Marketing Insider Group

JULY 6, 2021

Companies need strong content marketing strategies to ensure their content is showing up on SERPs and driving traffic to their websites. A few quick stats to give you an idea of the CEO sentiment: Image Source. More than 90% of online experiences start with search engines and almost half of website traffic is driven by search results.

Social Media 362

Social Media Media Business Custom Publishing 362

seo.co

NOVEMBER 18, 2021

On the other hand, only 22% of marketers in a survey divulged that quality data empowers them to analyze the website’s performance on the SERPs, increase ROI, and significantly improve their traffic. This clearly emphasizes the need for tracking and analyzing: how your website performs in the SERPs. What Is Google Search Console?

Marketing Analytics Tools 111

Marketing Analytics Tools Google SEO CTR 111

Marketing Insider Group

FEBRUARY 5, 2024

Diving into the freshest digital marketing stats is crucial for keeping your business and brand not just afloat, but sailing ahead. At Marketing Insider Group, we’ve sifted through the noise to bring you over 300 of the most insightful and relevant marketing stats. Hosting Tribunal) Food blogs lead in popularity, with 42.8%

Paid Content 221

Paid Content Stats Marketing Budget Webinar Metrics 221

Directive Agency

APRIL 15, 2022

That’s where the Google Search Console comes into play. Because while Google Analytics is a phenomenal tool for general audience and site traffic analytics (prioritizing information on how your audience behaves once they get to the site), Google’s Search Console focuses on-site performance in and of itself.

Keywords 52

Keywords SEO Google Long Tail Marketing 52

Hubspot

AUGUST 19, 2020

For many marketers, ranking on page one of Google is the ultimate sign that your piece of content has made it. Teknicks surveyed more than 1,000 internet users using a representative sampling method to uncover their Google search behavior and find out how far they'd go to find what they're looking for online.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Contently

AUGUST 2, 2021

For every content marketer worrying about engagement stats, there are options, many of which are free. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name.

Paid Content 95

Paid Content Budget Programs Analytics Tools 95

KoMarketing Associates

FEBRUARY 23, 2017

As my colleague Ryan recently pointed out , WordPress users alone produce approximately 80 million new blog posts each month. You can also simply type your keyword into a Google search and see what type of content is coming up for it, noting competitor ranking. We all know the digital landscape is crowded. This is obvious.

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. Use listener data to inform your content Track your listener stats and learn what is engaging your audience. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Moz

FEBRUARY 13, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And you’re probably already applying this outside of STAT. So now, we’re going to show you how to do it in STAT to uncover boatloads of insights that will help you make super data-driven decisions. Now, on to the main event… 1.

Intent 54

Intent SERP Stats Tagging 54

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Ubersuggest and Yoast’s Google Suggest Expander will also help add keywords to your arsenal. Opportunity.

Keywords 60

Keywords Intent SERP Ad Building 60

Moz

FEBRUARY 25, 2020

Posted by Dr-Pete Being #1 on Google isn't what it used to be. A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. Is the #1 listing on Google being pushed even farther down the page? What's the worst-case overall?

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Moz

JANUARY 5, 2020

It does my heart good to see it, but here’s my completely unsentimental take on the challenges you face: The Internet, and Google’s local platforms in particular, are a complete mess. Google is the biggest house on the local block; you can’t ignore it. Level 1: Feed Google. And something beyond dollar, too: civic satisfaction.

Google 78

Google SEO CAN-SPAM Communities 78

Hubspot

JULY 18, 2019

It's important to build a Google presence if you want your organization to succeed, and by increasing your rank among search results you're improving your online visibility and domain authority. According to Power Traffick, the top three links on a search engine results page (SERP) capture almost half of all traffic for that keyword.

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

nDash

MARCH 17, 2022

When’s the last time you saw the Google search counter on Internet Live Stats ? The speed of that counter shows up how many people conduct Google searches every second. When searching on Google, the “People Also Ask” list often immediately follows or appears soon after the first search result.

