Marketing Insider Group

NOVEMBER 22, 2021

Matching on-site search queries with your SEO keywords can ensure your content strategy is aligned with user intent and needs. These metrics tell you which of your blog articles, landing pages, and other content are getting the most hits. Re-optimize with long tail keywords to drive organic traffic.

Analytics 265

Analytics Marketing Analytics Tools Content Marketing Advertising Agencies 265

seo.co

APRIL 5, 2022

Long tail keywords play a critical role in both paid and organic online search. For website content, like interior pages and blog posts, long tail keywords offer the opportunity to give users more specific content based on what they are searching for. What Are Long-Tail Keywords?

Long Tail Marketing 122

Long Tail Marketing Keywords Traffic SEO 122

Only B2B

NOVEMBER 1, 2020

Content marketing is very old technique, for many years brand have been selling products by telling the stories but it picked pace in the year 2002 and became one of the essential segments of marketing strategies In this blog we will discuss how you can attract the quality leads with content marketing. Long Tail Keyword.

Lead Scoring 126

Lead Scoring Lead Ranking Generation Long Tail Marketing 126

Oktopost

JUNE 16, 2020

I wrote an SEO-driven blog about pancakes. Long-tail keywords! Long-tail keywords who?) We’re creating blog posts and a few grated assets. They’re really good at segmentation. Watch the live broadcast: Or simply laugh-out-loud reading the jokes used in battle. A webinarrrrrrr!

B2B Marketing 127

B2B Marketing Long Tail Marketing B2B Churn Rate 127

Martech

APRIL 28, 2023

This article will cover three ways to use generative AI: keyword research, content creation and data analysis. Unleashing the power of generative AI in keyword research Traditional keyword research includes many methods, but they all have one thing in common: It’s a manual process. It should never be skipped or overlooked.

Marketing AI 125

Marketing AI Paid Search Agency B2B Marketing Lead Ranking 125

ClickDimensions

OCTOBER 24, 2023

. – Source Page Contents Toggle Efficient Content Creation with AI Simplified Coding and Web Development Keyword Optimization for SEO Data-Driven Insights In this blog post, we will explore how AI can benefit SMBs in various aspects of their online presence, including content writing, coding, and optimizing keywords.

Marketing AI 73

Marketing AI Marketing Automation Services Long Tail Marketing Cross-Selling 73

Moz

NOVEMBER 12, 2018

Keyword research is the “market” (what users are actually searching for) and content is the “product” (what users are consuming). Your content planning and creation, keyword mapping, and optimization should all align with the market. Why bother with keyword grouping? One web page can rank for multiple keywords.

Keywords 58

Keywords Long Tail Marketing Ad Frequency Blogger 58

Sprout Social

JULY 1, 2021

People generally tend to think about an SEO strategy in terms of ranking high in popular keyword searches. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. Don’t ignore low-volume and long-tail keywords.

SEO 117

SEO Top of Funnel Buyer Personas B2B 117

Moz

APRIL 29, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. Keyword lists keeping you up at night? There’s a lot that goes into producing a robust keyword list and having one can make the difference between seeing the whole SERP landscape or getting just a glimpse. We feel you — and so does every other SEO.

SERP 61

SERP Keywords Ad Building Stats 61

ClearVoice

APRIL 12, 2022

You can typically research search queries using the same SEO research tools you would use to research keyword phrases. Check out these articles from the ClearVoice blog on creating these types of content: Guide to Making a Feature Length Listicle. Add keywords and phrases for the writer to target.

SEO 52

SEO Long Tail Marketing Top of Funnel SERP 52

Binary Demand

MAY 2, 2023

This blog will discuss some proven B2B sales qualified leads strategies that can help you generate more SQLs and close more deals. Categorization of leads Categorizing leads, known as customer segmentation , involves segmenting leads into groups based on similar attributes.

Sales Qualified Leads 59

Sales Qualified Leads High Quality Lead Ideal Customer Profiles Top of Funnel 59

ClearVoice

AUGUST 7, 2023

The casual, informative, and non-invasive nature of TOFU content experiences is foundational in achieving keyword rankings for high-volume, general industry queries as well as the gateway for brand introductions and trust building. From an SEO standpoint , it’s not just about spotting high-volume keywords. That’s the pinnacle.

