Hinge Marketing

FEBRUARY 25, 2022

Today’s government contracting firms, like other professional services firms, find themselves battling for top talent. Mergers and acquisitions are happening at a breakneck pace, and marketing budgets remain historically high as government contracting firms struggle to compete in a new, digitally driven marketplace.

Marketing Budget 91

Marketing Budget Studies Peer-to-peer Work Management 91

BOP Design

DECEMBER 27, 2022

Content marketing for B2B firms includes a wide range of types designed to resonate with buyers of different backgrounds and functions throughout the purchasing journey. The best content marketing pieces have a clear audience and a specific purpose. HubSpot’s Case Study. HubSpot’s Case Study. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Hinge Marketing

JANUARY 29, 2020

But that’s not a sustainable growth strategy in today’s marketplace…and the research backs that up. Technology and automation will reshape the skills needed in marketing departments. Technology and automation will reshape the skills needed in marketing departments. What strategies do they use to drive growth?

Marketing Budget 118

Marketing Budget Studies Paid Search Agency Work Management 118

Hubspot

AUGUST 29, 2019

Whether you're a seasoned PR pro or an associate looking to break into the industry, reading expert blogs is a smart way to stay up to date on the latest PR happenings, expand your skills, and get inspired to do your best work. Three posts to check out: Why Does a Woman CEO Need to Be a News Story?

PR 75

PR Paid Content Public Relations Paid Search Agency 75

Zoominfo

AUGUST 12, 2018

If you’re skeptical about AI, today’s blog post is for you. . The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ). AI Priorities and Plans. jobs by 2025.

Marketing AI 150

Marketing AI Statistics Enterprise Management Work Management 150

Conversica

JULY 2, 2020

There is no doubt that technology is altering the way revenue-generating teams tackle their markets. Since 2012 or so, Marketing and Sales technology has been carefully tested in hopes of unlocking revenue-growth potential. Nowadays, the better question is which combination of technology is best suited for your organization?

Work Management 52

Work Management Digital Transformation Outreach Marketing Management 52

Zoominfo

OCTOBER 23, 2019

If you’re skeptical about AI, today’s blog post is for you. The largest companies (those with at least 100,000 employees) are the most likely to have an AI strategy, but only half have one ( source ). 47% of digitally mature organizations say they have a defined AI strategy ( source ). jobs by 2025.

Marketing AI 100

Marketing AI Statistics Enterprise Management Work Management 100

Valasys

JANUARY 23, 2024

In the digital kaleidoscope of AI in marketing 2024, the term “AI marketing” no longer dances upon the periphery of boardroom conversations, a fleeting buzzword alongside “synergy” and “disruption.” What AI Marketing in 2024 bring to the table?

Ad Building 40

Ad Building Ethics Landing Pages Loyalty 40

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. It can be difficult to create a compelling heroic arc, though, if you don’t understand who your customers are. What is a buyer persona? Why are buyer personas important?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Kabbage

NOVEMBER 29, 2016

2016 has been a year of technological innovation and adoption in the B2B marketing world. With the growth in solutions, channels, and data, marketers have increasingly become more analytical and strategic when implementing campaigns to drive revenue. Marketing Budgets are Increasing. According to the SOPM report, 57.3%

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Heinz Marketing

OCTOBER 12, 2018

They say time flies when you’re having fun, but it goes even faster when you work in marketing. From technological advancements in AR/VR to the ever expanding Internet of Things (IoT), B2B marketers have to work hard to stay ahead of the game with marketing trends. Positive social proof — you are your community.

Trends 96

Trends Marketing Automation Services Top of Funnel Paid Search Agency 96

Conversica

JULY 2, 2020

There is no doubt that technology is altering the way revenue-generating teams tackle their markets. Since 2012 or so, Marketing and Sales technology has been carefully tested in hopes of unlocking revenue-growth potential. Nowadays, the better question is which combination of technology is best suited for your organization?