Marketing AI 52

Marketing AI FAQ Lead Ranking Lead Scoring 52

KoMarketing Associates

DECEMBER 15, 2015

Fun Fact: Each month when it’s time to write a new blog post, I head over here to the KoMarketing blog and take a look at my previous posts to 1) ensure I haven’t already written something similar and 2) see if there’s an opportunity to refresh an older post. Google can be a real pain in the …. Google Has the Answer Right Here.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

Hubspot

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it. Google handles over 40,000 search queries a second. Numbers don’t lie. But, how do I get started?”.

Lead Scoring 36

Lead Scoring Lead Ranking Long Tail Marketing SEO 36

BenchmarkONE

NOVEMBER 9, 2022

First, create a blog teaser that includes the keywords and search phrases you want this content to rank for. Chances are good that the webinar will rank better on Google SERPs, resulting in increased traffic and leads. . Write a Blog or Series Post-Webinar. One of the best ways to do so is to transcribe your webinar.

Webinar Metrics 52

Webinar Metrics Jigsaw Broadcasting Lead Scoring 52

Scoop.it

OCTOBER 25, 2022

The type and quality of content also matter; the average first-page result on Google is around 1,400 words. But to measure to what extent SEO is getting your business to the top of a Google search, you need to evaluate its performance. It’s no good updating the landing page regularly but having out-of-date blog posts.

Lead Ranking 59

Lead Ranking Lead Scoring SEO Paid Search Agency 59

LeadSquared

NOVEMBER 14, 2013

According to Google, 97% of consumers look for local businesses online. By concentrating on Google local SEO, you can bring highly targeted traffic to your website. But, is Google Local SEO a shrouded mystery for you? Here is a guide to help you increase the online visibility of your business through Google local SEO.

SEO 52

SEO Google Business Lead Scoring 52

BenchmarkONE

AUGUST 31, 2022

Many consumers are turning to Google to evaluate local businesses. Delete duplicate pages or tag them as canonical pages, so Google does not downrank you for that. Work on creating and updating the content on your blog. Update Your Google Business Profile. Use Google Analytics to audit your website.

SEO 65

SEO Marketing Websites Small Business Marketing Ideal Customer Profiles 65

seo.co

SEPTEMBER 13, 2021

And there are multiple channels to offer a mix of content, such as a blog that boosts organic searches and a landing page that users are brought to through paid ads. Blog posts are usually the first form of content your visitors come across. For organic search campaigns, consider selecting SEO keywords outside the range of Google Ads.

Paid Content 121

Paid Content Organization Campaigns PPC 121

Salesforce Marketing Cloud

OCTOBER 20, 2021

The goal is to have your web property show up as close to the top of the first page of a search engine’s results as possible (such as Google). Before jumping into the details, here’s a glossary of common SEO terms: Organic search results : This is also called the Search Engine Results Page (SERP). This is your site speed.

Small Business Marketing 98

Small Business Marketing SEO Tips Business 98

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Stats 268

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 268

Optinmonster

APRIL 23, 2020

But if you want your Google rankings to go from unseen to the top of the list, you have to be in the know. Learn how to rank #1 on Google with our Ultimate Guide to SEO in 2020. Understanding SEO, or “How Do I Rank Higher on Google?” ” Many people wonder how Google rankings work. On page 2 of Google.

Lead Scoring 136

Lead Scoring Lead Ranking SEO Keywords 136

Hubspot

JUNE 9, 2020

Your articles will have a higher chance of showing up on the first page of SERPs, and you can guide readers to offers that relate to the topic of your work. For example, this article, about how to write a blog post , has earned thousands of views. This doesn't mean that you should fill your blog with 17-minute reads.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Moz

FEBRUARY 21, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. For example, when we asked our Google Assistant, “What are the best headphones for $100,” it queried [best headphones for $100]. Despite us dropping our subject altogether by the end, Google Assistant still knows what we’re talking about.

