Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. How to Avoid the Most Common Lead Generation Roadblocks. There’s no way around it: lead generation can be a frustrating process.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Want to improve your small business with better accounting and informed financial decision-making?

Content Marketing 221

Content Marketing Work Management Paid Search Agency Marketing Management 221

Marketing Insider Group

APRIL 11, 2023

Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Perfecting your online presence with digital marketing services is one of the most effective ways to generate more organic traffic and qualified leads consistently with minimal effort.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Marketing Insider Group

JANUARY 2, 2024

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. The focus lies in catering to businesses and key decision-makers rather than individual consumers. Business decisions typically involve multiple stakeholders and a longer purchasing process.

SEO 243

SEO B2B Work Management Long Tail Marketing 243

Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Webbiquity

MARCH 8, 2022

Five little-used digital marketing techniques for your business. When you create informative, actionable content based on your original research, it can generate a lot of attention. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” It drags down demand and lead generation and sales-ready opportunities. They are different.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Lead generation and nurturing.

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Zoominfo

APRIL 9, 2018

Welcome to our eighth installment in our series of B2B Blog Post Round-Ups. Today’s edition features content about lead generation, data-driven recruitment, marketing influencer selection and more. 1. 5 Out-of-the-Box Lead Generation Tactics. The truth is, lead generation is often easier said than done.

B2B 157

B2B High Quality Lead Blogger Sales Qualified Leads 157

ClearVoice

NOVEMBER 28, 2022

Understanding the latest blog trends, content marketing trends, and more is critical to success. And it’s essential that it converts into lead-generating assets for your business that informs your audience and keeps them engaged. Each year content blog trends will either remain the same or shift to new avenues.

Trends 93

Trends Marketing & Strategy Marketing Strategy Planning 93

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. This leads to the second main benefit which is a boost in sales and customer retention. Being a data-forward business is crucial these days, especially with the third-party cookie phasing out.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. If you think about it, small businesses must be very cautious about the marketing channels they pick because they have limited resources and budgets. Email marketing costs 82% of businesses between 0% and 20% of company budgets.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

ClearVoice

APRIL 7, 2022

creating a website from scratch, as a business owner, you do everything you can to help your business succeed. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. Click To Tweet. Boosts SEO.

Business Blogging 97

Business Blogging Business Content Paid Search Agency 97

Webbiquity

MAY 30, 2023

However, the outlook varies considerably by industry and company size. Midsized companies (those with 500 to 5,000 employees) are most likely to cut spending. But very small companies (11-50 workers) were actually most likely to increase marketing budgets this year. .” 4) The top marketing KPIs are (too?)

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Tiecas

FEBRUARY 5, 2024

Industrial marketing for manufacturers is complicated, with many moving parts that must mesh together to produce measurable and sustainable results, i.e., generate better quality leads that turn into sales opportunities. These challenges are common among companies of our size and often require strategic solutions to overcome.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Marketing Insider Group

SEPTEMBER 28, 2020

Thought leadership content marketing is one of the most effective ways of establishing your name and company as an authority in your industry. Thought leadership marketing means going beyond the same blog posts and regurgitated ideas that everyone seems to be publishing. Autodesk’s Redshift. Autodesk’s Redshift.

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

MARCH 17, 2021

“Is content marketing the right choice for my business?” After all, it appears on a content marketing agency’s blog, right? Customer experience: As Forbes points out, companies that focus on a customer experience mindset drive revenue four to eight percent higher than other brands in the same industry. you might wonder.

Content Marketing 296

Content Marketing Paid Search Agency Advertising Agencies Business 296

ConvertKit

JANUARY 29, 2021

The advantages of building ebooks from blog content. Use your blog as a content testing platform. Tools and techniques for turning blog content into an eBook. If you’ve ever written a popular blog post that engaged readers , you have material. The advantages of building ebooks from blog content.

Lead Scoring 145

Lead Scoring Lead Ranking Course Press 145

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Martech

APRIL 18, 2024

When he clicked the arrow for more information, he learned: “ Key events in Google Analytics measure the interactions most important to your business. A key event is an event that you mark as important to your business. UA reported what users did; GA4 generates predictive insights. So, what is highly valued by the C-suite?

