Brandpoint

JUNE 2, 2016

The trade show marketing mania. No matter what industry you’re in, if you’re planning to go to a trade show, get ready for what is often an overwhelming sensory experience. Now picture yourself inside the booth at a trade show. Trade show marketing ideas: The good and the bad. Email campaign.

Trade Show 48

Trade Show Marketing Budget Marketing Budget Creation Buzz 48

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. From event planning to trade show design, there’s a little something for everyone. Keep reading for our favorite event marketing blog posts! 6 Ways to Stand Out in a Trade Show Exhibit Hall.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Integrated B2B

NOVEMBER 18, 2013

With exhibits to design and logistics to plan, it’s easy to see why so many trade show marketers neglect social media. Budgetary concerns and tough sales targets make it easy to write off social media marketing as an ‘optional extra’ for a trade show. Social media and trade shows, however, can work together very well.

Trade Show 40

Trade Show Social Media Practices Media 40

B2B Marketing Traction

AUGUST 15, 2011

More businesses recognize a need to have a presence on Facebook, but a common question is, “What should we post on our Facebook wall?” The wall on your Facebook company page offers a lot of opportunity. You are blogging, aren’t you? Automate this by linking a press release feed from your online service.

Facebook 100

Facebook Trade Show Press CPA 100

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. Though exhibiting at trade shows and conferences is expensive, nothing else matches the level of direct connection made.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. At a live event, such as a trade show, engage employees and booth visitors with photos and video during set-up and while the event is taking place.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? Whether your business is B2B or B2C, there is a multitude of potential with Facebook Live. What Is Facebook Live?

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

SmartBug Media

MAY 20, 2020

Trade shows and other events. Facebook Live and podcasts. Social media: Post at least once on Facebook, LinkedIn, and Instagram. Blog: Blog about your webinar both before and after the event. Trade shows and other events: If you’re headed to a. Press releases. Advertising. Signature lines.

Webinar Metrics 111

Webinar Metrics Promotion Co-Registration Trade Show 111

Adobe Experience Cloud Blog

NOVEMBER 2, 2011

Today, almost 200,000 IBM employees have Facebook pages (nearly half of its global workforce), 25,000 have Twitter accounts and more than 17,000 maintain blogs. – eConsultancy’s London Trade Show was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Did you attend FUNNEL?

Trade Show 48

Trade Show Top of Funnel Marketing Automation Services Work Management 48

Webbiquity

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Social media hubs can be used in various places like websites, events, digital signage, and blogs.

Social Media 255

Social Media Media Aggregators Trust Marketing 255

Webbiquity

NOVEMBER 9, 2021

Employees should know a shorthand version of your core message (what you do, who you do it for, and what sets your company or product apart) to use verbally in situations like business events and trade shows. The post Seven Ways to Use Your UVP and Brand Messaging appeared first on B2B Marketing Blog | Webbiquity.

Ideal Customer Profiles 351

Ideal Customer Profiles Brand Identity Branding Differentiation 351

B2B Marketing Traction

AUGUST 25, 2011

When you create a company page on Facebook, you create an instant emotional connection with customers, prospects, employees and website visitors. Because those who spend time on Facebook either like or love the brand. And today over 750 million people spend time on Facebook. So, what are you waiting for? Photo on Flickr.

Facebook 100

Facebook Paid Search Agency Companies Trade Show 100

Chris Koch

AUGUST 5, 2011

The marketer in charge of the company’s social media effort gave me a clear edict: “Look, I don’t want you focusing on Facebook, okay? Seemed a bit harsh, but I had to admit that I had been harboring my own doubts about the value of Facebook for B2B for a long time. I’m not saying that B2B companies shouldn’t be on Facebook.

Facebook 100

Facebook B2B Marketing B2B Thought Leadership B2B 100

Top Rank Marketing

AUGUST 4, 2023

billion by 2027, with smaller growth forecast for the coming years, as the trade show sector represented the fastest B2B market segment, according to newly-published report data. B2B media market is expected to see 4.7 percent growth during 2023, totaling some $85.04

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Anyword

DECEMBER 5, 2022

Attend trade shows where you can meet people in your field of expertise; this is especially good if you’re trying to find clients in a specific industry or region of the country. You might also want to put together a portfolio or pitch deck of your work that you can show potential clients. Try Guest Posting.

