Tiecas

JANUARY 27, 2024

Industrial blogs are an integral part of manufacturing content marketing. Industrial blogging is an essential digital marketing tool for manufacturers looking to establish themselves as thought leaders and engage with engineers and technical professionals. For manufacturers, creating industrial blogs is a challenge.

Top of Funnel 59

Top of Funnel Planning Content Marketing B2B Thought Leadership 59

Marketing Insider Group

NOVEMBER 8, 2022

Deliver consistent content by building a calendar dedicated to valuable blog topics. To see increased brand awareness, your businesses should stick to 1 – 2 blog posts per week and between 1,000 – 1,200 words per week. Loyal audiences require content calendars dedicated to valuable blog topics.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. If time is still an issue, then consider focusing your social media efforts on one channel—for example, LinkedIn. Not only is LinkedIn the most professional network. Or consider hiring an intern to help you write your blog material.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Hubspot

NOVEMBER 17, 2020

Blogs and podcasts are both powerhouse marketing tools. Company blogs are well-established inbound marketing channels, while business podcasts are the up-and-comers garnering a lot of excitement in the industry. A few stats in the blog corner: 59% of marketers find business blogging valuable. Blog Pros and Cons.

CMS Development 101

CMS Development Business Best Practices Lead Scoring 101

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 120

Hubspot

DECEMBER 12, 2019

HubSpot's SEO strategist Aja Frost explains what the addition of podcasts will mean: "This will definitely have an impact on SEO.". We might have a segment for each show called "Overview", where the host uses a search-friendly phrase like "Now we’re going to provide an overview of digital advertising on LinkedIn.". A Word of Caution.

Hubspot 99

Hubspot SEO Design SERP 99

Excelsior Research

DECEMBER 5, 2021

Digital Campaign Overview: A blog about digital campaign. In today’s blog, we will cover topics on digital campaigns elements, benefits, and goals. Here the keywords are not in focus. HubSpot , About 64% of marketers invest time in search engine optimization. CONTENT SYNDICATION. STAFFING AND RECRUITMENT.

Campaigns 52

Campaigns Demand Generation Agencies Privacy Policies Terms and Conditions 52

markempa

APRIL 1, 2013

Tweet Wouldn’t it be great if you could just collect hot leads by spending a few minutes a day on LinkedIn? Mirman is head of SMB (small and medium-sized business) Marketing for HubSpot , and Ramdas is General Manager of LeadFormix , both are marketing organizations specializing in B2B lead generation. Be proactive with blogging.

Lead Generation 120

Lead Generation Linkedin Generation Lead Scoring 120

Brandpoint

JULY 11, 2022

We created a list of podcasts, email newsletters, websites, blogs and social channels that we’ve been loving that help keep us up-to-date on all things marketing. From technical skills to more trendy, interesting points, CMI has your back with their blog posts. Check them out to add some new resources to your list!

Resources 106

Resources Advertising Agencies Paid Search Agency Newsletter 106

SmartBug Media

MAY 8, 2023

This blog article will explore three B2B content marketing strategies your business must prioritize for business success. According to a forecast from HubSpot, short-form video has the highest ROI and will see the most growth in 2023. Remember blogging—an oldie but a goodie! Don’t overlook video in your strategy.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy B2B Marketing Webinar Metrics 98

LeadSloth

JULY 12, 2010

UPDATED REVIEW: My earlier review of HubSpot’s Inbound Marketing software was more than 1 year old and the software has evolved a lot: time for an update! I see two clearly distinct target groups for HubSpot: Small business owners. HubSpot can serve both audiences, but in a different way. Small Businesses.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

Only B2B

DECEMBER 29, 2022

For instance, unpaid media like as blogs, emails, and information that has been optimized for search engines are becoming more popular. LinkedIn and cold calling are still effective B2B marketing strategies. HubSpot claims that one of the best ways for B2B businesses to get leads is through SEO. Search Engine Optimization (SEO).

B2B Marketing 127

B2B Marketing Trends Planning Paid Search Agency 127

EveryoneSocial

JULY 20, 2020

LinkedIn has proven to be one of the strongest social platforms for B2B companies and without question the network-website is a place where all professionals and organizations should be present. LinkedIn Company Pages. 80% of B2B leads come from LinkedIn vs. 13% on Twitter & 7% on Facebook. Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

The Marketing Blender

MARCH 22, 2024

These could include LinkedIn, email marketing, content marketing, or SEO. Every touch point matters, so put the same attention into writing great ad copy as you would into a blog or a social media post. For more advanced businesses, the path forward is setting up a CRM such as Sharpspring or HubSpot.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

Hubspot

APRIL 21, 2021

In this post, hear from HubSpot content strategists and marketers about the types of content that bring in the most non-organic traffic as inspiration for creating your own. The piece was shared on HubSpot social channels and emails and has since received a significant amount of views from non-organic sources in just three months.

Traffic 101

Traffic Organization Content Thought Leadership 101

SmartBug Media

AUGUST 24, 2022

HubSpot succinctly defines inbound marketing as follows: "Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Keyword strategy. Blog posts. First, let’s address the elephant in the room blog. A Solid Keyword Strategy. Conversion path.

