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How to Create a Company Blog That’s A Go-To Resource

BenchmarkONE

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

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The No-BS Blogging Strategy for SaaS Products

Marketing Insider Group

In this post, we’re gonna give you the straight facts (with examples) on how to grow your SaaS business through a simple content marketing blog strategy. Because SaaS companies with a solid blog strategy are able to show 6x the ROI of SaaS companies that do not blog frequently. So we’re here to do it. Quick Takeaways.

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Worried AI Will Take Your Job? These 4 Things Will Make You More Valuable

Salesforce Marketing Cloud

Data-driven companies perform better Data-first companies, led by people with data skills, outperform their peers. The thinking is that it’s an individual’s lack of AI skills, not the technology itself, that jeopardizes jobs. Learn how to write good prompts A prompt is what you ask GPT, or what you tell it to do. 7 key data learning modules.

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Customer Engagement Strategies

TrustRadius Marketing

By developing a clear strategy for customer engagement, you can put a plan in motion to attract new customers and build brand loyalty with your current customer base. Adopt a customer-centric approach from the prospect stage to post-sales. By setting up a knowledge base on your website, you can give customers a self-service option.

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The Yelpification of B2B Enterprise Tech: Why All Reviews Are Good Reviews

Adobe Experience Cloud Blog

This indicates that what buyers want most is to interact with a community of like-minded professionals through product reviews and peer discussions. B2B tech yelpification describes the way in which companies present buyers with peer reviews of B2B tech products to allow them greater insight into the product’s functionality.

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2023 Predictions

Conversica

My prediction is not based on my own crystal ball. For my peer CEOs, this means preparing for a cold winter in 2023. Yes, we launched our first Sales AI Assistant during the most significant economic downturn in US history and, yet, we grew at a rate of 300 percent year over year in spite of it. 2023 Predictions. By Jim Kaskade.

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Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success

Hinge Marketing

If you are a new CEO or managing partner, recently tapped to lead your firm into the future, you’ve got plenty to worry about: mastering day-to-day operations, building staff morale, evaluating your service mix, addressing changes in the marketplace—maybe even turning around a struggling business. Download the The Visible Firm Guide.