Marketing Insider Group

MARCH 6, 2023

It doesn’t matter whether you’re a B2C or B2B company , or even if you have decent video editing skills. Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. But what exactly qualifies as video content?

Video Marketing 294

Video Marketing Content Marketing Content Paid Search Agency 294

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. What to do: Write strong subject lines: If your content is your product, then your subject line is your packaging. For example, write “This week’s trending topics” or “Should I do X or Y?” Then ask yourself the following: What does your firm do?

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. People won’t sign up for your newsletter unless you prompt them to do so. ” [ Ed. note: This is true. ]. This isn’t surprising.

Brand Identity 136

Brand Identity Branding Content Advertising Agencies 136

BenchmarkONE

NOVEMBER 17, 2020

Your company blog is great for pushing your own content marketing agenda and for providing endless resources to your leads and site visitors. So, let’s dive into the specifics needed to take your blog from an essential component of your small business marketing plan to a reliable, go-to resource for others within your industry.

Resources 94

Resources Peer-to-peer Paid Search Agency Marketing Budget Creation 94

Writing on the Web

AUGUST 26, 2015

When it comes to business blogging , how do you save time and still get results? How do you make blog tasks so easy your cat could do it? Which is why it’s even more important to me to save time when blogging. Over the years I’ve purr-fected my blogging system.

Business Blogging 100

Business Blogging Business Tips Guidelines 100

Contently

AUGUST 13, 2018

I certainly do. Her description of my job elevates it beyond copy-editing Powerpoint decks. It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. We all like to feel affirmed, right?

Case Studies 133

Case Studies Analysis Thought Leadership Custom Publishing 133

Biznology

OCTOBER 3, 2017

I have been using my sports blog, rnnr.us , as both a writing meditation towards health, fitness, and weight loss and also an SEO and blogging laboratory (pronounced la-bore-ah-tory ). What’s even better is that the latest versions allow users to do so many useful things. Doing so gets 80% of it right.

Blogger 180

Blogger Planning Advertising Mediums Tagging 180

Webbiquity

APRIL 30, 2020

It’s vital to do all we can to keep our businesses as well as our bodies healthy in this challenging environment. Facebook is the largest social network with more than 2.5 Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn.

Tools 230

Tools Social Media Social Networks Work Management 230

Anyword

FEBRUARY 1, 2023

Ask yourself: What specifics do they want (and need) to know about the topic? A little tip: create subheadings as your main outline sections to get a better idea of how your blog or article will flow once you’ve started writing. Creating content is an incredibly rewarding experience. What questions might they have?

Process 98

Process Copywriting Content Blogger 98

Contently

SEPTEMBER 24, 2021

” And if there was any doubt that was true, it was erased for me on Monday when Wired published an expose about Facebook’s obsession over turning Instagram—its most prized subsidiary—into a TikTok clone. First, Facebook announced you’d no longer need a college email address to join the platform.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

SocialPilot

JANUARY 21, 2024

Outlined in this blog are the steps to create a CTA with a higher click rate and brand examples who are implementing it the right way. I’m sure you have seen buttons like, Read more, Take me there, Sign Up, Do it, or other such versions on various sites, prompting you to take action. Let’s explore! CTAs that just click.

Social Media 119

Social Media Examples Media Urgency Marketing 119

Convince & Convert

APRIL 24, 2014

You already know that a blog can be a powerful tool for building authority and thought-leadership, sharing benefits of your company/product, and addressing your audience’s needs and concerns. Create Value for Your Audience When it comes to a blog readership, it’s important to understand the value you provide your audience.

Cross-Selling 159

Cross-Selling Budget Programs RSS Ad Frequency 159

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. They hardly have any free time during the week as it is, so why add another item to the to-do list?

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Contently

AUGUST 13, 2018

I certainly do. Her description of my job elevates it beyond copy-editing Powerpoint decks. It only works if your blog post is the tip of an iceberg. So how do you know if your idea is worth an e-book or a blog post? When to write a blog post. We all like to feel affirmed, right?

