Zoominfo

MAY 21, 2019

Welcome to the May edition of the ZoomInfo B2B Blog Post Round-Up series. These blog posts typically explore topics related to B2B marketing, B2B sales, recruiting, or business growth. 15 Times Marketers Won with Personalization. But, as consumers evolve so must our marketing tactics.

Zoominfo 189

Zoominfo B2B Work Management Marketing Management 189

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Launch Marketing

DECEMBER 6, 2023

As the world continues to adopt new technologies and incorporate them, it is instrumental to evolve yet keep customers the focal point of marketing efforts. B2B marketing has never been more personalized and to continue to be effective, it must incorporate many trending and emerging tactics moving forward.

Resources 136

Resources B2B Marketing Planning B2B 136

Marketing Insider Group

APRIL 11, 2023

Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. There’s no better way to optimize your website than to work with digital marketing experts. Why Spend Your Budget on Digital Marketing Services?

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Webbiquity

FEBRUARY 6, 2024

Consequently, creating high-quality images is quickly turning into one of the marketing priorities for a conversion-driven image SEO strategy. For a few years now, Google has shown image thumbnails in mobile search results. How Do Increasingly Visual SERPs Impact Buying Decisions? And you’d better deliver.

SEO 159

SEO SERP Conversion Eye-Tracking 159

Go Beyond SEO

APRIL 23, 2024

As the industry continues to evolve, it’s crucial to stay ahead of the competition and implement innovative techniques to generate quality leads for your business. Key Takeaways: Implementing effective lead generation strategies is vital for the success of pest control businesses in 2023.

Lead Generation 60

Lead Generation Lead Ranking Lead Scoring Generation 60

Kabbage

NOVEMBER 9, 2016

For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. Moreover, they can complement your other marketing strategies in substantial ways. So, do your research.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Marketing Insider Group

AUGUST 28, 2023

SEO not working can be a major roadblock for any business. According to 49% of marketers, organic search has the best ROI of any marketing channel. Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings.

SEO 205

SEO Lead Ranking Lead Scoring SERP 205

NuSpark Consulting

FEBRUARY 26, 2023

In the world of digital marketing, the ability to track and measure the success of marketing efforts is essential to the success of any business. In B2C digital marketing, tracking lead and conversion attribution is especially important, and in this essay, we will explore why this is the case.

Allocation 130

Allocation Marketing Attribution Lead Ranking Conversion 130

Launch Marketing

OCTOBER 18, 2023

Testing after the launch is a great tactic for double-checking in the live environment. Many businesses use a staging environment to plan out new formatting and content without worrying about their production environment changing. Over 55% of website traffic comes from mobile devices so ensuring your site is mobile-friendly is crucial.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Webbiquity

JUNE 17, 2021

Without effective branding, and subsequently, marketing, there is no “brand,” just a business name. Customers and prospects should have a general idea of what the business is about. For example, Beauty and Aesthetics Marketing will vary considerably from construction and building marketing. What are they achieving?

Paid Search Agency 194

Paid Search Agency Brand Identity Branding Companies 194

Webbiquity

NOVEMBER 10, 2020

Marketers who understand how these behaviors are evolving can set up their companies for success in the coming decade. Those who don’t risk misallocating marketing budgets by focusing on the wrong tactics. The 63-page study provides a wealth of insights for B2B marketers and product managers.

Enterprise Management 297

Enterprise Management Sales Management Work Management Marketing Management 297

Marketing Insider Group

DECEMBER 20, 2022

In modern times, B2B and B2C consumers are overwhelmed by sales, advertising and marketing teams vying for their attention. You need a long term strategy that incorporates each aspect of your business and pulls in the expertise of each department. However, lead generation often starts with marketing. Direct marketing.

Lead Generation 219

Lead Generation ROI Demand Generation Agencies Lead Ranking 219

Marketing Insider Group

DECEMBER 20, 2021

In 2021, 82% of businesses use content marketing as part of their larger marketing strategy, but only about half feel that their efforts are successful. If your business regularly publishes content but isn’t seeing results, a content audit is a good place to start in remedying the problem. Let’s get started.

Lead Scoring 342

Lead Scoring Lead Ranking Marketing Analytics Tools Content 342

Webbiquity

OCTOBER 21, 2020

Whatever you learned about the definition of “branding” in your marketing courses is wrong. Businesses would run TV commercials, advertise on billboards, play radio jingles, buy a big listing in the Yellow Pages , and create a pleasant shopping experience. Support small businesses. Attention spans are diminishing.

Brand Identity 292

Brand Identity Branding Mobile Advertising Touchpoints 292

Navigate the Channel

DECEMBER 19, 2023

In today’s rapidly evolving business landscape, B2B marketers face unique challenges and opportunities. With digital transformation, shifting consumer expectations, and a mobile-first mindset, the world of B2B marketing is undergoing a significant transformation.