Inbound Marketing 98

Inbound Marketing Campaigns Top of Funnel Planning 98

SocialPilot

FEBRUARY 9, 2024

Stelzner He is the founder of the Social Media Examiner blog. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Heidi Medina She is a LinkedIn coach with years of experience in her pocket.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Anyword

JANUARY 21, 2022

The tool allows you to search popular keywords so that you can discover new, highly-engaged influencers in a specific industry. Simply enter a website URL or keyword into Buzzsumo’s search bar and it will quickly provide you with related topics that are trending across Facebook, Twitter, Google+ and LinkedIn. But that’s not all.

Budget Programs 98

Budget Programs Tools Content Marketing Planning 98

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. Blogs represent 50%, Facebook 47% and…Twitter scores 41%.”.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. Blogs can be an incredible way to reach your audience, answer their burning questions, and build a loyal following. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Branding 91

Lake One

MAY 16, 2019

Inbound marketers do their diligence developing buyer personas; cultivating content plans informed by keyword research throughout the buyer’s journey designed to attract and convert B2B leads. – oh, wait… it’s a guest blogging service in Croatia. If you sell B2B, you should already consider LinkedIn marketing.

Lead Gen 40

Lead Gen Linkedin Top of Funnel Budget Programs 40

SmartBug Media

AUGUST 27, 2021

Inbound marketing traditionally couples the latter two; it’s a method to draw in your audience with stellar website content, blog articles, premium content, and social media engagement. Use HubSpot Ads Software to make reporting easy. With HubSpot Ads Software there’s no reason to not create an inbound-informed paid media strategy.

Paid Content 105

Paid Content Top of Funnel Inbound Marketing Lead Ranking 105

Only B2B

OCTOBER 18, 2023

Must Read: 14 Expert Tips to Boost Your Blog Traffic with Content Syndication The SEO Power of Video Syndication Video syndication is not just about extending your reach; it’s also a potent SEO strategy. According to HubSpot, the average user spends 88% more time on websites with video, contributing to higher rankings in search results.

Video Marketing 62

Video Marketing Content Click Rate Lead Scoring 62

Only B2B

MARCH 10, 2022

They will consume material such as blogs, whitepapers, and case studies during the awareness stage. HubSpot provides a CRM for free. LinkedIn is the place to be for high-value B2B lead generation. A higher lifetime value (LTV) allows you to play on LinkedIn with a larger expenditure. Are you willing to try something new?

Lead Generation 118

Lead Generation Sales Management Paid Content Sales Qualified Leads 118

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. The more inbound links your site has pointing to it from other high-quality sources, the higher you will rank in search results for relevant keywords.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

SmartBug Media

JANUARY 18, 2021

On our blog, we’ve gone through some of SmartBug ® ’s best predictions for what to look out for in 2021, covering everything from top ABM priorities to customer advocacy. Have a resources center for all of your blogs, e-books, webinars, and so forth. Build an all-inclusive inbound marketing engine. Incorporate proper conversion paths.

Inbound Marketing 116

Inbound Marketing Marketing & Strategy Marketing Strategy Webinar Metrics 116

nDash

MARCH 29, 2022

Welcome back to the nDash blog! These posts are targeting high intent keywords but aren’t ranking anywhere near page 1. Not only will this help you accomplish more with less content, but it will also reduce all the crappy, “noisy” content that’s clogging up our blogs, inboxes, MINDS, etc. LinkedIn polls? Almost famous.

Paid Search Agency 98

Paid Search Agency Advertising Agencies Planning Webinar Metrics 98

EveryoneSocial

JANUARY 4, 2021

Hubspot is a great CRM tool to track, organize, and engage with leads from social selling efforts. LinkedIn Sales Navigator. For B2B social selling, LinkedIn is one of the top social networking platforms to use. You can monitor conversations about your brand or industry by linking up RSS feeds, keywords, and Twitter accounts.

Tools 121

Tools Peer-to-peer Outreach Social Networks 121

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Navigate the Channel

MAY 24, 2023

If you don’t have an on-team SEO expert to guide you with keywords, do your research to choose the strongest and most relevant three-to-five keywords you will employ and (possibly) dominate. Selecting keywords may seem daunting, but it can be (almost) fun and when you get the keywords right, the results are worth it.

Word of Mouth 65

Word of Mouth Product Marketing & Strategy B2B 65

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! Terminus Blog.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmarkLabs

JUNE 13, 2022

If you need more insights, look to 3rd party resources such as LinkedIn or online job boards where you can pull information from job listings matching your customer profiles. Graphic: HubSpot. Then gather the information to answer those questions from your competitors’ websites, blogs, social media, and through analytical tools.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

MAY 6, 2020

When using display ads, it’s important to narrow down the list of keywords that will trigger your ads so that you’re only displaying ads to qualified prospects. Larry Kim from WordStream shared some secret sauce tips at SearchLove Conference in Boston on driving conversions from Facebook, Twitter, and LinkedIn. Display Ads.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Oktopost

DECEMBER 5, 2022

This way if someone else is ranking for your valuable branded keywords, your actual brand is clear to your user. ↑ According to HubSpot , around 16% of an average website’s traffic comes from social media. Simply repurposing blog content can increase your website and social media visibility and promote content discovery.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Heinz Marketing

NOVEMBER 24, 2021

If you would like to have a deeper understanding of ICP and the target market, check out our blog: Best Practices to Identifying and Engaging Your Target Audience. Are your writing copy for a blog? Here are some additional resources to check out: LinkedIn Learning – Learning to Write Marketing Copy. Social media?

Ideal Customer Profiles 120

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 120