Smashmouth Marketing

AUGUST 18, 2009

Our goal as marketers -- get the buyers to find relevant content, then find links to vendors, then capture their name as a lead (eventually). Classic inbound marketing. Search engine marketing (SEM), search Engine Optimization (SEO), blogging and social media strategies all contribute to solid Google rankings.

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Hubspot

MAY 25, 2014

This week at HubSpot, we dedicated a lot of our content to improving conversions -- a critical part of every stage of the inbound marketing methodology. This blog post offers a few strategies to help you get started with lead generation for your website. Dear HubSpot: My Blog Isn''t Generating Leads.

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Smashmouth Marketing

SEPTEMBER 23, 2010

Give away lots of relevant info through blogs, twitter, industry events, etc. Just follow the HubSpot marketing machine for how they spread the Orange Kool Aid and built a large and loyal tribe of inbound marketers. Quote them in blog articles. Be it Facebook, twitter, LinkedIn Groups, or your blog.

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Content Standard

SEPTEMBER 24, 2015

“I’m not a marketer,” said Darmesh Shah, co-founder and chief technology officer at HubSpot. He stood on stage in front of 14,000 marketing and sales people gathered at the company’s annual INBOUND marketing conference and pointed to a photograph of himself from twenty years ago.

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Hubspot

MAY 23, 2014

So we decided to start a little advice column on the blog to help you figure out these tricky situations. Think of it as a Dear Abby column for anyone doing inbound. If you''ve got a question you''re dying to ask, feel free to leave a comment or email the team at blogging@hubspot.com. Sincerely, Miserable Marketer in Milwaukee.

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Hubspot

APRIL 29, 2015

The finance industry is just one of those industries that's REALLY difficult to work in as a marketer. There's simply no place for inbound marketing. It covers everything you need to get started with inbound marketing -- including blogging, downloadable content, email, social media, and calls-to-action.

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Hubspot

OCTOBER 6, 2013

Having trouble with the daily marketing grind -- from finishing blog posts to tracking emails ? More and more B2B companies are finding the site to be a veritable gold mine for leads -- but others still struggle to get from engagement to actual lead generation. inbound marketing'

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SmarkLabs

NOVEMBER 18, 2019

Making the public conscious of their business is a key factor in leading them to want to learn more. It’s any marketing effort your B2B company makes to bring people into your sales funnel, with an emphasis on personalization. Like lead gen, demand generation is a crucial part of the sales cycle, but the two are not the same.

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Demand Generation Agencies Demand Generation Demand Generation 55

Hubspot

JANUARY 15, 2013

If the goal of inbound marketing is finding people who are excited to learn about your product or service, then your CTAs are the big (occasionally red and blinking) heralds telling your site visitors where to go next. Not in the video itself, or even the blog post we used to promote it. Prospect and Fan/Follower Generation.

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Hubspot

MARCH 21, 2012

Use these shortcuts to create new offer content, quickly build a new landing page (following these landing page best practices , of course), and start generating more qualified leads for your business! Blog Bundle. Choose only your best blog content, and try to select a mix of blog posts that cover all angles of your subject.

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Hubspot

JUNE 16, 2016

When it comes to growing and scaling your blog, there are three critical things you need to think about: how you're going to get new visitors to discover your blog, how you're going to convert those visitors into quality subscribers, and how you're going to leverage your most dedicated subscribers to share your content and attract new audiences.

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Smashmouth Marketing

SEPTEMBER 4, 2009

Comment on a few relevant articles Hubspot Dashboard - finds daily chores for me to do around blogging, keywords, search rankings, etc. Look at the other top experts in the Lead Generation section of LinkedIn. I'm in good company! What other daily tasks do you do to keep yourself in the frontlines? Leave a comment.

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Smashmouth Marketing

SEPTEMBER 23, 2009

sherpab2b09 LaBergeLLC : Acoustics By Design -Great example of using blogging to add SEO content for your web site. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester. sherpab2b09 [link].

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Lead Scoring Lead Ranking Webcast Lead Gen 100

ClearVoice

FEBRUARY 24, 2019

Marketing automation: HubSpot. In addition to being the leaders of inbound marketing, HubSpot is another well-known platform that offers a wide range of sales and marketing solutions, particularly marketing automation, for agency’s looking to offer a full marketing solution to their clients.

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Hubspot

OCTOBER 23, 2014

For example, if you are an inbound marketer or sales person, you might join inbound.org and start a discussion around your piece of content there. Lots of people overlook how they can optimize their website to promote new offers -- but it''s most likely one of your biggest marketing assets. Your Website. Organic Search.

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Hubspot

JUNE 6, 2014

This is a weekly column that we do to answer people''s most burning questions about inbound. If you want to submit a question to be answered, send it to us at blogging@hubspot.com. This week, we hear from a frustrated marketer whose well-meaning boss is bogging her down with distracting tasks. Send it to blogging@hubspot.com.

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Hubspot

JANUARY 9, 2012

It's not a press release, a blog post commenting on a hot news item, or a snippet of product information that could change with your next round of updates. Combining just a few of these ideas will take very little time on your part, while giving you an impressive boost in your lead count. Let's use HubSpot as an example.

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Hubspot

MAY 23, 2012

If you found an opportunity to write a blog post , launch a social media campaign, get press coverage, or generate some sort of sales or lead gen offer in all of those scenarios, then you're a newsjacker -- and that's a great thing to be as an inbound marketer! What is Newsjacking?

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Hubspot

OCTOBER 11, 2012

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. Step 1: Blog Frequently.