Case Studies 103

Case Studies Analysis Thought Leadership Custom Publishing 103

Hubspot

MAY 17, 2017

And for the most part, video content lives on social media channels -- like Facebook, Instagram, and YouTube. But we wondered if video content had a place on our blog as well. Almost 50% of marketers are adding YouTube and Facebook channels for video distribution in the next year. Can Blog and Video Work Together?

Video Marketing 77

Video Marketing Youtube Social Media Content 77

Optinmonster

JULY 12, 2021

Are you looking for the best blogging tools to make more money from your WordPress site? Blogging has risen in popularity over the last 2 decades, and it’s proven to be one of the best ways to connect with your audience, improve user experience (UX), and attract new leads. 9 Blogging Tools to Make More Money. OptinMonster.

Tools 69

Tools Lead Scoring Lead Ranking Blogger 69

Hinge Marketing

NOVEMBER 11, 2020

It’s called Inside the Buyer’s Brain: Consulting Firm Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Consulting Edition. Purchase the Inside the Buyer’s Brain, Third Edition: Consulting Edition. Why This Study is Needed. A second version of the study was published in 2018.

Consulting 157

Consulting Research Work Management Marketing Management 157

Opt Intelligence

FEBRUARY 26, 2023

Whether it’s a song, sound, dance move or challenge, there is always a new “thing” that everyone is doing. Get Creative and Crafty Not only do you need to think fast, you’ve got to connect it to your brand and get it produced quickly. You need to move quickly, so let go of the idea of commercial shoots and editing.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Vidyard

JANUARY 25, 2018

APRIL 2020 UPDATE: We are not currently accepting guest submissions for the Vidyard Blog. Thank you for your interest in writing for the Vidyard Blog. Who is Vidyard’s Blog Audience? The Vidyard blog exists to educate anyone who wants to use video for their business. Thank you for your interest.

Guidelines 65

Guidelines Paid Search Agency Custom Publishing Budget Programs 65

Sprout Social

APRIL 4, 2023

Also known as disappearing content, Instagram, Facebook and TikTok stories are all examples of ephemeral content. Facebook stories Facebook stories are similar to Instagram Stories and stay on your feed for a day. Facebook stories can be viewed by friends, followers or a custom audience chosen by the user.

Marketing Strategy 117

Marketing Strategy Marketing & Strategy Planning Work Management 117

SocialPilot

FEBRUARY 26, 2024

This blog is for you if you want the right strategy to outsmart the supersmart LinkedIn Algorithm. The ultimate transition of this job-seeking platform into your professional portfolio can be seen with the evolution of LinkedIn algorithm over time. Did you know that the LinkedIn algorithm determines what content appears on your feed ?

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

Contently

JUNE 1, 2020

Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts. Some are so common that they’ve spawned satirical blog posts, such as Grumpy Traveller’s The 65 Greatest Cities of Contrasts. ” View this post on Instagram.

Content 188

Content Keywords SEO Copywriting 188

Adobe Experience Cloud Blog

JANUARY 22, 2020

From print advertisements grew blogging and content marketing. Which medium do you choose? How do they consume media? Do they prefer different types of information (promotional versus educational) in different formats? The actual shooting and editing of it is not that difficult. And on and on and on.

Top of Funnel 161

Top of Funnel Lead Scoring Lead Ranking Leads 161

Contently

APRIL 26, 2016

Journey now has 24 separate editions across the globe. Reaching the 99 percent, Busk knows, means doing more than just posting on your blog. As soon as Facebook opens up its Instant Articles technology to brands this spring, Coca-Cola will be on there as well. Take “content marketing.” The content wars.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Hubspot

FEBRUARY 24, 2021

Your brand's team went on Facebook Live and now the live has ended. You may think that once your live Facebook video has ended, it's no longer usable. With that in mind, let's dive into how to download your live videos on Facebook and extend their shelf life. Can you download Facebook Live videos? Don't force it.