Work Management 40

Work Management Digital Transformation Outreach Marketing Management 40

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. Mistake #1: Creating content without a strategy. It will help keep your blog topics well coordinated.

Blogger 48

Blogger Marketing Management Planning Keywords 48

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Today we’re closing out this three-part series with a post for our marketing audience. So, if you’re on the hunt for new marketing resources, look no further.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Hinge Marketing

MARCH 23, 2016

Starting a new blog is exciting, but it can be a little intimidating. First and foremost, you want to produce educational content that is valuable to your target audience—it will set you apart as a thought leader. Mistake #1: Creating content without a strategy. It will help keep your blog topics well coordinated.

Practices 48

Practices Best Practices Blogger Marketing Management 48

QuanticMind

DECEMBER 12, 2018

And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. We’ve taken deep dives into PPC industry trends and global issues like GDPR and net neutrality , following the numerous twists and turns of a rapidly evolving and changing industry. According to LinkedIn’s 2017 U.S.

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. If you’re on the hunt for new marketing resources, look no further. Today’s blog post is for you! Billy Gene is Marketing Inc. Go check it out!

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Circle Studio

NOVEMBER 8, 2018

Over the last decade, marketing has become increasingly dependent on technology—requiring new skills and processes and creating new challenges. As A/E/C marketers look to empower their efforts with technology solutions, the challenge of keeping up with all the available tools—and deciding which ones to use—can be overwhelming.

Enterprise Management 84

Enterprise Management Digital Asset Management Work Management Marketing Management 84

Valasys

SEPTEMBER 8, 2023

As the environment of leads develops, AI-powered intent-based marketing is developing as a means of unlocking meaningful consumer connections. People are also concerned about their data being gathered and utilized for marketing purposes. So, how can a data-driven marketing plan function in the absence of user-specific data?

Intent Data 52

Intent Data Marketing AI Analysis Intent 52

Golden Spiral

MARCH 26, 2019

Without empathy, your B2B marketing copy is going is going to fall flat. In recent years, there’s been a move in B2B marketing (and marketing in general) to develop brand voices that are empathetic with the customer. Empathy is necessary for creating content that will resonate with your audience.

Marketing AI 102

Marketing AI Copywriting B2B Customer Satisfaction 102

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. We promise we won't judge if you're watching in your jammies.).

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

If you've never considered it before, it's high time you became acquainted with the idea of a "couchference" — a full-fledged conference held from the comfort of your home office space, real office space (depending on your local quarantine phase), or even your sofa. We promise we won't judge if you're watching in your jammies.).

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Hinge Marketing

MARCH 8, 2018

We recently released the 2018 High Growth Study: Accounting and Financial Services Edition , and it confirms what we had been hearing from our clients: a perfect storm of market conditions is hammering the industry and making it difficult to grow. That’s a troubling trend. The most successful firms rely on them, too.

CPA 48

CPA Cost per Acquisition Peer-to-peer Lead Ranking 48

Webbiquity

FEBRUARY 9, 2017

As a marketing professional, you understand customers are your firm’s most valuable assets. They are the key to your brand’s ultimate success and survival. This is a testament to the importance of providing your consumers with a positive personal experience. Is your storefront or website inviting?

Marketing & Strategy 100

Marketing & Strategy Loyalty Paid Search Agency Pricing 100

Hinge Marketing

NOVEMBER 21, 2016

Like it or not, accounting marketing is changing. Business development and marketing strategies that have worked for 50 years are losing their effectiveness and fierce, new competitors are cropping up everywhere. So here are five important trends that are shaping the future of accounting marketing: 1.

Trends 48

Trends Buyer Personas Marketing & Strategy Trust Marketing 48

KoMarketing Associates

SEPTEMBER 8, 2016

Content personalization continues to be a challenge for marketers, as revealed in the “2016 Trends in Personalization” study from Evergage. Although 85 percent of marketers said they were using personalization tactics, 55 percent gave themselves a grade of “C” or lower.

