistent Branding and Messaging.

Work Management 138

Work Management B2B Marketing Marketing Management B2B 138

Tiecas

OCTOBER 30, 2023

I have found that buying lists from industry-specific organizations and trade show organizers can be effective. Use newsletters to show a synopsis of your content to get their attention and then drive them to your website or blog to read the full content. There are exceptions, of course.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Schubert B2B

JUNE 19, 2018

Otherwise known as the onerous task of gathering data and compiling those quarterly or half-year PR reports—but that’s for another blog post.) Trade Shows. If you’re coming off of a busy spring trade show season, you probably need a little break from booths and presentations.

Public Relations 66

Public Relations B2B Trade Show Work Management 66

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Problems arise when marketers think that social media is a stand-alone strategy or that trade shows are an island. Ardath Albee. Maria Pergolino.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Navigate the Channel

JANUARY 4, 2018

Offering something of value in exchange for contact information is another great way to build your email list—think in terms of white papers or free eBooks that offer solutions to a common customer problem. Broken Links and 404 Errors. Links to your website’s event pages don’t expire when the event is over.

Blast Campaigns 66

Blast Campaigns Opt-out Opt-in Trade Show 66

markempa

JUNE 19, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « PR Has New Rules for Reaching Buyers Directly | Main | How a Blog Turns Into a Book Deal: The Story of my book, Lead Generation for the Complex Sale » Optimizing Lead Generation - Whats the Payback?

Lead Generation 120

Lead Generation Generation Optimization Leads 120

Sales Engine

JANUARY 25, 2016

And it was Marketing's job to create awareness with one-to-many mediums like trade shows and advertising. Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. So how do you go beyond lead generation to domination?

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120