Sprout Social

JULY 1, 2021

The practice and industry of Search Engine Optimization (SEO) has been around for quite a while now. People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO has a few basic areas that differ from B2C SEO. What is B2B SEO?

SEO 125

SEO Top of Funnel Buyer Personas B2B 125

Webbiquity

MARCH 7, 2023

A contractor generally works at the client’s specific direction, for example: write a 900+ word blog post based on this creative brief. Once it’s developed, how should the landing page be designed? Consumer ecommerce SEO is different from local SEO, which is different from national / international B2B SEO.

Consulting 345

Consulting Marketing AI Paid Search Agency Ad Building 345

Hubspot

DECEMBER 22, 2020

If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. PPC is one of SEO's most powerful tools — and vice versa. Here are seven ways to thrive in both SEO and PPC.

PPC 101

PPC Work Management SEO Top of Funnel 101

Zoominfo

AUGUST 7, 2018

As a result, SEO has become an essential skill for all modern marketers. Yet, if you’ve worked in marketing for any length of time, you know bridging the gap between traditional marketing and SEO isn’t that simple. So, what is a modern SEO professional to do? Why must SEOs pay attention to buyer personas? Glad you asked!

Buyer Personas 196

Buyer Personas Top of Funnel SEO Marketing & Strategy 196

Webbiquity

NOVEMBER 21, 2021

Here are some of the best Cyber Week deals, across SEO, accounting, and other task areas. SEO Software. Social Warfare adds beautiful, lightning-fast social share buttons to your website or blog. Are there tools that aren’t quite cutting it, that you may want to replace? Accounting Software. Sage Accounting. EmailOctopus.

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

KoMarketing Associates

DECEMBER 21, 2017

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. With some good segmentation, as well as ads and landing pages personalization, you can create what will likely be very engaging campaigns. The State of Paid Social 2017.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. Using the Google Analytics platform, you can use behavior overview reports to see total page views, unique page views, and average time on the page. Improve SEO best practices.

Analytics 271

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 271

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Improve Your SEO. Search Engine Optimization (SEO) is, of course, a set of techniques that improve the visibility of your website and other digital assets in search results.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

Sharpspring

NOVEMBER 8, 2021

SEO can seem like a necessary evil for small businesses. Optimizing SEO for small businesses is entirely manageable if the right steps are taken. SEO is a powerful tool for not only finding customers but also building a strong brand reputation. Historically, SEO meant ranking high enough for the correct keywords.

Small Business Marketing 93

Small Business Marketing Paid Content SEO Business 93

Vision Edge Marketing

MAY 19, 2020

Companies and marketers have invested heavily in becoming very proficient at downstream marketing – email marketing, SEO, landing pages, events, content and so on. In the upstream, you need customer insights, competitive intelligence, data to support creating segmentation, personas and customer journey models.

Lead Ranking 292

Lead Ranking Lead Scoring Planning Work Management 292

Webbiquity

OCTOBER 9, 2018

The second one is that you should consequently follow your message and stick to it, on every step, so ad, email, social media, landing page. Here’s is an example of a landing page that Prowly uses to target German prospects. The system calculates what pre-defined segment the respondent belongs to.

Paid Content 252

Paid Content Personalization Lead Ranking Marketing Analytics Tools 252

Lead Forensics

APRIL 3, 2024

Content Segmentation Once you have some ideas about the content you will supply, you need to start narrowing it down and hone in on your specific audiences even further. However, we will produce content that is narrowed down to certain segments of our wider audience, because that will make it more attractive to them.

Top of Funnel 52

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 52

Unbounce

MAY 27, 2021

As the digital marketing strategist for CD Baby , he regularly sees double-digit conversion rates in his landing page campaigns. In his current role as a digital marketing strategist, he’s in charge of SEO, SEM, and PPC. Landing pages have been a key ally in this challenging landscape. Kinda—ahem— heroic.

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Launch Marketing

NOVEMBER 22, 2023

Some tools, like Marketo, can do everything in one place, from emails to landing pages and website forms. Mailchimp focuses on email marketing, Unbounce manages landing pages and forms and Google Analytics looks at website tracking. Ensure landing pages have the most important information above the fold.

Lead Ranking 62

Lead Ranking Marketing Automation Services Paid Search Agency Lead Generation 62

Directive Agency

FEBRUARY 28, 2022

B2B SEO and B2C SEO have one major commonality: the ability to be seen and found in online search results. Is B2B SEO really that different from B2C SEO? What is B2B SEO . SEO for B2B SaaS is implementing SEO strategies and tactics to increase organic traffic on a SaaS company website.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 243

Analytics CTR Google Reachforce 243

Stevens & Tate

MARCH 1, 2024

Content Creation and Blogging Creating informative and engaging content is at the heart of the inbound marketing methodology. Blogs, articles, and white papers that address your audience’s challenges and questions not only attract traffic but also establish your brand as a thought leader in your industry.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

Marketing Insider Group

MARCH 18, 2020

You can also track how subscribers are engaging with your content and create segments of subscribers based on engagement, such as visiting your website or sharing your content on social media. WordPress powers 35 percent of all websites, ranging from small personal blogs to huge websites for multinational corporations.

Marketing Management 363

Marketing Management Tools Planning RSS 363

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

How to go from first contact to signed contract faster To go from first contact to signed contract faster, we recommend using campaign landing pages that employ segmentation based on a variety of factors including the type of buyer you’re talking with or his/her place in the buyer cycle.

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Webbiquity

JUNE 7, 2018

SEO has the potential to drive torrents of traffic and new leads. The competition to improve organic rankings and appear on the first page of Google is tough. Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Optimize Your Landing Pages.