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Unbound B2B

JANUARY 10, 2023

Reading reviews and case studies is the best way to find the best outsourcing lead generation partner for your company. Lead generation is one of the most critical aspects of a marketing strategy. Around 19% of the HubSpot survey respondents stated that lead and traffic generation is the biggest hurdle in 2023.

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Cost per Lead Lead Generation Sales Qualified Leads Lead Ranking 52

Hubspot

JANUARY 26, 2014

So, bust out those protractors, adjust your bifocals, and dive into this past week''s worth of wonderful content from the blog. A Scientific Approach to Hitting Your Lead Gen Goals With Content. Why Marketers Need to Know Excel. We inbound marketers loooove our Google Docs. Learn all about it here.

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ClearVoice

APRIL 30, 2020

A lead generation tool is a tool or software that makes it easy to capture qualified leads without doing a ton of manual outreach, follow-ups, and nurturing. However, lead generation tools can take many forms, which include the following: Inbound lead generation tools. Outbound lead generation tools.

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Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Hubspot

MAY 19, 2014

When your inbound machine has been chugging along for a while, the prospect of creating the content you need to keep feeding that machine isn''t so scary. For people new to executing the inbound marketing methodology , however, there are resource constraints that make the idea of content creation seem out of reach.

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Inbound Marketing Curation Template Social Media 28

Hubspot

JUNE 11, 2019

We’ve seen two major methods for developing a go-to-market strategy: the funnel and the flywheel. While the traditional, one-off funnel method focuses on attracting leads and nurturing them into sales, the flywheel approach uses inbound marketing and other strategies to build long-lasting customer relationships.

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Planning Template Marketing Plans Top of Funnel 76

Hubspot

MAY 20, 2013

I love reading great writing, which is what we aim to deliver consistently on this blog. and statistics from the recently released 2013 State of Inbound Marketing Report. 86 Revealing Charts From the 2013 State of Inbound Marketing Report. 150+ Tweetable Stats About the Current State of Inbound Marketing.

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Cost per Lead Stats Inbound Marketing Allocation 28

Optinmonster

MAY 29, 2023

You can then send this data to your email platform or CRM and use it to segment your leads. Another strategy is to use OptinMonster’s targeting rules to display your lead gen forms to specific segments of your audience. OptinMonster even has a fully automated lead verification feature called TruLead.

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Advertising Agencies Paid Search Agency Ad Agencies Work Management 59

Hubspot

AUGUST 21, 2013

Back in 2012, we were able to more than double our blog email subscribers in just 3 months'' time -- from 28,538 at the beginning of July to 65,036 by the end of September. All we did was add a new check box field to all our landing page forms so people could subscribe to our blog with just one click. Seems unreal, right?

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Hubspot

APRIL 25, 2012

As inbound marketers, we all know the value and importance of measuring, tracking, and reporting on key metrics and goals. Let's take the data you collect around your lead generation efforts, for instance. Most marketers have traditionally measured themselves on the quantity of leads they produce each month or quarter.

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Hubspot

JUNE 21, 2010

Does your business blog have a unique, recognizable voice? If it doesn't, you could be in trouble, since voice is one of the most important elements of a successful blog , according to our top inbound marketing of the past week. So what is voice, and how can you express it through your blog? Get started today!

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Inbound Marketing B2B Thought Leadership Blogger Lead Scoring 28

Hubspot

DECEMBER 9, 2011

From there, you'll have the ability to introduce fellow group members to interesting and helpful blog posts , ebooks, and webinars on your site, and convert appropriate group member prospects into leads! You could then use those insights to inform your other marketing efforts. Connect with HubSpot :

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Hubspot

MARCH 27, 2012

As an inbound marketer, you spend so much time writing amazing blog content -- you conceive an engaging topic , research the subject matter, pour your heart and soul into writing the post, and beam as you hit the publish button for all the world to see. 1) Recommend Blog Posts About Similar Topics. What a shame.

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Top of Funnel Bundling Best Practices Lead Nurturing 28

Hubspot

OCTOBER 19, 2012

Your blog is, without a doubt, one of the most powerful inbound marketing tools at your disposal. But one of blogging's biggest benefits is in its huge potential for lead generation and reconversion. 8 Lead Gen Opportunities for Your Business Blog. On Your Blog's Homepage.

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Lead Generation Blogger Sales Qualified Leads Lead Gen 28

SendX

MAY 24, 2019

You mostly see CTA’s in the form of a button on a lead gen form or sprinkled throughout a sales page but they can also be used effectively in an email campaign. The problem, however, is usually how marketers perform their outreach.

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Copywriting Tips Template Content 151

Hubspot

DECEMBER 12, 2011

Hu, the HubSpot Unicorn , is known for many things. But more importantly, he is known for his 'coming to light' moment this holiday season , finally stopping the spread of those awful marketing myths and embracing inbound marketing. Happy Holidays from HubSpot and the HubSpot Unicorn!

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Hubspot

SEPTEMBER 30, 2013

The HubSpot Facebook Page has amassed over 570,000 fans and generated 190,000 leads, and we’ve done that by focusing on people. We''ve also learned a few things along the way about what types of content to create and share on Facebook to generate those fans and leads. 2) To Generate Leads, You Can''t Only Post Lead Gen Content.

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Hubspot

JUNE 5, 2012

There is no shortage of different types of content you can create to feed your business blog. It's a business blogging classic. They're valuable and helpful, they make great pieces of evergreen content that stand the test of time, and they're an inbound marketing staple to reap the benefits of educating your prospects.

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Hubspot

NOVEMBER 17, 2011

Most marketers these days recognize that inbound marketing is a critical component of lead generation. A recent study released by the Hinge Research Institute revealed a remarkable correlation between profitability and online lead generation among professional services firms. Why Online Lead Gen Is More Profitable.

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