Exo B2B

MARCH 8, 2018

In March 2017, we did the same thing and the blog post was very successful. So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. We already wrote a blog post on the subject to try and define what are these special creatures we call Influencers. Active blog and other publications.

Advertising Agencies 105

Advertising Agencies B2B Thought Leadership Blogger Marketing & Strategy 105

KoMarketing Associates

MARCH 3, 2014

According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post. Consider these examples: Twitter Cards make it possible for marketers to attach media experiences to the Tweets that link to organizational content.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Tangentially, and detrimentally for many marketers is the fact that link building as a means of driving SEO will continue to diminish as AI becomes more prominently weighted in search algorithms as well.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Webbiquity

DECEMBER 26, 2012

A news release may be designed to get media coverage, but it can also create valuable backlinks for SEO. So how exactly does PR support SEO efforts? 8 Steps to Leveraging PR for SEO by iMedia Connection. ” 12 Perspectives on How B2B SEO Can Better Support PR & Communications by Search Engine Watch.

PR 100

PR Paid Search Agency Tips Advertising Agencies 100

ClearVoice

JUNE 11, 2019

According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Search engine optimization ROI. And then figure out areas where SEO can best contribute to that work.”. Gathering the data.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

Smashmouth Marketing

SEPTEMBER 23, 2009

you can make your website as pretty as you want, but if search engines don't list you, no one finds it" #sherpab2b09 ajdun : Jaren Green: "Not everyone searches like you do" Amen. "you sherpab2b09 LaBergeLLC : Acoustics By Design -Great example of using blogging to add SEO content for your web site.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Share your thoughts, post a comment.

Social Media 100

Social Media Buy Media Marketing & Strategy 100

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. Treat this blog as the syllabus for your next marketing course. In this blog, you’ll find 30 books that you can use to jump start your marketing learning this Fall. John Jantsch ’s SEO For Growth.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Marketing Insider Group

OCTOBER 14, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! Hard to explain.

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Smashmouth Marketing

SEPTEMBER 23, 2009

mvolpe : "design your website first for search engines" use the free tool [link] to check how you are doing #sherpab2b09. you can make your website as pretty as you want, but if search engines don't list you, no one finds it" #sherpab2b09. ajdun : Jaren Green: "Not everyone searches like you do" Amen. "you

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Hubspot

JANUARY 22, 2016

As marketers, we've gotten quite good at evolving our playbooks when it comes to SEO. We are in the early stages of a new era of search -- an era tied closely to more sophisticated patterns such as mobile, social, and voice search, among other things. That's where all the search activity has been. 1) Mobile Search.

SEO 28

SEO Amazon Top of Funnel Internet Marketing 28

Convince & Convert

JULY 28, 2010

Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Make sure you’re not just shopping who you think your competitors are, but also who Google says your competitors are, based on search engine results.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) That said there are some options.

Social Media 157

Social Media Media Paid Content Work Management 157

Ambal's Amusings

FEBRUARY 18, 2010

Blog Marketing Interactions Twitter Ardath421. Search for where your company’s content may have spread online. Make a list of referrers to your website (and blog) and check them out. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell. Ardath Albee.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Ambal's Amusings

DECEMBER 17, 2009

Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. "Twitter!

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Industrial Marketing Today

AUGUST 3, 2010

You can read his entire blog post here. Defining B2B Customer Engagement Forrester Research has proposed a definition of customer engagement that makes a lot of sense to me. .&# Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

MARCH 23, 2011

The graphic also illustrates a 2010 Forrester Research study that found B2B investments in interactive media will explode in the next few years, with dollars spent specifically in social media growing from $11 million in 2009 to a projected $54 in 2014. History of Internet Search. Social Media in Business. Social Media in Business.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48

Industrial Marketing Today

JUNE 19, 2010

Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. Achinta offers his industrial clients marketing for engineers by an engineer.

Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

WebMarketCentral

NOVEMBER 16, 2009

What two simple words answer almost every SEO question? What common SEO mistakes should you watch out for? What key trends in search should you be aware of, and how can you adapt to them? Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year.

SEO 20

SEO Forrester Best Practices Adwords 20

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Online Marketing Institute

NOVEMBER 2, 2009

Search Engine Optimization (SEO) – this is the ultimate no-brainer. Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. There are lots of excellent articles on SEO that provide guidance and tips.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Every search. It’s a journey that’s similar to my own when I merged my digital agency (Mighty Interactive) to Off Madison Ave in 2005.

