Optinmonster

JANUARY 29, 2024

Do you want to know the key content marketing metrics to measure your content marketing ROI (return on investment)? To effectively measure the success of your content marketing campaigns, it’s crucial to understand the relevant content marketing metrics. How To Measure ROI of Content Marketing What Are Content Marketing Metrics?

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Top Rank Marketing

JANUARY 22, 2024

The good news is that we marketers have more tools than ever to measure our success. How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. What you measure depends on what type of campaign you’re running.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

KoMarketing Associates

MAY 5, 2021

Measuring the impact of content marketing allows B2B marketers to optimize campaigns for better engagement and more effectively attribute ROI. But what are the strategies, tactics, and trends behind measuring content marketing performance for B2B marketers? Here are a few findings from the research: Measuring Performance is Difficult.

B2B Marketing 279

B2B Marketing Planning Content Marketing B2B 279

Marketing Insider Group

AUGUST 18, 2020

It used to be easier to increase your website’s organic traffic, back when search engine optimization (SEO) was simply a set of rules you had to follow. Thankfully, if you follow some best practices, you can greatly improve your website’s organic traffic and work towards a higher ranking on Google. Blog on a Regular Basis.

Traffic 328

Traffic Organization SEO Tips 328

Contently

APRIL 20, 2023

But to truly maximize content value, you need to have a way to measure your content’s impact. With the right tool, you can track metrics like organic traffic, reader engagement, and content conversions to understand how your assets are performing. So, why is organic traffic so important?

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Launch Marketing

OCTOBER 18, 2023

Boosting traffic and generating leads should always be top of mind. Whether it is a website redesign or a new launch, gaining traffic is the first step on the path to lead generation and conversion success. There are several crucial steps to take to ensure your website boosts traffic and lead generation.

Lead Generation 127

Lead Generation Traffic Marketing Websites Lead Scoring 127

Marketing Insider Group

JULY 7, 2020

Measuring and reporting ROI has consistently been a top challenge for marketing teams. This includes billable hours for content creation (for example, hours it costs your content team to write a blog piece or create an email) as well as the cost of publication (paid advertising costs, PPC, and the monthly cost of platforms used).

Account Based Marketing 301

Account Based Marketing ROI ABM Budget Programs 301

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

SmartBug Media

MARCH 13, 2020

If you’ve been investing in content marketing,—and more specifically, blogging—for a lengthy period of time, your website’s aggregate bounce rate may be high. Those blog posts you’re publishing in order to drive more traffic to your website? How can I track the bounce rate for my blog posts? And you know what?

Lead Scoring 118

Lead Scoring Lead Ranking Marketing Analytics Tools Aggregators 118

Kevin Indig

APRIL 1, 2023

💡 Best practices from UBER, Toast, Angi, Gymshark, WikiHow, Sumo Logic, and Gympass Wish you could get more traffic from Google? AWT shows which keywords your pages rank for, how Google sees your content, and what changes can boost your traffic. The most popular SEO strategy is growing traffic through blog content.

Paid Search Agency 95

Paid Search Agency Lead Scoring Lead Ranking Companies 95

Webbiquity

MAY 6, 2020

With so many channels available to interact with customers, it has become a measure of the ongoing practice of brands anticipating their customers’ needs and keeping in touch with them. However, compared to other channels, the potential of blogging is still under-realized. Why You Should Consider Blogging (or Posting More Often).

Enterprise Management 204

Enterprise Management Work Management Marketing Management Multi-Channel 204

Vision Edge Marketing

MARCH 2, 2021

We contend that CTA (call-to-action) conversion rates serve as a measure for bridging output and outcomes in the metrics chain , and ultimately a measure of Marketing’s effectiveness. This blog covers 3 key CTA topics: Why you need to connect you CTAs with the Customer Buying Journey to achieve your growth goals.