Features 52

Features Long Tail Marketing SERP Stats 52

DAGMAR Marketing

NOVEMBER 29, 2019

Google is the top search engine, but Facebook is in the top three based on search volume. The tools in the LSM box include familiar things, such as paid social media advertising, managing your presence on review sites, and claiming your Google My Business listing. Verify your Google My Business (GMB) listing.

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

SnapApp

JANUARY 13, 2012

Google is notorious for keeping its search algorithm under wraps. But executives have made it clear that the company's new social network, Google+, will have an impact on search rankings. While businesses will never know exactly how Google calculates its results, taking full advantage of the Google+ social network is sure to pay off.

Google 48

Google Optimization Buzz Lead Scoring 48

Moz

SEPTEMBER 13, 2020

Google Trends ? Google Search Console ? H1s = these are the on-page headings, typically displayed at the top of the page, These should be relevant to the page, as they provide structure to the article and context to Google and the user. Make a blog post out of those! Average position” in Google Search Console ?

SEO 64

SEO Optimization De-duping Keywords 64

Marketing Insider Group

FEBRUARY 13, 2020

One of the best ways to connect with your audience, get leads, and make sales is to make use of the tools that Google has available. Let’s take a look at some of the stats 1 : 70,000 searches get processed by Google each second. 72% of desktop searches happen on Google. 92% of mobile searches happen on Google.

Paid Content 345

Paid Content Google B2B Marketing Mobile Advertising 345

Sprout Social

JANUARY 10, 2017

Similar to Google, people use it to find solutions to their problems, get more information on a certain subject or to receive an answer. Whether you’re writing a blog post or creating a video, start by getting to know your audience and what type of content they want to see from you. Target Google SERPs. YouTube SEO.

Youtube 110

Youtube Paid Content Promotion Advertising Channels 110

Unbounce

SEPTEMBER 24, 2018

Bounce rate is a deciding factor when it comes to SERP, and the number one reason people will leave your page in the first place is because it’s too slow. #1 That is, accelerated mobile pages, which are stripped down web pages designed to load at lightning speed; and something Google is paying very close attention to.

Conference 73

Conference Marketing AI Lead Scoring Lead Ranking 73

KoMarketing Associates

DECEMBER 30, 2019

Here are some of the articles and blog posts our team members have shared and discovered throughout the year. Really fantastic read and look at how Google is changing search behavior. How Much of Google’s Search Traffic is Left for Anyone But Themselves? Less than half of Google Searches now result in a click.

Paid Content 31

Paid Content SERP CTR Paid Search Agency 31

Contently

AUGUST 2, 2016

For every content marketer worrying about engagement stats, there are options, many of which are free. Google Analytics. Google Analytics is the go-to platform for many marketers, in large part because it’s totally free, chock-full of features, and comes with the clout of the Google brand name.

Paid Content 60

Paid Content Budget Programs Analytics Tools 60

Marketing Insider Group

DECEMBER 6, 2021

If you’re an online retailer, managing an ecommerce blog might not sound like something you have time to put at the top of your priority list. Could a blog really be that important? Your blog makes your website and products more visible and accessible to your current and potential customers. Why do ecommerce brands need a blog?

eCommerce 246

eCommerce Work Management Marketing Management Lead Ranking 246

Moz

AUGUST 6, 2019

Posted by Victor_Ijidola It’s easy to find writers; they’re everywhere — from a one-second Google search to asking on LinkedIn. On its own, the RankBrain update has made Google almost as smart as humans — when choosing the most relevant and high-quality content to rank on page #1 of search engine result pages (SERPs).

SEO 54

SEO Sample Lead Scoring Lead Ranking 54

Hubspot

JULY 30, 2013

If you spend much time reading "the blogs," you’ve probably read that rich snippets are an overlooked but essential component of your SEO success. In this blog post, we want to examine rich snippets and why they are such a powerful marketing tool for ecommerce sites. That’s great news. what exactly is a rich snippet, anyway?

eCommerce 28

eCommerce SEO Google Clickthrough 28