Customer Experience Matrix

JULY 8, 2009

But Eloqua , Silverpop and Marketo remain industry leaders. The leaders among demand generation systems are still Eloqua , Silverpop and Marketo. As the entries in the first column indicate, I've reviewed nearly all these vendors in either this blog or the Raab Guide to Demand Generation Systems. How about it guys?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Vendors 120

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Anything Goes Marketing

AUGUST 1, 2006

As I'm about to embark on creating a more professional blog, I'm facing a big question - do I add the blog as a subdomain to my website or do I create a new domain all together for my blog. I guess it all depends on the goals of your blog. Many companies use blogs to blog about their industry rather then their company.

Domain 100

Domain Business Blogging Eloqua Business 100

Ambal's Amusings

APRIL 14, 2010

" Steve Woods is the CTO and cofounder of Eloqua , author of Digital Body Language and is recognized as one of the top influencers in CRM. Blog DigitalBodyLanguage Eloqua Twitter Stevewoods. Related Blog Posts. Tags: Tips and Techniques. What actions should marketers take in 2010?" Steve Woods.

Buy 100

Buy Process B2B Thought Leadership Eloqua 100

Webbiquity

SEPTEMBER 1, 2010

Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Share this on Reddit.

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Customer Experience Matrix

NOVEMBER 19, 2008

So far the original list of Eloqua , Vtrenz , Marketo , Manticore Technology and Market2Lead has proven a good set of choices. It offers quite a few ways to measure interest in a vendor: Web searches, blog mentions, Google hits, and site traffic among them. Yet there are so many more vendors I could add. How to choose?

Marketing Automation Services 120

Marketing Automation Services Marketing Management Vtrenz Demand Generation Agencies 120

Anything Goes Marketing

SEPTEMBER 4, 2006

After reading an inspiring article on ClickZ regarding effective landing pages , I've decided to look at ways to improve conversions on blogs. By conversions, I don't mean clicking on the "order now" button as this isn't very common on blogs. 10 ways to increase blog conversions Write compelling and informative content.

Traffic 100

Traffic RSS Blogger Eloqua 100

Valasys

JULY 1, 2021

In this blog post, we’ll discuss the steps to get started with marketing automation solutions, the benefits of marketing automation solutions, and how you can choose amongst the best marketing automation solutions for your organization. Eloqua helps customers get the most out of its products by teaching and instructing them constantly.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Webbiquity

FEBRUARY 14, 2010

It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. Note: this post was originally published on the WebMarketCentral blog in November 2009. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. Pricing for Manticore VII, delivered on a SaaS platform, starts at about $24,000 per year.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Anything Goes Marketing

FEBRUARY 13, 2008

Although I`ve slowed down my blogging (too many things going on and I have a new project brewing - more details soon) I`m getting some attention from around the marketing universe. I also just found out that my post on Google Customized search was selected as one of BtoB Magazine’s Blog Posts of the Week. Thanks Bulldog!

Bulldog Solutions 100

Bulldog Solutions BtoB Eloqua RSS 100

Customer Experience Matrix

JULY 24, 2008

I received the “Vertica Fast Lane” e-newsletter yesterday, which I am amused to note from its URL is generated by Eloqua. This is only amusing because I’m researching Eloqua for unrelated reasons these days. Tags: vertica column data store sybase iq columnar database. Once more, there's no substitute for doing your homework.

Comparison 120

Comparison Eloqua Newsletter Efficiency 120

Webbiquity

FEBRUARY 14, 2010

I recently had the opportunity to sit down with Steve Woods , CTO and co-founder at marketing automation provider Eloqua, for a wide-ranging conversation about the future of marketing and the challenges faced by those adopting marketing automation / demand generation systems. Here are six key points that surfaced from our conversation.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

Industrial Marketing Today

OCTOBER 7, 2010

Read this blog post by Lisa Cramer of LeadLife for a good high-level overview for preparing a lead scoring checklist. To demonstrate lead scoring’s ROI, Eloqua conducted a study they looked at ten companies for six months before and after implementing lead scoring. Lead scoring increases sales productivity and drives revenues.

Lead Ranking 60

Lead Ranking Lead Scoring Sales Qualified Leads Marketing Qualified Leads 60

Customer Experience Matrix

FEBRUARY 26, 2009

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. I think that’s enough wisdom for one blog post, so I’ll end this one right here.

Vtrenz 120

Vtrenz Market2Lead Work Management Marketing Automation Services 120

Allocadia

APRIL 8, 2019

A core set of tags across Allocadia, Salesforce, Eloqua and other systems is National Instruments’ “secret sauce” to easily join different data sources together. Ongoing training, cheat sheets and audits keep the field marketers aware of the tagging process, because without integrity, insights quickly deteriorate due to bad data.

Planning 40

Planning Marketing Plans Webinar Metrics Work Management 40

Customer Experience Matrix

FEBRUARY 4, 2009

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Customer Experience Matrix

MARCH 26, 2009

If you read this blog regularly (and who doesn't?), Tags: software usability measurement marketing automation lead management software selection demand generation. you know that I see a lot of demand generation systems. Here, then, is a list of vendors (alphabetically) and their interfaces. I'm in favor of that approach.

Enterprise Management 120

Enterprise Management Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

NOVEMBER 18, 2009

I also promised a blog post on the topic. Tags: demand generation marketing automation software selection demand generation. My brief answer was that the biggest difference was less functionality than the target markets the different vendors pursue. Here it is. I'll be flying cross country to attend, so you could too.)

