Marketing Insider Group

JULY 11, 2023

pieces of a company’s content before they buy Marketers who have prioritized blogging are 13x more likely to enjoy positive ROI Discover the power of paid content and start using it to communicate value, establish trust, and convert customers. Help Self-Educating Customers. What’s the Deal with Paid Content? Hungry for more?

Ad Exchange 226

Ad Exchange High Quality Lead Landing Pages Content 226

nDash

SEPTEMBER 21, 2021

In an age of hybrid classes, blended learning, and flipped classrooms, technology has never been more vital to students and educators. If your EdTech brand is in need of new blog posts, whitepapers, social media content, or marketing copy, read on for nDash’s six top writers. She’s passionate about all things education and literacy.

Education 52

Education Enterprise Management B2B Thought Leadership Content Marketing 52

Webbiquity

APRIL 26, 2022

Of course, if you’re a regular reader of this blog, you’re probably an outstanding writer. Whether you want to DIY or seek professional help, here are six paths to ending up with better content for your website, blog, or other digital platforms. Image credit: Suzy Hazelwood on Pexels. It may just not be your thing.

Copywriting 362

Copywriting Budget Programs Content High Quality Lead 362

nDash

JUNE 22, 2022

I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. I look forward to writing your blogs, articles, white papers, case studies and emails. The post Wednesday Writer Roundup: experts in home improvement, finance, customer testimonials, and education appeared first on nDash.com.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

NuSpark Consulting

NOVEMBER 4, 2011

Your savvy, educated and overworked prospects will only invest time in reading your materials if your words offer value. They want you to educate them. Not only is there too much going on in our lives, but also we have greater access to the content that will educate and entertain us. Enter the white paper. 1] William C.

Paper 100

Paper Relevance B2B Thought Leadership Thought Leadership 100

Webbiquity

AUGUST 1, 2023

To generate measurable ROI, make sure you are driving paid-click visitors to a clear and relevant call to action, such as downloading an ebook, white paper, or report; registering for a webinar; or subscribing to your email newsletter or blog posts. Here are 12 of the top directory sites to get listed on. Sites like Inc.,

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

SmartBug Media

APRIL 9, 2020

Website copy, blog copy, print copy—what’s the difference? For me, writing concise, snappy web or print copy leaves me feeling like Don Draper (minus the bar cart and cocktails), while blogging (which I’ve been doing since before blogs were “blogs”) leaves me feeling like investigative journalist Bob Woodward.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Marketing Insider Group

APRIL 11, 2023

Whether it’s your latest blog post or a viral TikTok, your company’s content creation is essential to engaging your audience. Constructing a plan for content creation that educates and engages consumers. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation.

Marketing Automation Services 303

Marketing Automation Services Marketing Budget Paid Search Agency Service 303

Marketing Insider Group

MARCH 9, 2023

If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora’s Subscription Economy Index or Marketing Insider Group’s blog post frequency research. This practice is just wrong.

Stats 272

Stats Advertising Agencies Paid Search Agency Work Management 272

The Point

SEPTEMBER 23, 2015

If you’re not generating leads – as in: a lot of leads – from your company’s blog, you’re missing out on what is perhaps not only your best opportunity to convert organic Web traffic into actionable, measurable sales inquiries, but also the best way to actually show real ROI from your social media investment. Optimize post titles for search.

Business Blogging 100

Business Blogging Lead Scoring Lead Ranking Generation 100

Content Marketing Institute

DECEMBER 5, 2017

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Click To Tweet. JakeAthey Click To Tweet.

Class 99

Class Digital Asset Management Education Webinar Metrics 99

markempa

AUGUST 23, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " Ive written a number of times that educational content is an important tool for lead generation. If youre involved in marketing to IT or financial buyers, you should consider using white papers or e-books.

Lead Generation 120

Lead Generation Paper Sales Qualified Leads Generation 120

Navigate the Channel

JULY 23, 2021

An amazing way to make it happen is by posting on a weekly or bi-weekly basis to a company blog. While that might seem like a lot of blog topics to come up with, the truth is that it is a lot easier than you might realize. Ready to dive into the best tips to make the most out of your construction blog? Know Your Goals.

Paid Search Agency 65

Paid Search Agency Companies Work Management Marketing Management 65

Trade Press Services Newsletter

JANUARY 4, 2024

Whether it’s bylined articles, white papers, how-to guides or videos, new content is the best way to drive new leads and engage with your customers. Regularly update your blog with fresh content and new insights. Go full steam ahead with content creation. Thought leadership will become even more important for B2B marketers in 2024.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

KoMarketing Associates

SEPTEMBER 13, 2018

Require an email address or contact information for big pieces of content, like ebooks and white papers. Ebooks & White Papers. Ebooks and white papers are some of the most popular forms of exclusive B2B content because they focus on statistics, outcomes, and concrete strategies. White Papers. Email Courses.

