Martech

AUGUST 29, 2023

million sessions in 2021, per Niche Pursuits) GA blog SimoAhava.com. In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K

Marketing Analytics Tools 101

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 101

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 95

CRM Work Management Marketing Management Marketing Automation Services 95

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In what context could B2B marketers take advantage of these platforms? I love LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Marketing Insider Group

MAY 21, 2014

Our Linkedin group discussions. Pam also mentioned that post event – their Listly list “has been awesome for people to post what they blogged about from the event.” ” Jo Roberts is the Senior Product Marketing Manager at MarketingProfs host of their awesome B2B Forum. Content Marketing'

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

markempa

JULY 8, 2013

A playful, but focused, blog www.hate2wait.com dedicated to the QueueIQ application that helps retailers manage customer wait times. A LinkedIn profile for Seymour. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons.

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K He has also been a frequent contributor on CDPs to the Gartner Blog Network. He has also been a frequent contributor on CDPs to the Gartner Blog Network. LinkedIn: Ben B l oom (2.5K LinkedIn: Greg Krehbiel (2.3K LinkedIn: David Raab (9.6K

Enterprise Management 94

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 94

markempa

NOVEMBER 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights.

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team.

Marketing & Strategy 220

Marketing & Strategy Advertising Agencies Best Practices Click Rate 220

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Generate a list of blog post topics that would attract [Target Audience], establish our brand as a thought leader in [Industry], and encourage newsletter sign-ups.” ” AI Prompts for SEO Blogs AI models like ChatGPT (3.5

Examples 78

Examples ROI Planning Work Management 78

Attendify

DECEMBER 17, 2019

Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Somewhere along the line, they made time to read our blogs as well.

Marketing Management 57

Marketing Management Vendors Pricing Price 57

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

markempa

JANUARY 4, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Launch Marketing

APRIL 19, 2023

Powerful customer marketing that engages audiences and drives home your unique value proposition can be a differentiator edge in a crowded market. For your organization to boost customer marketing activities, consider these B2B content personalization tactics. Check out this blog. Looking for more tips on effective ads?

Top of Funnel 118

Top of Funnel Tactics B2B Marketing Work Management 118

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Engagio

JUNE 27, 2018

Every day, someone somewhere is publishing a mediocre blog post pertaining to ABM. Look no further than your LinkedIn or Twitter feed for proof. Advanced Field Event Marketing Strategies with ABM. The post Top 10 ABM Blog Posts from the First Half of 2018 appeared first on Engagio. Brandon Redlinger, Engagio.

Account Based Marketing 54

Account Based Marketing ABM Sales Management Peer-to-peer 54

Webbiquity

AUGUST 18, 2020

Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

markempa

MAY 8, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Im honored that the B2B Lead Generation Blog was chosen as todays Typepad featured blog. Ive been using Typepad to power my blog since October of 2003 and I think its a super blogging tool. Thanks TypePad !

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter. The Founder Interview Series #30: Stas Zaslavsky, VII Events. The Company.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Hubspot

FEBRUARY 1, 2021

Ask early registrants to write blog posts. The people who register for your event first will be among your biggest supporters — that means they're also good candidates to write blog posts for you to help promote the conference. When we see other people are going to an event, we want to attend, too!

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Marketing Insider Group

SEPTEMBER 25, 2020

Thought leadership content differs from standard blog content because it includes unique ideas and viewpoints that your audience can’t find anywhere else – it’s more than just information. At Marketing Insider Group, my areas of passion are content marketing, marketing strategy, event marketing , and employee activation.

Thought Leadership 204

Thought Leadership Peer-to-peer Effectiveness Marketing Agencies 2 204

Webbiquity

OCTOBER 16, 2018

Trade shows, conferences, networking events, and vendor-sponsored gatherings like roundtable dinners and road shows provide opportunities to have rich conversations and build trust in ways electronic communications can’t match.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. If you are running an event, consider promotion in the following areas: 1. Once your event is created, invite your connections to attend.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

markempa

AUGUST 11, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I will post a review on Amazon soon.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Contently

MARCH 30, 2020

Spend $500 on a helpful blog post optimized for search, and it’ll drive continuous traffic and leads while building trust with your audience. This is an incredibly important time for marketers to step up to the challenge. Content is the most logical place to reallocate event marketing and paid media budgets.

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. The post Six Tactics to Take Your Marketing to the Next Level appeared first on B2B Marketing Blog | Webbiquity. Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

KoMarketing Associates

JANUARY 2, 2014

As such, it’s important for B2B marketers to get the best return possible for their event marketing investments. Here are two recommendation sets we created for specific event marketing and SEO link building initiatives. 12 Simple Ways to Build Links Through Events. Collaborative Blog Post Development.

Link Building 120

Link Building Tactics Ad Building B2B 120

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

markempa

SEPTEMBER 4, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Demand Generation Agencies 120

Demand Generation Agencies Demand Generation Lead Generation Demand 120

Rev

JANUARY 11, 2023

And that’s what we’re going to show you how to do in this blog post! Whether you’re a RevOps leader, marketing professional or sales development leader, you’ll walk away with actionable tips on how to find new customers and increase sales. But what exactly is inbound marketing? Good question!

Ideal Customer Profiles 78

Ideal Customer Profiles Paid Content Cross-Selling Bundling 78