Bluetext

APRIL 5, 2024

In digital marketing, prioritizing data privacy and security is a key challenge and opportunity as consumers demand protection of their personal information. This blog post explores the significance of data privacy and security, offering strategies for marketers to prioritize transparency, compliance, and trust with their audience.

Privacy 43

Privacy Trust Marketing Ad Building Transparency 43

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Right to opt-out of behavioral advertising. Right to opt-out of sales of personal information. Accountability/Governance.

Act-On 98

Act-On Privacy CPA Cost per Acquisition 98

Porch Group Media

JANUARY 16, 2023

Luci: We’ve seen things like increasing mail privacy policies and they can be difficult to keep up with. Do you have any advice or best practices for how to keep up with those mail privacy policies? Most of the increased privacy that you’re seeing now is more around the sale of data and sharing of data.

Privacy Policies 52

Privacy Policies Privacy First-Mover Advantage Opt-out 52

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Zoominfo

OCTOBER 28, 2019

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. At the start of 2020, California will roll out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States. What is the CCPA?

Privacy 154

Privacy Privacy Policies Business Act-On 154

Martech

OCTOBER 19, 2023

AI updates for building websites, blog posts, descriptions Overcome the many hurdles of building a website using the AI-powered website generator (beta), which creates one-page websites using the Growth website theme. HubSpot’s September releases include a leads view in the prospecting workspace, AI additions, reporting improvements and more.

SMS 116

SMS Bundling Terms and Conditions Opt-out 116

Liveintent

OCTOBER 8, 2021

Marketers were given just three months to prepare for Apple’s groundbreaking new Mail Privacy Protection feature. In a nutshell, Mail Privacy Protection will anonymize Apple Mail users’ information, leaving marketers in the dark about their audience’s email open times, locations, and device information.

Privacy Protection 71

Privacy Protection Privacy Clickthrough Click Rate 71

ActiveDEMAND

DECEMBER 4, 2019

ActiveDEMAND stays on top of relevant privacy laws to ensure our customers have access to tools to ensure compliance. The California Consumer Privacy Act (CCPA) becomes effective January 1, 2020, but businesses with clients or prospects in California should take action now to get compliant. Penalties. Setup a data retention policy.

Privacy 67

Privacy Privacy Policies Opt-out Opt-in 67

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today !

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Digilant

MARCH 24, 2024

In our previous episode, Future-Proofing Digital Advertising: Mastering First-Party and Zero-Party Data , we discussed these valuable data types and how advertisers can use them to maintain privacy compliance and effective consumer reach. Moreover, relying on opt-in data could potentially limit scale, particularly for smaller publishers.

Work Management 59

Work Management Marketing Management Advertisements Advertising 59

Porch Group Media

SEPTEMBER 10, 2020

Apple has announced changes in the upcoming release of iOS 14 that will have an impact on mobile advertisers and marketers: The IDFA (Identifier for Advertisers) will be now require an opt in at the app level to be shared with advertisers and marketers to deliver targeted communications. This is a change from the previous opt out methodology.

Privacy 52

Privacy Privacy Policies Opt-out Opt-in 52

Marketing Insider Group

JANUARY 16, 2023

36% of young adults are unwilling to share personal information with retailers, making the balance between personalization and privacy critical to success. As digital platforms continue to grow and content distribution becomes effortless, it’s not going to be easy to stand out in the crowd. Personalization and Privacy.

Allocation 187

Allocation Privacy Peer-to-peer Ethics 187

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 4 Dr. Ken Ip Score: 31.42

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Marketing Insider Group

MAY 2, 2023

Your business owns this data, so as long as you’re practicing good privacy habits, everything will be safe and secure. Respect Privacy Privacy is a big concern these days, so it’s extremely important to respect your audience’s privacy when collecting and using their information.

ROI 232

ROI Webinar Metrics Privacy Content 232

illumin

MARCH 5, 2024

As data privacy regulations increase (as well as the start of the elimination of third-party cookies) advertisers and technology companies are shifting their strategies to stay competitive while adapting to these data privacy changes. The digital media scene has had a shake-up since 2024 began.

Mobile Advertising 98

Mobile Advertising Advertisements Advertising Privacy 98

Thinkers360

MARCH 1, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 SJ White Contact SJ White Score: 54.05

Education 129

Education B2B Thought Leadership Thought Leadership Lead Scoring 129

Thinkers360

MARCH 8, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Pinter Score: 32.79

B2B Thought Leadership 126

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 126

Content4Demand

FEBRUARY 26, 2020

The California Consumer Privacy Act (CCPA) went into effect on January 1. Balancing Data-Driven Marketing With Individuals’ Right to Privacy We all know that data that helps us know and understand our buyers has become the most prized possession of B2B marketing and sales teams. Let’s review the basics for B2B marketers.

Privacy 60

Privacy B2B Marketing Opt-out Opt-in 60

Valasys

MARCH 28, 2023

People’s unique personalities and needs mean that not everyone is cut out to be in charge. However, it’s important to note that companies must take extra care when generating leads because of data privacy laws, especially the Fair Credit Reporting Act (FCRA). What is Lead Generation?

