Marketing Insider Group

JULY 7, 2021

SEO teams do things like keyword research, SERP rankings management, optimizing new and old content to drive traffic, and website analysis. Think of it this way — SEO teams could craft website content with all of the SEO bells and whistles with the sole intent of getting a high ranking on Google. What exactly do we mean?

PR 322

PR SEO Lead Scoring Lead Ranking 322

Hubspot

NOVEMBER 5, 2020

So if you’re looking to use surround sound in 2021, the two of us (that’s Irina Nica and Alex Birkett ) thought we’d end this short series with a handful of resources: the formula HubSpot uses to measure progress, our proprietary surround sound tracker (aka the SERP Tracker), and a sample of results to hopefully inspire your own endeavor.

SERP 83

SERP Marketing Automation Services Work Management Lead Scoring 83

Conductor

MARCH 29, 2022

For this analysis, we analyzed 16 eCommerce domains within Google Analytics. We selected these domains to be representative of the full breadth of the eCommerce industry, ranging from direct-to-consumer brands (like Casper) to brand-agnostic retailers (like Mattress Firm). Changes in search intent and ranking content.

eCommerce 115

eCommerce Paid Content Features Trends 115

KoMarketing Associates

APRIL 19, 2018

These few steps guide you through how to analyze search engine results pages (SERPs) and identify what’s necessary to compete for a top ranking. We’ve discussed how to generate keyword ideas and prioritizing those keywords in previous blog posts. Analyze the Existing SERPs. Content Type. Definitions? A mixed bag?

SEO 149

SEO Top of Funnel SERP B2B 149

Contently

MARCH 14, 2023

In fact, nearly 50% of shoppers today begin their research with a search engine — so ranking on the first page of search engine results pages (SERPs) can offer serious opportunities to reach your ideal customers. Placing a question in the subhead and offering the answer in the body of the blog post can also help a piece of content rank.

SEO 190

SEO Content Marketing Tips Long Tail Marketing 190

SmartBug Media

APRIL 15, 2024

Blog posts. You definitely must stay sharp to hit the top of search engine results pages (SERPs). For one, AI-powered algorithms help prioritize content relevance and user intent, enabling generative engines to prioritize content relevance and deliver better search results. Google changing the rules seemingly every day.

Marketing AI 59

Marketing AI Optimization Lead Ranking Generation 59

Moz

FEBRUARY 12, 2019

Posted by TheMozTeam This post was originally published on the STAT blog. This week, we're taking a deep dive into search intent. And look out for Seer's very own Scott Taft's upcoming post on how to use STAT and Power BI to create your very own search intent dashboard. Here’s how you can get your hands on one of those.

Keywords 60

Keywords Intent SERP Ad Building 60

Marketing Insider Group

JANUARY 25, 2021

Searcher Intent Is Crucial. Understanding searcher intent and what Google believes best fulfills the searcher’s needs carries substantial weight in how you rank. It has a critical role in SERPs (search engine results pages). Support perspectives or claims with reputable statistics and data from a high domain authority website.

Paid Search Agency 344

Paid Search Agency Advertising Agencies Ad Agencies SEO 344

Martech

NOVEMBER 16, 2022

A common mistake webmasters make is relying on third-party metrics like Domain Authority, Domain Rating, or Citation Flow when deciding on link opportunities. As an example, Domain Authority is Moz’s best guess at a website’s ability to rank itself and has no bearing on a website’s ability to pass link equity to other sites.

Link Building 105

Link Building Internet Marketing Ad Building Planning 105

Convert

JULY 28, 2021

With help of multiple tests and updates (with BERT among those updates), Google has learned to understand the meaning and intent behind each search query. The future of SEO is to optimize for intent instead of an individual keyword. Optimize for the Whole SERPs. Well, those days are gone.

SEO 145

SEO SERP Trends Keywords 145

Brightedge

FEBRUARY 28, 2020

Sitelinks are those additional links that appear below the main URL for a particular domain on the SERP. The immediate benefits that sitelinks offer lies in the increase in real estate on the SERP. This additional space on the SERP also helps to build trust and a positive reputation for your organization.

SEO 111

SEO SERP Domain Display 111

Excelsior Research

FEBRUARY 7, 2022

Are users searching for solutions on SERPs? Capturing users’ intent is a tricky skill to master, but it will deliver maximum results. Today’s blog will focus not on technique. We are sure by the end of the blog you will find your own solution. You can check out our other blogs. You are not alone.

