ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

nDash

JUNE 22, 2022

I blog pseudo-regularly on WordPress, writing on Twitter, LinkedIn and Medium also. I look forward to writing your blogs, articles, white papers, case studies and emails. The post Wednesday Writer Roundup: experts in home improvement, finance, customer testimonials, and education appeared first on nDash.com.

Education 52

Education Ideal Customer Profiles Storytelling Copywriting 52

BOP Design

MARCH 22, 2021

You can’t rely on in-person meetings as the only touchpoint for educating your audience. Creating Thought Leadership (aka Blogging). In certain circumstances, “creating thought leadership” is a fancy way to say “blogging.” But, it’s important to note that not all blogs must be thought leadership pieces. Let me explain.

Activities 166

Activities B2B Thought Leadership B2B Marketing Content Marketing 166

Marketing Insider Group

MARCH 29, 2021

Look at their age, gender, culture, marital status, income, language, professions, and educational levels. Make sure to study their “likes” to identify special interests that can serve as content touchpoints. Studies show that 95 percent of all purchase decisions are emotion-driven.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

BOP Design

DECEMBER 27, 2022

HubSpot’s Case Study. Case studies are a great asset for attracting and nurturing inbound leads for B2B firms. While HubSpot, a marketing automation platform provider, has a broad range of content materials for prospects and leads, the case studies they create are excellent. What makes this case study great?

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

BOP Design

NOVEMBER 23, 2022

B2B marketers utilize a ton of methods to get in front of prospects and buyers: email marketing, social media ads, search engine ads, blogging, retargeting, SEO – the list goes on. Think about nurturing your leads with blog posts, white papers, case studies, use cases, videos, email updates, and other forms of digital content.

B2B Marketing 107

B2B Marketing Allocation B2B Paid Search Agency 107

Scoop.it

FEBRUARY 22, 2024

You can share articles, case studies, and insights to position yourself as an industry expert. We’re talking blogs, eBooks, guides, whitepapers, case studies, webinars – the works. The objective is to position yourself as an education station for all audiences. Webinars make learning interactive.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Only B2B

APRIL 3, 2024

It analyzes diverse online behaviors, including content downloads, registrations for white papers, visits to solution-related webpages, and even interactions with competitor content. Content downloads: Retrieving white papers, case studies, or ebooks relevant to your offerings indicates a strong desire to learn more.

Sales Qualified Leads 71

Sales Qualified Leads Intent Data Lead Ranking High Quality Lead 71

Webbiquity

JANUARY 19, 2023

This blog post explores 10 key differences between B2B and B2C marketing, providing valuable insight into how each approach works and how marketers can leverage them to optimize their brand message. The post B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know appeared first on B2B Marketing Blog | Webbiquity.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Hinge Marketing

JUNE 14, 2021

Savvy professional services firms and other expertise driven sales teams develop content specifically to educate potential clients and showcase their expertise and areas of focus. In this context, premium content is widely offered to a target audience, often through advertising, social media, or blog posts. I want more.”

Paid Content 144

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 144

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Branding 355

Branding Brand Identity Advertising Agencies Content 355

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. In fact, if you can publish a blog post daily, the number goes up exponentially – and soars from there.

Marketing Agencies 2 270

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 270

Trade Press Services

MARCH 4, 2024

Content serves as the primary vehicle for educating, engaging, and guiding potential customers at each stage of their journey to make a purchase. Examples include how-to articles, product reviews, white papers, books, e-books, and essential guides. B2B evergreen content focuses on valuable expertise that’s built to last.

Top of Funnel 79

Top of Funnel Trends B2B Thought Leadership Buyer Personas 79

Ambal's Amusings

SEPTEMBER 10, 2009

ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). All case studies are not created equally. Why are some case studies more effective than others? We asked case study experts "What are the 3 important components that will make a great case study"?

Case Studies 100

Case Studies Case Study Studies Work Management 100

Launch Marketing

JULY 6, 2022

It might be the case that one persona is the Chief Operating Officer (COO) and one is the VP of Information Technology (IT). Consideration Stage: This is where you implement strategies to maintain their engagement, educate and keep your solution in the running. Determine Marketing Activities.

Tactics 118

Tactics Marketing Strategy Marketing & Strategy Webinar Metrics 118

SmartBug Media

MAY 8, 2023

The goal is to create content to solve a prospect’s potential problem or to educate or inspire them so your brand is top of mind when they choose a solution or product. This blog article will explore three B2B content marketing strategies your business must prioritize for business success. Remember blogging—an oldie but a goodie!

Marketing Strategy 98

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 98

ClearVoice

OCTOBER 26, 2022

You can do this with: Blog posts: Your blog is a gold mine for valuable information. When using a blog for demand generation, however, it’s important to stay consistent once you begin posting. These are the critical things to keep in mind when developing your blog topics. What challenges are they looking to solve?

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Demand Webinar Metrics 59

ClearVoice

DECEMBER 18, 2023

Sharing relevant data points and case studies. You can tell a lot from a prospect’s purchase readiness by looking at the resources they access: webinars, white papers, newsletters, or landing pages. ” Providing relatable, real-world examples. Don’t abandon the self-service experience.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Schubert B2B

AUGUST 20, 2018

If you’re like many hard-working B2B content marketers, you understand the importance of blogging. But you may not be sure how to convert your blog traffic into leads. Every blogger needs a sustainable marketing strategy for turning blog visitors into valuable business leads and, in the long run, customers. Checklists.

