SendX

JANUARY 5, 2020

However, what most of these marketers don’t know is that Google Ads doubles up as a goldmine for the next, equally important step in generating leads and conversions– retargeting! Source: [link] In simple terms, an email list is a collection of emails collected through a form or sign-up area on a blog or a website.

Paid Search Agency 196

Paid Search Agency Google Ads Ad Building 196

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Use their smartwatch to make a payment via Google Pay. Become a Brand Influencer on TikTok, Instagram, or YouTube. Order the product on their home laptop.

Privacy Policies 339

Privacy Policies Brand Identity Branding Multi-Channel 339

Webbiquity

NOVEMBER 15, 2022

For instance, you might write copy for a LinkedIn article, delegate tasks to your team, film a TikTok, and edit video content for YouTube Shorts as part of your regular duties. And with that responsibility comes the ability to create high-quality blog posts, videos, images, and graphic assets that stand out in a crowded newsfeed.

Social Media 306

Social Media Work Management Marketing Management Media 306

Contently

FEBRUARY 22, 2023

Good examples are shoe brand DSW’s #DSWCutLoose campaign on TikTok and GoPro’s #MillionDollarChallenge on Instagram) Create Google Alerts to capture any mentions of your brand online. That could be Instagram, Facebook, TikTok, YouTube, Twitter, or LinkedIn. Incentivize them with gift cards and other rewards.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Exo B2B

NOVEMBER 28, 2023

It was while reading a post on Mark Schaefer’s blog that I got the idea to write this post on B2B content marketing and especially on the importance of creating content on YOUR website or blog and then using social networks to spread it further. Do LinkedIn posts show up in any Google search? Google’s enemy.

Distribution 52

Distribution B2B Marketing Optimization Content Marketing 52

Buffer

JANUARY 18, 2023

Google Trends Price : Free Description : Google Trends is a tool that can help you track the popularity of different search terms over the years. How it helps : If you’re ever stumped for ideas, checking Google Trends for topic ideas is a great way to get over your block. The following tools can help.

Budget Programs 122

Budget Programs Process Tools Pricing 122

Contently

APRIL 4, 2023

Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. It’s easy to get caught up in creating new content that Google will love, but what about your existing content? Google recently moved all websites to mobile-first indexing.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

NuSpark Consulting

MAY 4, 2023

Video retargeting: Target users who have viewed or engaged with your videos on platforms like YouTube or Vimeo. Content consumers: Target users who have read or engaged with specific types of content on your website, such as blog posts, whitepapers, or case studies.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

Marketing Insider Group

NOVEMBER 23, 2023

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Read the QuickBooks blog. For instance, will the blog posts be going out every day?

Content Marketing 223

Content Marketing Work Management Paid Search Agency Marketing Management 223

Brandwatch Marketing

MARCH 7, 2023

billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 billion users Weibo: 600 million users WhatsApp: 900 million users Youtube: 1.5

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Marketing Insider Group

MARCH 31, 2021

Google’s search engines are sophisticated enough to pick out local signals when you include your location where it should naturally occur. Using your blog as a virtual megaphone, promote local events and charity drives. Non-competitor subject matter experts can give your blog posts an extra boost of trust among local audiences.

Buyer Personas 329

Buyer Personas SMS Content Communities 329

ConvertKit

AUGUST 4, 2021

Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter. Welcome emails are a standard practice in ecommerce newsletters and software subscriptions.

Examples 145

Examples Newsletter Template Landing Pages 145

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Heinz Marketing

OCTOBER 22, 2021

Google Podcasts. Subscribe to a Blog. Blogs and newsletters might be the right channel for you. . MarketingProfs has a great newsletter sent multiple times per week, covering B2B Marketing news and insights. I have to admit that I hadn’t fully embraced YouTube for learning until fairly recently.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Scoop.it

MARCH 14, 2024

These influencer campaigns not only showcase the benefits of opting for an RV rental but also help build valuable backlinks from travel blogs and influencer platforms (aka people who have niche authority), thereby boosting SEO. These backlinks, originating from popular social platforms like YouTube, serve a dual purpose.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

SocialPilot

FEBRUARY 19, 2024

Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere. Does using AI content violate Google’s helpful content guidelines? You can read this Search Engine Land blog to know whether AI has bettered or worsened SEO. Not done yet?

Generation 98

Generation Psychographics Content User-Generated Content 98

Optinmonster

MAY 11, 2023

Content marketing is the creation and distribution of online material like videos, blog posts, podcasts, social media posts, and more. Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. Blogging statistics show that websites with blogs get more traffic and conversions.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

sagefrog

FEBRUARY 7, 2024

Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts. YouTube will be featuring a lot of video “shorts.” Then, once they’re in the market, you’ll be front of mind.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Scoop.it

DECEMBER 29, 2022

This example is an interesting blog post on insightful SaaS marketing strategy. Instead, create visual elements, repurpose your blogs into engaging videos, and target a wider prospect bracket. According to Google , 90% of people discover new products and brands through YouTube. See an example below from YouTube.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Marketing Insider Group

MAY 22, 2023

If you’re looking for advertising copy ideas to use in your Google ads, you have limits. In this case, you should ask ChatGPT to create an ad copy that adheres to Google’s maximum character limit for ads. Write a 10-minute YouTube video script about [product, blog, company, etc.]. Specify your copy limits.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

BOP Design

JULY 13, 2021

In this short post, we are going to take a high-level look at 5 essential steps you must take to optimize your video for search – whether it’s universal search results, video search results, or search on a video platform, like YouTube. Google and other search engines are giving videos more and more priority in search results.

