DiscoverOrg

DECEMBER 9, 2016

To help get you start on the right foot for 2017, we reviewed our blog posts from the past year to find those that stood out in their mission to put a spark in sales efforts. This post is a must read for organizations selling products/services made for those who work in IT. Struggling with low open rates?

Burn Rate 120

Burn Rate Budget Programs Deliverability Curation 120

SendX

FEBRUARY 11, 2021

It’s the set of actions that turn an organic visitor into someone who might become your customer. For example, a blog post about the basics of LinkedIn ads could feature a 20-page LinkedIn Ads Handbook PDF as a content upgrade. And, it also functions as a call-to-action at the end of every blog post and page of your site.

Lead Generation 393

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 393

Vidyard

SEPTEMBER 20, 2016

Organizations including Influitive, Marketo, Reltio and the University of Waterloo have experienced direct results using Vidyard’s Personalized Video capabilities to convert more leads, increase attendance at important events and even recruit more students. open rate, 0.7% click-through rate and 4.5%

Open Rate 50

Open Rate Video Marketing Personalization Co-Registration 50

SendX

NOVEMBER 10, 2020

And in case you don’t know, emails are effective in improving open rates. The use of emojis began in 2015 and has shown to have had a profound impact on open rates. In fact, open rates for emails with emojis in their subject line have gone up as much as 775 percent in 2015 – 2016 alone.

Email Marketing 355

Email Marketing Planning Tips Paid Search Agency 355

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Marketing Insider Group

MARCH 18, 2020

In the world of digital marketing, there is a wide and growing range of digital marketing tools designed to help you to be more organized and efficient. DivvyHQ helps you automate and simplify your content marketing , organize your teams, streamline your processes, plan and create your content, and measure its performance.

Marketing Management 361

Marketing Management Tools Planning RSS 361

Webbiquity

APRIL 23, 2024

Personalization in subject lines increased open rates by 23.6%. Opens can also be increased by adding an emoji. Instead, concentrate on organic methods of increasing your subscriber base, such as sign-up pages, events, and free (but valuable) downloads.

ROI 175

ROI Email Marketing B2B Marketing Marketing Automation Services 175

Conversica

JANUARY 19, 2021

Organizations want the right solutions to match their needs and simply do not have the time, resources, or energy to onboard shoddy technologies that need to be replaced in the near future. It’s up to each organization to assess every use case and do a cost/benefit analysis of whatever technology they are considering.

Conversion 52

Conversion Work Management CAN-SPAM Organic Leads 52

Scoop.it

SEPTEMBER 21, 2023

For example, here’s a blog post that shows a curated list of marketing tools: Image Source People discovering this list are likely interested in learning about different types of email marketing software. If your site gets a ton of organic pageviews, people are discovering your website, which is great!

Curation 82

Curation Click Rate Content Open Rate 82

Webbiquity

APRIL 18, 2024

This includes measures such as open rates or click-through rates. For example, you might test two different subject lines to see which one leads to higher open rates. The post Maximizing Efficiency with B2B Marketing Automation: Key Strategies appeared first on B2B Marketing Blog | Webbiquity.

Marketing Automation Services 163

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

SmartBug Media

DECEMBER 14, 2022

percent open rate. percent click-through rate. percent click-to-open rate. percent unsubscribe rate. No matter your industry, click rates are more valuable than ever due to ever-changing privacy updates. Some of its best-performing metrics include: 6 percent average monthly click-through rate.

Email Marketing 98

Email Marketing Click Rate Open Rate Paid Search Agency 98

Optinmonster

JANUARY 19, 2024

As you monitor and analyze your email marketing metrics, you’re probably wondering: What is a good open rate for email, anyway? How do you know if email open rates are great, average, or way below current benchmarks for your industry? Your open rate is one of the most important performance metrics you can track.

Open Rate 109

Open Rate Click Rate CAN-SPAM Advertising Benchmark 109

Marketing Insider Group

OCTOBER 16, 2023

In this blog post, we explore some of the top content marketing research tools that have not only revolutionized the way we work, but are also part of our own toolkit. Whether you’re sending out monthly newsletters or special promotions, Constant Contact helps organize and manage your campaigns effortlessly. Custom reports.

Paid Content 249

Paid Content Budget Programs Research Marketing Analytics Tools 249

DealSignal

MAY 22, 2024

Overview of the strategic level of CEOs’ operations CEOs operate at the strategic helm of organizations, steering them towards their overarching goals and visions. This blog is dedicated to mastering 3 tactics for CEO outreach success.

Outreach 52

Outreach Allocation Marketing & Strategy Peer-to-peer 52

Optinmonster

JANUARY 29, 2024

In this blog, I will share the important metrics to track so you can successfully measure your content marketing strategy. For instance, if a business is focused on increasing website traffic, organic search traffic is a key metric to monitor. SEO Improvement : Boosting organic search rankings.

Paid Content 108

Paid Content ROI Content Marketing Marketing Analytics Tools 108

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

SmartBug Media

JANUARY 4, 2023

In this blog post, you’ll learn how three clients in food and beverage gained real results from powerful email marketing strategies. With constant changes to the ways success is measured in email marketing, delivering unique, organic content that compels your customers to come back for more should always remain a top priority.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

Biznology

APRIL 14, 2017

And what’s good for the company that makes an investment in online B2B marketing videos is that they are proven to increase metrics such as awareness, conversion rates, quality leads that go into the sales process, thought leadership, social metrics, open rates, and click-through rates in email campaigns.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Blue Flame Thinking

SEPTEMBER 13, 2021

So, what is this new feature and how will it potentially affect one of the most valuable marketing channels B2B organizations have at their disposal? In a nutshell, it will stop senders from knowing if an email has been opened or detecting the recipient’s IP address. Open rates have a terrible reputation as a metric.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. How do you know if your email marketing efforts are effective?

