Conversica

JANUARY 19, 2021

There’s a lot to consider when shopping for Software-as-a-Service (SaaS). Organizations want the right solutions to match their needs and simply do not have the time, resources, or energy to onboard shoddy technologies that need to be replaced in the near future. Trifling with the formula makes your outgoing emails less effective.

Conversion 52

Conversion Work Management CAN-SPAM Organic Leads 52

Sage Marketing

FEBRUARY 10, 2024

In this blog, we’ll walk you through the pros and cons of both options so that, by the end, you will be equipped to make the best decision for your business. There is an age-old debate that all startups face when it comes to marketing – the choice between hiring in-house marketing or bringing on a CMO as a service agency.

Startups 52

Startups CMO Work Management Marketing Management 52

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 69

VALS Communities Copywriting eCommerce 69

Martech

JANUARY 30, 2024

Sentry provides SaaS error and performance monitoring to developers. Matt Henderson, the company’s global marketing lead, put it this way in a blog post : “As a growth marketer, I was excited at the prospect of it, but then I started thinking about all of the things that are going to break. Procurement of onboarding new tools.

Paid Search Agency 123

Paid Search Agency Marketing Attribution Top of Funnel Companies 123

Whale Pages

JANUARY 19, 2020

Switching From a Service Model to a SaaS Model. “Starting out as platform-agnostic threw up a myriad of challenges and added friction in the onboarding of our early clients.” Sterling Sweeney is a growth hacker and the driving force behind WhalePages, a SaaS marketing agency.  13 Minute Read.

Enterprise Management 85

Enterprise Management Work Management Paid Search Agency Marketing Management 85

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. For instance, you may enlist a customer success specialist to explain the onboarding process to your buyer-side POC, or a tech lead to explain product maintenance to a buyer-side tech professional. Begin by embracing team selling.

Top of Funnel 130

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 130

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Here’s a quick look at what we’ll be covering: What is SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Hubspot

OCTOBER 22, 2020

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. personalized) email campaigns can drive a 700+% increase in revenue ?

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Management 100

Litmus

JUNE 6, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we interview, highlight, and celebrate the splendid members of the email community. We dig into where they got their start, where they are now, and explore their challenges and passions in email.

VALS 55

VALS Communities Copywriting eCommerce 55

SmartBug Media

AUGUST 28, 2020

If you work for a SaaS company, you know marketing can prove to be difficult. Cultivating meaningful marketing and sales messaging for SaaS—something that has no physical presence—is daunting. Critical differences exist in the world of SaaS that make the approach to marketing and sales messaging deserving of care, directness, and tact.

Software 119

Software Lead Ranking Paid Search Agency Planning 119

Metadata

MAY 4, 2021

I’ve always been fascinated by SaaS companies and the way they work. SaaS is nothing new. Today SaaS is changing how businesses evolve. Before joining Metadata, I was the Head of Content & SEO at Leadfeeder, another B2B SaaS company. It’s been around since the 1960s. That’s what attracted me to Metadata.io.

Work Management 89

Work Management Content Marketing Paid Social Agency Paid Search Agency 89

Whale Pages

FEBRUARY 21, 2020

SaaS Email Marketing Strategies + Examples. “If planned and executed properly, email marketing can be one of your SaaS company’s biggest drivers of growth. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. They send us emails almost every day.

Email Marketing 89

Email Marketing Examples Marketing & Strategy Marketing Strategy 89

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. Recent statistics forecast that the SaaS sector could be worth as much as $623 billion by 2023. If you’re a SaaS company, then, you’re certainly in a booming industry. You need a SaaS marketing strategy that works.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 78

Enterprise Management Process Lead Ranking Work Management 78

BOP Design

JANUARY 7, 2022

Whether your company is a B2B accounting firm, SaaS company, industrial engineering firm, or contract manufacturing company, a more targeted approach is needed. With spam laws, outbound email prospecting can be tricky and most business decision makers’ inboxes are flooded with sales emails. do not make as much sense.