Facebook 98

Facebook Content Youtube Copyright 98

ClearVoice

MARCH 14, 2024

Cross-promotion: Cross-promotion across multiple channels, including email newsletters, social media, and blogs, is a typical component of content partnerships. “Build it, and they will come” is a line we hear so often, and marketers know just how flawed that is. Take, for example, the movie John Carter. GoPro and Red Bull.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Anyword

MARCH 23, 2022

Let’s test drive our methodology on a hypothetical blog post, “The rise of NFTs.” ” And we won’t just stop at the blog post itself. We’ll also analyze the Facebook ads and posts to promote our newly minted content. And just how can marketing copywriters and advertisers gain access to this data?

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Martech

FEBRUARY 21, 2023

Do you use Grammerly? It determines what content gets found and shown to users on Google, YouTube, TikTok, Facebook and more. So, what can it do for marketers right now? And so you can simply say, “Okay, has anyone created AI tools to do any of these steps?” So start with the things you just do all the time.

Marketing AI 112

Marketing AI Training Marketing & Strategy User-Generated Content 112

Sprout Social

JUNE 30, 2021

Facebook and Facebook Messenger followed not long after that. Facebook Stories. Even for desktop users, Facebook displays Stories at the top of their feed, but this feature is definitely meant more for mobile use. The latest craze that nearly every platform is jumping on seems to be social media stories.

Social Media 137

Social Media Media Curation Twitter 137

Contently

JULY 2, 2018

But going from HBR or the Wall Street Journal to most finance brand blogs is like going from streaming Hulu to popping in a faded VCR tape you found under your dad’s couch. People won’t sign up for your newsletter unless you prompt them to do so. ” [ Ed. note: This is true. ]. This isn’t surprising.

Brand Identity 70

Brand Identity Branding Content Advertising Agencies 70

Adobe Experience Cloud Blog

APRIL 19, 2019

So why do so many event marketers ignore it? Your skills as an event organizer may not include filming and editing a promotional video—but it’s worthwhile to learn these few basics. Your skills as an event organizer may not include filming and editing a promotional video—but it’s worthwhile to learn these few basics.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Valasys

MAY 7, 2020

Many of us have heard the hoax “Guest Blogging is dead” so many times. Guest blogging is amongst the most important go-to tools in digital marketing and has numerous benefits to complement your SEO endeavors.

High Quality Lead 72

High Quality Lead Link Building Ad Building Lead Scoring 72

ClearVoice

SEPTEMBER 21, 2022

There are so many variables that go into developing a social media or blog posting strategy. However, once you have everything ready to go, many people are stopped in their tracks as they wonder: “what’s the best time to publish a blog post?”. What’s the best time to post on Facebook? Not doing your own research.

Social Media 52

Social Media Buyer Personas Click Rate Planning 52

Sprout Social

JULY 19, 2023

Most smartphones can shoot at 720p or higher, but quality can get distorted when editing or sending files. Adjust export settings (or, better yet use a editing preset) to maintain quality before uploading to your platform of choice. Some of our highest performing videos are embedded in blog articles.

Conversion Rate 90

Conversion Rate Video Marketing Top of Funnel Webinar Metrics 90

Navigate the Channel

OCTOBER 5, 2022

Whether you’re using Instagram Live, Facebook Live, or YouTube, do a few livestream trial runs beforehand. Do this whether your event is digital, hybrid or in-person. Use this HubSpot blog post to get an idea about what questions are best for event surveys. After the in-person event.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

ConvertKit

AUGUST 4, 2021

New subscribers are excited about the promise you made on your landing page or your signup form—a freebie you promised or the next edition of your newsletter. Some of your subscribers will sign up after months or years of following you on social media , reading your blog, or hearing you on podcasts. That’s what welcome emails are for.

Examples 145

Examples Newsletter Template Landing Pages 145

ClearVoice

JULY 15, 2022

Why do you need to market to Baby Boomers? According to statistics, Baby Boomers spend an average of one hour and 48 minutes daily on Facebook and Instagram. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. Baby Boomer demographics: Who are boomers? They spend a lot of time online. Healthcare.

Planning 118

Planning Content Marketing & Strategy Youtube 118