ClearVoice

OCTOBER 14, 2022

Effective content marketing is not centered on running a content mill, but rather on deliberate, high-quality content that helps convert your content pieces into lead-generating assets that educate your audience and keeps them coming back for more. To get you started, we’ve compiled the top content marketing statistics of 2022.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

Inbox Insight

APRIL 22, 2024

One strategy has proven to be a game-changer – lead generation. This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. Understanding the significance of lead generation in B2B Lead generation is the backbone of any successful marketing strategy.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

Engagio

JULY 15, 2020

We are excited to announce that our blog has moved to a new home! As you undoubtedly know by now, Demandbase has acquired Engagio , and one of the implications is that the Engagio blog has moved to the Demandbase blog. To give you a preview of their content, I’ve gathered 10 posts that I think you’ll really enjoy. _ _ _.

Account Based Marketing 62

Account Based Marketing DemandBase Word of Mouth ABM 62

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Subscribe Now!”).

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Zoominfo

FEBRUARY 25, 2021

What is lead generation, and why is it a source of contention for sales and marketing teams? What Is Lead Generation? Lead generation is by and large a more focused effort toward familiarizing potential customers with a company’s value proposition with the end goal being conversion. What does a “good lead” look like anyway?

Sales Management 177

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 177

Top Rank Marketing

JANUARY 5, 2024

and MediaPost recently took a look at the gains LinkedIn has made on the top ad market shares of Meta and Google. The post Elevate B2B Marketing News Weekly Roundup: B2B Becomes More Complex, LinkedIn Benefits From X Exodus, & New Google Ads Shifts appeared first on B2B Marketing Blog - TopRank®.

Paid Search Agency 108

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 108

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Zoominfo

OCTOBER 5, 2021

These are just a few pillars that define demand generation. Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

ClearVoice

JUNE 13, 2022

For B2C marketing, a blog is a cost-effective and long-term lead generator for your business. With a B2C business blog , you can: Educate your customers. Generate brand awareness. But how exactly do you write a great (or even good) B2C blog post? But how exactly do you write a great (or even good) B2C blog post?

Buyer Personas 52

Buyer Personas Top of Funnel Work Management Keywords 52

Zoominfo

FEBRUARY 1, 2018

As new companies join the space, existing companies will find it increasingly difficult to generate new leads. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct. Ready to learn more about the state of B2B lead generation? B2B Lead Generation Statistics: Successful Tactics.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

ANNUITAS

MAY 28, 2020

It’s one of our highest performing blog posts, and for good reason – this is completely uncharted territory. In it, Scott offered four actionable ways to quickly and effectively shift your demand marketing plan to accommodate the changing business environment. But he didn’t just present these ideas in a blog post.

Top of Funnel 147

Top of Funnel Demand Webinar Metrics Paid Search Agency 147

Contently

FEBRUARY 22, 2023

Let’s explore three emerging video formats and how brands can integrate them into brand awareness and lead-generation campaigns. Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Zoominfo

NOVEMBER 20, 2023

The rapid rise of generative AI has become the most captivating trend in the tech industry today. The ability of generative AI to automate routine tasks, analyze data, and generate content is already freeing up valuable time that entrepreneurs, executives, and individuals can use to instead focus on more strategic decision-making.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Top Rank Marketing

NOVEMBER 24, 2023

consumers in the baby boomer demographic who say their primary use of social media is to follow influencers has increased by 22 percent, while a scant 10 percent in this demographic see themselves represented in advertising — two of numerous statistics of interest to digital marketers contained in newly-published report data.

B2B Marketing 91

B2B Marketing Budget Programs Spending B2B 91

Top Rank Marketing

OCTOBER 17, 2023

Here’s an overview of what she and the marketing execs from Hubilo shared: Hubilo executives with Laura Ramos from Forrester Research Challenges and Statistics: Webinar Objectives : Marketers are leveraging webinars for brand awareness, lead generation, and as on-demand content. Remember, most of them are on-demand opportunities.

Webinar Metrics 109

Webinar Metrics Forrester Top of Funnel Research 109

Top Rank Marketing

MARCH 18, 2024

Ever since advancements in technology thrust generative AI into the public consciousness, it’s been the subject of unending controversy. Given all this concern, it’s not surprising that Google’s bold new foray into generative AI, Google Search Generative Experience (SGE) has elicited big reactions. What is Google SGE?

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Zoominfo

OCTOBER 13, 2021

At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. Direct mail gifting is a demand generation tactic that assists other channels by cleaning up after them,” says Mitchell Hanson, director of demand generation at ZoomInfo.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Circle Studio

DECEMBER 28, 2017

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2017. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. Employer Branding: 10 Tips for Attracting and Retaining Top Talent.

B2B Thought Leadership 107

B2B Thought Leadership Advertising Agencies Demand Generation Agencies Thought Leadership 107

ClearVoice

NOVEMBER 25, 2022

To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023. But with the glaring mistakes seen from AI-generated content, content experts still need to handle much of the writing and editing to ensure quality and brand alignment. Let’s get started.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

B2BMarketing.net

MARCH 15, 2024

In other words, Bidwells aren’t just writing the odd blog with ChatGPT. So, Ben’s top tip? McKinsey partner outlines the six steps you can take to transform sales and marketing with generative AI Next on the agenda was Johan Thorbjornsson, Partner at McKinsey. Get your processes sort out first.

