Content Standard

SEPTEMBER 3, 2015

The market seems to be confused about the difference between inbound marketing and content marketing—how each is defined, how they are applied, and the benefit of each. But primarily, marketers are simply struggling to determine which is better at driving ROI. Why are marketers struggling?

Inbound Marketing 40

Inbound Marketing ROI Content Marketing Advertising Agencies 40

Heinz Marketing

AUGUST 31, 2020

By Matt Heinz , President of Heinz Marketing. Pacific you can find the transcription and recording here on the blog every Monday morning. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Design thinking is an innovation process.

Top of Funnel 131

Top of Funnel Work Management Marketing Management Digital Marketing Funnels 131

Buzz Marketing for Technology

JUNE 27, 2008

The Rapid Elearning Blog. Build a little story around the course information and then get the learners to make decisions based on the type of performance you expect from them. 3 Simple Steps to Create Background Images for Your Next E-Learning Scenario. June 24th, 2008. 15 comments. If they make the appropriate decisions move them on.

Work Management 100

Work Management Budget Programs Enterprise Management Template 100

ConvertKit

MAY 10, 2019

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

ConvertKit

MAY 10, 2019

Email subscribers join your email list for different reasons. No matter what persuades an audience member to join your list, you’ll want to keep their reasoning in mind as you create a targeted email marketing segmentation strategy. Why is email segmentation important in email list growth?

Segmentation 74

Segmentation Email Marketing Webinar Metrics Marketing & Strategy 74

Magisto

DECEMBER 18, 2019

If you have a blog, or run a blog for your company, chances are at one time or another you have run out of ideas. Keeping up with a blog and posting content regularly is hard, but it is crucial nowadays to gain traction and visibility over a particular niche. Tell your story blog post ideas [1-8].

Work Management 52

Work Management Marketing Management Content Blogger 52

Adobe Experience Cloud Blog

DECEMBER 7, 2009

B2B marketing is constantly evolving as organizations discover ways to perfect current strategies, new marketing channels emerge, and advanced marketing automation tools are introduced. Here are 16 must-read B2B marketing strategy ebooks to help you stay current on best practices, techniques and tools.

Demand Generation Agencies 48

Demand Generation Agencies B2B Marketing Marketing Strategy Marketing & Strategy 48

Zoominfo

SEPTEMBER 17, 2018

Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. 1. This Old Marketing Podcast.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Martech Advisor

MARCH 30, 2020

Digital marketing books are the base that can accelerate your understanding of the industry and give you with the knowledge required to succeed as a marketer. Digital marketing is an evolving field with emerging trends constantly making headways. Digital Marketing For Dummies.

Paid Content 140

Paid Content Work Management Marketing Management Marketing Analytics Tools 140

Hubspot

APRIL 14, 2016

He publishes an ongoing series on advanced cat grooming techniques. And that, my friends, is Medium in microcosm: It's a social publishing platform that is open to all and home to a diverse array of stories, ideas, and perspectives. How to Use Medium: The Beginner's Guide for Marketers. They all publish content on Medium.

Advertising Mediums 28

Advertising Mediums Promotion Tagging Stats 28

Webbiquity

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Image credit: StockSnap on Pixabay.

Linkedin 332

Linkedin Marketing Strategy Marketing & Strategy B2B Marketing 332

ClearVoice

AUGUST 25, 2022

To inch closer to your content marketing goals, you need a reliable, proven, and repeatable process to uncover content topics your audience craves. Most entrepreneurs and marketers who produce content based solely on what they think their audience needs (and wants) get terrible results. Content ideation techniques.

Top of Funnel 64

Top of Funnel Tips Tools Planning 64

Unbounce

JULY 2, 2019

SaaS companies need to keep up if they want to stand out, and one of the best ways to stay ahead is to tap into marketing practices that are sometimes overlooked by your competition. We’ll also focus on one SaaS marketing technique that has been somewhat forgotten in the digital sphere: direct sales.

Work Management 111

Work Management Marketing Management Marketing Automation Services Planning 111

Optinmonster

MARCH 10, 2024

Do you want to learn how to get backlinks? As SEO (Search Engine Optimization) professionals, we all understand the power of backlinks. These golden threads woven throughout the web act as votes of confidence for your website, influencing search engine algorithms and ultimately, your website’s ranking in search results pages (SERPs).

Blogger 89

Blogger Lead Scoring Lead Ranking SERP 89

Albacross

APRIL 24, 2019

sending out a bunch of emails?. Their interest is expressed through sharing their contact information such as an email or a phone number. Lead generation is essential for both marketing and sales teams because it helps to: Obtain new sales leads?. MQL - Marketing qualified lead. Outbound VS Inbound Marketing.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Hubspot

JANUARY 29, 2019

When I was nine, I wrote a short story for my avid reader base … a.k.a. I’ve always loved writing, and I’m so grateful that I get to write every single day (albeit about marketing and not theme parks). We believe everyone can become a better writer — even those of us on our blog team here at HubSpot. Why Writing Skills Matter.

Hubspot 69

Hubspot Template Rules Email Marketing 69

Huptech Web

JULY 7, 2022

billion people expected to make online purchases in 2023— you should chart out an online path so that everyone throngs to your store, and you get to capture a considerable market pie. Market study: E-commerce trends are volatile. But nothing is possible until you genuinely decide to put your feet out of the comfort boat.

CMS Development 52

CMS Development eCommerce Paid Content Marketing Websites 52

Hubspot

AUGUST 20, 2020

And when it comes to choosing the right format for your next blog post, there's quite the smorgasbord to choose from. But just because you have a signature format, doesn't mean it's necessarily right for the topic you're blogging about. Blog Post Types and Formats. The Feature Story. Perhaps how-to posts are your forte.