Top of Funnel 52

Top of Funnel Lead Scoring Lead Ranking Digital Marketing Funnels 52

SmartBug Media

AUGUST 12, 2020

Create a Google My Business account and have targeted keywords for the regions and towns that you can service. Launching a new blog post won’t take you to the top of the search results overnight, but a deliberate and consistent strategy and execution will eventually get you there. Target Industry-Specific Keywords.

Lead Ranking 105

Lead Ranking Paid Search Agency SEO Lead Scoring 105

SmartBug Media

AUGUST 24, 2022

Keyword strategy. Blog posts. First, let’s address the elephant in the room blog. A Solid Keyword Strategy. Before you start creating content, you should have a solid keyword strategy. Your keyword strategy should include both broad-scope, short-term keywords and long-tail keywords.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Answer the Public - Your free guide to keyword identification. Ubersuggest - A free long-tail keywords creator. LSI Graph - A feature-rich long-tail keyword generator.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Scoop.it

NOVEMBER 2, 2023

Content Creation From creating visually appealing content for younger audiences to more in-depth and informative blog posts for professionals, consumer behavior remains the cornerstone of every content creation effort. Using this data, marketers can create more targeted and effective digital marketing efforts catering to each segment.

Work Management 83

Work Management Marketing Management Buyer Personas Budget Programs 83

Adobe Experience Cloud Blog

FEBRUARY 23, 2017

In one sense, modern SEO was doing this kind of personalization long before ABM became widely practiced. Keyword and user intent research —core components of modern SEO—are highly effective practices for defining the types of content you need to create. Where does this information fall in the buyer’s journey?

Account Based Marketing 131

Account Based Marketing SEO Top of Funnel Marketing Management 131

Vision6

JANUARY 19, 2021

Web and blog content lies at the foundation of good marketing. What keywords and themes set this content apart? Track titles, keywords, meta-descriptions, and CTAs. Continually test with tools like the A/B testing tool , which allow users to segment their email lists and test subject line effectiveness.

Digital Asset Management 98

Digital Asset Management Work Management Marketing Management Marketing & Strategy 98

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. It can also appear on websites that have similar content and keywords to your business. Coupling keywords with your offer determines what your winning combination will be.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Valasys

MAY 25, 2023

Conduct Comprehensive Keyword Research Keywords are vital in optimizing your online marketing campaign for search engines and attracting organic traffic. Utilize keyword research tools to uncover high-volume, low-competition keywords relevant to your niche.

Online Marketing 52

Online Marketing Campaigns Conversion Planning 52

SalesIntel

AUGUST 14, 2023

In this blog, we’ll delve into five powerful paid ad tactics that not only align with your CFO’s financial mindset but also help you unleash the full potential of your marketing campaigns. To optimize your SEM efforts, segment your campaigns into three categories: brand terms, popular terms, and long-tail keywords.

Paid Content 40

Paid Content Ideal Customer Profiles Paid Search Agency Tactics 40

Goodish Agency

MARCH 10, 2021

Hence, ranking for the industry-specific keywords that bring you free organic traffic seems very relevant if not crucial for your digital marketing strategy in 2021. Furthermore, as the market becomes increasingly saturated and competition increases, companies need to consider their long-tail keyword strategies to ensure growth.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing & Strategy Marketing Strategy 98

illumin

OCTOBER 20, 2023

By analyzing the content of the page, contextual targeting identifies relevant keywords, topics, or themes to match with appropriate ads. By analyzing the keywords, phrases, and themes present on a page, the system determines the most appropriate ads to display. Firstly, it is crucial to focus on relevance.

Advertisements 52

Advertisements Advertising Marketing AI Privacy 52

Hubspot

DECEMBER 22, 2020

Avoid paid keyword traps. Sharing keyword intelligence is a standard best practice. Sometimes, certain types of keywords can have subtle differences, and end up aligning to the wrong intent. It's important to understand the intent behind search terms, because you want to avoid keyword traps. Keywords and topics.

PPC 101

PPC Work Management SEO Top of Funnel 101

A Better Jones

AUGUST 13, 2019

Don’t forget that SEO matters for blogs, email newsletters, videos, event promotion, images - pretty much everything! While you’re researching, start jotting down every relevant keyword you come across. Time to evaluate the potential of those keywords - plug your robust list into such a tool as Ubersuggest (free!) List ‘em out.

