Interesting Infographics: 11 Ways to Drive Sales With Content Marketing
DECEMBER 11, 2015
If you’re skilled at content marketing, your efforts can yield up to three times as many leads as traditional outbound marketing. This infographic designed by Clearvoice offers 11 tips for building a robust and holistic content marketing strategy that is more likely to earn you conversions. While traditional marketing was focused on bring consumers from awareness to consideration, and then leaving them in the hands of sales, modern marketing strategies are more holistic, and involve a lot more cooperation between the marketing and sales teams. Retarget Leads.
Introduction to Lead Management
B2B Lead Generation Blog
NOVEMBER 3, 2014
Tweet If Sales and Marketing were a manufacturing operation starting with raw materials — leads — and ending up with 5% to 20% in deliverable product — won sales — it would soon be shut down to determine what is wrong. However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. 79% have not established lead scoring.
B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
OCTOBER 27, 2013
Videos capture attention of your prospects, and if produced right, hold their attention, which can lead to increased engagement and conversion. Video and the Sales Funnel. Determine goals: sales; leads; brand building; product demonstration; education. Test offers with lead capture strategy. Other Tips. Name a memorable ad in the past.
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. Well, we thought it was time to create a blog post that could serve as a holistic marketing glossary -- one that not only defines each term, but also offers some helpful resources in case you want to learn about them in more depth. 24) Cost-per-Lead (CPL).