Work Management 52

Work Management Demand Generation Agencies Advertising Agencies Marketing Management 52

SocialPilot

JANUARY 31, 2024

To promote and sell a SaaS product, winning trust is the top-of-the-funnel task, and it can be achieved with influencers. Influencer marketing is a relationship-demanding approach that is not just restricted to consumer-based brands, but it’s achieving huge success in the B2B domain. billion by 2028. billion in 2024. Here we go!

Case Study 90

Case Study Case Studies Work Management Studies 90

Tiecas

MARCH 2, 2024

Read on to discover how generative AI for industrial SEO can be a powerful solution. Generative AI, which involves large language models (LLMs), offers new solutions to this challenge. Generative AI is rapidly revolutionizing virtually every aspect of business in the industrial sector. Can’t argue against those numbers.

SEO 52

SEO Long Tail Marketing Generation Marketing & Strategy 52

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. B2B Personal and Consulting Blogs.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Scoop.it

MARCH 2, 2023

Marketers swear by its effectiveness in generating leads and sales, building brand awareness, and even boosting customer loyalty. That’s precisely what we’ll be discussing in this blog post. Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Social media content 3.43

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

Top Rank Marketing

AUGUST 25, 2023

social media users allot to video, 2023 is expected to be the second year with video topping all other social network activities, with 56.4 Have you found a top B2B marketing news item we haven’t yet covered? Social Media Today Video dominates social time—but it’s reaching a saturation point When it comes to how much time U.S.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Vidyard

MAY 19, 2022

In addition, the report found that 80% of all videos created were user-generated versus 60% in 2020. The 2022 Video in Business Benchmark Report, compiled by Vidyard and featuring data from Demand Metric , analyzes the way businesses use video to support sales, marketing and communications initiatives.

Advertising Benchmark 103

Advertising Benchmark Video Marketing Business User-Generated Content 103

ClearVoice

SEPTEMBER 4, 2020

The average content length of articles at the very top of web search query results is 2,416 words. The best time to send an email is around 10 a.m. Nine out of 10 digital video viewers watch videos on YouTube. Viewing video ads from brands is the top way consumers learn about a new product before purchasing. eMarketer ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Moz

DECEMBER 25, 2019

But I've consulted my analytics data and made my SQL queries, and I'm here today to present to you the list of the top Moz Blog posts of 2019! For a little perspective, we published 207 blog posts , averaging out to about 4 per week. The top 25 Moz Blog posts of 2019. It is life-changing. Let's dive in.

Domain 53

Domain Best Practices Keywords SEO 53

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. Top of Funnel Demand Generation. Well, let’s find out.

Demand Generation 62

Demand Generation Demand Top of Funnel Planning 62

PureB2B

DECEMBER 29, 2021

The reality is Demand generation has never been an easy process to plan and execute for. On top of that, you’re more than likely testing out multiple strategies centered around building engagement at different points of the marketing funnel. Top of Funnel Demand Generation. Well, let’s find out.

Demand Generation 62

Demand Generation Demand Planning Account Based Marketing 62

Salesforce Marketing Cloud

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). For example, the company has saved millions by using AI to more accurately forecast and manage inventory demand. The product innovations are only beginning.

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Top Rank Marketing

AUGUST 30, 2023

For over 22 years , TopRank Marketing has had the honor of helping a diverse selection of the world’s top B2B marketers and major global brands elevate beyond merely being competitive, to truly standing out from the crowd with creative and award-winning successes. And THEN you can go build your brilliant demand campaigns.”

Enterprise Management 98

Enterprise Management B2B Marketing Work Management Marketing Management 98

Conversica

MAY 22, 2020

In this way, IVAs act as a virtual team member assisting revenue-generating teams such as Marketing, Sales or Customer Success. For those who missed the event or just want a refresher, this blog post summarizes a few of the talking points from that case study presentation. But what does that actually look like in practice?

Lead Ranking 59

Lead Ranking Marketing AI Marketing Qualified Leads Lead Scoring 59

Only B2B

NOVEMBER 27, 2019

Demand generation is important for every business. When you start, your target buyer does not know you exist and you need to work on generating awareness for your product/services. Demand generations are these set of strategies that help you spread awareness about your brand and drive demand for your product/service.

Demand Generation Agencies 104

Demand Generation Agencies Demand Generation Statistics Demand 104

Optinmonster

NOVEMBER 17, 2023

If that’s true, in this blog, we’ll share actionable tips on how you can make money on Shopify. Shopify owns 32% of the eCommerce platform market , making it among the top 5 eCommerce platforms in the world. Shopify won’t take a 10% cut like it did for Experts Marketplace. Use OptinMonster. Keep 100% of the profit.

Paid Content 52

Paid Content Work Management Marketing Management eCommerce 52

Contently

JUNE 1, 2020

Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts. A post shared by Insta Repeat (@insta_repeat) on Apr 18, 2020 at 10:00am PDT. Has it been in the family for five generations? Compare, for example, the blogs of Contiki Travel and Saga.

Content 188

Content Keywords SEO Copywriting 188

Seismic

DECEMBER 13, 2023

Ensure there’s up-to-date training and onboarding Top-notch onboarding and training are table stakes for great enablement programs. And a seller’s success hinges on having on-demand access to quality training content. Implement and support frameworks for sales coaching Have you ever wondered what sets top-notch sales teams apart?

Practices 59

Practices Marketing Analytics Tools Best Practices Work Management 59