Webbiquity

OCTOBER 31, 2023

72% of survey respondents said SMS is becoming a more important channel. Affiliate sales support independent publishing. The post Email and SMS Marketing: Seven Intriguing Facts and Benchmarks appeared first on B2B Marketing Blog | Webbiquity. It’s well worth downloading the full report. Yes, it’s an ad.

SMS 299

SMS Advertising Benchmark Email Marketing eCommerce 299

Marketing Insider Group

APRIL 17, 2023

SEO: How To Generate More Clicks From Your Current Rankings By Ann Smarty You’ve already published content that reigns supreme in the eyes of Google. AI may have the power to generate a 2,000 word blog post in seconds, but it can’t write high-quality content like humans can. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

ClearVoice

APRIL 25, 2022

A successful website strategy means more than clicking a “publish” button and making your site available to the general public. The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

KoMarketing Associates

MARCH 15, 2023

Chief Marketer recently published its “2023 B2B Marketing Outlook Survey,” and statistics indicated that most B2B marketers (62%) claim content marketing produces leads with the highest return-on-investment (ROI). This was followed by video (52%), reviews/testimonials (48%), and events (41%).

B2B Marketing 275

B2B Marketing Top of Funnel Content Marketing B2B 275

Marketing Insider Group

JULY 6, 2021

But a recent survey shows that CEOs are not convinced that social media is gleaning the results their companies need, and marketers are often left frustrated trying to demonstrate its effectiveness with metrics like followers, impressions, and sentiment (really?). What CEOs are Saying about Social Media Marketing. Image Source.

Social Media 362

Social Media Media Business Custom Publishing 362

ClearVoice

DECEMBER 26, 2018

If you kept up with the bevy of brilliant blog posts we published this year, then we’d venture to say you learned a lot. let us introduce you to 11 of this year’s top blog posts. 11 ClearVoice blog posts you loved in 2018 (and we’ll take them as hints for more). We’re not offended.),

Paid Search Agency 89

Paid Search Agency Customer Surveys Advertising Agencies Budget Programs 89

Marketing Insider Group

JANUARY 31, 2023

Although many marketing agencies opt out of publishing client case studies on their website, they’re typically glad to share these upon request. Video Source: Matter Solutions In a recent survey conducted by the World Federation of Advertisers, 71% of leading global companies reported that marketing was key to their business’ growth.

Advertising Agencies 293

Advertising Agencies Marketing Agencies 2 Paid Search Agency Marketing Agencies 1 293

Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. MarketingProfs and the Content Marketing Institute published their 10 th Annual B2B Marketing report with benchmarks, budgets and trends. 2) Blogging benchmarks. . >>>

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

MARCH 8, 2022

Publish original studies. Otherwise, you can create a study by polling your audience with a survey like those done by B2B Marketing Zone , or Social Media Examiner in their annual report. Content upgrades are lead magnets you create for specific blog posts. These are individual lead magnets you create for each blog post.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

MAY 30, 2023

Those are just a few of the findings from the Marketing Manager Mindset Report 2023 , recently published by Livestorm , Mention, and Jotform. But the #2 goal for all marketers (#3 for B2B) in this survey was “increase sales.” 2) The budget outlook varies a lot by industry. 3) Marketing has more responsibility for revenue.

Marketing Budget 278

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 278

KoMarketing Associates

OCTOBER 12, 2022

RRD recently published the results of a survey conducted among 500 marketing decision makers, and statistics indicated that the majority (85%) are now interested in exploring new, innovative marketing channels. Email marketing (35%) and content marketing (32%) were also cited as top channels.

Advertising Channels 228

Advertising Channels Social Media Inbound Marketing Statistics 228

KoMarketing Associates

MARCH 8, 2022

Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. And while many marketers solely think of thought leadership in terms of guest content and what they can publish elsewhere, sometimes the best place to start is right on your own site. the better.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Top Rank Marketing

JANUARY 5, 2024

Survey] 90 percent of B2B marketers have said that their roles have become increasingly complex, while 62 percent of marketing leaders have indicated a change from sales-owned to marketing-owned customer relationships — two of numerous findings of interest to B2B marketers contained in newly-published survey data.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Top Rank Marketing

JANUARY 12, 2024

Report] Some 70 percent of a B2B buyer’s journey has typically already taken place before reaching out to a vendor, with 83 percent of B2B buyers having indicated they are typically the first to initiate vendor communications — two of several findings of interest to B2B marketers contained in newly-published survey data.

B2B Marketing 99

B2B Marketing Studies B2B Marketing Analytics Tools 99

Marketing Insider Group

OCTOBER 27, 2020

You’ll put all this together into a content calendar and commit to a cadence of publishing. How many blogs should you write a month? However, research on blog frequency suggests that the magic number is 11. Blog writing services are a smart option (more on outsourcing later). Your content—blogs, videos, etc.—will

Top of Funnel 358

Top of Funnel Paid Search Agency Lead Ranking Work Management 358

ClearVoice

FEBRUARY 4, 2020

If you haven’t, I’m here to bring you up to speed before passing on Andy’s sage blog content wisdom. Orbit Media’s 2019 Annual Blogging Survey has been my security blanket these past few months, so I decided to see if Andy would be willing to expand upon this research and help us all level-up our blogging content strategy.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Marketing Insider Group

AUGUST 26, 2020

Look at Surveys of Groups of Companies to Get a Ballpark Figure. You can still get a good estimate of the potential of content marketing with numbers from surveys conducted with a wide range of companies. Marketing Sherpa and HubSpot have done extensive surveys, both of which report average rates of conversions in key metrics.

