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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. From Casie Gillette : How to Do Customer Engagement If You’re in a Unique Niche. Let’s get to it. Taking Everyday Life and Turning It Into Content.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Stelzner He is the founder of the Social Media Examiner blog. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Let’s begin!

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MarTech’s content marketing experts to follow

Martech

The people in this group have authored enough important and influential business books to stock a library. If you want your content to connect, these are the people who can tell you how. That’s also the name of his LinkedIn networking group for content professionals, which has more than 15,000 members.

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3 Studies with Benchmarks for Content Marketing, Blogging and Webinars [UML]

Sword and the Script | B2B

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 9% dedicate a team of 6 or more.

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What Is a Blog, & Why Should You Create One

Hubspot

Even if you're not sure what a blog is, you've no doubt come across one at some point in time. Perhaps you've stumbled across a blog when you've searched "healthy dinner recipes". Alternatively, maybe you used a blog to get more information on SEO strategies. In fact, if you're reading this, guess what?

Wiki 101
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4 Reasons Marketers Love Jay Baer

Zoominfo

If you’re an avid reader of the ZoomInfo blog, you’re already familiar with the name Jay Baer. Jay is a well-known marketing influencer and industry expert who has 24 years of digital marketing and customer experience under his belt. Keep reading for the top four reasons marketers love Jay Baer!

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B2B Demand Generation Best Practices: 10 Proven Ways to Improve Your Results

KoMarketing Associates

2020 was a tough year for B2B marketers – and everyone else. If you’re among the marketers who invested more in demand generation in the last year, and you’re thinking about investing more, this article can help. The question is, of course, how do you optimize the customer experience? The data bears this out.