Copywriting 98

Copywriting Ideal Customer Profiles Conference Trade Show 98

Webbiquity

NOVEMBER 27, 2018

But though 88% of event professionals are active on Facebook, only 60% of planners also use Twitter. Facebook is still, at its core, a place to share life updates and photos of friends and family. Will key customers, prospects, and media be attending this trade show? Remind People How Useful It Is.

Paid Search Agency 214

Paid Search Agency Twitter Trade Show Social Networks 214

Webbiquity

MARCH 2, 2021

For multi-session, multi-virtual-location online events like trade shows and expos, check out what Stas Zaslavsky and his team at VII Events have built. Unlike a presentation at an event, a really solid blog post or article can generate interest and results for years after it is produced. But are they really so different?

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Hubspot

JULY 28, 2014

Think about the last time you put together a booth for a trade show or conference. There''s one very inboundy, inexpensive trade show tactic that you missed: an Instagram presence. So if you''re curious about how to integrate Instagram into your other trade show activities, keep on reading. 5) Run a Contest.

Trade Show 28

Trade Show Landing Pages Tagging Social Networks 28

Anyword

OCTOBER 4, 2021

Start with blogs. You probably already tell your clients about how blogs are beneficial. However, the most common issue that agencies face when starting with blogging is determining what they want to focus on and how to get started. Blogging is about helping your clients in solving their problems. Facebook Ads.

Advertising Agencies 98

Advertising Agencies Paid Search Agency Ad Agencies Adwords 98

Pam Didner

NOVEMBER 5, 2022

You do so by observing their behaviors and interests on your websites or meeting them on the trade show floors, or even at different touch points. What are the top 3 blogs/publications/creators you read/watch? The hiring process can be a drag. Hiring is very similar to looking for clues to discover your customers’ buyer intent.

Social Media 108

Social Media Work Management Social Marketing Planning 108

Hubspot

JULY 13, 2011

This is a guest blog post by Dave Clarke, an award-winning editor and editorial director in the marketing departments of Fortune 500 companies such as Oracle and Symantec. Trade shows are places to meet and greet, schmooze, and hopefully, gather leads by the bucketful. Don’t Forget the Fundamentals.

Trade Show 28

Trade Show Social Media Media Buzz 28

ConvertKit

OCTOBER 6, 2020

Using trade show lists. Billion Dollar Blog by Nathan Barry. Adding personal or LinkedIn contacts (ask them to sign up first). Adding subscribers by doing giveaways. Any list collection method where the subscriber didn't consent to receive your emails directly or were forced to provide their email. Linktree vs. ConvertKit.

Deliverability 93

Deliverability Trade Show Landing Pages Guidelines 93

Outreach

MARCH 7, 2019

Brush up on your trade show skills . To ensure you return with tons of hot leads, check out these six trade show success tips for sales and marketing leaders. To ensure you return with tons of hot leads, check out these six trade show success tips for sales and marketing leaders.

Trade Show 83

Trade Show First-Mover Advantage Outreach Lead Scoring 83

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. So that’s been a big part of our success. Targeted travel, too.

Work Management 287

Work Management Marketing Management Paid Search Agency Peer-to-peer 287

Navigate the Channel

SEPTEMBER 13, 2021

Essentially, this includes written content like blog posts, whitepapers, eBooks, or even self-published guides, but not always. Social media platforms like LinkedIn and Facebook are always a good choice. Maybe this is the number of people who read your blog each week or followers on social media accounts. Content Marketing.

Ad Building 122

Ad Building Thought Leadership Social Media Trade Show 122

Webbiquity

MARCH 9, 2010

You’ve seen the eye-popping statistics: Facebook now has more than 350 million active users. TechCrunch predicts that “by this summer (2010) well over half of all Internet users will likely visit Facebook each month.&# The challenge rather lies in the way Facebook fan pages are used. Not even close.

