Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. It’s a beautiful thing when our employer is the data source.

Stats 284

Stats Advertising Agencies Paid Search Agency Work Management 284

Webbiquity

JUNE 20, 2023

Potential customers naturally want to hear about other people’s experiences before they invest in anything; seeing and hearing their peers attest to the effectiveness of your offerings builds trust in your brand. Video marketing has become a vital and productive tool for businesses in almost every sector.

Webinar Metrics 309

Webinar Metrics Demand Work Management Video Marketing 309

Marketing Insider Group

JANUARY 24, 2022

It’s forecasted to account for a whopping 82% of all internet traffic by the end of 2022, and audiences across industries and topics increasingly prefer it over other types of content. So how can SaaS brands make their technical content exciting and build audience loyalty that ultimately translates to new business? Quick Takeaways.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

SEPTEMBER 9, 2020

Website Traffic. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Low traffic can indicate a website technical problem, a Google algorithm penalty, or broken links. You also grow organic traffic, which is free. Qualified Lead Rate. Cost Per Lead (CPL).

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Act-On

SEPTEMBER 24, 2023

With higher traffic and more page views, it’s only reasonable to expect a bump in conversions and sales. The answer is simple … not all traffic is good traffic. We have a Yahoo mail blog that has scored high-traffic keywords for almost a decade. We’ll give you an example. But here’s the question.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

DECEMBER 6, 2022

How your social media marketing budget stacks up to your peers and competitors? According to the the study, only 55% of B2B marketers are creating blog content. Across industries, social media drives about 6% of traffic on average, while search accounts for 60%. What the biggest missed opportunity is for B2B marketers?

Social Media 237

Social Media Allocation Social Marketing B2B Marketing 237

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Navigate the Channel

NOVEMBER 28, 2023

One effective method that has gained significant popularity over the years is blogging. Whether you run a small startup or a well-established corporation, blogging can offer numerous benefits that can enhance your brand, engage your audience, and drive growth. Your potential customers might not even know you exist.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Hinge Marketing

MARCH 17, 2021

We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. We know the benefits of frequent blogging: more online traffic, credibility building, differentiation, and conversions, to name a few. But what about guest blogging?

SEO 123

SEO Marketing & Strategy Domain Peer-to-peer 123

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. They should help your clients, customers, or peers to overcome challenges they may be facing, or make their life better in some way.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Stevens & Tate

MARCH 27, 2023

They play an important role in SEO optimization as they indicate the quality of content and generate traffic, which ultimately helps in ranking higher on search engines. Social engagement, such as comments, likes, and shares, can increase the visibility of social posts, resulting in higher traffic and better SE rankings.

SEO 112

SEO Peer-to-peer Paid Search Agency Lead Scoring 112

Webbiquity

MARCH 8, 2022

People are naturally curious about what they peers are thinking and doing. So they’ll want to read it, share it, and even link to it helping you generate a lot of traffic, social proof , and sales from different sources. Image credit: Possessed Photography on Unsplash. Try these to surprise and engage your audience.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

JUNE 28, 2022

If you’re tight on funds, one of the most cost-efficient ways to spend your limited marketing dollars is to utilize information you already have to bring more traffic to your site. Guest post by Eleanor Hecks. One obvious way to showcase that is through case studies of your clients and their successes. Highlight Your Specialty.

Case Studies 284

Case Studies Case Study Studies Top of Funnel 284

Webbiquity

JANUARY 9, 2024

By targeting well-known individuals who have a solid following, you will see a ton of inbound traffic from social media. Peers are likely to be more active in promoting your content Reach out to them asking to provide a quote. Guest post by Ann Smarty. Everyone wants their content to bring them hundreds of visitors quickly.

Traffic 204

Traffic Peer-to-peer Linkbait Customer Surveys 204

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. This is not a new concept. Podcasts, radio, and other audio.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Bluetext

APRIL 8, 2024

In this blog post, we’ll highlight some upcoming cybersecurity events in 2024 that companies should consider attending and provide insights into maximizing brand awareness opportunities through strategic marketing approaches. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 37

Peer-to-peer Branding Brand Identity Thought Leadership 37

ClearVoice

MAY 20, 2022

That’s why some of the biggest law firms have the best legal blogs to attract prospects and engage existing clients. Read on to find out the benefits of having a blog for your law firm and some of the best legal content ideas to get started. Why Do Law Firms Have Blogs? Reason #1: Improved Ranking in Search Engine Results.

Peer-to-peer 52

Peer-to-peer High Quality Lead Case Studies Work Management 52

Sana Commerce

MARCH 12, 2024

The platform manages high traffic volumes and load-balancing, so no buyers are turned away from shopping on your platform. With the ability to block incoming traffic from unwanted sources, your business gains peace of mind and trust from your customers. What is Edge Cloud by Fastly and how does it work?

Privacy 52

Privacy Optimization Enterprise Management Peer-to-peer 52

Marketing Insider Group

MARCH 31, 2020

It’s always essential to get the basics right. Looking at this year’s digital marketing trends can help your business get in on the ground floor of tomorrow’s leading-edge strategies. Let’s take a close look at the most critical aspects of the digital marketing trends you can’t ignore in 2020. Voice Searches: Go to the Head of the Class.

Trends 354

Trends Work Management Peer-to-peer Marketing Management 354

Salesforce Marketing Cloud

JANUARY 12, 2024

Take stock and see how your business, and the potential for a new small business marketing strategy, stacks up with your peers. Many small and medium businesses (SMBs) are very familiar with operating with reduced staff and tightened budgets. SMB leaders are experts at making the most of limited resources to draw in customers.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. Companies who blog generate 97 percent more links to their sites. In the U.S., Trust and preeminence.