Merchandising 108

Merchandising Marketing Analytics Tools Conversion Lead Ranking 108

Marketing Insider Group

JANUARY 4, 2021

Hitting that next level of growth is challenging for any business. SaaS (software as a service) businesses may find it even more overwhelming. For any SaaS company looking to accelerate growth with minimal investment, we’ve put together a list of actionable tactics to help you do just that. Check out this post on blog frequency.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Zoominfo

MARCH 4, 2021

And for a small to medium-sized business (SMB) to maintain that success, they need to focus attention on growth strategies, including lead generation. Lead generation is the practice of capturing interest from potential buyers to purchase your product or service. Why is Lead Generation Important for SMBs?

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. Without competitor and audience intelligence, customizing campaigns to reach maximum business potential is difficult. Seven Essential Digital Marketing Tips for Your Business in 2021. Guest post by Atreyee Chowdhury. What sets them apart?

Tips 362

Tips Privacy Advertising Agencies Marketing & Strategy 362

Webbiquity

OCTOBER 11, 2022

A company can use its brand to differentiate itself from the competition to build customer loyalty, generate greater demand for its products or services, and attract new audiences. Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Webbiquity

JANUARY 18, 2022

The value proposition of intent data vendors is typically that will combine their data (which is third-party data from your perspective) with your website analytics data (your first-party data) to identify companies that are actively looking to buy what it is you sell, and where they are in the buying process.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Webbiquity

MARCH 7, 2023

But more importantly, they mean you can spend more time doing what you love—delivering great results for awesome clients—and less time on business development and proposal writing. As a result, they have high churn and difficulty generating referrals. But they can stay in business.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Martech

JANUARY 29, 2024

I am the first generative AI chatbot for marketing technology professionals. Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. I am trained with MarTech content.

Startups 96

Startups Marketing AI Best Practices Customer Satisfaction 96

SmartBug Media

DECEMBER 8, 2020

The world of content marketing offers many choices for where to host your content, and specifically your blog. At first, blog tools may appear to be similar from the outside, but there are quite a few considerations you should take into account when choosing your blogging platform. Cost vs. Benefit.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Adobe Experience Cloud Blog

OCTOBER 16, 2020

The breed of new marketers is under 40, successful and experienced – they’ve worked for big corporations and small businesses, and now they’re running their own mini-agencies. They talk like humans, not like businesses. The new marketers use natural language, not business language. New marketers don’t work like this.

Paid Search Agency 174

Paid Search Agency Advertising Agencies Thought Leadership Linkedin 174

Only B2B

FEBRUARY 22, 2023

Outsourcing appointment setting is a popular business practice that many companies use to help them grow their businesses. It involves hiring a third-party company to make calls and set up appointments with potential customers. Similar to how many businesses use partners that outsource appointment setting to do the task.

High Quality Lead 118

High Quality Lead Sales Qualified Leads B2B Sales Cold Calling 118

ClearVoice

JUNE 14, 2022

Keep reading to learn how to write engaging blog posts that support your business, the different kinds of blogs, and key strategies you can use to write effective B2B blog content. What is a B2B blog post? News study-based blogs, where you write your piece on the most current research.

Conversion 52

Conversion B2B Top of Funnel B2B Sales 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. This year the report sampled responses from 679 in North American B2B companies. Here are a few benchmarks that stood out for me: Content marketing teams remain small.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Only B2B

FEBRUARY 15, 2023

B2B appointment setting is the process of scheduling appointments between two businesses for the purpose of discussing potential business opportunities. This could include meetings between companies to discuss sales, marketing, or strategic partnerships. Before we proceed, lets see what do appointment setters do?

Enterprise Management 127

Enterprise Management Work Management Cold Calling Marketing Management 127

Thinkers360

MARCH 31, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! CPSM Ram Ratna Group Contact DV Abhang,C.P.M.,CPSM

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. In today’s digital age, manufacturing branding has evolved to be more about the customers’ perception of the company rather than what the manufacturer claims it to be.

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94