Marketing Automation Services 153

Marketing Automation Services Click Rate Paid Search Agency Buy 153

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? You create blog posts, videos, and social media content offering workout tips, nutritional advice, and motivational content. →

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

ClickZ

JUNE 15, 2023

Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers. Ecommerce websites are more about engaging their traffic in direct sales, creating an outreach list, and making sure to reach and connect with potential customers.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

KoMarketing Associates

MAY 3, 2018

For B2B marketing measurement , only about 25 percent of these reports will hold valuable insights into the effectiveness of your marketing programs. Applying the Hostname Primary Dimension to the Network report allows you to split out your landing page traffic. Traffic >> Channels. Mobile >> Overview.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

ClearVoice

MARCH 26, 2024

KPIs provide a framework for measuring performance, guiding decisions, and optimizing strategies. This article provides the ultimate guide to KPIs to help you measure the effectiveness of your content performance and distribution strategies. While exposure measures the frequency and depth of audience engagement.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Marketing Insider Group

APRIL 17, 2023

90.63% of Content Gets No Traffic From Google. Whether your content is poorly aligned with search intent or lacking the right amount of backlinks, you have to optimize your content to rank on SERPs if you want to generate organic search traffic. How Often Should You Blog?

Paid Search Agency 335

Paid Search Agency Content Marketing Lead Scoring Lead Ranking 335

RebelMouse

SEPTEMBER 8, 2022

This article was originally posted on the Chartbeat blog. Chartbeat’s real-time content analytics, historical dashboards, and optimization tools help the world’s leading media organizations understand, measure, and build business value from their content. Facebook Instant Article Traffic Has Declined in Recent Months.

Traffic 98

Traffic Facebook Privacy Custom Publishing 98

Top Rank Marketing

MARCH 18, 2024

The Atlantic , which says it gets up to 40% of its current traffic from Google , recently published an analysis on the subject and concluded: “75% of the time, the AI-powered search would likely provide a full answer to a user’s query.” Google will remain a powerhouse driver and director of web traffic. using TikTok for search ).

Traffic 67

Traffic SERP Guidelines User-Generated Content 67

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. It is a primary aspect of content marketing and can establish your firm as a subject-matter expert while driving traffic to your site and generating leads. Here we outline 5 fundamental key performance indicators for measuring your blog’s success.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

ANNUITAS

APRIL 20, 2020

But being able to measure content effectiveness is still a challenge for many marketers. . So why are marketing teams still not measuring content ROI? Why aren’t YOU measuring content ROI? The smart marketer sees this shift coming and is preparing by laying the groundwork for measuring content ROI now.

Elasticity 147

Elasticity Effectiveness Marketing Budget Top of Funnel 147

Scoop.it

SEPTEMBER 21, 2023

Your website, emails, and social media will all generate more traffic and get more engagement when you mix curation into your usual content. I recommend adding Google Analytics to your website so you can quickly and easily track data and the following metrics on blog posts, landing pages, and other high-traffic locations.

Curation 81

Curation Click Rate Content Open Rate 81

Navigate the Channel

JANUARY 19, 2024

Integrating social media strategies into your blogging routine can significantly amplify your reach and engagement. This article explores three effective ways to use social media to grow your blog. Social media can drive considerable traffic to your blog. This can make your posts more discoverable to a wider audience.

Social Media 65

Social Media Media Blogger Demographics 65

Zoominfo

JULY 17, 2018

Today’s blog post looks at some of the most important webinar metrics used to measure webinar success. These ads generate a lot of traffic but very few registrants. The post 10 Webinar Metrics to Measure Success appeared first on ZoomInfo Blog. Keep reading! Webinar registrations.

Webinar Metrics 255

Webinar Metrics Paid Content Paid Search Agency Allocation 255

Velocity Partners

JUNE 6, 2023

Ask one how a project is going and they’ll describe success in certain terms: traffic, sign-ups, downloads and conversions (or go even deeper into session length, click through rate and CRO). On the surface, it’s not a controversial statement that content should make a clear, measurable contribution to revenue. We’re not salespeople.