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

ClearVoice

SEPTEMBER 8, 2021

But before we get into Pinterest hashtag best practices, let’s consider what the platform was designed to support. Pinterest is the place for creating, inspiring, motivating, and gathering ideas. It’s a digital vision board for its users, where many pin things to use now or engage with later. That’s right! Good branding.

Traffic 105

Traffic Ad Building Branding Brand Identity 105

Top Rank Marketing

FEBRUARY 14, 2024

By taking the following steps to develop your SEO link building strategy, you can put together a plan to grow your website’s authority and drive valuable referral traffic from key sources. It’s little wonder that link building has been a crucial element of SEO ever since. Why is link building valuable for SEO?

Link Building 95

Link Building SEO Ad Building Lead Scoring 95

Conversica

MARCH 23, 2020

I started with a number of my peer CEOs over the last few days and, from my conversations, it is clear that Conversica is in a unique position to help its clients more than most. To put it simply, we want to help. Here is an update about what Conversica is doing to help its customers. What Is Conversica Doing to Help Its Current Customers?

Peer-to-peer 75

Peer-to-peer Act-On Lead Scoring Lead Ranking 75

Webbiquity

NOVEMBER 10, 2020

As shown in the Venn diagram below, there is a mismatch between the top information sources used by tech buyers and the top tactics B2B marketers focus on. Per the report, “The top five tactics vendors use to engage buyers are different from buyers’ top five information sources. Both vendors and buyers use demos and vendor/product websites.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Inbox Insight

APRIL 22, 2024

This blog explores the significant benefits of lead generation, highlighting its importance and role in modern business. By implementing strategies, such as content marketing, businesses can effectively boost brand recognition, build relationships with customers, and drive valuable traffic to their websites.

Lead Generation 52

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 52

markempa

NOVEMBER 19, 2012

Tweet In the MarketingSherpa 2012 Lead Generation Benchmark Report , we asked 1,915 marketers about traffic volume and traffic that converts. Q: Which of the following sources generates the GREATEST VOLUME of traffic coming to your site? Let’s look at what your peers thought of this data …. Click to enlarge.

Organic Leads 120

Organic Leads Lead Generation Traffic Peer-to-peer 120

BuzzSumo

MAY 9, 2019

Blog engagement is a fickle metric. Sometimes it’s hard to quantify why it happens for some types of blog posts but not others – especially if your posts and articles are pretty consistent, quality-wise. It sings to this tune: Using the BuzzSumo Content Analysis Report to Research the Best Types of Blog Posts.

Thought Leadership 111

Thought Leadership Case Studies Case Study Top of Funnel 111

Marketing Insider Group

JULY 28, 2020

Their peers in technology and finance, however, saw salary increases. What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. But that doesn’t mean marketing doesn’t matter.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315

Zoominfo

JUNE 27, 2018

90% of business decision-makers initiate their purchasing process by researching opinions from industry experts and peers ( source ). 37% of marketers said that blogs were the most effective platform for influencer marketing, while 25% said Facebook was the most effective ( source ). Take influencer marketing for example.

Statistics 202

Statistics Planning Allocation Peer-to-peer 202

Optinmonster

JULY 20, 2021

Peer reviews. Blog testimonials/reviews. You can add them to your website, embed them in blog posts, reshare them on social media, and much more. Looking for a surefire way to persuade people to buy your products? Customer testimonials are a powerful tool that every marketer should have in their arsenal. Social media posts.

Ideal Customer Profiles 105

Ideal Customer Profiles Examples Peer-to-peer Case Studies 105

KoMarketing Associates

MAY 1, 2013

According to the research, software marketers are using an average of 14 content marketing tactics, most notably including: Social media (excluding blogs) (93%). As it pertains to tactic effectiveness, software marketers claim to get better results from webinars than their B2B peers do (71% vs. 61%). Percentage of the Pie.

Marketing Management 120

Marketing Management Marketing Budget Budget Programs Peer-to-peer 120

Optinmonster

MARCH 30, 2024

That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales. In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. What is social proof?

Statistics 68

Statistics Branding Brand Identity Peer-to-peer 68

Strategic-IC

APRIL 6, 2022

What do you mean - I can’t see its real impact? Of course I can. I can measure impressions, clicks, views, etc. on LinkedIn, Twitter, TikTok, Facebook and everywhere else I share my content. Sorry to disappoint you. but you know Titanic and the iceberg? The reality is not what you see ‘above the surface’ but what is going on ‘under the surface’.

Top of Funnel 62

Top of Funnel Peer-to-peer Account Based Marketing Paid Search Agency 62

Contently

FEBRUARY 8, 2022

” “Or, maybe we just write a blog post and increase our ad spend to get more traffic to the post!” Consumers are skeptical of businesses , so it’s not surprising that they trust influencers, peers, and even celebrities to give them sound advice on new products. I can hear it now. “Oh,

Storytelling 205

Storytelling Branding Brand Identity Word of Mouth 205

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. This post got a lot of traffic, so we hope it offered some valuable insights. Digital marketing changes almost daily, so we look to our industry peers to help us keep up. How To Use Content Marketing for Your Local Business.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Marketing Insider Group

SEPTEMBER 7, 2021

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

Top of Funnel 62

Top of Funnel Product Work Management Marketing & Strategy 62