Paid Content 276

Paid Content Lead Scoring Lead Ranking Lead Gen 276

Unbounce

NOVEMBER 18, 2021

For small or one-person marketing teams, it’s never been more challenging to juggle SEO, PPC, leads, sales, sign-ups, community building, social media, website management, and on and on… (Deep breaths, this is just a blog—not another to-do list.). Social proof is regularly listed in “best practice” blogs —and for good reason.

Paid Content 143

Paid Content Marketing AI Landing Pages Personalization 143

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

One effective way to amplify the results of your ABM approach is to make sure it’s incorporated into your SEO strategy. A strategic approach to SEO as part of an account-based marketing strategy increases personalization, drives engagement, and enables data-based decision-making. For these reasons, SEO and ABM are a perfect pairing: 1.

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Biznology

APRIL 14, 2017

If you look at your marketing and sales process you do a mixture of activities like run-advertising and marketing campaigns to build awareness, send out email marketing, create sales brochures, white papers, case studies, and constantly crank out blog posts and new website content.

Top of Funnel 139

Top of Funnel B2B Thought Leadership Video Marketing Lead Scoring 139

Marketing Insider Group

MARCH 2, 2021

Finding holes in your strategy and filling them with quality content will strengthen your SEO, build your website authority, and attract new leads and customers to your business. By pinpointing new opportunities in your content marketing strategy, you can improve your SEO. Source: CoSchedule. Why is Content Gap Analysis Important?

Analysis 321

Analysis Top of Funnel Work Management Lead Ranking 321

Zoominfo

MARCH 1, 2021

KPIs should reflect company goals, segmented by campaign and time period. Keeping an adaptive eye out for omnichannel strategy is crucial for modern-day marketing: Follower growth (and loss) Social media reach and engagement Visits per channel Blog post visits Landing page conversions Content downloads per channel.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Lead Forensics

APRIL 3, 2024

Content Segmentation Once you have some ideas about the content you will supply, you need to start narrowing it down and hone in on your specific audiences even further. However, we will produce content that is narrowed down to certain segments of our wider audience, because that will make it more attractive to them.

Top of Funnel 40

Top of Funnel Work Management Sales Qualified Leads Lead Scoring 40

SmartBug Media

AUGUST 12, 2020

What should you do to optimize your company for SEO? Ensure that Your Technical SEO House Is in Order. In Google Search Console, ensure your pages are formatted with Google Accelerated Mobile Pages (AMP) specific features. Local or National SEO. A general breakdown is: a local or a national audience.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

Hubspot

MARCH 27, 2023

You can further define your target audience through a process called segmentation. Segmentation helps clarify who you’re selling to, based on a variety of factors such as demographics, psychographics, lifestyle traits, and behavior. Implement SEO strategies You’ve created this beautiful website, now what? Check out this post.

Service 82

Service Purchase Intent Landing Pages Psychographics 82

Brandpoint

DECEMBER 13, 2018

When search engine optimization (SEO) and marketing professionals optimize content, it means they are updating/editing/fixing a web page to boost its organic search performance and bring more traffic to their website. For simplicity, ranking factors can be segmented into three buckets: 1. Off-site SEO.

Top of Funnel 119

Top of Funnel SEO Optimization SERP 119

Convince & Convert

OCTOBER 5, 2011

When I set up my profile and started connecting with friends, I noticed something: Circling friends in Google+ feels a lot like segmenting email subscribers. Even if Google+ isn’t in the plans for your marketing mix (and we’ll know more about that when business pages are launched), Circles can inspire good audience segmentation practices.

Segmentation 117

Segmentation Google Autoresponders Ideal Customer Profiles 117

seo.co

FEBRUARY 15, 2021

Foreign or international SEO refers to the method of optimizing your website and search presence for a global audience. While international SEO might seem like an alien idea, it’s not as different from traditional SEO as you may think. Does Your Business Need Foreign SEO? Lower number (supply) of total competitors.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Optinmonster

MARCH 1, 2023

This blog will show 14 of the highest-converting places to put these online signup forms on your website. Instead, she includes two buttons: one to subscribe to her free e-course and the other to read her blog. Blog Posts One of the most common places to put an email signup form is at the bottom of blog posts.

Conversion 96

Conversion Landing Pages Opt-in Template 96

Circle Studio

JUNE 23, 2022

Simply promoting a blog post or white paper on your social channels once isn’t sufficient. Pull snippets or quotes from blog posts and use for tweets (include link to post). Include older, evergreen blog posts in your social media publishing rotation. Optimize your blog posts and landing pages for search engines.

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60

EMagine B2B Blog

MARCH 21, 2019

However, the way they leverage SEO data despite being part of paid search makes them an interesting facet of any ads campaign, and for that reason, we decided to discuss them in more depth. Dynamic search ads work hand-in-hand with SEO to deliver relevant web results to the right people at the right time. What are Dynamic Search Ads?

PPC 96

PPC SEO Ads Lead Scoring 96

Martech

JULY 21, 2023

It suggests blog titles, generates post outlines, writes content for various platforms and consolidates content marketing workflows into one place. Rather than letting you produce an entire blog at once (which tends to yield generic, derivative content at best), HubSpot forces you to generate them in smaller segments.

Marketing AI 95

Marketing AI Tools Paid Search Agency Work Management 95

Directive Agency

JUNE 8, 2017

This is where segmentation comes in. Segmentation comes with many benefits for B2B marketers. We’ll walk you through how marketing segmentation can work for every stage of the B2B marketing funnel. What is Market Segmentation? Market segmentation refers to the focused division of the target market.

Top of Funnel 49

Top of Funnel Marketing Funnels Segmentation B2B Marketing 49