Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. Keep reading for our favorite event marketing blog posts! Events are a great tool to have in your marketing arsenal.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Vision Edge Marketing

SEPTEMBER 24, 2019

We understand that often Marketing is under the gun to get things done. To “get things done”, Marketing like all functions in the organization runs on processes. are all examples of Marketing processes! are all examples of Marketing processes! Here’s the good news: technology exists today that can automate many of these.

Process 130

Process Marketing Budget Creation Work Management Gartner 130

Salesforce Marketing Cloud

DECEMBER 6, 2023

When a new release comes out, I write a blog about it. If there’s a new topic or feature I want to learn more about, I head to Trailhead, Salesforce’s free online learning platform to complete a project or work on a module. Establish great habits Salesforce Admins build, configure, and automate technology solutions to deliver value.

Paid Search Agency 110

Paid Search Agency Tips Companies Work Management 110

Zoominfo

SEPTEMBER 22, 2022

In 2011, Scott Brinker compiled the first of many marketing technology “Supergraphics,” illustrating the rapid growth of companies supplying digital marketing tools. The original displayed the logos of 140 prominent marketing tech brands. What is a Marketing Technology Stack? Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

AUGUST 7, 2019

Think about it, without contact information, how would you sell, market, or provide quality customer service? Automated Data Maintenance: The Future of Data Hygiene. If not for the sake of your sales and marketing campaigns, do it for the sake of your bottom line. The new method: Ongoing, automated database maintenance.

Data Hygiene 150

Data Hygiene Automation Zoominfo B2B Sales 150

Webbiquity

AUGUST 11, 2020

Paul (MSP) airport and 15 years as a project manager for the company, is ready to pilot the organization through its next phase. GateKeeper’s App-139 software package automates the collection and storage of data related to the required daily airfield inspection at each airport. The Products. The Launch.

Work Management 244

Work Management Marketing Management Budget Programs Allocation 244

BOP Design

AUGUST 11, 2021

In this blog post, we share tips to help you professionally overcome adversity and manage change in your current situation. As we learned from 2020, successful businesses are nimble and able to pivot quickly when the market demands it. Find New Marketing Channels. Read more: How to create a human connection with B2B marketing.

Tips 126

Tips Work Management Marketing Management Cold Calling 126

Zoominfo

APRIL 1, 2018

Though you may not realize it, your sales and marketing database is one of your company’s most valuable assets. In fact, more than 40% of business objectives fail due to inaccurate data ( source ). You can also work with your CRM to automate a deduplication process. Remember, this shouldn’t be a one-time project.

Contacts 207

Contacts Zoominfo B2B Sales Buyer Personas 207

The Effective Marketer

AUGUST 23, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate. Schaefer , another excellent blogger and marketer. United States License.

Work Management 100

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget 100

Sales Engine

OCTOBER 27, 2015

Following up on content consumption with “buy from me now” is a strategy that’s destined to fail. Before we get into best practices on content marketing follow-up, Marketing and Sales must be on the same page regarding their lead definitions. What’s the right way to follow up on content to turn leads into sales conversations?

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Buy 120

Adobe Experience Cloud Blog

JUNE 7, 2019

Automation is making waves in the business world as more and more companies are moving towards digital transformation. Companies are allocating large sums of their marketing budgets for technology investments that promise to make their teams more productive and the business more profitable.

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Automation Marketing Budget 134

Sana Commerce

AUGUST 27, 2022

Discover everything you need to know and do to start your B2B e-commerce project. But it’s also a useful reminder checklist if you’re about to start a replatforming project for your current online store. These are based on the combined expertise and experience of our Project, Sales and Customer Success Managers, here at Sana Commerce.

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing Budget 95

LeadSloth

SEPTEMBER 24, 2009

LeadSloth Marketing Automation Blog – Survey Results. Marketing Automation Best Practices. And the last topic “Social Media” confirmed my gut feeling that Social Media is hotter than Inbound Marketing and Search Marketing (which were hardly mentioned by the respondents). The Most Requested Topics.

Marketing Automation Services 100

Marketing Automation Services Customer Surveys Marketing Automation Automation 100

seo.co

JANUARY 31, 2023

In this blog post we discuss: the difficulties in scaling link building and how to scale your broken link building with a great (internal or outsourced ) team. Every business finds itself in a marketing rut from time to time. Content should be relevant to your target market. Let’s get at it! Is Your Link Building Stale?