ROI 363

ROI Top of Funnel Paid Search Agency Content Marketing 363

Top Rank Marketing

DECEMBER 8, 2023

[Report] 43 percent of software as a service (SaaS) leaders have said that they use competitive analysis for pricing research, with 34 percent turning to feedback from existing customers, while 14 percent utilize previous market research, according to newly-published B2B survey data. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Webbiquity

DECEMBER 6, 2022

575,000 tweets published. ” Onalytica’s research adds to that the somewhat remarkable finding that 100% of B2B marketers (at least in their survey) are creating content for LinkedIn. Affiliate sales support independent publishing. According to the the study, only 55% of B2B marketers are creating blog content.

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Webbiquity

OCTOBER 17, 2023

Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Affiliate sales support independent publishing.

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Marketing Insider Group

APRIL 6, 2021

To retain customers, you should publish quality content consistently, create a smooth onboarding process, educate your audience, and focus on making things as convenient as possible for them. Publish Quality Content Consistently. Blogging is one of the best ways to show up for your audience consistently. This one’s a given.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Moz

JULY 19, 2020

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. TAKE THE SURVEY. From all of us at Moz, thanks in advance for your time!

Customer Surveys 63

Customer Surveys SEO Tips Companies 63

Moz

JULY 19, 2020

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. TAKE THE SURVEY. From all of us at Moz, thanks in advance for your time!

Customer Surveys 63

Customer Surveys SEO Tips Companies 63

Top Rank Marketing

SEPTEMBER 22, 2023

percent decrease, while the leading content types being promoted were blogs, social media, video, white papers, and case studies — three of numerous findings of interest to B2B marketers contained in newly-published report data. B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Top Rank Marketing

SEPTEMBER 1, 2023

percent expansion in 2024 that would see spending topping the $1 trillion mark, according to newly-published forecast data. Nearly $964B Ad Spend Forecast, 5 Companies To Have A Major Impact Worldwide advertising spending is expected to expand by some 4.4 percent during 2023, reaching $963.5 billion, with an addition 8.2

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. A survey from Merkle of 400 companies revealed that the majority (52%) are increasing marketing spend. Image: CMO Spend Survey.

Marketing Budget 292

Marketing Budget Paid Content Budget Programs Marketing Budget Creation 292

Contently

JULY 2, 2018

” Finance brands tend to publish higher quality and more sophisticated content than other industries. But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. Disclosure: Marriott is a Contently client.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Act-On

FEBRUARY 16, 2024

A recent survey found that: 41% of marketers report they’re feeling more pressure to achieve a high ROI. We published the full details here , if you want to check them out and apply the strategies to your own nurture campaigns. Blog Learn More And many say that while expectations for ROI are increasing, their budgets are not.

Lead Nurturing 197

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 197

Top Rank Marketing

NOVEMBER 17, 2023

The post Elevate B2B Marketing News Weekly Roundup: The Rising Pull of B2B Video, Google Adds Followed Searches & Tests Notes appeared first on B2B Marketing Blog - TopRank®. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Marketing Craftmanship

FEBRUARY 24, 2016

You can gain reliable insight into the current state of law firm blogging from two recent market research studies: According to the ABA’s Legal Technology Report, less than 1/3 of all law firms have a blog, and most of those are large firms. And nearly 1/3 of CLOs do not read blogs at all. You have no blogging strategy.

Ideal Customer Profiles 100

Ideal Customer Profiles Work Management Case Studies Marketing Management 100

Seismic

DECEMBER 20, 2021

2021 has been an eventful year for Seismic and the Seismic Blog. The Last Blog Before New Year’s. Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight. ‘Twas the week before New Year’s, when all through the site; No post would be published, to the writers’ delight.

CPO 52

CPO Thought Leadership Sales Cycle Training 52

Marketing Insider Group

MAY 2, 2023

Some examples of zero-party data include: Gated form fills Newsletter sign-ups Quizzes Customer surveys Product preferences Online chat Image Source: FactoReal When you include zero-party data in your strategy, you can create more personalized and engaging experiences for your audience. Engagement. Feature pop-ups.

ROI 232

ROI Webinar Metrics Privacy Content 232

Top Rank Marketing

DECEMBER 1, 2023

The post Elevate B2B Marketing News Weekly Roundup: Top Multichannel B2B Challenges, Google Completes Search Update, & How Jargon Harms B2B appeared first on B2B Marketing Blog - TopRank®. Social Media Today Ad Market Expands For Fourth Consecutive, October Climbs 3.2% October marked the fourth consecutive month that the U.S.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Moz

JUNE 9, 2020

Posted by morgan.mcmurray It's been a few years since we last asked you to tell us what you love (and don't love so much) about the Moz Blog, and since then our company, our industry, and our world have undergone massive shifts. TAKE THE SURVEY. From all of us at Moz, thanks in advance for your time!

Customer Surveys 62

Customer Surveys SEO Tips Companies 62