Marketing Insider Group

MAY 12, 2020

The research is clear: A blog post should be more than 1,000 words. And the longer your post, the more likely it is to rank higher in Google searches. Of course, blog articles should only be as long as they need to be. A blog post should be well over the minimum of 300 words to cover the topic adequately— at least 1,000 words.

Lead Scoring 282

Lead Scoring Lead Ranking Paid Search Agency Keywords 282

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Digilant

SEPTEMBER 9, 2021

As marketers, we all know the importance of landing on the first page, ideally within the first five spots, of a search engine results page (SERP). Moz found that 71% of search traffic clicks on Google come from the first page of results, while some estimates say that is as high as 92%. What is paid search marketing?

Paid Content 52

Paid Content Paid Search Agency Display Advertisements 52

Zoominfo

APRIL 8, 2018

If content is king, consider your blog its throne. In the B2B space, consistent blogging can have a huge impact on the success of your business—i.e. If your company isn’t blogging—it’s time to start. Check out these numbers: 33 Business Blogging Statistics. General B2B Blogging Statistics: 1. Not convinced?

Business Blogging 201

Business Blogging Statistics Business Lead Scoring 201

FMG Suite

SEPTEMBER 23, 2020

Local listings and paid search campaigns are also key to improving your visibility and attracting new leads to your website. Get started with paid search ads. Use guest blogs to increase website traffic. Use guest blogs to increase website traffic. Discover the power of off-site SEO in this webinar.

Brand Identity 52

Brand Identity Branding Lead Scoring Lead Ranking 52

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Optinmonster

OCTOBER 29, 2023

It can be difficult to keep up with the constantly changing stats and facts about blogging. That’s why we created this ultimate list of blogging statistics and facts. Ultimate List of Blogging Statistics and Facts We hope these blogging stats give you some insight and help you make healthy decisions for your blog’s future.

Statistics 93

Statistics Paid Content Stats Blogger 93

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. The State of Paid Social 2017. My favorite piece of advice included is to be vigilant of how your search query report might have fluctuated – this impacted several client accounts.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Launch Marketing

OCTOBER 10, 2018

Paid search or pay-per-click (PPC) advertising can be a very effective means of generating quality leads and raising brand awareness for B2B organizations. However, it’s easy for B2B marketers to unknowingly make costly mistakes if they don’t set up and manage paid search campaigns with best practices in mind.

Paid Search Agency 69

Paid Search Agency Cost Adwords B2B 69

Webbiquity

AUGUST 1, 2023

Rapidly growing traffic to a completely new website is challenging: your market doesn’t know the brand or site name, search engines have no history with it (therefore, it has no domain authority), and there are initially no backlinks pointing to the site. But organizations typically seek to accelerate this process as much as possible.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Brightedge

SEPTEMBER 19, 2018

billion searches made per day, ranking well on the SERP has tremendous power to drive traffic towards your site. The post Leveraging Organic and Paid Search Together: 6 Ways to Maximize Performance appeared first on BrightEdge SEO Blog. With over 3.5

Organization 65

Organization SERP SEO Traffic 65

KoMarketing Associates

APRIL 23, 2013

A recent study released by eBay, “ Consumer Heterogeneity and Paid Search Effectiveness: A Large Scale Field Experiment ” refutes the value of paid search and claims an overall ineffectiveness both of branded and non-branded keyword ads. eBay is unique in that the site itself acts as a search engine.

Paid Search Agency 120

Paid Search Agency Search Marketing Lead Scoring Lead Ranking 120

Exo B2B

MARCH 6, 2024

But also about blog, search engine optimization (SEO) and artificial intelligence. In content marketing, do we write for search engines or for readers? The answer from GEMINI (Google) Tips for an effective B2B blog : Define your goals and audience: What do you want to achieve with your blog? Who are your personas?

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Marketing Insider Group

DECEMBER 18, 2023

This is where the magic of paid content distribution comes into play. Its integration with Outbrain’s network makes it a powerful tool for effective paid content distribution , catering to the needs of modern digital marketing. Ready to maximize impact with paid content distribution? Why Zemanta?

Paid Content 231

Paid Content Distribution Cost Per Thousand Budget Programs 231

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. To help you get started the right way, we're breaking down the basics of how to use paid search below. How to Use Paid Search. Let's take a look at some of the useful things you can do with paid search.

Paid Search Agency 73

Paid Search Agency Adwords Landing Pages PPC 73

Marketing Insider Group

APRIL 12, 2021

One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Paid, owned, and earned media are three parts of a digital marketing strategy. What Is Paid Media? Paid media consists of any type of advertising. The strategy behind paid ads is to drive users to your owned media.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Marketing Insider Group

JULY 3, 2023

Good search engine optimization isn’t just about ranking high for keywords. However, searching for current content ideas can be time-consuming. Why You Need To Find Current Trending Topics Content quality and quantity are critical for ranking well on search engines. The company offers free and paid options you should look into.

Trends 274

Trends Marketing AI Lead Scoring Lead Ranking 274

Marketing Insider Group

MARCH 20, 2023

We’re here to let you in on a little secret: organic search rankings save money. We can’t bear to watch your marketing dollars go to waste on paid search marketing that isn’t generating the results you deserve. How Organic Search Rankings Save Money Search rankings save money, if you invest in the right kind.

