Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. Probably the most important is content: are you giving attendees useful, actionable information—not just a thinly veiled sales pitch? Several elements determine the success of your webinars.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Webbiquity

AUGUST 18, 2020

A tool to manage and produce conferences, workshops, and other virtual events. Ideal for midsize organizations, Boomset manages event registration and hosting of virtual events with a few to a few thousand attendees. Average user rating: 9.35. Pricing: starts at $25,000. Cutting Edge Virtual Event Platforms. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Anything Goes Marketing

NOVEMBER 15, 2009

Earlier this month I left my newborn and poor wife at home for an unforgettable week at Eloqua Experience in San Francisco. While there were a few keynote speakers, the conference focused on having the Eloqua community share their experiences so we could all learn from each other. They are some of the best and brightest out there.

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

ClickZ

JANUARY 22, 2020

30-second summary: By simply adopting marketing automation technology, a company can significantly free up a marketers time and enable them to focus on more important revenue building projects as these tools can help to automate numerous repetitive tasks such as emails, campaign management, website analysis and social media marketing.

Marketing Automation Services 144

Marketing Automation Services Budget Programs Marketing AI Enterprise Management 144

Zoominfo

OCTOBER 28, 2018

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. 5 Ways Technographics Improve Sales Prospecting. 3. Penetrate new markets.

Enterprise Management 177

Enterprise Management Work Management Marketing Automation Services Marketing Management 177

Heinz Marketing

OCTOBER 4, 2021

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m Pacific on LinkedIn (also on demand) you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities.

Top of Funnel 117

Top of Funnel Account Based Marketing Communities Cross-Selling 117

PathFactory

MAY 3, 2022

You may have seen the recent articles and blog posts. Everyone has a hot take on how the traditional B2B sales model has died, changed, morphed, or remains relevant – alive and kicking. The second is a direct response blog post, “ Traditional B2B Sales is Dead, Long Live the UCE? ”

Ideal Customer Profiles 59

Ideal Customer Profiles B2B Sales Top of Funnel Account Based Marketing 59

Leadspace

MARCH 22, 2023

It is typically implemented within the Marketing Automation Platform (Marketo, Eloqua, Pardot, Hubspot, etc.) Fit models are critical to prioritizing which account opportunities to spend expensive campaign dollars and sales resources on. and the higher the score the more engaged the buyer.

Ideal Customer Profiles 62

Ideal Customer Profiles Lead Ranking Lead Scoring Eloqua 62

NetLine

DECEMBER 14, 2018

Learn how to easily connect your NetLine Portal lead generation campaigns to Eloqua. As with all lead generation and demand generation tactics, timing is always of the essence and lead nurture is becoming increasingly important. And it may be old news that NetLine Portal connects to Eloqua, but did you know how it is to set up?

Eloqua 45

Eloqua Lead Scoring Lead Ranking Leads 45

Customer Experience Matrix

MAY 12, 2009

On Monday, Eloqua announced a new free deployment service for its clients. It follows last month’s free deployment offer from Eloqua reseller Pedowitz Group , which generated quite a bit of comment on this blog. Eloqua also has its professional services group and consulting partners to provide more hands-on assistance.

Eloqua 120

Eloqua Marketing Automation Services Marketing Management Demand Generation Agencies 120

Customer Experience Matrix

MAY 27, 2009

Eloqua yesterday announced Eloqua Prospect Profiler , which makes it easier for salespeople to review prospect behaviors that are captured by the demand generation system. Back to Eloqua Prospect Profiler. There’s nothing new about demand generation systems making prospect behavior available to sales people.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Smashmouth Marketing

OCTOBER 20, 2010

Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel. I took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0

Top of Funnel 100

Top of Funnel Demand Manticore Word of Mouth 100

KoMarketing Associates

JANUARY 23, 2014

Earlier this week a colleague forwarded along Bizo’s latest infographic in partnership with Eloqua , highlighting the B2B buyer’s journey from discovery through sales completion. 11 Essential Ingredients Every Blog Post Needs. 11 Essential Ingredients Every Blog Post Needs. The B2B Buyer is in Control.

