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10+ Examples of Awesome Integrated Marketing Campaigns

SocialPilot

Integrated marketing is essentially a message-focused approach that combines everything from print and digital advertisements, sales promotions to public relations and even social media outreach activities. Marketing leaders are 1.5 times likely to go for Integrated Marketing.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. Here are 20 ideas.

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Multi Channel in B2B Marketing: Beat the Jargon…

Inbox Insight

This can include email, paid search, paid social, organic social, programmatic display, direct marketing and so on. Direct Display – general advertising on websites, social media and apps via images, video, banners or other ad formats, to ultimately deliver brand messages to audiences. PR – Public Relations.

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StartupNation Blog " Blog Archive " Learn how to draw out your vision

Buzz Marketing for Technology

Home > Blog > Running a Business > Blog article: Learn how to draw out your vision. StartupNation Blogs. StartupNation Blog is proudly powered by WordPress. Previous: I Will Choke One-out-of-Ten Advice-Givers. Learn how to draw out your vision. Written by: Rich Sloan. July 8th, 2008. September 2005 (11).

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How to Blend Traditional Marketing with Inbound for Senior Care Providers

SmartBug Media

Rather than simply using various media to help tell parts of a brand's overall story, integrated marketing communication leverages each channel's intrinsic strengths to achieve a greater impact together than each channel could achieve individually. Integrated content marketing is a great place to start.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Guys writes, “The backbone of traditional marketing has long been the 4Ps: product, pricing, placement and promotion. New and innovative online marketing tactics help companies build their brand and generate leads online.

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B2B Lead Generation Blog: Speaking at MarketingSherpas B-to-B Demand Generation Summit 2006

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Ive worked out a special promotion with MarketingSherpa -- you’ll get a complimentary autographed copy of my book and a $300 discount on the Summit if you register by August 31st.

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