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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

The recent case of a phishing attack on Nidhi Razdan is an eye-opener! She recently disclosed on Twitter that she has been a victim of a sophisticated phishing attack. With the benefit of hindsight that we all have now, let's educate ourselves on how to not be a victim of phishing attacks. What is phishing?

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Optimize your Email Deliverability: Technology

Heinz Marketing

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Sender Policy Framework (SPF) defines who can send email from your domain, while DomainKeys Identified Mail (DKIM) identifies an authorized ESP.

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How to Audit your Email Campaigns for Better Results

Webbiquity

This must accurately identify the sender’s email address using the company domain (not @yahoo or @gmail). Domain Name Service (DNS). Always keep a high sender score and have security in place to avoid phishing attacks or domain hijacking. So, make it big and bold with bright colors. “From” Address.

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Adapting to Change: Navigating Google and Yahoo’s Latest Spam Policies for Effective Marketing and Sales Outreach

DealSignal

This move is also a response to the increasing sophistication of spam and phishing attacks, which not only annoy users but also pose serious security risks. This step is crucial in verifying the sender’s identity, significantly reducing the possibility of phishing scams and ensuring that the emails are coming from a legitimate source.

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How To Improve Email Deliverability

DealSignal

This is why it’s imperative to understand the following terms: SPF Authentication Process Sender Policy Framework (SPF) is a protocol that allows the domain admin to define the list of mailing servers being used. SPF allows the email server to cross-check the domain name with the associated IP address. What is DMARC?

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Email Deliverability 101: List-Unsubscribe Header

JangoMail

It uses SPF and DKIM to add an additional layer to authentication by helping prevent fraudulent emails, and helping to prevent spoofing and phishing of your domain. The DMARC record is added to your domain’s DNS zone, just as you would add the TXT records for SPF and DKIM. Why should you use DMARC?

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Will Threads unravel despite the Twitter/X exodus?

SmartBrief - Marketing

As an example of the struggle of gaining and maintaining Threads users, Meta doesn’t even own Threads.com, the most logical domain for the app. Within the first 24 hours after launch, 428 domain names with the word “threads” were claimed, paving the way for domain fraud (malicious URLs and malware) as well as brand abuse.

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