Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. What Is a Case Study?

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Marketing Insider Group

NOVEMBER 8, 2022

A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. A great content marketing strategy creates brand awareness, drives traffic and generates quality leads. Deliver consistent content by building a calendar dedicated to valuable blog topics. Quick Takeaways.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Webbiquity

FEBRUARY 7, 2023

It sets great content apart from the average and helps you stand out from competitors. By weaving data points into your story, you’ll add credibility and depth to your message and create a more memorable and impactful experience for your audience. What is data storytelling? Guest post by Mehdi Hussen.

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Here’s how digital marketing services can boost your business, and which ones you need to make the biggest impact with only a small chunk of your marketing budget.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

SEPTEMBER 16, 2020

You had to know it was coming, right? Stories are so successful that almost every social media app – including messaging apps like WhatsApp – offers their own versions now. . Say what you will, but Stories can thrust your content to the top of every follower’s newsfeed – that’s valuable real estate.

Linkedin 363

Linkedin Marketing & Strategy Business Case Study 363

Marketing Insider Group

JANUARY 12, 2021

Don’t you love it when brands seem to be talking directly to you? Feeling that they “get” you makes a difference. Customers appreciate, and in some cases, have a high demand for content personalization. If you’re wondering if it’s worth it to invest in personalization initiatives, it’s good to look at what the data says.

Marketing & Strategy 285

Marketing & Strategy Marketing Strategy Personalization Webinar Metrics 285

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. But with so much competition and noise out there, it takes work to stand out. We’re talking informational resources such as online courses, training videos, coaching programs — all that good stuff.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Marketing Insider Group

AUGUST 15, 2023

And more importantly, how can you streamline your content creation process to ensure a consistent flow of fresh content? In this post, we’re exploring the role of fresh content in SEO, its impact on SEO marketing, and practical strategies you can implement to keep your content fresh and engaging.

SEO 235

SEO Marketing Agencies 2 Lead Scoring Lead Ranking 235

Marketing Insider Group

JANUARY 25, 2021

To get found online and attract audiences, you need an SEO strategy that’s consistent, scalable, and effective. When seeking out a partner, you may think a local firm is the best option. So, does the ‘where’ matter as much as ‘what’ they can deliver? So, what do we know about SEO right now?

Paid Search Agency 346

Paid Search Agency Advertising Agencies Ad Agencies SEO 346

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Create content targeted to your new market segments.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. In this market, the insights derived from influencer marketing case studies become invaluable. It helps you to evaluate your steps and learn from others’ mistakes. billion by 2028. billion in 2024.

Case Study 90

Case Study Case Studies Work Management Studies 90

The Lead Agency

APRIL 14, 2024

But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. What’s different about 2024? After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Convince & Convert

FEBRUARY 21, 2024

Even if you have a rule against it, your employees probably use ChatGPT for work. Never has a new tool been adopted into the workplace so quickly from the bottom up. If you have not already given them guidelines or training, now is the time. The sooner you get quick policy guidance out the better.

Training 152

Training Lead Ranking Phishing Paid Search Agency 152

Martech

APRIL 18, 2024

Understanding key events in GA4 On March 21, I got an email from a former student who said he’d logged into Google Analytics 4 (GA4) that morning and saw, “Analytics conversions have been renamed key events.” Google explained: “To distinguish conversions in Google Analytics from those in Google Ads, Analytics conversions are now called key events.

Merchandising 104

Merchandising Marketing Analytics Tools Conversion Lead Ranking 104

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

SEPTEMBER 11, 2023

During an online brainstorming session, I stumbled upon a plugin for the text-to-image creation tool, Midjourney, that would allow me to update any of the portraits created on the platform (and even ones not created on the platform) with the facial features of someone I knew. What is genAI exactly? These AI “Aha!”’

Marketing AI 123

Marketing AI Generation Work Management Marketing Management 123

Contently

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Get permission first.

Case Studies 162

Case Studies Case Study Studies Paid Search Agency 162

Contently

FEBRUARY 8, 2022

I tell you a fact, and you act surprised. But somehow brands still create elaborate marketing campaigns that don’t involve customers at all. I can hear it now. “Oh, ” “What if we get the CEO to talk about what the benefits are?” You should even brag about your brand to potential employees.

Storytelling 205

Storytelling Brand Identity Branding Word of Mouth 205

ClearVoice

DECEMBER 26, 2018

In either case, 2018 was nothing if not an exciting time to be involved in content marketing. If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. If you didn’t have a chance to read them all (It’s OK. We feel your pain.

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Martech

JANUARY 26, 2024

As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as you can get. While there’s a lot of long-term analysis/navel gazing going on about AI, we wanted to get his take on what to expect in the coming year. A: We’re still in the experimentation phase. A: Literacy.

Marketing AI 82

Marketing AI Enterprise Management Marketing Automation Services Work Management 82

Thinkers360

APRIL 18, 2024

Highlighted Content : Introducing the Webex app for Ford and Lincoln’s new in-vehicle digital experience , Global Hybrid Work Study | Employee Insights, In-Office Challenges, and the Role of AI. Eventually, I worked my way to the position I hold now at Cisco, where I am responsible for growing a multi-billion-dollar business.