B2B Thought Leadership 117

B2B Thought Leadership Paid Search Agency B2B Thought Leadership 117

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. Wondering what strategies are working out best for SaaS companies? But first: Why Do SaaS Businesses Need a B2B Customer Retention Strategy? Give B2B Clients Engaging Resources.

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

Whale Pages

MARCH 10, 2020

. “Let’s dive deeper into learning how to properly calculate MRR (Monthly Recurring Revenue) for your SaaS company.” Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. “Learn how to properly calculate MRR (Monthly Recurring Revenue) for your SaaS company. ??

Churn Rate 52

Churn Rate Paid Search Agency Acquisitions Pricing 52

Zoominfo

AUGUST 5, 2021

Our research suggests that the events of 2020 have made SaaS customers more demanding than ever. For instance, you may enlist a customer success specialist to explain the onboarding process to your buyer-side POC, or a tech lead to explain product maintenance to a buyer-side tech professional. Begin by embracing team selling.

Top of Funnel 100

Top of Funnel Webinar Metrics Work Management Marketing Automation Services 100

InsightSquared

FEBRUARY 13, 2018

Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. It seems like every SaaS business wants to structure their sales, marketing and customer success team around a “customer journey framework” as the ultimate display of alignment. If you’d like to continue the conversation, email me at ashley@useriq.com!

Ideal Customer Profiles 176

Ideal Customer Profiles Multi-Touch Attribution Top of Funnel Marketing Funnels 176

Envy

FEBRUARY 13, 2021

BR is your website and/or email Bounce Rate. For email, it's the number of emails returned unopened; for websites, it's how many people view just one page before leaving/bouncing off. This is your Call To Action, and you need it on ads, blog posts, webpages, social media posts, etc. Open Rate (OR). XML Sitemap.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

Whale Pages

APRIL 28, 2020

How to Find Affiliates To Help Promote Your SaaS. “Affiliates can be a huge source of SaaS growth. However, the road to onboarding quality affiliates isn’t easy. Simon Alcott is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.  23 Minute Read. to learn more.

Paid Search Agency 59

Paid Search Agency Companies Product Case Studies 59

Litmus

MARCH 13, 2023

The Community Spotlight—a monthly blog series highlighting some of the amazing members of the email community —is back! Every month, we’ll interview, highlight, and celebrate the splendid members of the email community. Once I became fascinated with email marketing, there was no looking back. Non-stop learning.

Communities 66

Communities VALS Copywriting eCommerce 66

Directive Agency

JUNE 10, 2020

As a SaaS marketing leader, it’s no easy task to generate leads that are worth your time, that are at a reasonable cost, and that can turn into potential customers. How those two play together really depends on the size and scale of the SaaS company. As a SaaS company, we can accumulate and analyze a lot of information.

Lead Scoring 90

Lead Scoring Lead Ranking Top of Funnel Sales Qualified Leads 90

Adobe Experience Cloud Blog

JULY 31, 2019

Here are five ways a focus on customer experience can help you increase retention and perpetually improve SaaS revenues. . With SaaS, it’s easy for a customer to walk away and subscribe to another provider, which makes consistent communication important. Onboard To Increase Success. Communicate And Connect. Do you update them?

Customer Satisfaction 49

Customer Satisfaction Gartner FAQ Thought Leadership 49

Sharpspring

JULY 8, 2020

When Authenteq , an automatic identity verification and privacy SaaS platform , approached SharpSpring looking for a way to streamline lead qualification, they were: Struggling to report metrics the sales team needed. Experiencing problems with email tracking through their existing CRM. Onboarding. to their SaaS world.

Traffic 62

Traffic Lead Scoring Lead Ranking Sales Qualified Leads 62

DotDigital

OCTOBER 20, 2021

We’ll run through 3 specific examples, including campaign structures and content ideas, this blog will give you everything you need to get moving with some behavioral insights – let’s rock and roll! Make sure to include blog posts, case studies, pricing information, buyers guides, and objection-busting materials. . Onboarding?

Campaigns 59

Campaigns Top of Funnel eCommerce Paid Search Agency 59

accelerate agency

SEPTEMBER 10, 2021

Do you have a great SaaS product, but you’re not sure how to sell it? . Like everything else, sales have gone online, and that’s especially true for the SaaS industry. Here’s what we’re going to cover: What Is SaaS Sales? What Is the SaaS Sales Process? SaaS Sales Cycles. The SaaS Sales Model. Newsletters.

