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How to Create a Company Blog That’s A Go-To Resource

BenchmarkONE

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

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Role of social media in knowledge management

Biznology

There are a few important similarities between knowledge management and social media. Knowledge management is what your company, or what your superiors want you to know, based on what they deem is crucial for your work. A knowledge base needs to be updated, the information offered needs to be recent, relevant and verified.

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Worried AI Will Take Your Job? These 4 Things Will Make You More Valuable

Salesforce Marketing Cloud

Data-driven companies perform better Data-first companies, led by people with data skills, outperform their peers. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. 7 key data learning modules.

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The No-BS Blogging Strategy for SaaS Products

Marketing Insider Group

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

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How to Convert Employees into Brand Ambassadors on LinkedIn

Webbiquity

This will help increase the exposure of your company’s messaging, and if other employees see their peers posting, they can be influenced to start sharing company updates as well. There are still a few old-school managers out there who are hesitant to encourage their employees to stay active on LinkedIn. Before you start. Follow the leader.

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What’s New with HubSpot’s SEO & CMS [2023 Update]

SmartBug Media

The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions. SEO stands for search engine optimization , which is the process of optimizing webpages, content, and links to help businesses rank higher in search engine results pages (SERPs). Hence, these tools go hand in hand.

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New Feature Makes Previewing and Sharing In-Progress Content Way Easier

SnapApp

Here we give users the option to share their work-in-progress content with their peers, allowing for easy viewing and collaboration between departments. . Want a peer to check out what you've been working on? For more info on this release check out this blog post. New Preview Features. So what exactly does this mean?