Marketing AI 52

Marketing AI Lead Generation Privacy Lead Scoring 52

Litmus

MARCH 5, 2020

In this episode of Delivering, host Jason Rodriguez tries to work through the ongoing discussion around digital privacy and how it relates to email marketing. First things first: In this episode of Delivering, I’m going to talk about digital privacy. As a human being, I value privacy and expect privacy as a natural right.

Privacy 69

Privacy Email Marketing Marketing Automation Services Stats 69

Thinkers360

MARCH 22, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 3 Julie Savarino Contact Julie Savarino Score: 77.19

B2B Thought Leadership 105

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 105

Zoominfo

JANUARY 21, 2021

When it comes to California’s new consumer privacy law, companies are most focused on complying with the regulation, guarding their customer information, and maintaining quality data. Now when I feed this stuff into my lead-scoring mechanisms, the accuracy that’s coming out on the other end is just a lot greater.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

Thinkers360

APRIL 7, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! Westover, PhD Score: 37.16

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Thinkers360

APRIL 14, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 4 Dr. McKenna Score: 31.33

B2B Thought Leadership 79

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 79

Thinkers360

MARCH 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! Join us today ! 4 Mark Lynd Netsync Contact Mark Lynd Score: 59.49

B2B Thought Leadership 92

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 92

Marketing Insider Group

OCTOBER 15, 2020

An in-depth social media policy will: Defend against legal and security risks to keep employees out of trouble. Protecting the data privacy of stakeholders and customers. Some companies may opt to handle these situations with specific staff members who specialize in conflict resolution. Preventing potentially offensive posts.

Social Media 363

Social Media Media Guidelines PR 363

Thinkers360

FEBRUARY 16, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, employee advocates and content among our opt-in community with over 100M followers on social media combined! Join us today ! 8 DV Abhang,C.P.M.,CPSM

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Opt Intelligence

OCTOBER 24, 2018

It’s clear that privacy regulations are becoming the norm, and for good reason. But without a standard policy, it can be hard to determine what is required to truly maintain data privacy and when this all needs to happen. Prospects and Potential Leads Aren’t Exempt From Data Privacy Laws.

Privacy 40

Privacy Lead Generation Generation Leads 40

Navigate the Channel

APRIL 24, 2018

New data privacy laws around the world are going to affect North American business more than ever, and savvy executives are taking note. If your outreach relies on email blasts that are not opt in, you should change your strategy immediately. Enforcement Across Borders.

Privacy 62

Privacy Blast Campaigns Paid Search Agency Opt-out 62

Opt Intelligence

JULY 24, 2018

The reality of GDPR has made data privacy a hot topic these days. So how do you make the most of the data you have, while still safeguarding the privacy of your customers and leads? Opt-in advertising for lead generation. Pre-Screening Partners for Known Users With Opt-In Advertising for Lead Generation.

Privacy 41

Privacy Efficiency Opt-in Advertising Agencies 41

SmartBug Media

JUNE 2, 2022

Make sure to set an “Out of Office” autoresponder. For instance, if you’re trying to sell a specific product, a blog post about the product’s use cases may be a useful piece of content for potential buyers. Find out our top CRO best practices and quick wins. Double Opt-In. Build out a campaign around it!

Email Marketing 97

Email Marketing Privacy Policies Planning CAN-SPAM 97

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Hubspot

AUGUST 9, 2017

At this point, you might be asking yourself: Do I really need a privacy policy for my website? Starting a new business can be overwhelming -- there are a lot of moving parts to manage all at once, and it's easy for your privacy policy to get overlooked (or completely forgotten) in the shuffle. Privacy Shield.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

DotDigital

JUNE 14, 2021

The iOS 15 update brings with it a range of new privacy features, but there are two which will have a direct impact on marketers, and email marketers in particular. These are: Mail Privacy Protection provides anonymity to recipients receiving emails on iOS devices by preventing opens and IP addresses from being tracked. Double opt-in.

Privacy 98

Privacy SMS Opt-out Open Rate 98

Adobe Experience Cloud Blog

SEPTEMBER 26, 2018

Although often overlooked, companies with top-notch marketing emphasize privacy and transparency. In this blog, I’ll cover the steps for building consumer trust and get insights on how to optimize marketing in the Age of Privacy. People, once unfooled, talk about the experience.” — Seth Godin. Transparency as a Strategy. “

Transparency 134

Transparency Privacy Policies Brand Identity Branding 134

Hubspot

APRIL 28, 2021

Apple's New Privacy Policy. there is also a change coming to Apple’s AppTrackingTransparency (ATT) Framework, which is essentially its data sharing and privacy policies. Apple will now require that all mobile app advertisers gain opt-in from users to track their web and app activity. The Early Response to Apple's Privacy Pivot.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Privacy Policies 98

Liveintent

JUNE 11, 2019

LiveIntent’s SVP of Global Marketing, Kerel Cooper, recently joined Neil Hughes for his popular podcast The Tech Blog Writer. You use it to log in to socials, you use it to sign up and opt in, and it’s yours. It’s an opt-in universe of consumers who’ve raised their hands to say they want to hear from your brand.

Advertisements 70

Advertisements Advertising Opt-out Opt-in 70