Keywords 98

Keywords Research Marketing Websites SERP 98

Scoop.it

MARCH 14, 2024

While these backlinks help improve your visibility on the search engine results page (SERP), another SEO-related area it’ll help you with is increasing your website’s domain rating (DR). Mainly because Shopify has more authority on the topic and a better DR. This logic applies to people creating blog posts, too.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Brightedge

NOVEMBER 19, 2021

Have you noticed differences in the SERPs this year? When we looked at the types of results presented in the SERPs for the top domains, we noted some changes compared to prior years including increased local intent reflected across all market segments, fewer quick answers and more people also ask results.

Webinar Metrics 135

Webinar Metrics SEO SERP Tagging 135

CoSchedule

AUGUST 4, 2022

However, there’s good news for businesses whose domains have been on the market for quite some time (3 years and more). This SEO strategy includes a variety of tactics, for example: Refreshing old content to align with search intent. Find missing high intent keywords to complete an SEO silo. SEO is a long-term game.

Traffic 62

Traffic Tactics Optimization Organization 62

Directive Agency

SEPTEMBER 15, 2023

To gain a competitive edge in paid ads and increase your visibility on the Search Engine Results Page (SERP), it’s essential to understand your competitor’s keyword focus using PPC keyword analysis tools. Interested in watching this blog in video form instead? Enter your domain and click “SEARCH”. Click on “Kombat”.

Paid Content 52

Paid Content Keywords PPC Paid Search Agency 52

Webbiquity

JUNE 5, 2019

Starting with the main feature of each tool, both Serpstat and SEMrush allow for easy-to-use and in-depth keyword research of both your own domain and those of competitors. Serpstat provides information on over 180 million domains, compared to SEMrush’s 87 million. Domain visibility and tracking. billion for the US alone.

SEO 161

SEO Tools Paid Search Agency API 161

ClearVoice

JUNE 21, 2022

You need to have the right blog architecture, but above all, you need to have a really good SEO strategy. How you win the SERPs is by sticking with your particular narrative throughout an entire article, and at the same time, fulfilling the intent of that query,” Reaves adds. How to Write an SEO Content Brief. Know your brand.

SEO 111

SEO FAQ Content Work Management 111

KoMarketing Associates

MAY 13, 2020

At the time of the announcement, Google said that Hummingbird would be paying closer attention to every word in a query, to better understand the true meaning behind the user’s intent. Content for featured snippets is automatically pulled by Google from indexed webpages that Google believes matches the user’s intent.

Features 165

Features Google B2B Marketing Top of Funnel 165

seo.co

APRIL 29, 2022

But for our purposes, a ranking factor is simply an aspect or element of a webpage or website that is correlated with higher rankings in SERPs. We declare something to be a ranking factor when it’s sufficiently measurable and apparently capable of influencing rankings in SERPs. Ahrefs Referring Domains. Is Inner Page.

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Brandpoint

APRIL 16, 2019

Writing a perfect blog post is not always the easiest task. However, publishing unique content on an external site — aka guest blogging — is a key component to any content marketing strategy that can generate high-value results while gaining traffic and, ultimately, generating leads. The Benefits of Guest Blogging.

Marketing & Strategy 117

Marketing & Strategy Marketing Strategy Paid Search Agency Lead Scoring 117

Contently

SEPTEMBER 19, 2023

The new feature is part of Google’s ongoing efforts to shift its search algorithm away from a strict focus on keywords and toward a more nuanced understanding of search intent. But doesn’t Google already provide links to this type of content in search engine results pages (SERPs)? Not exactly.

Marketing AI 78

Marketing AI Google Marketing & Strategy SERP 78

B2B Marketing Insights - WE

MARCH 16, 2022

Whether creating service pages, product pages, or a blog post, in order to rank in the Google search for a target keyword, or cluster of keyword phrases, you need to make sure that you are targeting them in your content. So, focus on both the technical and content aspects of SEO to improve your ranking in the SERPs.

SEO 98

SEO Practices Best Practices Lead Scoring 98

ClearVoice

SEPTEMBER 13, 2022

Before, content creators stuffed keywords everywhere on their websites in hopes of ranking on Google’s search engine results page (SERP). Modern businesses need to consider the search intent of those seeking information from online articles and blog posts. Use the Google Keyword Rank Checker. Can You Pay Google to Rank Higher?