Link Building 111

Link Building Ad Building Advertising Agencies Outreach 111

Conversica

JULY 20, 2022

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

Marketing AI 98

Marketing AI Work Management Marketing Management Planning 98

SmartBug Media

APRIL 25, 2023

In this blog article, we'll explore the benefits and limitations of AI copywriting and how different lines of businesses are using AI for content creation in order to maximize its benefits. Ability to generate personalized content at scale: Personalization has become an essential aspect of modern marketing strategies.

Marketing AI 52

Marketing AI Copywriting Content User-Generated Content 52

Adobe Experience Cloud Blog

OCTOBER 24, 2018

ZoomInfo research has found that as many as 40% of business objectives fail due to bad data, costing US businesses more than $611 billion annually. Best of all, if automated it’s also incredibly simple—and you can start using it today. But just because it never goes away doesn’t mean it can be swept under the rug. Interested?

Marketing Management 128

Marketing Management CAN-SPAM B2B Thought Leadership Zoominfo 128

Sana Commerce

SEPTEMBER 27, 2023

– Reducing stress for internal teams You may have heard the saying: “Failing to plan is planning to fail.” This information empowers them to optimize their strategies and enhance future marketing campaigns. Read our blog. One method that works time and time again in B2B is email marketing campaigns.

Paid Search Agency 52

Paid Search Agency Contingency Planning B2B Work Management 52

DotDigital

OCTOBER 25, 2021

Challenge: Finding a marketing automation platform. wanted to enhance its marketing strategy to gain a competitive edge. Hence, the retailer was on the lookout for a marketing automation partner to address those challenges and market more strategically to engage customers. In November 2020, Costumes.com.au

Open Rate 52

Open Rate Marketing Automation Services Ideal Customer Profiles Click Rate 52

TrustRadius Marketing

OCTOBER 23, 2022

CRM tools can streamline major business processes like customer support, marketing campaigns, and lead management for sales teams. CRM solutions can also provide organizational tools to stay on top of tasks, and automation functionality to expedite menial manual tasks. . Does your team need email marketing?

Enterprise Management 75

Enterprise Management Marketing Automation Services Work Management Marketing Management 75

Marketing Insider Group

JUNE 15, 2015

Calculating return on a marketing investment (ROMI) is something of an art form. Unlike capital investments, which have a fixed, upfront cost and clear results, marketing investments evolve over time and have both empirical and intangible results. If my investments are already failing, what practices can turn them around?

Positioning 100

Positioning ROMI Work Management Marketing Automation Services 100

Sharpspring

DECEMBER 1, 2021

small businesses fail before making it through the first year. And the marketing challenges for small businesses are substantial. You’ve clearly proven you’re up for the test, so let’s dive into some marketing challenges you’re likely facing — and how to minimize them. Lack of Marketing Budget.

Small Business Marketing 89

Small Business Marketing Planning Business Marketing Automation Services 89

Jackie Walts

FEBRUARY 5, 2020

If you answered the questions in my last blog , you’re ready for the next step – implementation. Implementing marketing automation is a bit complicated, but hopefully these tips will make it go more smoothly: Know that automation on its own won’t bring success. Marketing automation can be fun! Manual, even.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Automation Work Management 59

InsightSquared

APRIL 14, 2021

They work tirelessly to assess the funnel quality, sales process adherence, and the overall go-to-market strategy. If your organization isn’t taking advantage of automated activity capture, you, along with every report that relies on the data within your CRM, are set up to fail. . But, the truth is, time is not on their side.

Ideal Customer Profiles 156

Ideal Customer Profiles Lead Ranking Top of Funnel Lead Scoring 156

BenchmarkONE

SEPTEMBER 21, 2022

Whether it is for the flexibility of work hours, to be your own boss, to pursue your passion, or for a better work-life balance, no one starts a small business to see it fail. What does it mean for small businesses to fail, and how do you safeguard your business from that? What Percentage of Businesses Fail? Target Audience.