Marketing Automation Services 120

Marketing Automation Services Marketing Management Demand Generation Agencies Demand Generation 120

markempa

NOVEMBER 29, 2016

I spent some time on AT&T’s website, and on their blog site, and lo and behold, I found a video interview and a blog post of his boss, of Kay Kapoor. I found this blog post and this video interview with her, and I shared it. She’s the president of public sector at AT&T. Personalize it.

Marketing AI 0

Marketing AI Linkedin Marketing Automation Services B2B Sales 0

Customer Experience Matrix

JANUARY 31, 2010

In other words, Marketing Studio competes with high-end demand generation systems like Eloqua , Market2Lead and Neolane. Eloqua and Market2Lead are based on sales automation data, but can incorporate external tables. Tags: aprimo business marketing marketing automation database marketing lead management demand generation.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Anything Goes Marketing

AUGUST 3, 2009

On his reside blog , Philip Nelson describes how Eloqua includes a number of Twitter links below the main call to action to continue the conversation via Twitter and other social media outlets and to leverage tools like Twitter to further promote your marketing materials. Socializing Your Landing Pages. The new URL shortener Su.pr

Twitter 100

Twitter Paid Search Agency Tips Landing Pages 100

The Effective Marketer

MARCH 10, 2011

For Eloqua, at least, they say there’s no need to worry since HubSpot is serving a very different market. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? Blog at WordPress.com.

Work Management 100

Work Management Marketing Management Marketing Automation Services Hubspot 100

Customer Experience Matrix

APRIL 28, 2009

The survey was promoted on this blog and the Raab Guide site, but primarily via posts on Twitter. Tags: marketing automation software deployment low cost marketing software lead management demand generation implementation demand generation. Thanks to the many people who 'retweeted' the request). the system itself 0.67

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. to learn more see my blog post on generating a buyer persona with Facebook ). But Facebook? I want to roll the clock back a few weeks.

Lead Nurturing 100

Lead Nurturing Facebook Market2Lead Leads 100

Customer Experience Matrix

FEBRUARY 13, 2014

Mintigo’s technology scans the Internet for things like job listings and Javascript tags and infers from those which products are used at every company it finds. The Venture Beat slide lists some; we report on a good number of them in the VEST; and I''ve written about others on this blog. The Mintigo results confirm this.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Marketing Automation 120

Online Marketing Institute

DECEMBER 20, 2010

MarketingProfs Member Login | About Us | Members Benefits | PRO Members MarketingProfs Daily Fix Blog Home Marketing Resources Online Seminars Conferences Videos Research Store PRO Members Forum Blog Jobs Blog Home Archives RSS/XML Veronica Maria Jarski BIO 12.20.10 When I was invited to be the special guest on HubSpotTV on Nov.

B2B Marketing 40

B2B Marketing Marketing Management Eloqua RSS 40

Customer Experience Matrix

MARCH 5, 2009

Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B complex 11 8.5 Tags: software usability measurement demand generation marketing automation lead management software selection. Here, then, is the final usability matrix. 12 11 simple 8 10 10 10 12 8.5 9 Now what? 0 0 0 0 0.5

Lead Scoring 120

Lead Scoring Lead Ranking Demand Generation Work Management 120

The Effective Marketer

FEBRUARY 15, 2010

A good starting point is the major email service providers (ExactTarget, Silverpop, Lyris, Eloqua, ConstantContact, Emma, etc.). Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Great success indeed - Eloqua crew welcome in Atlanta anytime!! I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Allocadia

JUNE 7, 2019

You’ve always been able to use Allocadia’s unique attribute fields to tag line items to a stage in the customer journey. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools. Well, that’s the subject of another blog post….

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

Allocadia

APRIL 16, 2019

You’ve always been able to use Allocadia’s unique attribute fields to tag line items to a stage in the customer journey. For example: Early stage / awareness: Marketing Automation systems such as IBM Marketing Cloud, Oracle Eloqua, Marketo, or Salesforce.com, and Social and Digital tools. Well, that’s the subject of another blog post….

Marketing Budget Creation 40

Marketing Budget Creation Planning Top of Funnel Budget Programs 40

LeadSloth

JUNE 23, 2009

blogging, creation of high-quality content, and website conversion optimization. Lately, most vendors have added features to monitor anonymous traffic your site (the most recent announcements: Pardot , Marketo , Eloqua ). Both activities have traditionally either been done manually in-house, or outsourced to an agency.

Marketing Automation Services 100

Marketing Automation Services Inbound Marketing Marketing Automation Work Management 100

Online Marketing Institute

NOVEMBER 1, 2010

B2B Marketing POSTs by Laura Ramos About the Author About this blog High tech marketers face incredible challenges building awareness, developing demand, enabling sales, and demonstrating marketings impact on the business in an increasingly digital world. This blog draws on the heritage of my Forrester research.

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

The Effective Marketer

MARCH 9, 2010

And what’s up with blog posts (side bar) in this email? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Blog at WordPress.com. What I Don’t Like: Being an email from MarketingExperiments I was expecting it to be much better. Too confusing.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

SEPTEMBER 27, 2010

In our year or so of working with TPG, we have had moments of anger and frustration when Jeff or a member of his team recommended Eloqua or another competitor into a deal where we thought Marketo would be a great fit. Putting the Customer First in the Channel was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

Work Management 48

Work Management Advertising Channels Marketing Management Marketo 48

Industrial Marketing Today

MAY 11, 2010

An article I read on Eloqua’s blog “It’s All About Revenue,” shed some light on this. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Smashmouth Marketing

MARCH 19, 2009

The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. Blog article Part 3? Tags: poker demand marketing sales math. Back in November I posted an article, Poker Equity and Marketing - Lead Equity.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100