B2B Thought Leadership 65

B2B Thought Leadership Work Management Ideal Customer Profiles Enterprise Management 65

SocialPilot

JANUARY 21, 2024

In fact, as per a recent study by Arrivia , nearly one in three travelers seek their next vacation ideas on social media. So, if you want to attract more guests to your hotel, strategic social media marketing is key. Role in Decision-Making Now, more than ever, the journey to the hotel lobby begins with a swipe of the thumb.

Social Media 92

Social Media Social Marketing Marketing & Strategy Marketing Strategy 92

Optinmonster

FEBRUARY 15, 2024

I’ve got very exciting news to share with you today, but first, a question: If I said there was a simple way to grow your email list 600%, would you be interested in knowing what it is? You deliver the lead magnet. But creating and delivering lead magnets can be a complex process.

Small Business Marketing 95

Small Business Marketing Leads Lead Marketing Qualified Leads 95

Vidyard

FEBRUARY 19, 2020

Case study videos are powerful tools for businesses looking to attract new clients and drive revenue. By using video, you add a personal element that’s difficult to achieve with a traditional, text-based case study. What is a Case Study Video? Google AdWords Case Study 6.3

Case Studies 147

Case Studies Case Study Studies Video Marketing 147

MKT1

JULY 19, 2022

If the main goal of your content strategy is “producing 10 blog posts” you’re doing it wrong. You’re not thinking creatively enough about what content can be and you’re probably doing a lot of busywork making content that doesn’t move the needle. Get mileage out of your content.

Planning 52

Planning Content Marketing Work Management Top of Funnel 52

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. 2019 SEO Predictions to Help You Spend Your Marketing Money Wisely. That’s why we analyze the industry landscape and make educated guesses on what trends we (and our clients) need to be prepared for.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Tiecas

MARCH 21, 2024

If you’re a marketer at a manufacturer, distributor, or engineering company, you know this firsthand. So, what can this post offer that you couldn’t find with a simple Google search? Ready to dive into a perspective you won’t find anywhere else? Source ] So, what does this mean for B2B industrial marketers?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

SocialPilot

JANUARY 21, 2024

That’s why if you want your audience to reciprocate, you need to mention it explicitly. The simple hack is to add a CTA that creates a sense of urgency in them. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. But, creating a killer call-to-action that converts is an uphill task.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Navigate the Channel

JULY 13, 2023

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials. What do you want to accomplish?

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Oktopost

NOVEMBER 22, 2023

Now an essential tool for all marketing efforts, it has changed how brands reach their customers, build awareness, and foster connections with their audiences. From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. Jump ahead B2B Social Media: Where Are Your Customers Now?

Social Media 117

Social Media Trends Media B2B 117

Hubspot

OCTOBER 21, 2020

That idea that "there's something for everyone" doesn't just apply to America — nor does it have anything to do with what appears to be Lady Justice stabbing a tiger in the heart while Duck Baker casually looks on and smiles from a nearby window. No, that concept is also relevant to niche blog topics. So what should you blog about?

Ethics 101

Ethics Opinions Case Studies Tips 101

FunnelEnvy

DECEMBER 26, 2023

A significant reason is that improving CRO creates a beneficial ripple effect. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. If budgets are tight, a synergistic combination of organic and smart blogging is an excellent place to start. Where to start?

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. Automation technology empowers you to be more strategic and deliver enhanced value by leveraging tailored workflows and personalized messages.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Optinmonster

JULY 20, 2021

In this post, we’ll share 10 different types of customer testimonials examples that you can use on your website. Case studies. Video testimonials. Blog testimonials/reviews. But before diving into all that, let’s take a look at what makes customer testimonials so effective in the first place.

Ideal Customer Profiles 104

Ideal Customer Profiles Examples Peer-to-peer Case Study 104

Hinge Marketing

JANUARY 5, 2023

Because of this proximity, the planet has 130% of earth’s gravity and also experiences an extreme time dilation, making it so that one hour on the planet equals 7 years on Earth! When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

SmartBug Media

JANUARY 16, 2023

You made it! Standing out from the crowd in today’s market may not be as clear-cut anymore, but there are ways you can keep your brand front and center. Though outbound marketing can be important, too, inbound marketing is what will make your target personas find, engage, and stay with your brand in the long term. Don’t worry!

Inbound Marketing 98

Inbound Marketing B2B Marketing Marketing & Strategy Marketing Strategy 98

Sharpspring

JANUARY 26, 2021

You are probably familiar with inbound marketing — even if you’ve never heard of it! It’s true, inbound marketing has become so ubiquitous to digital marketing that you’re constantly encountering these strategies whether you’re aware of it or not. Let’s dive into some you can hit the ground running with this quarter.

Inbound Marketing 98

Inbound Marketing Examples Planning Advertising Agencies 98