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. The businesses finding the most success today, despite the turbulence, are the ones willing to remain flexible, make change rapidly, and get creative. Despite the turmoil, many businesses remain optimistic heading into 2021. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

MARCH 31, 2021

Learning how to tailor your marketing content to a local audience, therefore, is critical to content marketing success. Learn how to master customizing content to each locality, and you’ll have a formula for content marketing success no matter what markets you move into. Plug into your community both online and off.

Buyer Personas 327

Buyer Personas SMS Content Communities 327

Stevens & Tate

NOVEMBER 10, 2023

Whatever product or service you sell, Black Friday allows you to market your business and reach as many prospects as possible. For many years, many “marketing gurus” have predicted the end of email marketing, but despite the efforts to market its downsides, email marketing remains relevant and more effective than ever.

Personalization 92

Personalization Marketing Automation Services Mobile Marketing Marketing Prospects 92

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? What are the reliable tactics that deliver? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now.

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. This knowledge forms the foundation of your digital marketing efforts.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. Both consumers and businesses are gaining access to the most powerful set of tools ever created. These continual AI updates have left marketers scrambling to find reliable and relevant AI marketing education and training resources.

Marketing AI 102

Marketing AI Training Generation Budget Programs 102

Conversica

MARCH 13, 2020

You painstakingly laid out a solid 2020 Marketing plan that demonstrates your ability to contribute to pipeline and revenue targets. You invested in tradeshows and events as a key part of your overall Marketing plan, and you are ready to shake hands and make deals. Marketing leaders everywhere are thinking about the same thing.

Ideal Customer Profiles 93

Ideal Customer Profiles Planning Lead Scoring Lead Ranking 93

Only B2B

MARCH 10, 2022

You know how difficult it is to boost sales with B2B lead generation tactics. The “ugly” fact is that your strategy must be tailored to your business, industry, product/service, and target audience. Are you ready to discover the best B2B lead generating tactics for your company? ” Said no one ever, right?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Hubspot

AUGUST 23, 2019

When you hear the word “blog”, what do you think of? These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. These include conversions, a boost in revenue, calls to action, inbound marketing, and improving customer relationships. Blogs are powerful business tools.

Examples 77

Examples Paid Search Agency Work Management Marketing Management 77

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

Considering the lightning speed at which technology is transforming our daily lives, it’s no surprise that the marketing landscape is evolving at a similar pace. What does the future of marketing look like? Proving the impact of digital marketing . Finding effective scalability solutions . Personalize everything.

Marketing Attribution 174

Marketing Attribution Top of Funnel Lead Ranking B2B Thought Leadership 174

Stevens & Tate

SEPTEMBER 27, 2022

These days, the majority of homebuyers do their househunting online, which means inbound marketing has become a vital part of the real estate business. As such, it’s important that you stay up to date with the latest real estate marketing trends. Be Mobile-Friendly. Offer Virtual Tours. Use Social Media.

Trends 104

Trends Marketing Strategy Marketing & Strategy Advertising Agencies 104

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. That is the basic concept of social proof, and most smart marketers know to use this in their marketing tactics in order to improve brand presence, drive more traffic, and increase sales.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. Best of all, email marketing is affordable. Plus it’s very cost effective.

Paid Content 86

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 86

BOP Design

NOVEMBER 14, 2023

B2B marketers now want seamless API integration with marcom automation tools, recruitment software, and webinar platforms, to name just a few. During the pandemic, traditional sales tactics like in-person meetings, trade shows, and conferences were put on hold, so a robust digital sales strategy became imperative. This trend has stuck.

Design 94

Design Trends Marketing Websites B2B 94

ClearVoice

APRIL 5, 2023

Are you tired of hearing digital marketers say that SEO is dead? SEO remains a crucial piece of digital marketing. Why do digital marketers say SEO is dead? Digital marketers often say SEO is dead because they feel the industry is changing too quickly. They’re unable to keep up with the new strategies and tactics.

SEO 105

SEO Public Relations SERP Paid Search Agency 105

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. the tactic positively impacts revenue or leads).

B2B Marketing 106

B2B Marketing Trends B2B Planning 106

Stevens & Tate

FEBRUARY 8, 2022

Inbound marketing is a strategy that focuses on attracting customers using valuable content instead of traditional advertising methods (such as cold calling). Successful inbound marketing solutions help make your company easier to find online and nurture potential leads through the buyer’s journey. Stage Two: Convert.

Inbound Marketing 130

Inbound Marketing Planning Lead Scoring Lead Ranking 130

Stevens & Tate

SEPTEMBER 20, 2023

Every business, regardless of its niche or size, relies on marketing to build brand awareness, reach a target audience, foster customer relationships, and increase sales. But marketing is broad and relies on several networks, platforms, and systems. It ensures that your product or service has a name in the market.

Paid Content 98

Paid Content Advertising Agencies Advertisements Advertising 98