Tactics 120

Tactics B2B Marketing Marketing & Strategy Marketing Strategy 120

SnapApp

FEBRUARY 11, 2014

In particular, the SnapApp + Oracle/ Eloqua partnership. Here are a few reasons that SnapApp+Oracle/Eloqua go better together for you, the modern marketer: A fuller sales funnel. Eloqua offers world class marketing automation. Eloqua manages the relationship. More effective nurturing.

Eloqua 48

Eloqua Lead Scoring Lead Ranking Top of Funnel 48

Ledger Bennett

JANUARY 26, 2020

Common areas for scrutiny include operations, management, coordination between teams and adoption of new tools and technologies. But today we will focus on one area that really deserves more attention — revenue management. What is revenue management? The basics behind revenue management. Fluctuating demand.

Work Management 64

Work Management Marketing Management Marketing AI Marketing Automation Services 64

Ledger Bennett

JULY 17, 2018

What is the Eloqua B2B Masters qualification? It’s the only industry recognized accreditation for B2B Oracle Eloqua and shows recognition of best practices within marketing automation platforms. The modules for the qualification include the fundamentals of Eloqua and revenue performance management (RPM). Requirements?

Eloqua 40

Eloqua Marketing Automation Services B2B Class 40

ANNUITAS

NOVEMBER 10, 2010

We are glad to have Steve Woods, CTO of Eloqua as a guest contributor to The Annuitas Group blog. Steve is a thought leader in the world of marketing automation and lead management and is also a prolific writer on topics related to demand generation and the current transitions within the marketing profession.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 100

Vidyard

SEPTEMBER 1, 2015

Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? So without further ado: Eloqua. Read the post.). Read the post.). Read the post.).

Marketing Automation Services 101

Marketing Automation Services Work Management Marketing Management Marketing Automation 101

Ledger Bennett

DECEMBER 18, 2019

Growth hacking focuses on the full product or service lifecycle and sales funnel. Product or service development, design, user experience, customer on-boarding and experience, marketing, sales processes and referral. Growth marketers work cross-funnel. Other blogs that may interest you.

Growth Marketing 52

Growth Marketing Top of Funnel Eloqua Digital Marketing Funnels 52

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. Both our sales and marketing teams live and breathe this ideology. Why Generating Sales-Ready Leads Is a Challenge. Or, maybe a sales rep who wants to sell your company on their product.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

Only B2B

OCTOBER 20, 2020

In the earlier blog episode, we checked the method to measure the quality lead, right?! Because mostly what happens, many B2B marketers end up gathering leads which are just for the number’s sake and out of them very few moves down the sales funnel and have an intent to buy your product or services. Lead Nurturing.

Sales Qualified Leads 118

Sales Qualified Leads Lead Scoring Lead Ranking Leads 118

Valasys

FEBRUARY 19, 2024

From email marketing campaigns and lead nurturing to analytics and social media management, automation platforms offer excellent features – enabling marketers to streamline workflow, segment the audience, and drive engagement across multiple channels.

CMS Development 40

CMS Development Paid Search Agency Enterprise Management Marketing Automation Services 40

Heinz Marketing

AUGUST 3, 2020

If you’re not already subscribed to Sales Pipeline Radio , or listening live every Thursday at 11:30 a.m. Pacific you can find the transcription and recording here on the blog every Monday morning. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Matt: Alrighty.

Sales Management 117

Sales Management Top of Funnel Paid Search Agency Lead Ranking 117

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

markempa

JANUARY 24, 2011

We had no more announced the subject of our last B2B Lead Generation Roundtable Webinar – 2011 Lead Generation Trends and Challenges , presented by our own selling expert and Director of Best Practices, Dave Green – when Eloqua posted this blog about the “next frontier of competitive advantage.”.

Demand Generation 120

Demand Generation Demand Peer-to-peer Generation 120

Marketing Insider Group

MAY 27, 2023

” She talks about the process of trimming content for her book, insights on empathy in interviews and marketing, and even her conversation with David Lee Roth. He is a frequent guest on the show but this interview is about his latest book that moves the lens from Marketing and PR over to Sales. Marketing Insider Group can help.

