Marketing Insider Group

NOVEMBER 22, 2021

As a result, some brands only do the bare minimum when it comes to analytics (like only tracking basic web traffic numbers) or don’t use it at all. Web analytics can help you optimize your best-performing and underperforming content to drive more traffic and higher conversions from both. 9 percent?! Quick Takeaways.

Analytics 273

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 273

ClearVoice

SEPTEMBER 12, 2022

It’s also impractical because you can spend a lot of time chasing small details and lose sight of the larger, more universally-important SEO strategies that benchmarks are designed to measure and compare. Number of keywords driving traffic. You should already be tracking traffic. Short tail keywords. Long tail keywords.

Advertising Benchmark 97

Advertising Benchmark Keywords SEO Long Tail Marketing 97

Scoop.it

MARCH 21, 2023

The dwell time and bounce rate of your page help Google understand if it meets search intent: If a user clicks and spends a relatively long time on your page, interacting with its content, algorithms will see it valuable and worth ranking higher. Long-tail: About 40% of all search traffic comes from them.

SERP 80

SERP Long Tail Marketing Dwell Content 80

Hubspot

APRIL 22, 2020

For instance, Gen Z spends more time online each day than millennials. With all these differences in mind, it's not shocking that the way Gen Z searches and discovers content such as videos, blogs, websites, or product listings is also quite unique. Gen Z searches long-tail keywords more frequently than older age groups.

Search Marketing 101

Search Marketing Long Tail Marketing Planning Mobile Marketing 101

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions.

Top of Funnel 98

Top of Funnel Allocation Lead Scoring Lead Ranking 98

Adobe Experience Cloud Blog

AUGUST 17, 2017

In this blog, I’ll cover the key factors you need to succeed with personalized SEO results as well as the best way to optimize. However, it is not advisable to spend too much time obsessing over keyword rankings. Your site traffic is a much more important data point than your keyword rankings. Personalization Factors.

Long Tail Marketing 134

Long Tail Marketing SEO Personalization Lead Scoring 134

Hubspot

APRIL 2, 2015

Yet, the ROI from doing so has a long tail that seriously impacts your bottom line. In fact, not spending time on SEO can mean failure for your ecommerce business. Long-Tail Keyword Phrases. Instead, be specific and descriptive about the item offered –– and use long-tail keywords.

Long Tail Marketing 28

Long Tail Marketing Keywords eCommerce Top of Funnel 28

Hubspot

NOVEMBER 17, 2011

But the search landscape is shifting, and more searchers are typing in long tail search terms to find what they're looking for in search engines. Not surprisingly, marketers and SEOs are responding by shifting their attention to long tail search optimization. What Are Long Tail Keywords?

Long Tail Marketing 28

Long Tail Marketing Lead Scoring Lead Ranking SERP 28

Hubspot

APRIL 2, 2018

By optimizing a web page around topics first, you can rank well for long-tail keywords related to that topic. You are associating these topics with popular short-tail keywords, as you can tell, but you're not dedicating individual blog posts to these keywords. Then, grab your free planning template to master on-page SEO.

SEO 101

SEO Long Tail Marketing Template Lead Ranking 101

Brightedge

JUNE 10, 2022

Improving your research process will positively affect organic performance, helping drive and retain traffic and bolstering growth for your website. Content ideation—generating topics for blog posts, articles and marketing materials for your site—is often seen as being synonymous with keyword research. Keyword research is vital.

SEO 111

SEO Research Enterprise Management Tools 111

KoMarketing Associates

NOVEMBER 16, 2017

We have covered this topic on our blog ( here , here , and here ) in depth, so please visit our posts for in-depth strategic advice on this initiative. Once the keyword list has been finalized (including long-tail varieties), start grouping them into themes.

Marketing & Strategy 179

Marketing & Strategy Long Tail Marketing Content Keywords 179

Valasys

MAY 18, 2023

Both PPC and SEO are crucial components of Search Engine Marketing, which refers to businesses’ digital tactics and marketing campaigns to increase their online visibility and drive website traffic. PPC marketing can effectively generate leads and boost your website traffic quickly, as you only pay when someone clicks on your ad.

Paid Content 52

Paid Content PPC Comparison SEO 52

seo.co

JANUARY 26, 2022

If you’re a total newbie to SEO , we’re going to make this extremely easy for you by simplifying what Etsy SEO is, why it’s important, and – finally – how you can implement the most effective SEO strategies to take your Etsy shop traffic, sales, and revenue to the next level. Your family spends weeks getting the property ready.

