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Use of social networks in B2B marketing (1) – Oh, LinkedIn, what a «chou-chou» !

Exo B2B

As we know, the pandemic has increased the use of social networks and the Internet. The information overload generated by the use of social networks has reached a staggering level. The contact, the discovery, the impromptu meeting during the events I have just mentioned are also done on social and virtual platforms.

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How to Assess the Relevancy of 3rd Party Intent Data

Adobe Experience Cloud Blog

Now, savvy marketers are turning to intent data to listen to their target audience. What is Intent Data? Intent data is time-based, information collected about a person’s activities which tell you the topics they are showing interest in or researching. How do I use intent data in practice? A Nascent and Confusing Market.

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15 Social Selling Quotes to Inspire Your Sales Efforts

Zoominfo

15 Quotes on the Power of Social Selling: “Selling through social channels is the closest thing to being a fly on the wall in your customer’s, prospect’s and competitors’ world.” – Keenan. Social media creates kinship between companies and customers, and kinship equals purchase intent.” – Jay Baer. Click to Tweet!

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30 Shocking Influencer Marketing Statistics

Zoominfo

40% of people say they have purchased an item online after seeing it used by an influencer ( source ). 74% of people trust social networks to guide them to purchase decisions ( source ). 49% of people say they rely on recommendations from influencers when making purchase decisions ( source ). 32% of U.S.

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How To Choose the Right Ad Platform for Your Business

Unbounce

The blogs all say Facebook is for old people. For instance, if you’re a popular retailer, like Nordstrom, or you fulfill a common need, like plumbing services, people head to Google first to search, research, validate, and then purchase. Consumers searching in Google have high purchase intent. Purchase Intent.

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4 LinkedIn Lead Generation Tactics You’re Missing Out On

PureB2B

Unlike social networking sites like Facebook and Instagram, LinkedIn is built for users who want to expand their professional network and form valuable business connections. As a B2B lead generation platform, LinkedIn can provide marketers with high-quality data that’s hard to find on other social networks.

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Is SEO Dead? Long Live Social Search!

Marketing Insider Group

Often, however, basic search is only a crude indicator of intent. Enter the new wave of intent modeling. The next generation of search will be informed by social—sometimes referred to as social search. This social layer will add a new, personalized dimension to search results. No hints this time around.

SEO 100