Lead Ranking 185

Lead Ranking Planning Paid Search Agency B2B Thought Leadership 185

Zoominfo

OCTOBER 28, 2018

While demographic and firmographic data are essential to B2B sales, technographics complete the picture. Here’s an example from VentureBeat : A financial tech firm noticed that Eloqua marketing automation was a predictive signal for its top prospects. Improve Close Rates More informed sales conversations. And new markets.

Enterprise Management 100

Enterprise Management Eloqua Zoominfo Work Management 100

TrustRadius Marketing

JANUARY 8, 2020

Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Hubspot offers software solutions for sales teams, marketers and service reps. While Hubspot offers sales and service software, it is most widely reviewed for its marketing automation solution.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

ANNUITAS

MARCH 10, 2016

I am a huge proponent of utilizing innovative technologies to streamline business processes and I am fascinated by the history of technology. It’s been nearly two decades since marketing automation pushed into the B2B scene with the introduction of Eloqua in 1999. Enter, the era of Sales Enablement.

Marketing Automation Services 100

Marketing Automation Services Demand Generation Eloqua Paid Search Agency 100

Nudge.ai

AUGUST 14, 2017

about his early morning sales process: how he’s capitalizing on local opportunities, the importance of establishing trust with customers, and why he starts his day at 4am. Menaka: How do you begin each day – what’s your process? Menaka: How do your sales tools help you get a better read on your prospects?

Process 42

Process Verticals SMB Eloqua 42

LeadSloth

JUNE 7, 2010

This week there are a couple of interesting Lead Management events, so I thought I’d share them with you in a short blog post: Hubspot Show & Tell , new features including lead management, June 8th (tomorrow). MarketingSherpa Lead Management webinar , June 10th (sponsored by Eloqua). Hubspot Show & Tell.

Lead Management 100

Lead Management Marketing Management Co-Registration Leads 100

Customer Experience Matrix

JULY 10, 2013

sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.

Demand Generation Agencies 120

Demand Generation Agencies Marketing Automation Services Paid Search Agency Small Business Marketing 120

Ledger Bennett

MARCH 19, 2021

In a recent blog post titled The Marketing Revenue Accountability Roadmap we cited that rapid digital transformation, along with other factors, has led the marketing function to its Moneyball moment. This type of revenue attribution is critical for sales and marketing teams, especially for B2B businesses. Google and Bing Ads.

Marketing Automation Services 59

Marketing Automation Services Aggregators Forecasting Paid Search Agency 59

Leadspace

MAY 2, 2023

This involves scoring their engagement at the person-level using your marketing automation platform (Marketo, Eloqua or Pardot for example). And if they asked to be contacted by a sales person – the so-called hand raising – they might be immediately scored and routed to a sales person.

Lead Ranking 62

Lead Ranking Lead Scoring Marketing Automation Services Marketing Analytics Tools 62

Vidyard

SEPTEMBER 2, 2015

Marketers need to figure out and make use of this fantastic software, and that’s why it seems almost as many blogs as vendors have popped up to help. But there aren’t that many hours in a day, so how do you pick which blogs to follow? But automation isn’t really for marketing or sales—it’s for your customers, both present and future.”

Marketing Automation Services 65

Marketing Automation Services Work Management Marketing Management Marketing Automation 65

Ledger Bennett

JUNE 25, 2018

If you don’t know what it is by now, firstly delete that MySpace account, and secondly, check out this awesome blog article. So now you’re educated on the subject, let’s look at some B2B companies that are smashing the social selling process. AT&T dramatically revolutionized its relationship (and subsequent sales pipeline!)

Sales Management 45

Sales Management Eloqua Peer-to-peer Top of Funnel 45

DealSignal

SEPTEMBER 5, 2023

However, DealSignal stands out as the preferred choice for sales and marketing professionals seeking extensive data coverage, unmatched accuracy, precise targeting filters, and strong integration capabilities. Its rigorous verification process ensures reliable and up-to-date information, including human-verified phone numbers.

B2B Sales 52

B2B Sales Ideal Customer Profiles Generation B2B 52