Planning 93

Planning Marketing Analytics Tools Conversion Rate Advertising Agencies 93

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Vision Edge Marketing

FEBRUARY 25, 2020

We have some thoughts on metrics and what to measure, but before we launch into these, let’s be sure we’re on the same page about what is meant by Upstream Marketing. Let’s delve deeper into the measures and metrics. These measures and metrics provide insight into demand (small d) generation and program effectiveness and efficiency.

SIC 143

SIC Marketing Management Verticals Marketing Automation Services 143

Brandpoint

JULY 14, 2023

Social media ROI refers to the measurement and evaluation of the financial impact and effectiveness of social media efforts. Enable effective measurement of the effectiveness of your social media efforts. This data will help you understand the effectiveness of your social media campaigns in driving website traffic.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Marketing Insider Group

JANUARY 9, 2023

How is it measured? Over 55% of websites don’t receive organic traffic because they don’t have backlinks. Optimizing your website’s domain authority is as easy as understanding, measuring and taking simple steps to improve. Did you know that over 55% of websites don’t receive organic traffic because they lack backlinks?

Domain 334

Domain Lead Scoring Lead Ranking SERP 334

SmartBug Media

JANUARY 24, 2020

Goals to influence thought leadership are ambitious, but achievable—you just have to know how to measure them. As with all marketing goals, your thought leadership goals should be SMART (specific, measurable, attainable, relevant, time-based). Traffic to Your Website. When measuring traffic, look at month-over-month growth.

Thought Leadership 114

Thought Leadership PR Public Relations Traffic 114

Marketing Insider Group

AUGUST 7, 2023

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked “what do I have to say that is unique, valuable and helpful?” This article aims to guide you through the all top B2B marketing blogs that are guide our thinkings, share expert tips, and shape the industry today.

B2B Marketing 138

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 138

Webbiquity

OCTOBER 15, 2019

Measurement is vital, even when your marketing activities are still fairly simple. GA is arguably the most powerful free tool for tracking your online marketing results (website traffic, sources, most popular content, conversions by type and source, who’s visiting by company, and much more). And with good reason.

Startups 216

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 216

SmartBug Media

NOVEMBER 6, 2018

Is business blogging a part of your financial institution’s marketing strategy? If the answer is yes, continue reading to learn how to utilize this tactic to boost organic traffic. If the answer is no, keep reading to learn how blogging can help drive traffic to your website. The History of Blogging.

Business Blogging 73

Business Blogging Traffic Organization Buyer Personas 73

BenchmarkONE

JANUARY 18, 2023

By planning and executing measurable goals, you can better assess your team’s progress, accountability, and performance. In this article, we’ll go over some tips for setting measurable goals, simplifying goal setting, and giving your team a head start on increasing marketing and sales in 2023. Boost Website Traffic by X%.

Customer Satisfaction 76

Customer Satisfaction Click Rate CAN-SPAM Small Business Marketing 76

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Web traffic. Did you get that? How do you do that?

Planning 319

Planning Conversion Top of Funnel Custom Publishing 319

Launch Marketing

DECEMBER 14, 2022

When it comes to blogs, the writing process can take up quite a bit of time, but it can often feel like a waste if no one reads the blog once it is published. Blogging remains an important and effective B2B content marketing tactic, but with so many competitors, it is difficult to stand out. What Has Worked in the Past?

Paid Search Agency 113

Paid Search Agency B2B Marketing Content Marketing B2B Thought Leadership 113

Martech

DECEMBER 15, 2021

Marketers need to keep up with savvy buyers by having a comprehensive intent measurement strategy. We have campaigns that are designed to drive traffic to our website, other campaigns that generate net new leads, and others that are designed to have meaningful conversations, like events and webinars,” said AlMukhtar. Image: ZoomInfo.

Intent 105

Intent Intent Signal Campaigns Zoominfo 105