Sales Qualified Leads 152

Sales Qualified Leads Top of Funnel Webinar Metrics Lead Scoring 152

Ambal's Amusings

JUNE 2, 2010

Today white papers have become HOT marketing vehicles, and countless numbers of companies are using them to generate leads and grow their business. Now there’s an online class that will teach you every phase of the white paper planning, development, and marketing process. Blog WhitePaperPundit Twitter Jonathan_Kantor.

Paper 100

Paper Class Conference Planning 100

Marketing Insider Group

JULY 14, 2021

But it’s not as easy as offering extra blog content or more details on your product. If one of your blog posts gives tips for creating an effective marketing plan, your lead magnet could be a downloadable marketing plan template. Video is great for B2B marketing because it can be educational without being boring. Image Source.

Sales Qualified Leads 356

Sales Qualified Leads Lead Scoring Lead Ranking Leads 356

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Leads 87

BOP Design

JANUARY 4, 2022

Sales Pitches Disguised as Blogs. However, the main goal of content marketing is educating the end-user (aka. A common misstep that we see companies make is to create a blog post that is really just a sales pitch parading around as a blog post. Sponsored White Papers Without Substance. your target market).

Tactics 105

Tactics B2B Thought Leadership Content Marketing Webinar Metrics 105

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. In fact, if you can publish a blog post daily, the number goes up exponentially – and soars from there.

Marketing Agencies 2 263

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 263

Marketing Insider Group

APRIL 28, 2021

But back then, content was only a vehicle for injecting keywords into blog posts and other website content. As a result, it’s downright embarrassing to read awkwardly worded blog posts from that era that content teams haven’t taken the time to update. Lots of them. Because, you know, SEO. Finally, Refresh Your Content Often.

SEO 292

SEO Content Marketing Marketing Analytics Tools Paid Search Agency 292

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more. billion (Polaris).

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Trade Press Services

MAY 6, 2024

In addition, individuals can gain valuable knowledge and insights by attending educational sessions and visiting vendor booths. Do you want to launch a new product or service, gather industry insights, generate leads, or educate attendees? Review last year’s exhibitor list and educational programs. Reach target audiences.

Trade Show 82

Trade Show Marketing Management Planning B2B Thought Leadership 82

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.” But, it’s important to note that not all blogs must be thought leadership pieces. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Ambal's Amusings

DECEMBER 8, 2009

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 and share his insights on white papers with us.

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Marketing Insider Group

MAY 3, 2021

Companies publish millions of blogs every day. Great content leads with education and offers specific takeaways. Themes for eBooks or white papers that inject a little bit of fun (Bonus tip: If you’re writing an eBook about partnerships, use a theme that includes side stories and images of famous teams throughout history.).

B2B Marketing 276

B2B Marketing Content Marketing B2B Thought Leadership Planning 276

ClearVoice

JANUARY 26, 2024

They want to be informed and educated about brands, products, and services. Creating a data study or white paper for $10,000 may sound extravagant when that same amount in a paid campaign could drive 20 new qualified leads immediately, but how does that white paper help convert leads into customers by validating your product or service?

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

SmartBug Media

NOVEMBER 14, 2018

Are you a first-time blogger or an experienced inbound marketer in the process of creating new blog content? With so much content on the internet, also known as content saturation , it can be hard to stand out from the crowd and create content that is educational, relevant, and engaging for your audience. Okay, so how do you that?

Peer-to-peer 88

Peer-to-peer Inbound Marketing Blogger Network Marketing 88

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Tiecas

MAY 17, 2024

Is your website a static brochure or a dynamic tool that educates, engages, and drives action? Developing a Content Strategy that Aligns with Business Goals Your content strategy should be more than a random collection of blog posts and white papers. Create high-quality content that educates, informs, and engages your audience.

Paid Content 52

Paid Content Design Marketing Websites Lead Ranking 52

Lead Liaison

FEBRUARY 14, 2023

The other need is creating additional revenue streams (see our other blog post titled “ 15 Ways Show Organizers Can Create New Revenue Streams at Live, Virtual, and Hybrid Events ”). Modern technology has eliminated the need for paper. If you’re a show organizer reading this article, you’re in the right place! Here’s the list: 1.

Organization 98

Organization Lead Liaison Trade Show Marketing Automation Services 98

Launch Marketing

JULY 6, 2022

Consideration Stage: This is where you implement strategies to maintain their engagement, educate and keep your solution in the running. Blogs, articles, social media posts, website content and email marketing is the perfect way to generate awareness. Determine Marketing Activities.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Remember blogging—an oldie but a goodie!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

Biznology

AUGUST 18, 2010

So, for this post, my intent is to talk about content that educates. Education in business is a tricky thing because you have to create content that can be useful to various levels of expertise from novice to those smarter than yourself. Product Use Education. This is why you need to develop content with the intent to educate.

Education 80

Education Intent Content Wikipedia 80