Facebook 100

Facebook B2B Marketing Effectiveness B2B 100

BenchmarkONE

JANUARY 24, 2019

A Google display ad, paid search, or Facebook ad may only cost a few hundred dollars – but can reach a highly qualified, ready-to-buy audience with minimal hassle. Use Facebook and SEO for local business. Use local language in your Facebook ads (“Hey, Chicagoland business owners!”) Get a booth at a trade show.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

KoMarketing Associates

NOVEMBER 8, 2018

For instance, if a potential customer is used to consuming your useful blog content, getting your email newsletter, and seeing occasional posts on Facebook or Twitter, they will be more likely to remember you when the time comes to actually make a purchase. If newsworthy, publishing a press release about the award or milestone.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

SmartBug Media

APRIL 6, 2023

Going to a trade show? Depending on the demographics or behavior of a persona, you could also use Facebook, LinkedIn, Instagram, TikTok, YouTube, or even Quora. Read industry blogs. This blog was originally published on August 14, 2015 and has been updated since. Interview your coworkers. What do the comments say?

Buyer Personas 98

Buyer Personas Planning Psychographics Paid Search Agency 98

Biznology

AUGUST 8, 2019

Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. Martin: Yes, Whatsapp offers an enterprise network tool that integrates with marketing automation, so you can manage omnichannel messaging via Whatsapp, Facebook, Instagram and others. Ruth: I am hearing that Whatsapp is a favorite tool here.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Webbiquity

MAY 10, 2011

Yet a Bazaarvoice/CMO Club study showed that only 15% of CMOs could point to a “significant return&# from Facebook marketing efforts, while 9% report no ROI and 35% basically had no idea. The core of social media marketing efforts should be the corporate blog. Exhibiting at an upcoming trade show?

ROI 100

ROI Generation Advertising Agencies Case Studies 100

Biznology

DECEMBER 9, 2016

More than ever before, companies are accessible and interacting with their customers on a daily basis, whether it’s commenting on a photo of your product on their Instagram page, interacting with them on Facebook , or tracking your ROI on your last direct mail postcard coupon. Do they “like” you on Facebook?

Outreach 80

Outreach Trade Show Tips Guidelines 80

PureB2B

AUGUST 25, 2021

The obvious social media choice here is LinkedIn, given it is the market’s best business-oriented site, but social selling may potentially be done on Facebook, Instagram, and Twitter as well. A business advertises its products and services via printed catalogs, trade journals, newspapers, magazines, and exhibits and trade shows.

Lead Ranking 118

Lead Ranking Linkedin Network Marketing Social Media 118

Contently

SEPTEMBER 10, 2020

In July, Cooper and I connected over Zoom to talk content strategy, Facebook boycotts, first-party data, and why brands need to take a stand and back up their words with action. In the early days, it was just blog posts and whitepapers. The biggest story that connects to this in ad-tech right now is the Facebook boycott.

Work Management 114

Work Management Marketing Management Brand Identity Branding 114

Webbiquity

MAY 4, 2010

One of the primary reasons most blogs are abandoned is that it takes time to build an audience. the graph below compares the last three months of traffic on the WebMarketCentral blog, which after four and a half years had built up a sizable and consistent following, to the first three months after launch of the Webbiquity blog.

RSS 100

RSS Digg Tagging Blogger 100

B2B Marketing Traction

APRIL 28, 2014

Content marketing includes writing blog posts and posting article and other links relevant to what your business does and that helps your target audiences. In this blog post I will share what I recommend to my clients, including what social media platforms to use and what type of content to share on each. Facebook for B2B Marketing?

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

KoMarketing Associates

OCTOBER 25, 2013

Optimize Trade Show & Event Listings. Have you exhibited at any trade shows lately? Large shows will have websites with a section dedicated to exhibitors; business listings include anything from logos to full company profiles. Support Content Creation with Blog Syndication.

Link Building 120

Link Building Ad Building B2B Trade Show 120