article thumbnail

Enhancing B2B e-commerce with powerful search & merchandising

Sana Commerce

By now, manufacturers, distributors, and wholesalers are mindful of the game-changing advantages of efficient search and merchandising strategies to make their web store stand out among the competition. Merchandising goes beyond product placement Merchandising is more than arranging products aesthetically.

article thumbnail

Thought Leadership Merchandising: Rising Above the Noise

Marketing Craftmanship

Researching the term “Thought Leadership” yields everything from a sterile Wikipedia definition, to blog posts featuring marketing insights similar to this online gem: “It doesn’t matter if you’re an entrepreneur, an employee, or a student – your ability to become a thought leader will catapult your success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer

Martech

But most executives are focused on business objectives like “raise brand awareness,” “generate leads” or “drive online sales.” So, if your CMO is focused on raising brand awareness at your B2C company, then you should start reporting how many organic search users go on to: Scroll to 90% of a blog post or article. Words matter.

article thumbnail

12 Ways to Make Money From Your WordPress Blog

Optinmonster

Have you ever looked at successful bloggers, YouTubers, and influencers and wondered, “How can I make money from my WordPress blog?” Blogs have been around for over 20 years. But even in the age of social media and video, blogging is still a great strategy for making money. You can also monetize your blog audience.

article thumbnail

Top 15 Content Marketing Trends for 2023

ClearVoice

This enables data-driven decisions in creating landing pages, registration processes, and website copy. B2B organizations must also consider how content pieces fit different sales funnel stages. For example, create and optimize top-of-the-funnel content for a wider audience. Awareness-driven reputation management.

article thumbnail

Why Your B2B Marketing Should Feature Case Studies

Webbiquity

Case studies can be placed on your website as valuable mid-funnel or bottom-of-the-funnel content for potential clients. Driveline Retail Merchandising showcases the solutions they’ve provided for numerous retail chains. One case study looks at how they helped Cheesecake Factory overcome their tax compliance process.

article thumbnail

How to Do an Efficiency Audit on Your B2B Company

Webbiquity

According to Statista, the global gross merchandise volume equaled $12.2 An efficiency audit allows you to streamline processes and tap into the needs of your customers. You might also look specifically at topics such as logistics, inventory control, customer relationship management , and user experience. Survey Your Finances.