Enterprise Management 52

Enterprise Management Process Paid Content Lead Ranking 52

Adobe Experience Cloud Blog

APRIL 4, 2018

For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value (LTV). In this blog, I’ll cover best practices for B2B marketers to make the shift from funnel marketing to lifecycle marketing to increase ROI and help your customers stick with you for the long run.

Marketing Funnels 134

Marketing Funnels Top of Funnel B2B Marketing Work Management 134

Vidyard

MARCH 30, 2022

Onboarding Your Remote Sales Team 1.1 Company Onboarding Videos 1.2 He shares his insights on how to attract your ideal customer and book more meetings on his blog and podcast, Inside Selling , and posts helpful articles and tips for SDRs on LinkedIn weekly. Keep reading for a list of the ones we think should be on your radar.

Sales Management 103

Sales Management Communities Top of Funnel Cold Calling 103

Whale Pages

MARCH 6, 2020

Our B2B SaaS Marketing Strategy | + Growth Template. “Let’s dive deep into the world of SaaS B2B marketing. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Sterling Sweeney is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?.

Template 52

Template Marketing Strategy Marketing & Strategy B2B Marketing 52

Whale Pages

MAY 26, 2020

Simon Alcott is a growth hacker and the driving force behind WhalePages , a SaaS marketing agency ?. Feature Monkey was built in only 2 weeks and was built using coda.io, Zapier (for Facebook and Twitter integration), Google NLP Toolkit for the AI needs, and Slack for sending email notifications.  14 Minute Read. Lead Cookie.

CMS Development 59

CMS Development Examples Paid Search Agency Work Management 59

Goodish Agency

AUGUST 5, 2021

But what is growth marketing, what does it entail, and why is it making a big difference for many SaaS, eCommerce, and FinTech companies? growing an emailing list, increasing landing page conversions, or reducing the bounce rate. landing page, Facebook ad, or email campaign) affect your conversion rates? Customer lifecycle.

Growth Marketing 116

Growth Marketing Paid Search Agency Multi-Channel Work Management 116

accelerate agency

JUNE 30, 2020

Reducing your SaaS customer churn isn’t as challenging as it sounds. There are three primary elements of the SaaS business model. SaaS customer churn is the result of poor customer retention. Keeping customer churn to a minimum is a must for any SaaS business. For SaaS companies, though, it’s even more critical.

Customer Satisfaction 59

Customer Satisfaction Paid Search Agency Churn Rate Lead Ranking 59

Outbrain

JULY 6, 2022

If you’ve heard the term “onboarding” before, then you know what it traditionally means: acclimating a new employee to the processes and culture of a company. But in the age of SaaS, onboarding has come to mean something else too. What is Onboarding? Why is Onboarding So Important?

Work Management 29

Work Management Webinar Metrics FAQ Advertisements 29

Metadata

FEBRUARY 21, 2023

Welcome to our “Ask Me Anything” blog recap, where we pull together the best insights and advice from the best (and brightest) minds in B2B marketing. Figure out a way in the onboarding program to make sure those contacts are captured so you can market to them. – what strategies and sequencing do you prefer? Uh…no!

Communities 52

Communities Demand B2B Thought Leadership Peer-to-peer 52

Optinmonster

NOVEMBER 11, 2023

Do you want to learn about the different types of emails? Emails are pivotal in keeping us connected. However, not all emails are the same. There are various types of emails, each serving a unique purpose and audience. You may also consider sending a discount or special offer in your welcome email. Let’s go!

Lead Ranking 71

Lead Ranking Newsletter Email Marketing Lead Scoring 71

Whale Pages

JULY 16, 2020

Software Development Cost: Launching Your SaaS. “In this blog post we’ll explore the costs associated with software development for startup founders who are interested in building and launching a SaaS project.” The Costs Associated With Building a SaaS Project From Scratch in 2020. .

Budget Programs 59

Budget Programs Work Management Marketing Management Cost 59