Small Business Marketing 79

Small Business Marketing Business Work Management Marketing Management 79

Circle Studio

NOVEMBER 24, 2020

As we approach the end of 2020, it’s time to take a look at key 2021 B2B marketing trends that will emerge in the year ahead. Continuing a pattern from previous years, 2021 will see the ongoing evolution of many B2B marketing trends from recent years, and the increasing influence of B2C marketing will make a big impact.

Paid Content 193

Paid Content Planning Marketing AI Trends 193

ClearVoice

NOVEMBER 10, 2020

My content creator, social media and marketing colleagues are exhausted. The more you try to streamline, the more likely something will need to be corrected, backfire horrendously, or fail to launch. Here are eight tips that can help you maintain your content marketing and keep some semblance of sanity while doing so.

Tips 116

Tips Advertising Agencies Paid Search Agency Content 116

KoMarketing Associates

APRIL 9, 2019

It’s 2019, after all – B2B marketers have evolved past “lead gen 101” They need leads that contribute to pipeline. But here’s just one example : 58% of marketers said their top priority was lead quality. For lead generation marketers, just enter the value of a lead where the tool asks for Average Order Value.

High Quality Lead 215

High Quality Lead PPC Lead Generation Budget Programs 215

GreenRope

MARCH 17, 2021

This sequence of actions and/or activities can be automated to help you streamline both internal processes and the customer experience. The right workflow solutions will help you automate your business' repeatable tasks, minimize errors, and increase overall efficiency. For repetitive tasks, consider automation.

Business 52

Business Work Management Marketing Management Efficiency 52

Zoominfo

OCTOBER 21, 2021

Through consistent processes, leaders derive quick insights on how its sales organization attacks their market. Yet, despite obvious benefits, 68% of businesses fail to clearly identify its sales funnels , let alone measure success. Implementing a sales funnel helps business development leaders understand its entire sales cycle.

Sales Management 130

Sales Management Top of Funnel Sales Qualified Leads Work Management 130

KoMarketing Associates

AUGUST 23, 2018

If you’ve been hanging around marketing – particularly B2B marketing – for any length of time, you’ve probably heard one version or another of that statement. Through a blend of marketing automation, personalization, and enhanced customer experience, it is increasingly possible to nail that goal.

Marketing Automation Services 156

Marketing Automation Services Marketing Automation Work Management B2B Marketing 156

Circle Studio

NOVEMBER 23, 2021

As we approach the end of 2021, it’s time to look at key 2022 B2B marketing trends that will emerge in the year ahead. As we have seen in previous years, 2022 will reflect the ongoing evolution of many B2B marketing trends. Additionally, B2C marketing’s influence on the B2B world will continue to be significant.

Marketing AI 193

Marketing AI Trends B2B Marketing SWOT 193

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. To create an effective marketing, sales or social media strategy, you must first have a clear idea of who is consuming your content and why. What is a buyer persona? Why are buyer personas important?

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141

Exo B2B

NOVEMBER 19, 2020

Marketing is not just digital and is not made to live in a silo if we want it to perform. Marketing is integrated, which means it combines with other disciplines and functions. It’s not “technology” that will make your life easy in a digital transformation of B2B marketing and sales. L e arn to see.

Digital Transformation 52

Digital Transformation Planning Marketing Management Marketing Automation Services 52

Circle Studio

SEPTEMBER 5, 2017

Business development activities performed by A/E/C firm leaders, project managers and dedicated staff play a vital role in building relationships and filling a firm’s pipeline. Here are 4 common BD mistakes and how marketing can help remedy them. But in spite of good intentions, some common mistakes abound and need fixing.

Work Management 68

Work Management Marketing Management Account Based Marketing Marketing Automation Services 68

Circle Studio

JANUARY 13, 2022

Selecting the right agency partner for your firm’s website redesign project is one of the most crucial steps in the entire process. But rather because it’s highly unlikely that all 8 or more agencies meet all points of the selection criteria and are legitimate contenders for winning the project. sections, pages, headlines, etc.).

RFP 78

RFP Marketing Websites Advertising Agencies Tips 78

ClearVoice

APRIL 23, 2019

So you want to break out of the ranks of “freelance writer” or “digital media” and find some higher-paying work in content marketing? The catch is, you’ll need to learn to think like a marketer (or content strategist, or social media manager) to get those gigs. Case study. White paper.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83