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

Zoominfo

FEBRUARY 13, 2019

Today’s blog post answers your most pressing questions about list segmentation and explains why you should segment your lists today. In fact, research shows list segmentation can increase open rates, limit unsubscribes, and drive more revenue. It’s no longer good enough to send your entire customer database the same offers.

Segmentation 219

Segmentation Email Marketing Enterprise Management Marketing Automation Services 219

Launch Marketing

DECEMBER 9, 2020

Here, we break down the primary metrics used to track the most common types of content marketing that B2B marketers use; website content (blogs, articles, eBooks), social media content and email content. Email is among the most used content marketing tactic in B2B organizations. You want to have a high open rate.

Social Media 83

Social Media Marketing Websites Media B2B 83

Contently

DECEMBER 13, 2022

Metrics to consider include: For engagement: Web: Landing page bounce rate, exit rate, time on page, pages visited per session, hyperlink clicks, repeat visitors. Email: Open rate, click-through rate. This is particularly important when optimizing content for organic search.

Storytelling 190

Storytelling Top of Funnel Sales Qualified Leads Conversion 190

Webbiquity

JANUARY 18, 2024

For sources, offer relevant whitepapers, industry reports, or reputable blogs and publications. Building credibility in this way is not only a direct selling tactic, but also a great way purely to craft a strong brand narrative of an industry-expert organization.

Email Marketing 169

Email Marketing Work Management B2B Marketing Marketing Management 169

Scoop.it

JANUARY 24, 2023

Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address. Also, Apple will automatically download the tracking pixels even if the user has not opened the email.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Conversica

MAY 8, 2020

Not to mention that fundraising organizations are potentially struggling with reduced staff or greater needs for support during this time. Realizing this, it’s in your organization’s best interest to utilize intelligent automation to extend personalized outreach, improve processes and accelerate handraisers.

Outreach 52

Outreach Webinar Metrics Work Management Blast Campaigns 52

Single Grain

JUNE 23, 2023

However, achieving high open rates can be a challenge – it often requires revamping your email marketing strategy. When subscribers eagerly anticipate your emails, they are more likely to open them. When subscribers are excited to see your emails, they are more likely to open and engage with them.

Open Rate 97

Open Rate Email Marketing Marketing & Strategy Marketing Strategy 97

Heinz Marketing

DECEMBER 10, 2023

In “Marketing’s Role Post Purchase” , Payal Parikh explains that it’s more important than ever to remember that loyal customers are an important source of cash flow and organic growth. Users can gain insights into metrics such as open rates, click-through rates, conversion rates, and more. Who are they?

Marketing Automation Services 70

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 70

Zoominfo

MARCH 6, 2021

Customer segmentation is a marketing strategy that organizes buyers into groups. With a data clean-up, personalized emails go to verified contacts, resulting in fewer bounces and (hopefully) a higher open rate. What Is Customer Segmentation? How to Segment B2B Customers Based on Value.

Segmentation 204

Segmentation Account Based Marketing Lead Scoring Lead Ranking 204

Attendify

MARCH 2, 2021

In fact, 91% of large-scale event organizers seek out sponsors. So, how can event organizers maximize their potential in this department? Well-organized event planning and cross-functional team collaboration works to increase the quality of the virtual event and its content, which is key element to keeping attendees engaged.

ROI 50

ROI Work Management Marketing Management Comparison 50

SalesIntel

FEBRUARY 9, 2024

This blog focuses on the critical aspect of data quality management within GTM operations, with a specific emphasis on conducting thorough data audits. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SalesIntel

FEBRUARY 9, 2024

This blog focuses on the critical aspect of data quality management within GTM operations, with a specific emphasis on conducting thorough data audits. The blog will explore best practices for conducting comprehensive data audits, including using advanced tools and techniques.

Marketing Analytics Tools 52

Marketing Analytics Tools Ideal Customer Profiles Practices B2B 52

SmartBug Media

FEBRUARY 24, 2021

With this strategy, you can capture data about open rates, locations, click-throughs, and more. Additionally, email tracking can: Save time by helping you avoid unnecessary email follow-up if someone hasn’t opened or engaged with your marketing emails. percent click rate. Software and internet: 20 percent open rate, 7.22

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Organic reach in social media is growing tricky by the day. In the context of email, there’s no such thing as organic reach. The average email click-through rate is 2.6-3%. But they also have their pros and cons.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

illumin

DECEMBER 13, 2023

That’s why it’s important to understand what each data set reflects and those that matter most to your organization. Clickthrough rate (CTR) Clickthrough rate is one of the most important data points for marketers to track and understand. Open rate Open rate is another critical and popular metric among marketers.

Work Management 52

Work Management Email Marketing Marketing Management Clickthrough 52

Zoominfo

NOVEMBER 29, 2018

Emails with personalized subject lines are 26% more likely to be opened ( source ). The open rate for emails with a personalized message was 17.6%, compared to 11.4% Emails that included the first name of the recipient in their subject line had higher click-through rates than emails that did not ( source ).

Statistics 214

Statistics B2B Marketing Personalization Paid Search Agency 214