Paid Search Agency 268

Paid Search Agency Paid Content Search Marketing Lead Scoring 268

seo.co

FEBRUARY 15, 2022

How would you like to gain at least 100 readers for your blog every day? There’s really no cap to how many readers your blog could attract on a daily basis, as long as you provide unique, interesting, useful, timely, and relevant content. Useful for optimizing content for search. Preparing Your Blogging Platform.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Content Creation.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Outbrain

MARCH 4, 2020

Pros and cons of running paid search campaigns. You can expect traffic to be highly relevant and motivated since PPC ads strategically targets those who are specifically searching for what you’re selling. We say that it’s quick too because, compared with organic SEO, users see you first on the search engine.

Paid Search Agency 49

Paid Search Agency Conversion Rate Marketing Budget Optimization 49

Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience. Continue reading.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Sword and the Script | B2B

OCTOBER 13, 2020

The most effective blogs in B2B marketing tend to publish longer posts, more frequently, with visuals, paid distribution and analytical measurement Blogging doesn’t have the appeal that voice search, personalization or influencer marketing do in B2B marketing, but when it’s done right, it’s surely effective, according to a new study.

Paid Content 96

Paid Content Studies B2B Marketing Blogger 96

Marketing Insider Group

MARCH 13, 2023

Sharing meaningful newsletters, blog posts, and social media updates, can make a serious impact on the success of your business. By sharing engaging, authentic content via The Forecast , Nutanix has grown their audience with organic SEO , social distribution, paid media, and free subscriptions. Not convinced? We have proof!

Marketing Budget 227

Marketing Budget Work Management Marketing Management Marketing Budget Creation 227

seo.co

APRIL 17, 2022

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107

Practices Best Practices Lead Scoring Lead Ranking 107

ConvertKit

AUGUST 14, 2018

How many times a day do you search for an answer on Google? Knowing this causes us to trust Google and come back to its search engine again and again. Knowing this causes us to trust Google and come back to its search engine again and again. What is SEM (search engine marketing)? SEO vs PPC.

Paid Content 53

Paid Content Paid Search Agency SEM SEO 53

seo.co

JANUARY 27, 2022

Blog posts come in all shapes and sizes and are written for varying types of search intent. The intent of your content (as well as the quality of your writer) is the tail that wags the dog when it comes to determining the cost of an individual blog post. The Intent of Your Blog Posts. Pay Types and How They Work.

Marketing Budget 98

Marketing Budget Work Management Paid Search Agency Marketing Management 98

Scoop.it

SEPTEMBER 30, 2022

It is well-known as it allows you to start your blog without the complicated coding work. With that out of the way, bloggers can focus on making content and growing their blogs. You can write about anything from a personal diary style blog to discussing the best website development proposal tips. Source: Google Search Console.

Tips 84

Tips CMS Development Blogger AIO 84

Marketing Insider Group

NOVEMBER 8, 2021

Optimizing search programs, email campaigns and other forms of outbound marketing is certainly a best practice. Search Volume Still Works. Tools like Semrush and Alexa provide marketers with keyword research to help them understand the different variations of people searching in Google and monthly volume numbers. Let me explain.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Convert

MARCH 8, 2019

Running a paid search campaign is not easy, and the best way to do it is certainly not intuitive. However, there are some important practices to help ensure that your PPC campaign drives the highest lead-to-customer conversion rates possible.

Conversion Rate 45

Conversion Rate Conversion PPC Webinar Metrics 45

Hubspot

APRIL 13, 2021

How can you make your blog more profitable? This is a question most of us are searching for an answer to. A paywall blocks content until a reader is logged into their account and has a paid membership to access the content. Starting a membership site can create a secure, steady stream of revenue for your blog. All-in-One.

Template 98

Template Rules User-Generated Content Communities 98

Optinmonster

MAY 2, 2022

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

Paid Content 95

Paid Content Adsense Merchandising Conference 95

Marketing Insider Group

APRIL 17, 2023

Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. Ahrefs’ article proves the gravity of Google’s role in organic search traffic, and shares some effective tips on how to rank.

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

Biznology

JANUARY 26, 2011

Andrew Goodman is a writer, paid search expert, and SearchManager Advisor to American Express OPEN , the credit card AMEX markets to small businesses. Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Why should search marketers care about the Microsoft-Yahoo!

Paid Search Agency 80

Paid Search Agency Paid Content Mobile Advertising Cost Per Click 80

Marketing Insider Group

JULY 11, 2023

Paid ads are ineffective without supporting content, so create a consistent content marketing schedule. Paid Social Media Everyone is on social media, and you have a dozen major platforms to choose from. Paid Search (Pay-Per-Click) Many strategies to advertise online can benefit from using Google Ads. Image Source 6.

Paid Content 179

Paid Content Advertisements Advertising Paid Search Agency 179

SmartBug Media

FEBRUARY 7, 2020

It's simple—start a manufacturing blog. Why Start a Manufacturing Blog? By building a blogging strategy around topics your ideal customers are interested in, you can establish thought leadership while reaping many additional benefits. Blogging will help you build relationships with potential and existing customers.

Thought Leadership 99

Thought Leadership Ad Frequency Lead Scoring Lead Ranking 99