article thumbnail

Blog & Content Writing Best Practices for Lawyers

seo.co

More specifically, you should zero in on blog & content writing. That said, your success in content marketing depends on your ability to write compelling blog posts. Why Your Law Firm Needs a Blog. Blogging isn’t something you do to fill your time and hear yourself talk. Establishes linkable assets.

Practices 107
article thumbnail

11 SEO Myths That Will Damage Your Rankings in 2022

Brightedge

More technical blogs like SEO by the Sea are also worth keeping up to date with. Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Google Search Guidelines are easily accessed on the web. Google Hates Pop-Ups.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Google SGE and B2B marketing: how to be the “Lisan Al-Gaib”

Exo B2B

Instead of burying ourselves in the technological sands of Arrakis, I offer you the video used by Google in a post entitled Supercharging Search with generative AI and published on their blog. This means : Privilégier les «long tail keywords» (mot-clé longue traîne).

article thumbnail

9 Content Writing Tricks to Win SERPs in 2023

Scoop.it

E-E-A-T At the end of 2022, Google updated its QRG (Quality Rater Guidelines), where the most critical change was about the E-A-T. Long-tail: About 40% of all search traffic comes from them. User-generated: Long-tail queries users type when looking for answers to questions.

SERP 80
article thumbnail

What You Need to Know About TikTok SEO

Buffer

Here are some of the main differences between the two: Video versus text : TikTok is a visual platform, so TikTok SEO involves optimizing videos and other visual content, while traditional SEO involves optimizing text-based content such as blog posts, articles, and web pages. For example, blogging is a big part of ranking in Google Search.

SEO 109
article thumbnail

5 ways to harness AI in B2B content creation

Martech

AI-powered recommendation engines can suggest relevant blog posts, whitepapers, or case studies that align with their interests. You want to create a blog post that answers the question, “How can I generate more leads for my B2B business?” Let’s say you have a website visitor interested in your software solutions.

article thumbnail

6 link-building myths and truths by Internet Marketing Ninjas

Martech

Myth 3: Relying on guest blogging or link networks is worth the effort. Google has been clear on this for many years – guest blogging and link buying as link-building tactics violate their webmaster guidelines. Read (or watch) more about how to approach link building heading into 2023 on the Internet Marketing Ninjas blog.