SEO 104

SEO Lead Scoring Lead Ranking Marketing & Strategy 104

Marketing Insider Group

AUGUST 1, 2023

You can also look at metrics like: Website traffic Social media followers The reach of your posts Improving Brand Awareness is all about getting your name out there and making a good impression. Cost-Per-Click Cost-Per-Click (CPC) helps you keep track of your ad spend. These can often deliver lower CPCs and higher quality traffic.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Webbiquity

JULY 19, 2016

Showcase reviews: Kissmetrics, RazorSocial (World), MarketingLand, StoreYa Blog, Express Writers, Robbie Richards. Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. Showcase reviews: Kissmetrics, MarketingLand, Comms Axis, StoreYa Blog. ” — StoreYa Blog.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Directive Agency

APRIL 15, 2022

Most tools, for example, will show you how much traffic came from organic search… but not which keywords drove users to your site, or which factors are impacting your ability to rank well. . One aspect of the Google Search Console allows you to see which keyword queries are actually bringing traffic to your site. .

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Sharpspring

NOVEMBER 10, 2020

As a marketer, you have numerous ways to reach your target audience: from product research to social media posts and pay-per-click (PPC) advertisements to blog articles and everything in between. Also, don’t be afraid to use long-tail keywords. 3 – Blog Posts. 2 – Mobile-Friendliness.

Internet Marketing 108

Internet Marketing Paid Content Marketing Automation Services Planning 108

Brightedge

JULY 24, 2020

You’ll want to start by choosing keywords, especially long-tail keywords, that have a high search volume and resonate with your audience. Some of the more common negative keywords would be “free” or “cheap” to avoid customers that aren’t looking to spend on quality products or services. How to maintain a good CTR?

Click Rate 90

Click Rate CTR Long Tail Marketing PPC 90

Hubspot

MARCH 15, 2012

For any company running a successful PPC campaign , long-tail keywords are likely already a part of the strategy. “Long-tail keywords” are typically defined as search queries that contain 3 or more keywords. Why Is Bidding on Long-Tail Keywords a Good Idea?

Long Tail Marketing 28

Long Tail Marketing PPC Cost Per Click Keywords 28

Adobe Experience Cloud Blog

JANUARY 25, 2018

You know how that can help your business generate passive traffic, leads, and conversions. In this blog, you’ll learn about the most recent changes to SEO and how as a marketer you can implement strategies to get ahead in 2018. Which directly contributes to why video content tends to rank better than regular blog posts.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Launch Marketing

JANUARY 27, 2021

Pay-per-click (PPC) is popular because you’re paying for the clicks that drive traffic directly to your website. Short-Tail Keywords: General searches that consist of only a few words, usually one or two, such as “B2B marketing” or “technology.” Create a marketing plan that will meet and exceed your organization’s strategic goals.

Paid Search Agency 93

Paid Search Agency Search Marketing B2B Marketing Planning 93

Scoop.it

NOVEMBER 2, 2023

Think about how Amazon compels you to spend more than you intended every time you open the website–that’s the power of understanding consumer behavior. Whereas, if you are targeting a long-tail keyword audience, investing in content marketing to boost your company’s SEO can be a great way to reach them organically.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Digilant

OCTOBER 5, 2023

Today’s consumer spends nearly seven hours a day online. In this blog, we’ll outline exactly how to build a brand awareness campaign, what strategies are best to introduce your brand to consumers, and how to stay top of mind until they are ready to convert. adults will spend nearly two hours watching connected TV (CTV) every day.

Advertising Channels 59

Advertising Channels Brand Identity Branding Best Practices 59

seo.co

FEBRUARY 10, 2020

Rank one search results get far more traffic even than rank two search results; generally, 33 percent of clicks go to the top result , with 15 percent of clicks going to the second result. In other words, increasing your rank by one can more than double your organic traffic for that keyword ranking. What does this tell us?

Long Tail Marketing 105

Long Tail Marketing Google Domain SERP 105

Brightedge

JUNE 15, 2020

Regular optimization, site audits, and technical SEO efforts will result in increased traffic to your site and boost your visibility within the SERPs. As organic traffic increases so should potential leads. Choose specific, long-tail keywords to optimize for that include “near me” or the city where the firm is located.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Biznology

APRIL 22, 2014

If you’ve been blogging for a long time, your life has probably changed a number of times. Yes, it’s true that both my blogs s**t the bed in a catastrophic failure; but, before that happened, I did some pretty amazing things. After five years of blogging shamelessly on behalf of AH, what was I to do?