Lead Ranking 87

Lead Ranking Lead Scoring Generation Marketing Qualified Leads 87

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. The website operates with a vision of educating & empowering the SEO community & has a humongous monthly traffic of over 9, 00,000.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Ambal's Amusings

AUGUST 5, 2010

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? What are his/her top concerns?

Paper 100

Paper Enterprise Management Work Management Marketing Management 100

Ambal's Amusings

FEBRUARY 4, 2010

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

Paper 100

Paper Enterprise Management Marketing Management Case Studies 100

Circle Studio

AUGUST 23, 2018

Here are a few examples of quality content worth considering: Blog articles. Blogging is a cornerstone of content marketing and one of the best ways to create the kind of educational, long-form content that users (and search engines) are looking for. One thing worth noting: don’t get concerned with the “blog” vernacular.

Traffic 99

Traffic Marketing Websites Case Studies Case Study 99

ClearVoice

DECEMBER 21, 2021

Organically attract strong leads with engaging and educational content. Sure, it’s easy to say to your team, “ Let’s write engaging content,” but probably harder to actually put pen to paper or finger to keypad. While marketers once thought quantity over quality was important, this is no longer the case.

Branding 119

Branding Brand Identity Lead Scoring Lead Ranking 119

SmartBug Media

APRIL 3, 2023

When creating content for these visitors, remember they are looking to educate themselves more than anything and are familiarizing themselves with possible solutions. Blogs are the bread and butter of awareness content. Blogs are the bread and butter of awareness content. For example, Offer A is an awareness white paper.

Sales Qualified Leads 98

Sales Qualified Leads Top of Funnel Personalization Generation 98

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies. Sales enablement creates a bridge between marketing and sales.

B2B Sales 148

B2B Sales Work Management B2B Thought Leadership Marketing Management 148

nDash

OCTOBER 26, 2020

Type of content: Blogs. Case study. Type of content: Blog posts. Mashable, PBS, BBC and numerous other top publications, podcasts, TV shows and blogs.” . Case study. Type of content: Blogs. Case study. Case study. Area of expertise: Organizational behavior.

Marketing Budget 98

Marketing Budget Marketing Budget Creation Enterprise Management Work Management 98

BOP Design

NOVEMBER 14, 2023

This is no longer the case. Many B2B businesses have already embraced long-form content in their blog posts, but now we are seeing it throughout a website’s products, services, and resources pages as well. Convert those case study PDFs to an HTML page directly on your site.

Design 94

Design Trends Marketing Websites B2B 94

ATAK Interactive

JULY 21, 2020

Studies have shown that when sales and marketing are misaligned, companies lose 10% of revenue or more each year. In many cases, it’s because the content is wrong; it simply doesn’t address the right challenge the buyer may be having. Case Studies . Sales enablement creates a bridge between marketing and sales.

B2B Sales 128

B2B Sales Work Management B2B Thought Leadership Marketing Management 128

Convert

OCTOBER 18, 2022

Besides following social media posts or blogs by CRO influencers, one other way to keep your finger on this pulse is by following (and reading the newsletters of) experts who are re-thinking how optimization and A/B testing should be done, every day. Block time for studying specific newsletters. Are there research papers included?

Newsletter 98

Newsletter Curation Best Practices Case Studies 98

nDash

NOVEMBER 2, 2020

Spark their interest with engaging content on your website, in white papers, and in email newsletters. My expertise is in writing medical white papers, but I’m also here to ghostwrite medical articles, blog posts and other educational materials for you. Case studies. Case study.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Hinge Marketing

JANUARY 5, 2023

When McConaughey and team return to their spacecraft, he is greeted by the one team member who stayed behind to study the planet from above. Examples of inbound content marketing can include a combination of many different marketing techniques, including the writing of blog posts, production of videos, publication of whitepapers, and more.

Paid Content 134

Paid Content Top of Funnel Content Marketing Planning 134

Contently

MARCH 22, 2022

For example, let’s say you want to create a blog post about vegan diet snacks. The article lists the ingredients and cooking methods using bullet points instead of the chunky, hard-to-read paragraphs on all the other blogs listed on the first page. Writing for the algorithm instead of people. Zapier is an excellent example.

Top of Funnel 216

Top of Funnel SEO Branding Brand Identity 216

Contently

MAY 26, 2020

For instance, we focus on ranking for keywords like “best content marketing platforms,” “how to write a white paper,” “enterprise content marketing,” “content marketing for banks,” and “b2b content marketing funnel.” Give them a few different options. Making your own map.

Top of Funnel 218

Top of Funnel Content Marketing Marketing Analytics Tools Lead Ranking 218

SmartBug Media

DECEMBER 11, 2019

Today's buyer is more informed than ever, and as sales and marketing professionals, it’s our responsibility to educate and provide relevant information at each step of the buyer’s journey. At this point, the lead is still trying to educate him or herself and might not even know what your company does (and that’s okay). White papers.

Top of Funnel 94

Top of Funnel Sales Qualified Leads Case Study Case Studies 94

Sprout Social

NOVEMBER 1, 2023

Social media is an ideal channel for BTS content because it can include videos, photos, blogs and other content formats that highlight the employees, procedures and creative processes that bring the business to life. Along with supporting transparency and authenticity, day in the life videos can also educate viewers.

Campaigns 89

Campaigns Work Management Content Transparency 89

Martech

MAY 3, 2023

Awareness At the awareness stage, you want to create content, like blogs that educate your audience on the benefits of your product or service without being too salesy. An active blog is one of the most favored ways to share content, with 79% of companies using it reporting a positive ROI ROI. No hard pitch.

Top of Funnel 88

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 88