SEO 159

SEO Video Marketing Marketing Agencies 2 Tips 159

Biznology

MAY 12, 2015

Maybe you’d become part of a powerful private blog network. Google Prefers Sites with Esprit de Corps. Google wants to see websites that don’t have burnt out bulbs, dirty toilets, un-bussed tables, overflowing garbage bins, or blacked out, burnt out, letters on your company signage. Don’t get Google wrong.

Google 80

Google Youtube Internet Marketing Ad brokers 80

Contently

DECEMBER 26, 2022

And I’m not talking about marriage proposals (although the flash mob proposals on YouTube smash). You can track Unique Page Views via Google Analytics. Organic Traffic: How many people found your content organically, without clicking a link on a paid ad or sponsored blog post? We all know that engagement is good.

Lead Ranking 129

Lead Ranking Marketing Qualified Leads Top of Funnel Sales Qualified Leads 129

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Marketing Insider Group

JANUARY 27, 2020

Here are a few we’ve found handy, especially for startups on a budget: Google Docs : You don’t need to spend money on a word processor when you can get Google Docs simply by having a Gmail account. Google Keyword Planner: This free tool allows you to find the right words to focus your content around.

Startups 338

Startups Marketing & Strategy Marketing Strategy Content Marketing 338

Buffer

JANUARY 4, 2023

Have you ever tried a Google search that just wasn’t giving you the answers you were seeking? Generate content ideas for different channels If you’ve ever been stumped about what to write for your next Instagram caption or an idea for your next newsletter, then you’re literally me. Meet ChatGPT.

Marketing AI 129

Marketing AI Paid Search Agency Content User-Generated Content 129

ClearVoice

SEPTEMBER 4, 2020

A full 15 percent of the searches Google sees every day are searches the company has never seen before. More than 3 in 4 consumers use Google Maps when searching for nearby businesses. Triggered emails have a more than 2x higher open rate than newsletters. Content marketing statistics for YouTube. statcounter.com ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Navigate the Channel

JUNE 19, 2023

Insist on a Content Calendar and Content Schedule Whether it’s in a Google Doc or Excel sheet, document what message will go out via what channel and when. When you share a link to a blog post, create a roundup of quoted advice from industry experts or link to someone else’s social media post, you’re curating. See what we did here?)

Social Media 65

Social Media Media Curation Content 65

BOP Design

NOVEMBER 14, 2023

Our insights into these seven trends draw from our agency’s experiences, including client demands, industry research, and adjustments to policies set forth by tech behemoths like Google. The longer a visitor engages with your site, the better it will enhance SEO value , as Google and other search engines now measure user engagement.

Design 94

Design Trends Marketing Websites B2B 94

Hubspot

MARCH 29, 2018

Use Google My Business to Optimize for Local Search. Write Guest Posts for Other Blogs. Send Email Newsletters. Create YouTube Videos. Use Google My Business to Optimize for Local Search. Write Guest Posts for Other Blogs. There are a few major advantages to guest posting for a well-established blog.

Advertising Agencies 101

Advertising Agencies Advertisements Advertising Business 101

FMG Suite

DECEMBER 22, 2021

It is now possible for advisors to request reviews from clients via Google and other platforms. Financial service professionals can accomplish this by sending them a personalized link that takes them directly to your Google Reviews page, where they can leave a review in minutes. Interviews.

Work Management 72

Work Management Ad Exchange Paid Search Agency Marketing Management 72

Kevin Indig

NOVEMBER 6, 2023

Go beyond the platform without plug-ins and seamlessly integrate with leading apps like Google, Facebook, Instagram, Amazon, TikTok and more. Start creating 🗞️ Documents publicized in the recent antitrust case revealed Google paid Apple, Samsung, Mozilla, AT&T and others a collective $26.3b Google does better.

Paid Content 59

Paid Content Paid Search Agency Lead Ranking Advertising Agencies 59

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. MUM technology will eventually enable Google to become more of an “answer engine” than a traditional “search engine.”

Lead Ranking 131

Lead Ranking SERP Content CAN-SPAM 131

Scoop.it

MARCH 2, 2023

That’s precisely what we’ll be discussing in this blog post. Improve search ranking Content is the fuel that drives you to the top rankings on search engines like Google. Blogs Blogs are one of the most versatile, low-cost, and evergreen types of content. So let’s dive in. What Is Content Marketing?

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

The Marketing Blender

MARCH 15, 2021

77% of B2B companies use an email marketing newsletter as part of their content marketing strategy and 79% of B2B marketers find email to be the most successful channel for content distribution” [link]. A balance of social media platforms may be a more effective approach, or YouTube for promoting video content.

Paid Content 126

Paid Content Lead Scoring Lead Ranking Marketing Strategy 126

The Lead Agency

APRIL 14, 2024

Take transcript snippets and write blogs around the topic. If they loved an episode about a particular topic, this is the episode that could be turned into a blog post. If you’re catching public transport, be honest: Do you read blogs or watch the videos that pop up in your feed? The repurposing possibilities are endless.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. While this concept was prophesized back in the year 2014 by Matt Cutt, Former Head of Web Spam at Google, the fact remains far from today’s reality.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72