Long Tail Marketing 80

Long Tail Marketing Domain Keywords Outreach 80

Brightedge

JUNE 3, 2020

Producing high-value, editorial content and offering a gateway for other businesses is likely to assist in continuing traffic to your site. Rather than spending advertising budget traditional ads, brands can leverage digital marketing opportunities in SEO & PPC channels during this time. What should strategy look like for B2B tech?

Research 80

Research SEO B2B Long Tail Marketing 80

SmartBug Media

JULY 6, 2021

Most organizations that have been developing content for the last decade are sitting on a wealth (or at least a high volume) of out-of-date blog posts or buried website pages. Content reoptimization allows you to breathe new life in your content, which will help improve your ability to drive organic traffic and conversions.

Top of Funnel 52

Top of Funnel Allocation Lead Scoring Lead Ranking 52

Moz

NOVEMBER 24, 2019

The aim of this blog is to give you a solid foundation when trying to investigate a drop in app store visits and then we’ll go through some quick fire opportunities to win that traffic back. Investigating why your app traffic declined. Identify potential external factors. Identify whether app installs actually dropped.

Traffic 50

Traffic SEO Lead Scoring Lead Ranking 50

QuanticMind

AUGUST 22, 2018

According to Brandpoint’s State of Content Marketing for Financial Services report, reaching the right audience is the biggest challenge for financial services marketers, followed by generating traffic and keeping up with the competition: These challenges can all be addressed when you develop a targeted, comprehensive SEM strategy.

SEM 73

SEM Work Management Marketing Management Lead Scoring 73

Sana Commerce

MAY 2, 2022

By ranking higher on search engines for terms that prospects search for — such as products or solutions — marketers can drive more online traffic to their web stores. Marketers can generate more organic traffic to their pages and boost SEO by using voice search optimization. dollars in 2022. Download now. You may also be interested in.

Trends 52

Trends B2B Marketing Planning B2B 52

Conductor

OCTOBER 28, 2019

Is this too many questions to start off a blog post? The ultimate goal of search engine optimization is to create a consistent flow of traffic from searchers to the pages that address their queries. If you answer queries through your site and provide a great content experience,, you are rewarded with traffic. And what are they?

SEM 68

SEM SEO Long Tail Marketing SERP 68

seo.co

JULY 11, 2022

By prioritizing law firm SEO , you can finally start to leverage search traffic and turn cold prospects into warm clients. Long-tail keywords are where you’ll find the most success. A massive percentage of online traffic comes from mobile devices. Most family law attorneys know they need a blog. What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

QuanticMind

JANUARY 24, 2019

Succeed at this and your keyword list can help drive marketing goals while minimizing necessary ad spend and maximizing overall ROI as a result. Thus, PPC marketers who target these key phrases can capture some of this traffic. One thing you can do is look at these existing traffic sources as an opportunity for PPC targeting.

PPC 53

PPC Keywords Top of Funnel Research 53

Single Grain

AUGUST 20, 2019

In SEO, there are two types of keywords: “head” keywords and “long-tail” keywords. Over 70% of search queries are made up of long-tail keywords while the other 30% consist of head keywords, as shown in the below graph: If you are ignoring long-tail keywords then you are ignoring 70% of the search traffic.

Long Tail Marketing 92

Long Tail Marketing Keywords SEO Campaigns 92

Valasys

JANUARY 23, 2023

Pay-per-click ROI is crucial for medium and small enterprises spending minimally. PPC in advertising is ideal for small businesses looking to maximize their advertising spend. These are some methods to maximize your monthly PPC spending. Get a daily spending plan in place first. Frequently asked questions 1.

Small Business Marketing 40

Small Business Marketing PPC Paid Search Agency Lead Ranking 40

Animalz blog

MARCH 8, 2023

At a certain point, spending extra time and energy on an article will make no difference to the results it generates. Your job is to reconcile your company’s limitless growth goals—traffic, sign-ups, revenue—with a limited set of resources. Targeting long-tail keywords. Marketing is constrained optimization.

Lead Ranking 85

Lead Ranking SERP Long Tail Marketing Keywords 85