Paid Content 101

Paid Content FAQ Thought Leadership Curation 101

Single Grain

JULY 4, 2023

Whether you’re a beginner or a seasoned writer, having these sources at the read will help you continually create captivating content that drives traffic and converts. With these metrics, you can identify popular topics and marketing trends that are driving traffic and engagement.

Content 52

Content Lead Scoring Lead Ranking Marketing Analytics Tools 52

Marketing Graham

DECEMBER 30, 2020

I’m occasionally asked “What is B2B Marketing?” But now I’ve set myself the task of putting it in writing I realise that modern B2B marketing is complex, and now inherits some features from its B2C cousin. Traditionally I’ve described B2B as marketing to an organisation, and B2C as marketing to consumers.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Martech Advisor

AUGUST 29, 2019

“ E-commerce marketing pertains to activities that guide shoppers through the conversion funnel.” ” In this article, we will look at the concept of e-commerce, different e-commerce business models, top e-commerce platforms, and how to create an e-commerce marketing strategy and the tools required to execute it.

Marketing Automation Services 84

Marketing Automation Services Paid Content Marketing Budget Budget Programs 84

Outgrow

OCTOBER 26, 2022

16 Content Marketing Tips Every Marketer Needs to Know. Content marketing is the future of marketing that holds the light for it to shine bright. Statistics show that most marketers using content marketing plan to continue investing in the same in 2022. What Is Content Marketing?

Tips 59

Tips Planning Outgrow Content Marketing 59

Content Marketing Institute

OCTOBER 9, 2017

Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program. Just how important is the email channel?

ROMI 107

ROMI Paid Search Agency Opt-out Ad Frequency 107

Metadata

FEBRUARY 22, 2021

I’m kind of a hybrid Product Manager, Product Marketing geek. We help CFOs get control of visibility over all of the spending within their company, whether that be travel, expense or just marketing budget, and things like that. Not the successful big romantic story you tell on [Saster], but exactly the opposite.

B2B 52

B2B Enterprise Management Work Management Marketing Management 52

Optinmonster

MARCH 27, 2024

A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. Exclusive Bonus: Download the 130+ Proven Opt-in Headlines Cheat Sheet to get more email subscribers. Do you often suffer from writer’s block when it comes to writing captivating headlines? Let’s dive in.

Lead Scoring 96

Lead Scoring Lead Ranking Examples Sales Qualified Leads 96

Optinmonster

APRIL 26, 2024

Do you want to grow your email list? Content upgrades are one of the biggest breakthroughs that marketers across all industries rave about because they can help you gain a ton of new email subscribers. In this guide, I’ll share 30 content upgrade ideas to grow your email list. But first, let’s go over some basics.

Examples 101

Examples Marketing Automation Services Content Screencast 101

Hubspot

JULY 29, 2018

For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Blog - Blog is a word that was created from two words: “web log.” Blog - Blog is a word that was created from two words: “web log.” Blog" can also be used as a verb, meaning to maintain or add content to a blog.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

MARCH 24, 2016

Creating high-quality content is critical to content marketing success. With more than 2 millions blog posts published every day, you need a way to make your content stand out. I am going to show you 17 techniques you can use to improve the quality of your content in no time. ” Today, I will make things easy for you.

Content 166

Content Lead Scoring Lead Ranking Template 166

ClearVoice

AUGUST 17, 2021

The theory of content marketing has been around for hundreds of years; however, its purpose and popularity have gained traction over the last decade. There still seems to be confusion about what content marketing is, as many people often confuse the difference between content writing and copywriting. What is content marketing?

Copywriting 126

Copywriting Content Marketing Content Paid Search Agency 126

Optinmonster

JULY 27, 2021

Ever feel like you’re running out of ideas for your content marketing campaigns? Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. There’s just one problem: content marketing can be seriously hard work. What Is Content Marketing?

Impressions 145

Impressions Paid Content Examples Content Marketing 145

Hubspot

JANUARY 19, 2015

It''s the timeless question for corporate bloggers: How many leads did your blog post generate? It''s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog -- and your business. Not sure how to run a blog lead analysis?

Analysis 28

Analysis Lead Generation Generation Top of Funnel 28

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Email Marketing.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But that’s content for another blog post. July 1, 2010 to July 31, 2010. Featured Sources.

Ning 40

Ning Paid Content Facebook Sales Management 40

Single Grain

JUNE 26, 2023

Ah, email marketing. We’re here to tell you that email marketing and, more specifically, newsletter subscriptions, are very much alive. The age-old question: Is it dead or is it thriving?

Newsletter 52

Newsletter Work Management Marketing Management Lead Scoring 52

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. If social media marketing hasn’t been working for you, the problem could be you’re focusing on the wrong channels. Choosing Your Social Networks.

Paid Content 111

Paid Content Social Media Social Marketing Paid Search Agency 111

Single Grain

AUGUST 4, 2020

Book My Free SaaS Marketing Consultation. Helping a user go from beginner to expert with your product will lead to a loyal customer in the future. Book My Free SaaS Marketing Consultation. It might be wise to investigate your marketing strategy to find out what is lacking and give that your full attention.

Conversion Rate 116

Conversion Rate Education Conversion Enterprise Management 116

Single Grain

SEPTEMBER 11, 2019

It’s no secret that publishing blog posts or articles on your business website is a great way to both build the content needed to enhance your site’s SEO strategy and to connect with your audience on a more personal level. And yet, only 27% rate their company’s content marketing efforts as extremely successful or very successful.

Paid Content 111

Paid Content Top of Funnel Lead Scoring Lead Ranking 111