Lead Scoring 96

Lead Scoring Lead Ranking Keywords Google 96

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

Brightedge

MARCH 31, 2022

More technical blogs like SEO by the Sea are also worth keeping up to date with. Google regularly provides updates for web admins on Google Search Central , its search-focused podcast Off the Record , and its principal company blog, The Keyword. Sometimes, publishing long-form content is the best way of catering to searcher intent.

Lead Scoring 105

Lead Scoring Lead Ranking Long Tail Marketing SEO 105

Hubspot

MARCH 13, 2020

It helps webpages rank highly on search engine results pages (SERPs). Organic rankings — You might have noticed that Google ranks ads at the top of SERPs, and more rankings below. Number of referring domains — These are websites that do the backlinking. As marketers, we know that search engine optimization (SEO) is necessary.

SEO 100

SEO SERP Buyer's Journey Lead Scoring 100

Moz

SEPTEMBER 7, 2020

Not only does it provide us with the closest understanding we can have of Googlebot’s behavior and perception of our domain properties (in terms of indexability, site usability, and more), but it also allows us to assess the search KPIs that we work so rigorously to improve. Out of 125K searches, the page only received 273 clicks.

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Optinmonster

APRIL 23, 2020

Domain Age, URL, and Authority. In SEO, ranking refers to your content’s position on the search engine results pages (SERPs). Once your page lands on the SERP, though, you have to rely on your page titles and meta descriptions to get searchers to click your link and visit your site. Domain Age, URL, and Authority.

Lead Scoring 139

Lead Scoring Lead Ranking SEO Keywords 139

Moz

SEPTEMBER 27, 2020

Your content does not match the user intent. It may be the case that your content is good and relevant to your users, but does not match the intent that Google is showcasing in the SERP for the keywords of focus. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

seo.co

FEBRUARY 15, 2021

Buyer Intent Keyword Research. Choose A Domain. Your niche research should include whether you’ll require a local domain extension to rank better. You can check this by looking at the SERPs for the keywords you’re targeting. Do the websites on the page mainly use country-specific domains, or are the results a mixture?

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

seo.co

NOVEMBER 22, 2021

And if big-name businesses are willing to fight you for prime SERP real estate , they’ll put in more resources to get those expensive keywords to work for them. Still, they can be the very reason your blog gets more audience. The 43% of Google Search Queries point to local intent. Moving to Zero Search Volume Keywords.

Keywords 111

Keywords Traffic Long Tail Marketing Lead Scoring 111

RebelMouse

NOVEMBER 29, 2022

There’s a lot of chatter about guest posting, or guest blogging, in the digital content community. Years ago, guest blogging was a great way to build a reputation for your website and generate important backlinks. However, guest blogging isn’t the best way to generate the kind of backlinking that Google is looking for.

Advertorials 52

Advertorials High Quality Lead CAN-SPAM Advertising Agencies 52

accelerate agency

SEPTEMBER 28, 2020

We may not know exactly how many factors Google uses, but we do know of certain practices that will help you get to the top of SERPs. That means updating blog posts and adding new info to pages to send out positive signals to Google’s crawlers. 4 Keywords that match intent. 7 Domain authority. 1 Top quality content.

Google 52

Google SERP Keywords Domain 52

Conductor

AUGUST 16, 2022

This guide provides an easy-to-follow process to ensure you properly understand your users’ search intent and can target the right keywords on the right pages. This can decrease the organic value of both pages and hurt each page’s ability to rank for a particular keyword within the organic SERPs. What is keyword cannibalization?

Keywords 80

Keywords Enterprise Management SERP Long Tail Marketing 80

Anyword

AUGUST 18, 2022

A cohesive, complete digital marketing strategy includes everything from paid and earned media, blogs or articles, social media advertising, free educational resources, and of course, search engine optimization for your digital content. The Importance of Intent in SEO. So why does understanding this kind of intent matter?

Paid Content 98

Paid Content SEO Marketing & Strategy Marketing Strategy 98

Zoominfo

FEBRUARY 25, 2021

SEM strategies help to ensure that your content makes the cut by strategically bidding on branded and non-branded keywords to give a company’s brand valuable real estate atop of the Search Engine Results Page (SERP) associated with aforementioned terms. Company Blog. SEO’s best friend: the blog post. Social Media.

Sales Management 240

Sales Management Lead Generation Lead Ranking Sales Qualified Leads 240