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Online Marketing Institute

DECEMBER 23, 2010

Are you a Search Engine Watch Member? | Nearly 85 percent of B2B decision makers are online and using social media to help in their decision making, according to Forrester Research estimates. IBM employees are encouraged to become Twitter-holics. What is a reasonable conversion expectation from click to form fi.

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

SendX

JUNE 3, 2020

According to a Forrester report , digital marketing spend will reach $146 billion by 2023, growing at a 9% compound annual growth rate (CAGR). SEO (Search Engine Optimization) - With the help of keyword planning, keyword ranking, and other such organic practices, you try to increase the visibility of your website.

Online Marketing 239

Online Marketing Work Management Marketing Management Tools 239

Marketing Insider Group

SEPTEMBER 14, 2020

Approximately 66% of people have discovered a new business on Twitter. Nearly 69% of consumers bought something because of a tweet they read on Twitter. About 94% of people plan to make a purchase from an industry they follow on Twitter. Blogging Stats. Industries that blog tend to reach 55% more web traffic.

Stats 267

Stats Webinar Metrics Marketing Strategy Marketing & Strategy 267

Webbiquity

JANUARY 9, 2012

In just a few short years, Twitter has transformed from an odd little sort of public IM service where people posted what they just ate for lunch or what their cat was doing at the moment into one of the big four social networks and a significant channel for news, PR & marketing, politics and more. Twitter Tips, Tactics and Techniques.

Twitter 100

Twitter Tactics Tools Tips 100

Hubspot

AUGUST 13, 2014

It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Syndication.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Convince & Convert

SEPTEMBER 21, 2010

Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. I find it to be especially valuable and hassle-free for updating Twitter, Facebook, and LInkedin simultaneously. Tweetie This extremely intuitive Mac-only app is my hour-to-hour choice for Twitter. If you’re serious about Twitter, this is a great app.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

KoMarketing Associates

MARCH 15, 2013

This past week I headed out to SMX West for three full days of search marketing sessions and industry networking. As I’ve said before , SMX is a great conference for any search marketer, whether you’re B2B, B2C, in-house, new to the industry, or a search veteran. Don’t Forget On-Site SEO. Top SMX West Tips.

Tools 120

Tools Tips CAN-SPAM Lead Scoring 120

KoMarketing Associates

MAY 19, 2014

Last week Casie wrote a column for Search Engine Land on tactics we used for acquiring “good links” in the recent past. Site owners and publishers are immensely skeptical when they receive the email correspondence from the SEO practitioner. Offer Free SEO Assistance. You are an SEO professional correct?

Ideal Customer Profiles 120

Ideal Customer Profiles Outreach Search Engine Marketing High Quality Lead 120

WebMarketCentral

JANUARY 28, 2009

So, industry publications, blogs, and analyst reports carry somewhat more weight than a company brochure. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) Both sides understand the importance of third-party endorsements.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Increase brand recall (and thus increase branded searches).

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. 8 Excellent Tools to Extract Insights from Twitter Streams by Social Media Today.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Are they still important for SEO? You Know You Are in PR When… by B2B PR Sense Blog. ** 5 STARS.

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

MARCH 5, 2015

As Nate Elliott, VP and Principal Analyst of Forrester said , “Engagement is not a useful social marketing success metric.”. As Jay’s post detailed, many social conversions get misattributed, and the credit goes to direct or search. It may take a couple more visits that could come from search, direct, or even retargeting.

Social Media 163

Social Media Media Mobile Advertising Marketing Analytics Tools 163

Moz

DECEMBER 16, 2019

Our local search marketing industry has devoted abundant time to advising major local business categories over the past couple of decades, but crafting is one substantial retail niche we may have overlooked. First, a quick definition of local search marketing. To engage in local search marketing is to engage with Google.

Search Marketing 62

Search Marketing Enterprise Management Work Management Marketing Management 62

ClearVoice

NOVEMBER 11, 2022

Less content means fewer leads, fewer website clicks, less engagement, less search traffic, and — ultimately, less success. billion Google searches occur daily. Search functionalities are ubiquitous across many platforms and delivery methods. Focus on the most important SEO strategies and tactics to be successful.

SMS 98

SMS Buy Top of Funnel Content Marketing 98