Personalization 120

Personalization Work Management Marketing Management Budget Programs 120

Content Standard

AUGUST 20, 2018

Oftentimes when content marketers are looking for successful new strategies, their initial instinct is to turn to established success stories within their own fields. The strategy of just “do what the other guys are doing” can quickly lead to getting caught in an echo-chamber of ideas.

Domain 53

Domain Paid Search Agency Marketing & Strategy Case Study 53

Hubspot

APRIL 15, 2021

If you've been on social media, marketing news sites, or the HubSpot Blog lately, you might have heard about Clubhouse. But, when exploring Clubhouse's vast and highly-creative audio rooms as a marketer, you might wonder if and how you can leverage it within your marketing strategy.

Examples 101

Examples Brand Identity Branding Work Management 101

Hinge Marketing

JANUARY 5, 2016

Working in the AEC (Architecture/Engineering/Construction) industry for over ten years as a marketing consultant, I have seen many companies thrive, and I have sadly seen many businesses close their doors. Your competitors have the same experience, same tools, and the same opportunities as you.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 48

Marketing Insider Group

AUGUST 4, 2015

But getting buy-in for an approach to building an audience that’s unconventional isn’t easy for B2B marketers – especially if you work for an industrial company. Marketing Communications Manager for Lincoln Electric. Great storytelling starts with a narrative bigger than yourself. Craig Coffey, U.S. I talked to Craig Coffey, U.S.

Storytelling 100

Storytelling Brand Identity Branding Work Management 100

Hinge Marketing

DECEMBER 8, 2015

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. These factors make the traditionally tactical role of many B2B marketers insufficient to grow their businesses. I anticipate this shake up to be exacerbated by these 7 trends: 1. What’s the antidote?

Planning 48

Planning Trends Marketing Automation Services Marketing Analytics Tools 48

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Often, this happens as the budget year nears its end and your team needs to spend the designated dollars or lose them.). Invest in success.

Marketing Budget Creation 105

Marketing Budget Creation Paid Content Marketing Budget Budget Programs 105

Hinge Marketing

FEBRUARY 24, 2015

Now that we’ve covered the basics of lead nurture drip email campaigns , it’s time to discuss the four tools professional services firms need to have in place in order to implement them. 1) Content Marketing and Offer Strategy Content and offers are the keys to effectively nurturing leads.

Lead Nurturing 48

Lead Nurturing Marketing Automation Services Email Campaigns CMS Development 48

seo.co

DECEMBER 2, 2022

But boy is it frustrating when you have been actively doing quality outreach and your link building campaign still doesn’t seem to be yielding the results you want (or need). In my experience link building campaigns typically fail for one or more of the following reasons: Your links are from low quality sources (e.g.

Link Building 119

Link Building Ad Building Domain Lead Scoring 119

Hinge Marketing

JUNE 23, 2016

Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Is there anything professional services firms can learn from leading consumer websites when it comes to user experience? million blogs. million blogs.

Work Management 48

Work Management Marketing Management Marketing Automation Services Service 48

Delivra

OCTOBER 25, 2018

Trying to figure out which of your leads may actually convert? Getting a sale is one of the most difficult challenges facing the average B2B marketer. In fact, 61% of B2B marketers say generating high-quality leads is the biggest hurdle to overcome in their jobs, according to the B2B Marketing Lead Generation Survey by IDG Enterprises.

Sales Qualified Leads 53

Sales Qualified Leads High Quality Lead Marketing Automation Services Marketing Automation 53

SalesIntel

MAY 5, 2021

B2B remarketing is one of the most critical methods for increasing the ROI of your paid advertising budget. However, this slick ad strategy can do far more than simply bring previous visitors back to your website. Some leads couldn’t become your clientele. Here’s when re-marketing plays a vital role.

Sales Qualified Leads 52

Sales Qualified Leads ROI Privacy Policies Lead Scoring 52