SEO 53

SEO Long Tail Marketing Content Keywords 53

Unbounce

APRIL 10, 2019

This is very easy to overlook when you’re focused on other aspects of your B2B content marketing strategy, but it can help you plan how to promote your content to specific leads and customers depending on which segment they belong to. You can start out simple with curated newsletters customized for different segments.

Optimization 111

Optimization Conversion Practices Lead Ranking 111

KoMarketing Associates

JUNE 5, 2014

Details can include the site where the visitor clicked your ad, the specific ad that was shown, the keyword that caused the ad to appear, and more. This tells you whether the keyword that triggered the ad was broad, phrase, exact, or an advanced match type. Simply put, this is for the keyword that triggered your ad.

Adwords 120

Adwords Campaigns Advertising Agencies Lead Ranking 120

Hubspot

NOVEMBER 24, 2017

Either way -- if you're a marketer that plays any role in managing your brand's blog -- read on. Then, once we've covered all those bases, we'll get into how to proactively stay on top of your rankings, to get into good habits that can help you maintain your blog's SEO health. Ready to get into diagnosing those problematic blog posts?

Lead Ranking 78

Lead Ranking Lead Scoring CTR SEO 78

Huptech Web

SEPTEMBER 23, 2022

Perform Keyword Research. Advertisers have to pay a value depending on the keywords, platform, and audience. Pay Per Click optimization refers to modifying the campaign settings, ad group structure, keywords, and landing pages of a PPC campaign to increase the campaign’s reach. Perform Keyword Research.

Paid Content 52

Paid Content PPC Paid Search Agency Optimization 52

EMagine B2B Blog

JANUARY 6, 2019

By viewing different groups and creating keyword lists for each group, you exponentially expand your keyword universe and opportunities to rank in search. Ask yourself if there is a way to segment your personas into groups? Here are some ways of how you can segment your personas: Age or gender (B2C).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Convert

DECEMBER 16, 2020

However, this might mean competing for industry-specific or lower-search-volume keywords. Make sure that the text includes the keywords you’re targeting. When it comes to the preparation required for developing a content marketing strategy, keyword research is almost always step one. Source: ahrefs.com.

Paid Content 105

Paid Content Planning Marketing Analytics Tools PPC 105

ClickZ

OCTOBER 20, 2020

It’s all about finding the right keywords that best reflect your brand. Marketing CRM software plays a significant role in helping business owners target and segment their leads and customers in an effort to organize data more efficiently, helping business owners to manage multiple groups by filtering them into separate categories.

Marketing Automation Services 85

Marketing Automation Services CRM Automation Marketing Management 85

Directive Agency

FEBRUARY 28, 2022

Look for high-value, long-tail keywords. . This is why digital marketers in the B2B space must reach their target audience with precision, identifying the right keywords for their content. Ranking for keywords related to products and services your company offers is no longer a nice-to-have. The Pros of B2C SEO.

SEO 52

SEO Lead Ranking Comparison Ideal Customer Profiles 52

KoMarketing Associates

SEPTEMBER 25, 2013

The impact of this shift in search technology means that nearly 100% of keyword data, as reported in web traffic tools like Google Analytics, will be indefinable (“not provided”). However, Google does not block keyword data for paid search advertising (AdWords). – via Moz.

Search Marketing 120

Search Marketing B2B Marketing Marketing Analytics Tools Paid Search Agency 120

Fount Media

OCTOBER 11, 2021

Read through this blog to know more: 1. Look for content and keywords. Content is the bread, and the keyword is the butter! To get more quality leads, you need to make use of long-tailed keywords. 95% of people say no because having the right b2b leads isn’t that easy, right! Look for the right leads.

Lead Scoring 40

Lead Scoring Lead Ranking Leads Lead 40

EveryoneSocial

FEBRUARY 26, 2019

Websites with a blog tend to have 434% more indexed pages. B2B marketers that use blogs get 67% more leads than those that do not. Marketers who prioritize blogging are 13x more likely to achieve a positive ROI on their efforts. Don’t just target keywords, be strategic. Your content ROI will suffer in the long-run.

Paid Content 77

Paid Content B2B Marketing Marketing & Strategy Enterprise Management 77

seo.co

FEBRUARY 15, 2021

Keyword trends and popularity by page for top languages and countries. Buyer Intent Keyword Research. Optimizing your website for the right keywords is crucial in foreign SEO—just like traditional SEO. You can only do this once you know which keywords to optimize for. Which keywords do they rank high for?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98